There’s always something to howl about.

Author: Greg Swann (page 56 of 209)

Suburban Phoenix Real Estate Broker

Failing up: The big secret to “the secret to success” is this: The “secret” is completely obvious to everyone.

I got a speeding ticket today. Oops.

The other week, I had what could have been a nice real estate transaction fall apart because I skipped a fundamental step, thinking it unnecessary, only to trip on it later.

Worst of all, a new software project I’ve been working on is failing, taking the SplendorQuest server down with it — as you may have noticed. I’m having to take it apart now — which just by itself has been a major undertaking.

O! Woe is me!

Not. I got a speeding ticket, which took about five minutes out of an otherwise hugely productive day. I worked in the car on my iPhone while the cop pressed hard to make carbon sets with a ball-point pen.

I blew a great deal, but every time I do something like that, I learn from my mistake and do better from then on.

And even as my one mad-scientist project burns down the lab, I had another one go live this week with, so far, very impressive results.

What’s my point?

First, if you’re doing something you’ve never done before, there’s a good chance you’ll fail — which is completely obvious to everyone.

Second, the only possible way to succeed at anything is to press on regardless, even at the risk of repeated failures — which is also obvious.

And third, “the secret to success” consists of focusing on the second proposition and not the first — which, yet again, is news to no one.

I can be thick, I know it, but I’m actually having to think about this stuff. My whole life, I’ve done huge things, big, big tasks, and I’ve never thought much about the motivations driving my work. I want my work done — that’s what drives me.

Until just lately, I had never thought about the way I work in the context of the formal idea of “goal-setting.” I’ve heard and read enough on the topic to know what people are talking about, I think, but I never made any connection to my own life.

For one thing, the goals were so abstract they seemed meaningless to me. Who doesn’t want to go to Read more

There’s a new dog in town: Introducing Tony Sena.

We’re adding Las Vegas Realtor Tony Sena to our roster of contributors today. Tony is a well-known force in the world of internet real estate marketing, having founded the popular industry weblog WannaNetwork.com. Tony’s current focus is building a property management practice in Las Vegas, as is evidenced in his bio:

Tony Sena, a licensed Real Estate Broker/Salesperson since 2001 in Las Vegas, NV, is the owner of the property management division at North American Realty of Nevada and currently manages over 150 residential properties.

Tony’s former law enforcement experience as a Henderson Police Officer gives him a unique sense of awareness about the potential concerns for crime and safety in neighborhoods.

With 9 years of Internet marketing experience, as well as multiple top ranking web sites, Tony is able to provide his team of agents, listing clients and landlords a competitive advantage for getting in front of thousands of buyers and renters online every month.

If you were at BloodhoundBlog Unchained in Phoenix in 2009, you had a chance to meet Tony in person. I’m eager to see the insights he brings to our discussions here.

The good news in the housing market? We may be witnessing the beginning of the end of the bad news in the housing market.

From The New York Post:

The latest numbers suggest we’re finally at the beginning of the end of the housing correction — no thanks to Washington.

Last Thursday’s numbers from Realtytrac seemed like bad news. In August, foreclosure auctions hit their second-highest monthly total in the report’s history: 147,003, up 9 percent over the month before and up 2 percent over August last year. That’s 7 percent below the peak month, March of this year.

And the immediate precursor to foreclosure sales — bank repossessions — hit their all-time high in August: 95,364, up just 3 percent over July but 25 percent over August 2009. That makes the ninth straight month repos have increased on a year-over-year basis. But foreclosure is a pipeline — and those numbers are the outflow end of it.

On the inflow end, things are slower. August saw 96,469 default or foreclosure notices go out, a 1 percent drop from July and a 30 percent fall from August 2009. And that marks the seventh straight month new foreclosures have fallen on a year-over-year basis. This trend — increased “outflow” and slightly reduced “inflow” foreclosure activity — means that lenders and loan servicers are 1) giving up on modifying mortgages when the borrower can’t pay, and instead repossessing homes and auctioning them off, but also 2) trying to manage the foreclosure pipeline to minimize the downward pressure on home prices.

Why isn’t this bad news? For starters, a multiyear tidal wave of foreclosure sales has been inevitable ever since the housing bubble burst: Too many people had mortgages they couldn’t afford to pay, mortgages with a face value higher than the home’s new market price. There’s never been any way for prices to start heading back up until they first find their bottom — which won’t happen until those bad mortgages are cleared away.

