BloodhoundBlog

There’s always something to howl about.

Author: Greg Swann (page 122 of 209)

Suburban Phoenix Real Estate Broker

November 16, 2007

The mother of invention: Greg’s IDX

by

Suburban Phoenix Real Estate Broker

Author website

Our IDX bill came due today. A boatload of money for the next twelve months, even though the system is going to break itself in eight months, when the new sheriff comes to town.

So: I said kill it. The leads we get from it have stunk, and the free ARMLS solution is adequate for now.

I hate every choice that’s available to us. About fifteen months ago, I wrote a spec for a map-based search system that would appeal to me. Since then, the art has improved, with Estately.com being my current favorite.

Here’s the real deal, though: I should build a decent IDX system for Phoenix. Not me personally. I don’t have the database chops. But I should put together a start-up to build an IDX system that really delivers, instead of the stultifyingly crappy options we have now.

In the Web 2.0 world, we are all pioneers, and I am accidentally wired into a community of like minds who can help me get what I want. Plus which, like my own personal Jesus, Steve Jobs, I know what I love, I know what I hate, and I know why I hate things that don’t work.

And, face it, there is money to be made selling tools to Realtors. I am parsimonious enough in my own practice to be a good steward with a customer’s money, but I know I can deliver a better product for the money. I can build something that can go anywhere FlexMLS goes, and probably anywhere RETS goes.

Who salutes? This wants funding, and that I ain’t got. If you’re interested in putting your money where my mouth is, speak up.

Technorati Tags: , ,

November 16, 2007

BloodhoundBlog.TV an inch at a time: “To strive, to seek, to find, and not to yield”

by

Suburban Phoenix Real Estate Broker

Author website

So: I have good news, bad news and worse news.

The good news is, the video linked below, an interview with Jeff Turner of RealEstateShows.com about his experiences at the NAR Convention, is a full representation of the BloodhoundBlog.TV idea as I envision it. Video captured to the size of the image window on an Apple iPhone with a decent level of audio quality.

The bad news is, this is probably as good as things will get for a while. We have something truly cool, and truly novel, but the level of quality we can achieve with existing tools is limited. A year from now we’ll be doing much better. Two years from now the flap-jaws on the Tee Vee News will be pontificating about the dangers of unfettered TV news. In other words, this is the world of desktop publishing or weblogging brought to the world of the multi-camera remote television interview. But: For now, this is as good as it gets.

The worst news is that I hit yet another audio glitch about a third of the way into my conversation with Jeff, with the result that we lost more than we retained. This is truly tragic, because Jeff covered a lot of interesting ground.

But: We’re getting there. Sunday night we’ll do a group interview with NAR Convention survivors, and this will be an even better test of this technology.

In the meantime, we console ourselves with Tennyson:

Tho’ much is taken, much abides; and tho’
We are not now that strength which in old days
Moved earth and heaven, that which we are, we are,–
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.

BloodhoundBlog.TV is that much closer to being a reality.

Technorati Tags: , , , ,

November 16, 2007

Call it by its right name: It’s Friday-afternoon real estate gossip

by

Suburban Phoenix Real Estate Broker

Author website

Glenn Kelman wonders a little too self-revealing about the hype motivating serial entrepreneurs. Guy Kawasaki jumps to exactly the wrong conclusion, asserting that VC funds are wasted if a start-up’s founders have conquered their acne. And Marlow Harris wonders if the whole thing is simply Kelman campaigning for his next job.

Loren Nason asks an excellent question: Why the hell isn’t Apple pushing product at the NAR Convention? At a minimum, the smart folks from the Apple Store at the Fashion Show Mall could be selling iPhones by the dozens.

The New York Times notes that TV is losing viewership to on-line alternatives. Ya think? Everything that exists exists in finite quantity. The more of my leisure time I spent on the nets, the less I will have to spend on other pursuits. The more my work time and leisure time blend together, the more everything looks like a nail. If you’re not selling nails, precisely what do you think you have to sell me?

Finally, in more jobs news, Vanessa we hardly knew ye. I didn’t think this was big news on the way in, so I’m less that whelmed on the way out. Much more interesting, a little bug in my ear intimates, is this:

But Fox isn’t the only one who has departed the heavily-funded company in recent months. She said there have been a few people who have left to pursue early-stage opportunities, while one Zillow employee recently set sail for Facebook. Still, she said there is by no means a “revolving door” at the company.

