I hate lies, and I hate just about everything that doesn’t hate lies. We live our lives enmired in lies — in hoke, in smoke, in hints and allusions and innuendoes, in juice and hustle and jive — and it is entirely too easy to become one of the liars, de facto, without really intending to. My post on linking is one of the best things I wrote this year, and it’s apposite to the discussion I’ve been carrying out all week:
People are so used to marketing trickery that they expect it everywhere. The challenge for anyone seeking to change minds in the Web 2.0 world is to take away that expectation. Transparency doesn’t mean I am obliged to disclose to you the color of my underwear. Transparency means that if there is any possibility that you could entertain the smallest doubt that I am effecting some kind of sleight of hand to trick you into doing something you otherwise would not do, I have to give you the means of eradicating that doubt to your own satisfaction.
On Christmas, because of the latest episode of puerile posturing, I said to Teri, “I believe in Christmas. I won’t let it lie to me.” Later it came out as, “I believe in humanity. I won’t let it lie to me.” And the final form, I think, is, “I believe in life. I won’t let it lie to me.” That’s the architecture of this year’s Christmas story. Now all I need is the story.
I smile to myself at all the ways my life has conspired to put me where I am right now: A philosophically-adept obsessive writer, enraptured by the most beautiful and rigorous kind of ethics, with a background in high-volume, high-tech publishing problems, who works as a real estate broker and who spends much of his time thinking about the marketing of everything. Where would I be, by now, but here? It’s funny for me to watch people try to whimper-whip or brow-beat me into echoing their lies — after I’ve told them every way I can think of that I would Read more


Here’s the pitch. People will shop at lots of different Realty.bots, see? So Dwellicious gives them an easy way to organize all the houses they are finding on these various sites. It has social-networking tools built in, since, apparently, social-networking-type homebuyers can’t even go to the bathroom without permission from their TwitterButtBuddies. Not only that, but Dwellicious taps into every available Realty.bot and social-networking API, which will possibly prove to be astounding if anyone ever accidentally uses this silly site.
The Goal-Getters Game is a variation on some of the ideas we have been playing with in email since Thanksgiving.