President Obama’s $75 billion mortgage-modification program was always going to be a huge failure — you just can’t keep people in homes they can’t afford — but now the markets are admitting it.

Joel Kotkin: Why housing will come back.

Urban savant Joel Kotkin in Forbes magazine:

What we are going through now is not a sea change but a correction from insane government and business practices. The rise in homeownership from 44% in 1944 to nearly 70% at the height of the bubble reflected a great social democratic achievement. But by the mid-2000s government attempts to expand ownership–eagerly embraced by Wall Street speculators–brought in buyers who would have historically been disqualified.

In some markets, prices exploded as people moved up too quickly into ever more expensive housing. Housing inflation was further exacerbated by “smart growth” policies, which limited new home construction in suburban areas and instead promoted dense, “transit oriented” housing with limited market appeal and economic logic.

Rather than artificially constraining supply and protecting irresponsible borrowers, we should let nature take its course. Home values need to readjust historic balance between incomes and prices. Over the past 60 years, notes demographer Wendell Cox, it took two to three years or less of median household income to purchase a median-priced home. At the peak of the boom, that ratio had ballooned to 4.6.

The disequilibrium was the worst in regions like Los Angeles, Las Vegas, San Bernardino-Riverside and Miami. At the peak of the bubble, between 2006 and 2008, according to the National Homebuilders Association- Wells Fargo “Housing Opportunity Index,” barely 2% of families with a median income households in Los Angeles could afford to buy a median priced home; even in the traditionally affordable Riverside area, the number was roughly 7%. In Miami, barely 10% could afford such a purchase; in Las Vegas, often seen as one of the cheaper markets, only 15%.

What a difference a market correction makes. The affordability number for Los Angeles is now 34%, 17 times better than two years ago, while Riverside is now near 70%. Miami’s affordability picture has improved to over 60% while in Las Vegas, it’s back over 80%.

These lower prices–not Wall Street or federal gimmickry–will lure new buyers to the places that some new urbanists have predicted will be “the next slums.” Already there’s evidence in places like Miami of a renewed interest in Read more

Marketing is what you communicate, not what you say.

I’m sorry if I seem to be neglecting folks here, but I’m sure you can guess why. Plus which, at Day 13 of our goal-questing, I’m five for five most days, and days without appointments are the only holes on the calendar. But I’m done for the day, and I’m bound for bed, and I lay me down with a will. Meanwhile, I’m having lots of ideas as I work — ideas both global and granular. This is one I’m gnawing on pretty hard:

Marketing is what you communicate, not what you say.

That’s working two ways for me, but the second — call it Actions Sell Louder Than Salespitches — I can think of a zillion ways to work with an idea like that.

How do you make the praxis of continuous goal-pursuit work in practice? It’s not a matter of avoiding the negative consequences of failure, but of celebrating the steady accumulation of successes.

I think Jeff Brown and I are both thinking out loud, by this point, and I want to emphasize that I am not quarreling with him. It’s his hammering away on the topic of goal-achievement that induced me to think about the subject in a systematic way, and I am by his discourse and by his good example much enriched.

So here’s where I am tonight: You have to make the commitment, yes. Without a sincere resolution to do something different, you don’t have a goal, you just have a wish, a whim, a will-‘o-the-wisp wheedle issued for any reason or for no reason to a benignly indifferent universe.

But: Even so: Just having a specific plan is still not enough. You have to follow through. You have to do what it is that you have planned to do. But when we talk about the process of following through, too often we do it in a language that is inherently dis-motivating.

Like this: No pain, no gain. There is a truth to that cliche, obviously, and that’s why it’s such an easy sentiment to express. But by emphasizing the pain entailed by, in this case, exercise, the expression throws a formidable barrier in the way of actually digging in and doing the work required by the goal.

I keep thinking that for a serious resolution to change one’s behavior to be effective in the long run — to get fit or to lose weight or to learn to speak Spanish or to master a seven-figure state of mind in your career — you have to rethink the incentives. The reward — to yourself, in your own mind — for having made incremental progress toward your goal has to exceed both the cost of achieving that small success and the putative benefit of doing the opposite, instead.

Do you see? Eating is easy. It can be very satisfying, fun even. Not-eating is hard, and it’s hard to think of not-eating as being any fun. But if you cannot find a way to celebrate the victory of not eating the wrong foods, of not eating as much or Read more

Do you want to actually achieve your goals? Then make your commitment real by making specific, explicit, objective, detailed plans.

