There’s always something to howl about

Archive for September, 2017

Who’s afraid of the big, bad bot? Real estate “AI” is a cargo cult – of trivia.

I’ll talk more about this as we go forward: I am listing almost never, but I am listing as close to perfectly as I can. I have made myself into a killer real estate listing agent by way of behavior modeling: Double-thinking appraisers and experienced agents to get to the unassailable price, then selling to absolutely everyone in the process. That includes writing rebuttal language in private MLS fields for agents to deploy on their buyers – selling by attenuation.

That doesn’t end. Under Contract is a dance of magnets, a war of attrition among mutual repulsions. This is where closing skills really matter – and that’s why I am selling my client’s interests all the time, to everyone, all the way to the close.

My point? Come and get me, robot. I don’t give a rat’s ass where the nearest Starbucks is, but I know how to get to the closing table. You don’t.

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What is Position Zero on Google? All sales fundamentally start as questions….

One of the easiest things to understand in sales is that everything starts with a question. How much home can I afford? How do I deal with foreclosure? Who is the best REALTOR? Where is the best neighborhood for my family? There are literally millions of questions starting an equally impressive number of sales out there.

And the wild part is that REALTORS get asked those questions every day. The REALTORS that utilize those questions to start conversations (google Cluetrain Manifesto) and who turn those conversations into relationships and action generate stellar incomes. Those who find themselves incapable of that, well, notsomuch.

The trick is to find the right questions, the trending questions. The ones that are being asked. The ones that answers in the form of content provided on a site will result in Google putting you up there for the world to see. The ones that are WORTH blogging about.

How do you find them? Google it. I am not being a smart aleck. Check out what Google provides currently when you Google “How to Sell My Home”:

They show you both alternative questions to blog about and the FORM that you should use with the answer. (more on that later) Conform your answers to their style whether table, paragraph, list, or etc and watch what happens. Geotarget your answers gently for some extra fun and results.

Additional note: Want to expand the number of questions that Google displays and build yourself a month or more of blogging subjects? Click on each of the current questions in the Google search and Google will provide similar stuff. In a matter of seconds your list can look similar to this, but longer:

Position zero on Google (that’s the one above Zillow, kids…the one with the picture and a list). That’s the one reserved for the boys and girls with authority who a) pick the right questions b) answer them in the form that google wants and c) uses correct formatting…etc but whether you get Position zero or not, you WILL be answering questions that are being asked and you WILL be starting those conversations that lead to sales.

Have at it, y’all. Have some fun with it.

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Here’s a preview of what I have in my mind :

1- Facebook ads (as an agent)
2- Value-added services for real estate agents (as a lender)
3- Non-distressed auctions for real estate brokerages (as a vendor)

I have posted a few things since the content slow down on Bloodhound Blog but a lot has happened since 2012-ish.  The market has recovered nicely and most of the contributors are probably too busy listing, showing or financing property to write.  Bloodhound Blog was on the cutting edge of the  provocative, hard-hitting, curious, and innovative.

Let’s start howling again

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“Make a sound. It might make you feel right at home.”

Who’s got something to howl about? Could it be you?

I always have real estate news, just not a hell of a lot of it. I’m a lot less about marketing and a lot more about fundmanentals, these days, but I’m listing more as game theory than as a job, anyway.

Too weird for words, right? Wrong. Nothing is in my world.

The boys say they want to play, and I’m game even if I might not be all that verbose. I do have ideas on marketing – that is, the fundamentals. And I have a Zillow pot-boiler aboiling. And there are meta-issues out there, so far successfully ignored.

But: At the same time: Even at this very moment I am not writing a Willie story that could easily be a movie but could also be a one-set play on its way to proving that it could be a movie but which has to be finished, first, before it can be anything else.

So: Dudes, we’re open for business. Decade-old PHP still works the way I wrote it, and I’ve upgraded WordPress and the plug-ins. We might do some housekeeping later, but for now it’s nice for me to see that big dog’s nose.

Have at it.