BloodhoundBlog

There’s always something to howl about.

Author: Greg Swann (page 49 of 209)

Suburban Phoenix Real Estate Broker

May 17, 2011

Upping your game selling real estate implies selling enough that you can add the staff to sell even more. For me, that means concentrating on the prospects who will make it to the closing table.

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Suburban Phoenix Real Estate Broker

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This is a response to Robert Worthington’s post on getting to the next level selling real estate.

I don’t want to represent myself as an expert on production, this for two reasons:

First, because I know that is untrue. I’m a good real estate agent, and I think I’m becoming a good salesman. But if I stand on my tippy-toes, I can almost see over the nap of the carpet. I’m thinking there might a be a world up there.

And second, because I hate it when other people do it. It’s grating when they actually can ride the bull and nauseating when I find out that they can’t — that they’re all hat and no cattle.

With that as a caveat, I have some observations.

Here are three ways to net more income from your working hours:

1. Close more houses at your current gross commission income.

2. Close the same number of houses at a higher GCI.

3. Cut your costs.

Obviously, number 3 works great no matter what else you do, provided that cutting your costs doesn’t cut your production along with it. Marketing is what you communicate, not what you say, and half-assed marketing is worse than no marketing.

Scott Gaertner, a long-time friend of BloodhoundBlog and one of the highest-grossing/highest-netting agents I know, has urged us to pursue plan number 2. I want to do this, and I really, really want for Cathleen to do this, but the time is not propitious for listing luxury homes. In Phoenix — as in Florida, I expect — the inventory consists of lender-owned homes, short sales and the rare, and almost always over-priced, equity sale. I’ll talk about these categories further down, but the bottom line is that, for now, we don’t have either the cash or the resources to pursue the rare motivated equity seller. We can’t afford to acquire that client, and we really can’t afford to fail to close the sale.

I have a lot of respect for plan number 1, because I am a high-D. I like to get things done, and the more things I get done, better and faster, the happier I am in Read more

May 16, 2011

Illustrating a software paradigm shift in the simplest possible way. Or possibly I’m just simple-minded.

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Suburban Phoenix Real Estate Broker

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I have every intention of talking about the paradigm shift in software engineering that is being ushered in by the iPad. The iPhone pushed us half the way there with “apps” — dedicated client interfaces into server-based databases. The iPad pushes all that much further, with interesting implications for real estate marketing.

Meanwhile, I’d like to use a very simple example to illustrate how a small change in the way software operates can result in big changes in the way we live our lives.

Consider the alarm clock: Big, clunky and loud, a magnificently useless dust magnet. One alarm, one time a day, set it and regret it. The digital age brought us the snooze alarm, and micro-electronics gave us the his-‘n’-hers alarm clock with a weekend override. But still very dumb technology, guaranteed to fail — partially twice a year at daylight savings time and completely every time the electricity goes out.

Enter the iPhone:

What you are seeing are my early-morning alarms: I get up early to deal with my email and to work out, then I get back into bed with Cathleen to snuggle for fifteen minute before we both get up to walk the dogs and get our days started.

The point is, I can have as many alarms as I want. It’s useful for software engineers to replicate analog tools in digital form. End-users already understand the concept, and so the new software simply seems to replicate the familiar analog functionality.

But this is not true, all appearances to the side. By enabling you to set up — say the word: to program — as many alarm clocks as you might need, the iPhone’s implementation of the alarm clock idea permits you to shift the way you have always thought about that wretched noise that greets the dawning.

This is an extremely simple example, but a useful one, I think. Software, at a minimum, permits us to do a better job at the things we’ve always done. But if we stretch our minds and use the tool as it can be used, and not simply as we have always used it in the Read more

May 14, 2011

The bad news? The NAR’s #rppsi scam passed, despite overwhelming opposition. The good news? The NAR is now a labor union, complete with forced political speech. Let the Right-to-Work lawsuits begin!

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Suburban Phoenix Real Estate Broker

Author website

The National Association of Realtors’ bloodsuckers’ survival initiative (#rppsi) passed this morning, even though only the bloodsucking Babbitts themselves are in favor if it.

