by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
Do you want to sell your listing faster and for more money? Answer your phone
Do you want to work with more buyers? Answer your phone
Lenders, do you want more loan business from agents? Answer your phone
I know this sounds simplistic but more sales are made on the phone then are made via text or email. This year, I made a conscious effort to ANSWER every phone call which come in. I even bought a contraption which charges my phone and puts the calls on the car speakers. The connection sucks but it allows me to acknowlege whomever called and to “triage” why they are calling. If it’s a “money” call, I tell them that I will pull off the freeway and call them in a matter of minutes. If it’s something to do with something other than work, I ask them to send me a text so I can call them later.
It doesn’t always work. Sometimes, I’m a in a meeting and can’t answer the phone but by changing my mindset to believing that every single phone call represents a five-figure check, I am conditioned to sell.
Most importantly, our high tech culture has made incoming phone calls a “nuisance’ to many people. if you are on the dialing end of the phone call, a voicemail or text, instead of an answer, tells you that you just might be bothering someone. If you call me, I try to make you the most important person in the world.
You ARE the most important person in the world because you are the one paying my bills. So call me at 858-777-9751
Cathleen and I have been playing with a new iPhone app called 