Teri Lussier turned me on to this TED talk on goal-achievement. The video makes the seemingly confounding claim that announcing your goals to other people makes you less likely to achieve them. As with every other seemingly confounding “argument,” the matter turns on the conflation of unlike things. What the speaker, Derek Sivers, is talking about are not actual goals but casual whims. What a huge surprise: Eating cotton-candy spoils your appetite for real food! Who knew?

I once worked with a woman who would issue random statements of desires completely unconnected to her real life. Like this: “I think it would be fun to be a flight attendant.” This is actually an easy goal to attain, but it requires a process of thought and effort and a significant amount of focused action taken over time. The same criteria would apply to any sort of meaningful goal.

Simply announcing to another person that you might like to lose weight, or you might like to see the pyramids, or you might like to be a better Realtor — these are all equally meaningless expressions of whims. They are the verbal equivalent of cotton-candy, a big pile of sugary nothing whipped up by your mind to confound itself into believing that it has been nourished — when you know without any possible doubt that it has not.

The TED talk turns on psychology, which should be warning enough that it’s pure bullshit. The “science” of psychology exists to “persuade” you to be “satisfied” with a lifetime of dull dissatisfaction. “Come on, now, you know that expressing your goals only makes them harder to achieve. Now take another pill and go back to sleep.”

No, thank you. And don’t make me say it again.

The problem is not expressing goals, but expressing empty whims and then doing nothing. Yes, that is self-destructive, but this is not something anyone needs to be told.

Here is what needs to be explored in detail:

Expressing your goals requires a very strong commitment. A true goal is detailed and specific, explicit and objective. It includes a list of serious actions that must be taken through Read more

Dear Steve Jobs: Stop jerking everyone around with a goofy set-top box. Give us a real Apple TV — a TV engineered by Apple.

iOS 4 can go there, no doubt. And the lame-ass “web-enabled” HD-TVs shipping now are no competition for what Apple can do. The iPad may be the actual future of video content, but there will be room in the home for big screens for a long time. An Apple TV becomes the ideal blackboard, too, and the ideal game machine. Integrated with nearby iPhones and iPads, it can become everything we ever hoped to find in a package marked “entertainment center.” Really, truly, the television — the lowly, despised television — is the computer for the rest of us. This is a reinvention that Apple could do better than anyone…

Celebrating Praxis: “And my heaven will be a big heaven. And I will walk through the front door.”

I wrote this in a comment a couple of weeks ago:

Everything we’re doing on-line emerges from the points of this star:

* engenu — rapid web site development
* encartus — elaborate custom Google maps
* Scenius — dynamic blogs-within-blogs
* ScentTrail — CRMishness with transaction management
* FlexMLS and the FlexMLS API — very robust MLS search

There is now a sixth point in our star: Praxis. I had an appointment cancel today, and I wrote the whole thing in just under five hours — while juggling all my usual eggs.

Although there is less editorial control than with engenu, now anyone we might add to our staff can create very professional looking web pages on the fly, with essentially no knowledge of how a web page goes together. Supplemented with other software (e.g., ScentTrail), I have the ability to create whatever I want with virtually no effort.

We hosted BloodhoundBlog Unchained in Phoenix twice, two years in a row. For both years, my local competitors made a big point of insisting that I have nothing to teach them. Perhaps they’re right. The only regular user of engenu I know of is Teri Lussier. Scenius has one fan, Cheryl Johnson. And only Cathleen and I are using encartus.

This seems a shame to me, but I’m the real estate business, not the software business. My belief is that the software I have written makes us much, much stronger as Realtors. We have tremendous marketing leverage for just two people.

But Praxis compounds that leverage a thousand-fold. I can do anything I want. I think I can take on anyone, including the Realty.bots. I’m convinced I can take whatever turf I want in Metropolitan Phoenix.

I don’t know when or where we’re going to do Unchained the next time. But I won’t be teaching Praxis, in any case. Even so, I have an idea that my local competitors may come to regret not having studied what I have to teach when they had the chance.

“The American dream is not dead — it’s just taking a well-deserved rest.”

From the New York Times, economist Karl Case of Case-Shiller fame says: Buy!