Now the NAR will have even more money to “protect homeownership” with bloodsucking legislation like the Community Reinvestment Act, the Government Sponsored Entities laws, the first-time home-buyer tax credit, etc.

The NAR plans to “protect homeownership” until every last one of us is living in a cardboard box.

That’s a bad thing — bad for the people who voted for it, since crime is always self-destructive. But bad for us, too, since we now have that much more to apologize for.

Here’s the silver lining: The NAR is now arguably a labor union. Membership is forced for most Realtors to gain access to the MLS. And #rppsi is beyond all doubt forced political speech: You will have no control over the $40 a year that is to be extracted from you. If you don’t despise Barney Franks, there’s something wrong with you, but your money will be going to that petulant thug like it or don’t.

If you are lucky enough to live in one of the 22 Right-to-Work states, you may have recourse in the courts. Here are some apposite links from the National Right to Work Legal Defense Foundation:

The NAR has been a vampire latched onto the neck of the American body politic since its founding. It does not exist to “protect homeownership.” Its sole reason for existence is to despoil American consumers to the benefit of real estate brokers: To steal money from the people who earned it, diverting it to a conspiracy of bloodsucking vampires. Today’s vote was the first step in the process of eliminating this pestilence from our lives forever.

May 13, 2011

Senator Rand Paul: The claim of a “right” to health care implies a belief in slavery.

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Suburban Phoenix Real Estate Broker

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Say what you will about the Tea Party, it’s a small victory just to have words like these enunciated on the floor of Congress:

This is Ayn Rand from Atlas Shrugged making the same argument:

“I quit when medicine was placed under State control some years ago,” said Dr. Hendricks. “Do you know what it takes to perform a brain operation? Do you know the kind of skill it demands, and the years of passionate, merciless, excruciating devotion that go to acquire that skill? That was what I could not place at the disposal of men whose sole qualification to rule me was their capacity to spout the fraudulent generalities that got them elected to the privilege of enforcing their wishes at the point of a gun. I would not let them dictate the purpose for which my years of study had been spent, or the conditions of my work, or my choice of patients, or the amount of my reward. I observed that in all the discussions that preceded the enslavement of medicine, men discussed everything — except the desires of the doctors. Men considered only the ‘welfare’ of the patients, with no thought for those who were to provide it. That a doctor should have any right, desire or choice in the matter, was regarded as irrelevant selfishness; his is not to choose, they said, but ‘to serve.’ That a man’s willing to work under compulsion is too dangerous a brute to entrust with a job in the stockyards — never occurred to those who proposed to help the sick by making life impossible for the healthy. I have often wondered at the smugness at which people assert their right to enslave me, to control my work, to force my will, to violate my conscience, to stifle my mind — yet what is it they expect to depend on, when they lie on an operating table under my hands? Their moral code has taught them to believe that it is safe to rely on the virtue of their victims. Well, that is the virtue I have withdrawn. Let them discover the Read more

May 11, 2011

More thrilling real estate math from the National Association of Realtors: How much did first-time home-buyers benefit from their $8,000 tax-funded subsidy? Can you count to negative $15,000?

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Suburban Phoenix Real Estate Broker

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You read that right. On average, recipients of the $8,000 federal housing subsidy lost $15,000 on the homes they purchased using the subsidy as their incentive.

From SmartMoney.com:

The government’s recent $8,000 cash incentive for first-time home buyers has proved even more costly for recipients than for taxpayers, according to data released Monday. Typical buyers have lost twice as much to price declines as they received from the program.

The median home value fell to about $170,000 in March from $185,000 a year earlier, according to Zillow.com. That means a buyer who closed on a house just before the tax-credit program expired in April 2010 collected $8,000 but has since lost $15,000 in value. Those who bought earlier in the program have done worse; the median price is down $20,000 from March 2009.

This was all completely foreseeable, of course. The only person, seemingly, who cannot grasp simple economics is Barrack Obama, temporarily president of the United States. But don’t get the idea that Obama is done wrecking the housing market just yet. Even now, his minions are pushing for still more sub-prime mortgages to economically-unqualified home-buyers.

As the great Tom Waits said, “I don’t have a drinking problem — except when I can’t get a drink.” America doesn’t have a housing problem. The problem is that, despite the state’s (mis)education monopoly, there are still too many people who can suss out a hustle, if you give them enough time.

May 11, 2011

What’s the long term investment value of owning your own home? Would you believe… nothing?

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Suburban Phoenix Real Estate Broker

Author website

Business Insider has the goods.

Yes, I know you can tell me stories about killings made. We’ve done it, too. How are your results lately?

Meanwhile, do you want to have a long talk with all those folks who bought their homes believing in the wealth-producing miracle of the mortgage-interest tax deduction?

Does anyone want to chip in for some wood polish for the NAR’s nose?

May 10, 2011

How does the National Association of Realtors love me? They sent me an evaluation so I could count the ways.

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Suburban Phoenix Real Estate Broker

Author website

I appeared by videoconference at the National Association of Realtors Association Executives convention in March. At the time, I made note of my remarks in a comment to Teri Lussier’s first post on the NAR’s latest anti-consumer money-grab:

I spoke by videoconference to the NAR Association Executives conclave on Monday. I held nothing back, patiently explaining to them that legislation is crime — using force to induce an outcome that would not have occurred without the imposition of force.

I explained that a legislature can do nothing in a free market except harm, and that the American economy is by now essentially a vast mutual-vampirism cult: Each one of is sucking the lifeblood out of his neighbor’s neck, and each one of us is being sucked dry by his next neighbor. Taking a death-grip on the obvious, I patiently explained that this cannot but result in pandemic disaster.

Instead, I said, if the National Association of Realtors were to come to be as zealous about private property rights as the National Rifle Association is about firearms ownership rights, I would be proud to call myself a member.

As you might expect, the reaction was subdued.

Bob Bemis, CEO of ARMLS, intimated to me that there is video of the presentation somewhere, but I have not seen this. But yesterday there came by snail-mail a three-page evaluation of the event.

I think it would be fair to say that I made an impression. I knew going in that I would be telling them exactly what they did not want to hear, so I have to commend the people who made comments for their forbearance of my effrontery.

Here’s my take: What they don’t want to hear is precisely what they need most to hear. It’s not reflected in the evaluation, but a very important idea I took up with them is this one:

What happens if someone comes along and resolves to do real estate brokerage for free?

I’ve pointed out many times that Zillow’s “make me move” feature is brokerage: The introduction of buyer to seller. This is not affected by the real estate regulation machine since the act of Read more

May 9, 2011

Me and my iPad: Slouching toward a still-more-mobile style of mobile real estate representation.

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Suburban Phoenix Real Estate Broker

Author website

I got an iPad 2 Friday, my spiff for hitting my earnings goal ($1,000 per day, if you’re keeping score at home) in April. The dogs have written a ton about the iPad since its introduction, and my plan is to write a ton more as I get used to this little box.

Here’s my deal: How can I make a grand a day every month? How can I push that up to five grand a day? I’m on the move all the time. And I’m tethered to my desk all the time. And I need a way of reconciling that contradiction.

My MacBook went a long way toward dealing with this problem — and may the lord rain his blessings down upon Ronald MacDonald and all the other providers of free WiFi linkage. But a laptop wants too many resources to be universally useful.

How so? If I’m away from free-WiFi-land, I need to plug in an air card and wait for it to initialize. Not only that, I need a flat surface, and I need to give the laptop itself time for house-keeping. Plus which, I always need to nurse the battery, which makes me reluctant to use it for blue-sky purposes, for fear I’ll be powerless to deal with mission-critical problems later on. Still worse, I have to schlep the damn thing around — which makes it much too easy to leave behind.

The iPad takes away all of those problems:

  • WiFi plus 3G means instant-on internet virtually everywhere.
  • I can actually use it in my lap in my car — without moving to the passenger seat.
  • Ten hours of in-use battery life leaves me at little risk of running out of power — and the two iPhone power cables I already have in my car will both fit the iPad, as well.
  • And the iPad is almost too easy to carry: The size and weight of a magazine.