However, some former Zillow engineers — Logan Bowers, Sameer Rayachoti and Greg Whelan — left to create a Seattle startup called Fridge Door. I have been tracking the stealthy startup for the past few days, but have yet to uncover a Web site or contact details. (Shoot me an e-mail if you know it or if you work at the company and are reading this.) I am told that others have left, though not sure if the churn rate is unusually high for a company of that size.

I know nothing about the world of start-up companies, Read more

November 15, 2007

Video podcast with Daniel Rothamel from the NAR Convention

by

Suburban Phoenix Real Estate Broker

Author website

I am too much chagrined. In building BloodhoundBlog.TV, I know what I want, but I keep running into technical glitches that leave me short of where I want to be. We are that close to getting a launch-quality product, but I’m not there yet.

But: The video linked below is a big step in the right direction. Daniel Rothamel of The Real Estate Zebra joined us to talk about his experiences so far at the NAR Convention, notably Seth Godin’s presentation and yesterday’s news from Zillow.com’s Rich Barton.

Jeff Turner is running a NAR Updates site that gives a peripatetic commentary on events at the show.

We will try to take another stab at BHB.TV content from the Convention before the Conventioneers are ground to a pulp by the irrepressible machine that is Las Vegas.

Technorati Tags: , , , , ,

November 15, 2007

Not to take anything away from the NAR Convention in Las Vegas, but this seems like the better takeaway . . .

by

Suburban Phoenix Real Estate Broker

Author website

This requires reasoning by analogy, never a welcome exercise. Even so, there’s a clue here if anyone cares to catch it:

“We used to fool ourselves. We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.” — Edgar Bronfman, Warner Music

Technorati Tags: , , ,

November 14, 2007

The Odysseus Medal: “Failure is a costly but cogent instructor”

by

Suburban Phoenix Real Estate Broker

Author website

Here are the Odysseus Medal winners, finally. My apologies for being two days late, but my little hop to Las Vegas put me way behind on everything.

I run with a fast crowd here, but I don’t cut them any slack. I am never nice for the sake of being nice, and I don’t ever hesitate to tell what I believe to be the complete truth. Even so, I don’t love it when one of our wins the Odysseus Medal, because I don’t want anyone to even suspect that I might be swayed by personal considerations. But great work is where you find it, even if you find it at home. So this week’s Odysseus Medal goes to BloodhoundBlog’s own Brian Brady for HR 3915: Open Letter to Senator Dodd from a Veteran Mortgage Originator:

Dear Chairman Dodd:

Soon, HR 3915 will be endorsed by the House of Representatives and most likely referred to the Senate. The committee you chair, will have an opportunity to read, discuss, debate, and amend this bill before recommending it to the general Senate for vote. I am a 20 year veteran of consumer financial services with the last 14 years in mortgage lending. I have helped over 700 families finance their homes and closed some 1700 loan transactions. I humbly submit my expert opinion to you for consideration.

The Libertarian in me begs you to do absolutely nothing; it’s the borrowers’ cavalier attitude towards financial planning that caused this mess. While my statement is true, it is but a component of the underlying malaise in the residential real estate industry; we adopted an even more cavalier approach to loan approvals and that irresponsibility is being felt by the investors who trusted us to perform adequate due diligence. Failure is a costly but cogent instructor; to discourage failure on both the borrower and investing lender sides of the equation might be more costly in the long run.

I oppose individual originator licensing in its proposed form. It doesn’t demonstrate true expertise and might induce a false sense of security to the consumer. Read more

November 14, 2007

Zillow.com enables listing agents to pee on the tree perpetually

by

Suburban Phoenix Real Estate Broker

Author website

There has been a ton of Zillow.com “news” lately, but mainly I’ve been ignoring it. News is news when it is something other than PR — free advertising for the company pushing the press release. In other words, what’s-in-it-for-me? — or for you or for anyone other than the owners of the company.

So:

  • Zillow announces new listings from Big Bob’s Bait and Realty
  • Zillow discovers newspapers don’t know what was planned for Hansel and Gretel
  • After months of announcements, Zillow finally takes listings feeds
  • Zillow announces even more new listings from multiple miscellaneous sources
  • Zillow rapidly approaches a one-percent listings penetration; if you’re looking for a home, almost one out of hundred are now on-line!

