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engenu Epiphany #2: A hierarchy of Folders becomes a hierachy of Pages becomes a functional web site

I drafted this article a few days ago, before Greg posted his video demo of engenu.  Coincidentally, I think my post here serves as a pretty good introduction to the engenu functions that are covered in the video. I like Greg’s description of  engenu’s functionality here.  (About two thirds of the way down in the post, below […]

Demoing engenu: Building a web page, building that page into a web site, adding more content to that web site, reconfiguring the site, building a PDF site and repurposing standing content

This is a 38 minute video of me demoing a lot of different engenu functions. I got myself slightly screwed up in the middle, because I expected automatic inheritance to work at the level I was working on. In fact, it only works on folder levels below your current level, whatever that is. So when […]

Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly

Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It’s an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much standing on my head, but […]

engenu public beta test goes live: If you want to explore the software BloodhoundRealty.com uses to build our web pages and web sites, this is your opportunity to deploy engenu on your own web server

I’ve been talking about engenu for a couple of months now. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of real estate is photography, and […]

How to use engenu to reinforce your blog posts about listed homes you would like to sell, to build single-property web sites, and to achieve total global hyper-local long-tail search domination

This is my response to a comment that Jennifer Castillo left on my post about the benefits of blogging about real estate listings you would like to sell. Jennifer said: My questions to you arise from this quote of yours, “For each house you preview, build an engenu page. That way you can show all […]

Celebrating Praxis: “And my heaven will be a big heaven. And I will walk through the front door.”

I wrote this in a comment a couple of weeks ago: Everything we’re doing on-line emerges from the points of this star: * engenu — rapid web site development * encartus — elaborate custom Google maps * Scenius — dynamic blogs-within-blogs * ScentTrail — CRMishness with transaction management * FlexMLS and the FlexMLS API — […]