All that’s great, but it’s not as if the iPad does not introduce complications of its own. I’ll be going through everything in detail as I integrate the new machine into my praxis, but I’ll touch on a Read more

May 9, 2011

Brett Arends from the Wall Street Journal on Zillow’s morning gloom report: “All this bearish news makes me bullish.”

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Suburban Phoenix Real Estate Broker

Author website

Our friends at Zillow.com have figured out the secret to getting news coverage: Bad news:

Home values in the United States fell faster in the first quarter of 2011 than they have in any quarter since 2008, when the housing market experienced its worst performance, according to Zillow’s first quarter Real Estate Market Reports(1). The Zillow Home Value Index(2) fell 3 percent from the fourth quarter of 2010 to the first quarter of 2011, and declined 8.2 percent year-over-year to $169,600. Home values have fallen 29.5 percent since they peaked in June 2006.

Negative equity reached a new high mark with 28.4 percent of single-family homeowners with mortgages underwater at the end of the first quarter, up from 27 percent in the fourth quarter of 2010. A homeowner is in negative equity when they owe more on their mortgage than their home is worth.

Meanwhile, foreclosures(3) rose throughout the first quarter as banks unfroze moratoriums and allowed foreclosures to resume. Foreclosures had fallen in late 2010 due to the slew of moratoriums brought about by the “robo-signing” controversy. In March, one out of every 1,000 homes in the country was lost to foreclosure.

With substantial home value declines, as well as increasing negative equity and foreclosures, Zillow forecasts show it is unlikely that home values will reach a bottom in 2011. First quarter data has prompted Zillow to revise its forecast, now predicting a bottom in 2012, at the earliest.

“Home value declines are currently equal to those we experienced during the darkest days of the housing recession. With accelerating declines during the first quarter, it is unreasonable to expect home values to return to stability by the end of 2011,” said Zillow Chief Economist Dr. Stan Humphries. “We did expect substantial payback from the homebuyer tax credits, which buoyed the housing market last year, but underlying demand post-tax credit, as well as rising foreclosures and high negative equity rates, make it almost certain that we won’t see a bottom in home values until 2012 or later.”

My own take is that we are at or near the knee in the curve: While supplies of fire-sale-priced homes Read more

May 6, 2011

Which home is the right one for you? Coldwell Banker says it’s the property for which Coldwell Banker will get paid double.

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Suburban Phoenix Real Estate Broker

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Is this home the right one for you and your family?

No, sorry. That’s an exclusive listing. Your trusty, ever-faithful Coldwell Banker broker won’t get paid if you buy that house.

So is this the perfect home for you?

Oh, no! This home has serious systemic defects, the worst of which is… it’s a fizzbo… Not only will there be no doughnuts at the closing table, your trusty, ever-faithful Coldwell Banker broker won’t get paid if you buy that house.

But this — this is the ideal home for you and your family:

Why? Because your trusty, ever-faithful Coldwell Banker broker will not only get paid, she’ll get paid double, once for suckering the seller into listing with Coldwell Banker and once more for suckering you into a dual agency.

Here’s the full clip:

When you say “yeah” you are conceding my argument. When you say “but” you are contradicting yourself. If this commercial is not a sleazy hustle, what is it?

May 2, 2011

Pieces of April for a morning in May: Set goals, attain them, record your progress, do better over time, repeat month-by-month.

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Suburban Phoenix Real Estate Broker

Author website

I nailed down a house this morning at 6:50 am. It’s a hard dance to get the right house at the right price, but the world of email permits miracles to happen at any hour of the day or night.

We had a totally rockin’ April, more than three times our monthly nut. But the first check in April didn’t hit the bank until the 15th of the month, and, until this morning, we had zero dollars on the board for May. Even so, I told Cathleen that April 15th was our last day of poverty. We’ll see if that’s a prognostication I can defend.

Here’s a goal-getting calendar for May.

This is a simple procedure: Set goals, attain them, record your progress, do better over time, repeat month-by-month. It works. So get on it.

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