Okayfine. I don’t care. The feed is a happening thing, but I said a long time ago they would have to have one, at which time they demurred. If they celebrate with a cupcake for each new brokerage they sign up, they may someday have to go to Costco once a week to buy more cupcakes. Good news for them. Not very interesting otherwise.

But then there’s this:

In addition, today Zillow is announcing its revolutionary Zillow Virtual Sold Sign program (VSS), to be added to Zillow Listings Feeds in the coming months. The VSS program allows a broker’s branding and contact information to permanently become part of a sold home’s Web page on Zillow, where four million people visit every month, 70 percent of whom are buying or selling in the next two years. The VSS functionality is free to all brokerages and Web vendors with Zillow Listings Feeds.

“Imagine having a permanent ‘sold by’ sign in front of every home a brokerage has ever sold — giving buyers and sellers a critical piece of information on who is selling homes in a neighborhood — today and over time,” said Rich Barton, Zillow co-founder and CEO. “Given Zillow’s focus on all homes — more than 70 million of them — and not just those on the market today, we are in a unique position to provide this historical sales information to buyers, sellers and homeowners.”

Now that’s interesting. If you list well in Read more

November 13, 2007

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” — Howard Aiken

by

Suburban Phoenix Real Estate Broker

Author website

The quote comes from WorkHappy.net this morning. Yesterday — plane-bound, casino-bound, Twitter-bound — unable to post — I reflected upon why it’s all just so much waxed fruit — for now:

Rusting in irony. I really, really want to post and I have 140 chars to work with.

That’s Jeff Turner and a newly-shorn Dustin Luther checking out Jeff’s camera at last night’s BloggerCon event at the NAR Convention in Las Vegas. The event was a lot of fun for me, much more fun than I had anticipated, but we were just so much waxed fruit to the NAR, a minor constituency to be placated.

So be it. A year ago, there was nothing of our world at the NAR Convention. This year, amidst the pageantry for MS FrontPage and MS Publisher, Dustin Luther spoke on “Understanding Your Online Competition.” Seth Godin is speaking, too, although I think he might go over like The Great Gazoo.

And: So be it. What I was ruminating on, unable to post, was Jim Duncan’s optimistic take on working within the NAR. My thoughts run in the other direction — working without the NAR — and my honest belief is that the NAR is destined to go the way of the Typographer’s Union — marching stoutly and steadfastly into an unlamented irrelevance. Sic semper tyrannosauris — thus, ever, to dinosaurs.

Organizations don’t change because they should. They don’t change because the world has changed on them. The don’t change because glib ideologues like me persuade them to embrace their better angels. Organizations change — if they do — when they have to: When a sufficient power-bloc within the group forces a change or when a force from outside the group proves irresistible. Most dinosaurs change — to a state of perpetual demise — when they get hit by a meteor.

Are we — the RE.net, the Web 2.0 world — are we that outside force for the NAR? Are we that meteor? Don’t kid yourself. We’re waxed fruit for now, up from barely negligible a year ago. But a year from now…?

I live in a very long-term world, but I live Read more

November 12, 2007

Day of the delay of The Odysseus Medal . . .

by

Suburban Phoenix Real Estate Broker

Author website

I’m getting ready for the BloggerCon event at the NAR Convention and I’ve run myself out of time. I’ll post the judging for The Odysseus Medal tomorrow morning. I’ll leave the voting open for The People’s Choice Award until I’m ready to post.

In the mean time, although I’ve shown this before, Cathy thought I should post it again. This is going on all around you, and, if, like certain hide-bound centenarians, you want to pretend you can avoid this fate — think again.


Technorati Tags: , ,

November 12, 2007

Stifle those yawns: CyberHomes is coming out of beta

by

Suburban Phoenix Real Estate Broker

Author website

Q: Is there room in the Realty.bot business for a third major player?

A: What business?

Joel Burslem came to Phoenix last week, and I had a chance to spend a few hours with him before he flew back to Portland. Because I live and breathe real estate and because I’m casually cruel in a thoughtless kind of way, I punished him with real estate tour — major commercial developments with side trips into residential neighborhoods. Joel’s observation: “There sure are a lot of ranch houses.”

