I don’t know about the rest of you, but I love marketing. I love figuring out a theme and creating the copy and running a campaign. What I have a lot more difficulty with is prospecting. The daily grind of converting people who haven’t met me into people who want to elect me mayor. I read posts by Jeff Brown and Chris Johnson and I get all fired up like when I was a stock broker: 200 calls a day and all the throat lozengers you can swallow. Then I’ll read something by Greg Swann or Brian Brady and I’m speeding down the 2.0 path toward Social Media Marketing Mecca. But at the end of the day (actually the beginning of the day for me), I still need to do the basics: phone calls, emails, letters and so on. I’ve got HEAP running some of that for me and I use Facebook and I’m usually bleeding somewhere from all my efforts to skin cats! It’s a whole lot to digest on the salary we’re paid… Oh yeah, we’re not paid a salary. We’ve got to keep all those balls in the air AND wait for the big pay days when an escrow finally does close. Come on… admit it: sometimes a little daily motivation would help.
Lately, I’ve been monetizing my efforts. Nothing ground breaking here; just some good old fashioned methods for spicing up the day. If you’re looking for a little more excitement, give this a try. (Warning: involves a little bit of math. If you don’t DO math, or you’re already sufficiently motivated by the repo guy outside the door… skip this post now and save yourself the headache.)
One for the Money
Know your dollar figures. There are two dollar figures I care about: What is my average Gross Commission Income (GCI) per transaction? and What monthly income do I expect? (This can be found in the business plan you create and update each year… right?) I live in San Diego and work with lots of investors, so my expected GCI is $7500 per transaction. I live in San Diego Read more
