Just got this in me inbox from Top Producer…It’s interesting, and makes a lot of sense that they’ve branched out from being just a crm over the past few years.
I don’t think it’s a bad list, but at a glance I think it’s missing 2 things? :
- 1. Your Lead Capture proposition should be to offer something of value that’s both pretty darn interesting while being something visitors can’t find on your competitor’s sites. Software can’t do this, of course, so I guess it makes sense that it’s not on TP’s list.
- 2. And hey! No mention of social media integration?
Is anyone out there developing a CRM / Lead Management system that includes these last two? Is it even possible?
Number 1:Actually seems like a software company could possibly deliver this if said company hired an in house USP thinker-upper-executer? Sorta blend the software with initial/ongoing guidance as a way to attract/retain customers?
Number: Will Twitter/Facebook apps/api’s allow for contacts to be imported and assigned to activity series/follow up plans automatically? Just seems our Twitter/Facebook connections should be part of our pipeline, and should be incubated as such, even if they’re way further down that pipeline than actual folks we’ve met or talked to on the phone…
Thoughts? Is TP missing anything else?Related posts: