… and now back to our regularly scheduled program – sorry for the technical difficulties!
True Confessions:
- I am a reality TV junkie – American Idol, Big Brother, Top Chef, Flipping Out, Million Dollar Listing and of course Project Runway – glad I have DDR – there are others – but these I won’t miss – even for a showing request – kidding – of course.
- I eat lunch at Costco – I sample the samples. Don’t knock it – I have seen many of my astute colleagues binging off of the sample trays too, only I openly admit it – I have no shame.
- I love country music.
- Being an American Idol fan, I sing Daughtry and Carrie Underwood at the top of lungs in the car – sometimes – unknowingly – with the sunroof open – windows down – stopped at traffic lights – allegedly.
* cleansing breath*
That was so cathartic – and so much better than kneeling behind a curtain in a small, dark box filled with the distinct aroma of peppermint schnapps.
Yesterday, one of my esteemed colleagues made the mistake of confirming my delusional rock star status. I have one of eleven listings in a high rise on the famed Lake Shore Drive – great unit, smartly updated I might add. Glorious views and a terrific value – yet in a building that can be a challenge in which to sell. Traffic up until now has been sporadic if non-existent.
Two weeks ago, in an attempt to generate buyer traffic, I decided to coordinate a joint building open house. Not an uncommon marketing tactic – contact all of the other listing agents, get them all to agree to a time and a date – encourage everyone to market the open house independently and VOILA! Buyers!
I put together a joint marketing piece highlighting the fact that there would be nine units open, committed to an ad in The Tribune. I’d do it for my client anyway, so why not for the other units? Hopefully we can generate greater power in numbers. Well – needless to say, buyers did come. I had 20 visitors – Read more