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Tag: social networking (page 1 of 1)

September 21, 2010

I’d Rather Be Left Alone Than LinkedIn

by

Las Vegas Mortgage Blogger

Author website

I’ve been looking for an excuse to cancel my Linkedin acct for months now.

The extra web exposure on a platform that I don’t control is concerning to me.

But, it mainly boils down to the fact that I have new twins and no time to do anything on the web that isn’t building true perpetual equity in an online presence that I personally own.

The final nail in the coffin with LinkedIn for me came last week when I was emailed a false and disturbing message that was maliciously put together by a psycho stalker who targeted everyone who was a first-level connection of his victim online.

So, with that type of personal and professional nightmare escalating for one of my close friends, I’ve finally decided that it is safer to be Left Alone than LinkedIn, fanned, friended, followed….

Even though the Internet is the center of my Las Vegas real estate business, I’ve never been into “social networking” much.

Actually, I started taking my web activity serious in 2006 as a way to replace my previous model of building relationships with referral partners.

Don’t get me wrong, I enjoy being social and making friends, I just don’t believe I need to get people to “Like” me in order to earn their business.

I know – I’ve heard the sales gurus preach about people doing business with others they Know, Like and Trust….. blah blah.

However, I’ve already proven that a niche web strategy can remove the awkward Know and Like components of the sales conversion process if you simply focus on earning trust by writing valuable content that solves the specific needs and questions of your target audience.

And, as far as duplicating the important Social Proof concept that these social networks enhance, a few creative testimonials down the left column of my About Mark Madsen page will hopefully to do the trick.

Facebook is next on my operating table, but I’ll have to approach that site with a scalpel since I do have so many FB Business Pages integrated into my SEM campaigns.

Either way, aside from a little passive connecting and noise making on Twitter, I’m going to save my business Read more

May 6, 2009

Twitter? I barely even know ‘er.

by

Database Marketing Expert

Author website

More speculation this week surrounds Twitter – word has it Apple’s dangling $700 million in front of them.  Well roll me up in saxony carpet and toss me on down the stairs – but I don’t get it.

If I’m understanding this correctly, the object of Twitter is to get as many complete strangers as possible to “follow” you.  In return, you’ll be a swell guy and follow them back.  The next step is to “Tweet” mindless nonsense so your “followers” can ignore you in 160 characters or less.

Now that’s not to say that everyone’s Tweets are nonsense and ignored.  Only about 99.5% of them.  The other .5% are gems worthy of “Re-Tweeting”.  Huh?  I guess blogging’s become oh-so-2006, which is a bummer because I’m just starting to get the hang of it.

As Twitter-mania spins out of control, we have CNN battling Ashton Kutcher in a race to 1 million followers (which got me thinking, what’s Ted Turner’s commission rate on the $700 million?).  An NBA player is reprimanded by his coach for “Tweeting” during halftime of a game.  Oh the humanity!

I have a lot of questions, and I know that the Bloodhound Nation is the right place to turn for answers:  Is Twitter the new SPAM?  What happens when each of us follows 2,500 people and 2,500 people follow us?  Do we then just hire an assistant to sort through our daily tweets?

If you’re pro-Twitter, I’d love to hear how you’re putting it to work for you.  Are you seeing tangible results?  If so, are they scalable – ie:  will they diminish w/ clutter or do you foresee future success as Twitter grows?  Where does Twitter rank in your Social Media hierarchy?

More importantly, is Twitter a fad?  Apparently Apple doesn’t think so.  Where do you guys see Twitter a couple years down the road?

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