I’ve written a ton about Scenius scenes, but, until lately, we’ve kept the scene creation praxis fairly close to our vests. I had documented the process very early for the folks who were involved in the original discussion of the Scenius idea, then shared that video how-to with other folks by email. But we’re doing […]
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Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?” Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I […]
…and switch Cascading Style Sheets intelligently. What it needs are more shared scenes. Making a shared Scenius scene is work. Not a lot, but some. What do you get in return: Added-value content for your blog and for any blog that echoes your scene A quick way to promote news or ideas you think are […]
I wrote last week about the Scenius blogs we’ve been playing with. The concepts we’ve developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects. A Scenius blog called “Switched-On Marketing” is riding in our sidebar, along […]
Reacting to this post from yesterday on a better way to handle video testimonials, Don Reedy brought us this idea in the comments: Greg, this is really easy, and does take planning, but not much time. I’ve started trying to communicate with prospects, people I just meet coming and going, and folks in escrow by […]
I’ve heard from a number of people privately asking about the prospects for another BloodhoundBlog Unchained in Phoenix this May. So far I’ve not done anything about this — this for a couple of reasons. First, I don’t know what to do in terms of content. We’re doing a lot of interesting things, but I’m […]
When we wrapped up BloodhoundBlog Unchained in Phoenix, Brian Brady and I were already talking about doing an event in San Diego during the National Association of Realtors Convention. Since then, we’ve both gotten really busy, which makes planning for anything difficult. But: We’re both bursting with lots of new ideas. Brian was regaling me […]
Three days later and my head’s still not right. Have you ever returned home from a few days away and felt like you needed another vacation in order to recover from your vacation? You might say the Unchained Conference was like that… but you’d be off by a factor of 10. Unchained was roughly 32 […]
Okay, this is my last pitch for BloodhoundBlog Unchained in Phoenix. If you can’t figure out which side of the bread has the butter on it, you’re just going to have to wear a bib. Here’s the deal: What we’re going to teach you, nobody teaches. We’re going to go hands-ons, step-by-step through the things […]
Seth Godin calls it a “tribe”, I call it a “posse” but they are both slang words for network. If you’ve heard me speak at any of the Unchained events, you learned about my “deliberate posse creation” using social networks. Seth describes that we belong to many sub-groups within our network: If you think about […]
Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard. I had an email from Matt McGee […]
Still recovering from two exhausting days in Seattle. Brian Brady and I both had a great time. Taught a ton, learned a ton and met a lot of truly wonderful people. The Zillovians were excellent hosts, pulling out all the stops for both the BloodhoundBlog Unchained event and for REBarcamp Seattle. They basically gave an […]
I’m glad that Greg Swann addressed the whole blogging question. Today, I’m going to share with you, the members of the CyberProfessionals group, the genesis of the Bloodhound Blog Unchained University of Online Marketing Event, in Phoenix, on April 28-May 1, 2009. I also want to tell you about the Bloodhounds and how this rag-tag […]
We’ve got the dates for BloodhoundBlog Unchained in Phoenix: April 28th to May 1st, 2009. We’ve got the location: The Radisson Phoenix Airport Hotel North, 427 North 44th St, Phoenix, AZ 85008. And we’ve got the game plan: A three-day Guerilla Marketing Boot Camp during which you’re going to completely revise your marketing profile — […]
Here’s where we start, and we knew this last May in Phoenix, but we hadn’t yet figured out how to pull it off: BloodhoundBlog Unchained is not a conference or a seminar, it’s a workshop, a lab. We don’t want to talk about or teach or lecture about our style of marketing strategies, we want […]