I’ve written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don’t understand all of our thinking, you could easily miss the big […]
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This is an extract from a book I wrote in 1997 called The Unfallen. This amounts to me letting people I make up speak for me, too, but it’s apposite to the larger conversation, and it’s good, I think. I like art about adults, and this is fun for me because we get to watch […]
One of the things that I admire about Greg is how thoroughly he makes sure that EVERYTHING he can do is done to market a sellers property. Custom signs, coffee table books, the list goes on and on. When it comes to sellers, he gets his money the old fashioned way, he earns it. One […]
by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
RE BarCamp Seattle has a time and a date. From Todd Carpenter: Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers from Zillow have established the basics. A date and venue. February 13 at Zillow Headquarters. This happens to follow a Bloodhound Unchained preview event held the day before, also at Zillow […]
Teri Lussier: My other question: Good ideas and bad ideas. This bites me in the butt over and over. My brain is great at generating ideas, not so great at knowing what makes an idea great. Something new or different is not always better (I need to have that tattooed on the inside of my […]
Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I’m willing to cut him some slack. First, he’s a very thoroughgoing weblogger, and that buys a lot of credit in my bank. And second, he went after the topic […]
This is a detailing of the things we do to list a home for sale. We don’t do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on deaf ears. If I am […]
Greg Swann is dead wrong: I say that trying to sell real estate via Twitter/Facebook is a waste of time — and it is anti-marketing even if it seems to produce some results. Why? I’ve said it, in public. And I’m only being mildly gratuitous. Because it’s fun. It is productive to be on Twitter […]
It should come as no surprise that the average “good customer,” doesn’t spend a lot of time (or wish to learn) anything about the Real Estate Industry. Even when it serves them–even if they should know. The average “good customer,” would prefer that their real estate was “handled,” for them, that they could swallow […]
Last week, Don Reedy talked to us about the cool stuff Apple is doing with HTML5 on the iPad. Unchained alum Scott Gaertner followed up with me to talk about the possibility of doing the kind of content we do as single-property coffee-table books, only expressing that content on the iPad like the issue of […]
For all you real estate boys and girls out there, if you haven’t had the pleasure of going to an Apple Store to buy something, or have a problem solved, I heartily recommend a field trip. Find the biggest most trafficked Apple Store in your area and go there just to watch, listen, and learn. […]
The use of design metaphors was one of the first things Web designers explored in the mid-90’s on the early commercial Web sites. A Southwest Airlines site used the airport ticket counter as a design metaphor, for example, and the mall metaphor itself was widely used by early eCommerce developers. I did it, too. I […]
Turns out I learned about the whole lead generation thing painlessly and without knowing what I was learning. The best part was how it led to meeting so many cool folks of the estrogen persuasion. As a newly unattached 40-something guy in San Diego, I hadn’t dated since Nixon was in office. It was 1999 […]
First, this is important: The easiest way to get someone to BloodhoundBlog is to type “BloodhoundBlog” into any web browser. The “.com” will be assumed by default, and BloodhoundBlog.com redirects to the full address of the weblog. If there is someone you work with whom you would like to see get involved in our world, […]
A block from my office on one of the squares there’s this guitar player and singer sitting on a bench providing folk music for the passersby. It’s not music I’d actually go out and buy (probably why he’s playing from a bench in the square), but its good in its environment. It’s down to earth, raw, […]