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Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes

Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as “breadcrumbs” to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I’m turning it into a post of its own. Vance: I’m intrigued by this concept. Will you be […]

The language of real estate is photography; here’s how we talk in pictures with buyers, with sellers and with our vendor partners

[I’m kicking this back to the top. I posted this a week ago Saturday, but I think it might have gotten lost in the shuffle. If you saw it then, carry on with my apologies. But Mike Farmer’s comment to my Arizona Republic column about single-property weblogs made me think we might want to revisit […]

Speaking in tongues: A step-by-step guide to speaking in web sites

I never know what other people don’t see. Cathleen didn’t know that BloodhoundBlog and DistinctivePhoenix.com are based on the same WordPress template. Likewise for Real Estate Weblogging 101 and The Phoenix Real Estate Technology Exchange. She could see the differences, but not the similarities, not until I noodged her to look for them. Yesterday, I […]

Apprehending Realtor 2.0: Seven essential skills of the 21st century real estate agent . . .

[Russell Shaw taught a symposium today in Phoenix on Geographic Farming. Cathy and I were there, and Russell was sweet enough to give a plug to BloodhoundBlog Unchained. At the break, I was swarmed by people wanting more information on Social Media Marketing, especially weblogging — most regretting that they hadn’t gotten started sooner. Teri […]