There’s always something to howl about.

Search Engine Guide is unleashed, but only the wild dogs are unchained

Jeff Brown found this promotional film for Small Business Marketing Unleashed and passed it on to Brian Brady, who forwarded it to me. Could someone be pulling a Davison on both BloodhoundBlog Unchained and the Daniel Rothamel video?

My take: Synchronicity. As you might recall, Unleashed was one of the names we considered on the way to picking Unchained:

Here is why I like Unchained:

  • The idea of free or even feral dogs
  • Unleashed implies has-been-leashed or will-be-leashed-again, but unchained can suggest never-having-been-chained
  • Again unlike unleashed, unchained has connotations of human slavery or imprisonment, and hence manumission or liberation
  • The word looks and sounds hard and edgy, promoting a hard and edgy graphic representation

These metaphors are not new to me, nor is the metaphor of dancing. I don’t actually care about dancing, but I care a lot about metaphors.

That’s actually kind of interesting as a comprehensive glimpse into our marketing prowess. But Search Engine Guide got to a slightly different place ahead of us.

[This post was redacted to correct factual errors addressed in the comments. –GSS]

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