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Search Results: “"Listing real estate the Bloodhound way"” (page 1 of 1)

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Listing real estate the Bloodhound way: How we do open houses

Alas, not every visitor to BloodhoundBlog has the sublime gifts to preen at length about the salutary benefits of a carefully-cultivated humility. Some people, oddly enough, come here to learn about real estate. From my email: I’ve been looking at your listing/marketing process, and am curious about your open house strategy. You comment something to […]

Listing real estate the Bloodhound way: Teaching home sellers how to pay attention to marketing techniques, tactics and results

This started out at a response to Jeff Brown in John Rowles’ “dinosaur” post, but it grew to take on a life of its own. Jeff Brown: Sellers, at least in my experience, have been excellent at discerning one thing — who produces results. Oh, would this were so! I can take you through Phoenix, […]

Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic

We’ve been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge rendition of our corporate logo, […]

Listing real estate the Bloodhound way: Apprehending all of the marketing objectives of single-property web sites

Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I’m willing to cut him some slack. First, he’s a very thoroughgoing weblogger, and that buys a lot of credit in my bank. And second, he went after the topic […]

Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings

I’ve written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don’t understand all of our thinking, you could easily miss the big […]