It’s one of my life’s goals to be a kinder, more thoughtful person, but dramatic differences may require a reincarnation or two. Even so, I didn’t just make Joel look at houses. We had plenty of opportunities to talk as we meandered. One of the topics I wanted to discuss was the profit potential for Realty.bots like Zillow.com and Trulia.com. Zillow has firmly embraced the Google.com business model of delivering advertising based on targeted search. Trulia had just moved to a business model pioneered by Realtor.com — milk the listers.

My question is this: Taking account that I myself am impervious to advertising, how is any of this going to play out in the long run? People will pay for clicks for a while, but sooner or later they’re going to try to account for those clicks in converted sales. If the impact of advertising is not demonstrably cost-efficient, then why do it? I’m not saying this will happen, but as media consumers become more and more like me, it seems to me to be more and more likely.

Into that steaming cow-pie steps CyberHomes, about to emerge from a year-long beta period:

That’s not auspicious, but who know what tomorrow will bring.

But, more importantly: Who cares?

For now, CyberHomes is Yet Another Map-Based Automated Valuation Model. Punch in your address and you get a wild-eyed pricing guess based on tax records and statistics and having no material connection to the actual house, which, as I have demonstrated in the past, may not actually even be there. So far: Big yawn.

CyberHomes hopes to dominate the hugely unprofitable free-AVM market by having access Read more

November 11, 2007

BloodhoundBlog.TV — Not quite ready for prime time…

by

Suburban Phoenix Real Estate Broker

Author website

So Jim Duncan, Dan Green and I took a very informative first swing at Studio BloodhoundBlog tonight, a multi-party video discussion show about real estate. Dan talked about lending and high finance. Jim talked about green real estate and real estate opportunities in a college town. We all talked about the upcoming NAR convention.

There was only one problem. I reengineered our on-line audio solution without rethinking the means by which I was recording the audio.

The result? A fairly nice-looking 37 minute film with audio on my end only — and even that’s out of phase.

This is not tragic. We’re inventing something new, and it’s understood there will be kinks to be worked out. I understood my mistake while the film was still being written down to disk from RAM. I know what I did wrong and I know how to fix it.

But this was a very god first attempt, and I’m sorry we lost it. Moreover, I wanted for this episode to spark interest among folks going to the NAR convention. I want to talk to people all week by webcam when you get back to your rooms.

The short video attached is a salvaged portion of tonight’s failed effort making that appeal. If you’re going to the NAR convention, take your webcam — and send me an email. I’ll email instructions on how we can do video interviews — essentially video podcasts.

We’ll try Studio BHB again next week, but we can go ahead and build a whole lot of BHB.TV content this week.

Technorati Tags: ,

November 11, 2007

The Odysseus Medal competition — Voting for the People’s Choice Award is open

by

Suburban Phoenix Real Estate Broker

Author website

Fifteen nominees this week, although ten are from BloodhoundBlog contributors, writing either at BHB or at their home weblogs. I don’t know what to do about this. I don’t think I’m being biased. The one thing I could suggest is that y’all nominate more posts from a broader range of sources.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Dan Green -- Flux capacitor Happy Anniversary, Flux Capacitor”,
“Kris Berg — Boomerang Warning: Boomerang may cause injury to others“,
“Geno Petro — Big, hungry beast Big, Hungry Beast“,
“Kris Berg — Trulia Make checks payable to Trulia.com“,
“Jim Watkins — True equity True Equity – In the Real Estate Sense“,
“Joel Burslem — Facebook Advertising Your Real Estate Business on Facebook“,
“Jillayne Schlicke — HR 3915 Mortgage Brokers and Loan Originators Should Support HR3915“,
“Steve Leung — Reverse offer Considering the Reverse Offer“,
“Kevin Boer — Curbed Curbed.com = HomeGain Redux; Is History Repeating Itself? Will Curbed.com Start Selling Leads?“,
“Sean Broderick — Rubik’s Cube Reasons Come First“,
“Brian Brady — HR 3915 HR 3915: Open Letter to Senator Dodd from a Veteran Mortgage Originator“,
“Kris Berg — SEO Chasing My Long Tail – My Truth About SEO“,
“Geno Petro — First in, last out First In, Last Out“,
“Jim Duncan — Green building Green building will soon be invisible“,
“Kris Berg — Snowboarding I may see you on the way down”
);
shuffle($AltEntries);

$radioGroup = “”;
$num = count($AltEntries);
for ($i=0; $i< $num; $i++) { $pieces = explode("\t", $AltEntries[$i]); $radioGroup .= "

  • “;
    $radioGroup .= “$pieces[0], “;
    $radioGroup .= “$pieces[1]”;
    }

    echo (“

      $radioGroup

    “)
    ?>

    Deadline for next week’s competition is Sunday at 12 Noon MST. You can nominate your own weblog entry or any post you admire here.

    Technorati Tags: , ,

    • November 11, 2007

    A consumer’s guide to the divorced real estate commission: Undermining the arguments in support of the status quo

    by

    Suburban Phoenix Real Estate Broker

    Author website

    Part V: Why arguments for the current method of compensating real estate agents and against divorcing the real estate commissions must fail

    As I write this, the National Association of Realtors is preparing for its annual convention, to be held this year in America’s playground, Las Vegas, Nevada. This year marks the 100th anniversary of the founding of the NAR, so that milestone will be part of this year’s festivities. Can you guess what won’t be on the program?

    You guessed it. Not one session or event will be devoted to an earnest discussion of divorcing the real estate commissions, reconfiguring the way we account for funds at Close of Escrow so that sellers pay only their own agents and buyers pay for their own representation. I think it would be accurate to say that the NAR likes things the way they are, but it would probably be still more accurate to say that divorcing the commissions is not even on the NAR’s radar.

    Why not? That’s for you to decide, but the most common “yeah, but” objection you will hear to divorcing the commissions, among real estate professionals, is, “Yeah, but buyers don’t even care who pays the commission.”

    I wrote this series of essays so you would know why it is important for the real estate commissions to be divorced. But assuming I have failed in this objective, let me endeavor now to help you understand why this matters:

    In our current buyer’s market, some sellers are offering 4%, 5%, even 6% buyer’s agent’s commissions. Some new home builders are offering 8%, 12%, 16%. The highest buyer’s agent’s commission I have heard so far is 20%.

    You as the buyer bring or borrow every dollar that gets paid to anyone in a normal real estate transaction, so it is possible that you could end up writing a mortgage check every month with twenty cents of every dollar going to cover what you unwittingly paid for “your” agent. That’s twenty cents of every dollar of principal payment, but also twenty cents of every dollar of interest — and taxes, and insurance and private mortgage insurance.

    If buyer Read more

    November 10, 2007

    A consumer’s guide to the divorced real estate commission: Cataloging benefits — starting with a complete catalog of available homes

    by

    Suburban Phoenix Real Estate Broker

    Author website

    Part IV: Divorcing the real estate commissions will result in benefits not just for buyers but also for their agents and for the real estate market as a whole

    The National Association of Realtors is embroiled right now in a protracted anti-trust suit brought by the United States Department of Justice and the Federal Trade Commission. The case in a nutshell: The NAR has been attempting to use MLS rules to stifle lower-priced competition.

    Recall that the NAR is a conspiracy against consumers. Its purpose is artificially to limit access to real estate representation, so that consumers will have to pay more than they might otherwise for real estate advice. The cause of action in the DOJ/FTC suit is a move by old-line brokers against young-turk brokers within the NAR. The trade organization stands accused of deliberately frustrating the objectives of its own members.

    What is the essential data field in an MLS system — do you remember? It’s the co-broke. Everything else is just details. Every true MLS system exists so that real estate brokers can communicate — in presumptive secrecy — how much they will pay when a co-operating broker procures a buyer for a particular listing.

    Can you think of one simple thing the NAR could do to make the DOJ/FTC anti-trust suit go away in an instant?

    How about… divorcing the real estate commissions…?

    Do you think that might work?

    Remember that the MLS system is a vestigial engine of sub-agency, designed from the outset to advance the home seller’s interests — at the expense of the home buyer’s interests.

    If we were to divorce the real estate commissions, the co-broke field would go away and with it the entire edifice of the top-secret MLS system.

    Does this mean homes would no longer be listed? Of course not. But home listing would become a free-market business — with no anti-consumer rules on what material facts can and cannot be disclosed to buyers.

    Without doubt there will be a shake-out period, with conflicts among vendors, errors of judgement, etc. — just as in any competitive marketplace. This will occasion much lamentation — before, during and after — starting Read more

    « Older posts Newer posts »

    Inventing Real Estate 2.0

    Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

    Media Contacts