This financial crisis has made us all too aware that we live in a Catch-22 world: the performance of the housing market drives the economy, and the performance of the economy drives the housing market. But housing has perhaps never been a better bargain, and sooner or later buyers will regain faith, inventories will shrink to reasonable levels, prices will rise and we’ll even start building again. The American dream is not dead — it’s just taking a well-deserved rest.

A kinder, gentler Jeff Brown challenge: Catch yourself doing something worthwhile — for every day in September.

It’s hard not to love Jeff Brown’s prospecting challenge. But it’s kind of easy to note that most of us have not raised our hands to submit ourselves to its arduous benefits. It goes for me, too: If I have six hours to spare on any given day, I’m going to throw it at marketing — specifically software — not prospecting. Mainly, though, because our marketing is producing healthy results, I don’t have a lot of time to spare in any case.

Take note: I am not absolving you of anything. If you don’t have enough money work, and if you don’t have any money, prospecting will solve those two problems in very short order.

But whether or not you are running Jeff’s gauntlet, the kind of goal-achieving behavior we have been talking about is hugely beneficial — to your health, to your wealth and to your happiness.

So: Let’s set ourselves a challenge. Declare a worthwhile goal — prospecting, exercise, learning a new skill, etc. — and then jump in and actually do it for every day in September. You can use the don’t break the chain strategy I talked about yesterday. Here is a printer-ready September calendar.

Goal-setting is easy. It’s actually accomplishing your goals that is so hard. Between public declarations here, in the comments below, and that growing chain of red X’s, the month of September 2010 could mark a turning point in all of our lives.

Tag-teaming off of Jeff Brown: Daily action builds habits, so don’t break the chain.

I had a short sale get to approval this morning, which puts us one tiny deal away from a million-dollar September. We haven’t seen many million-dollar months since 2005, and it’s a harder target to hit than it was in those days. I’m loving where our business is going, and I feel like we might be just that close to the glide path. It’s been a hard road since the market turned, but it has been the dedicated — driven — dogged — pursuit of sales fundamentals that has put us back on the road to financial recovery.

Meanwhile, I’m loving the hardy souls who have taken up Jeff Brown’s prospecting challenge. Quoted below is a snip from a Lifehacker post we have talked about privately for a couple of years. The topic? If you want to master something, do it every day and don’t break the chain:

Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went on stage, I saw my chance. I had to ask Seinfeld if he had any tips for a young comic. What he told me was something that would benefit me a lifetime…

He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day. But his advice was better than that. He had a gem of a leverage technique he used on himself and you can use it to motivate yourself—even when you don’t feel like it.

He revealed a unique calendar system he uses to pressure himself to write. Here’s how it works.

He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.

He said for each day that I do my task of writing, I get to put a Read more

React to this idea, if you would: “BloodhoundBlog Unchained and Unwired in Las Vegas: The Return of the Sales Monster.”

I was talking to Scott Cowan this morning, and he asked me about future Unchained events. It happens that I’ve been thinking about doing something, and Scott and I explored a few ideas.

Here’s one I really like: BloodhoundBlog Unchained and Unwired in Las Vegas: The Return of the Sales Monster.

I’m thinking Friday, November 26th, 2010, the day after Thanksgiving. One day, one big room like we did in Orlando, 9 am to 9 pm, bop ’til you drop. You could fly in Thursday night after the family stuff or early Friday morning. Arrive when you can, leave when you have to, and maybe we do streaming video and a webinar all day as well.

For content, I think I want to focus on selling, rather than marketing. We can be counted on to cover a lot of wired marketing just in passing, but, as I have been writing, there’s is a lot of ground on the sales side of our business that we’re leaving uncovered.

I also want this to be a Stone Soup project, if we can get that done. I want to keep it cheap, so you can afford to come, and I want to keep it simple, so that I can coordinate things without going up in flames.

So tell me: Is this a good idea? Would you come?

Also: Hit me with ideas. Content ideas in particular, but I’m game for anything you have to say. We might set up the room in “rounds” so that we can structure the day half as formal group sessions and half as mini-kennels, self-coalescing unconference sessions.

I’ll listen to a sponsor if you’ll pay for the room and two rounds of snacks-‘n’-beverages, and I’ll give you banner space, a meet-and-greet table and a 30 minute speaking slot in exchange. Conference space should be cheap in Vegas right now, so we might not be talking about a very big check.

I truly don’t know if this is worth doing. I think Realtors need to get back to selling basics, but the great mass of wired agents seem to be so infatuated with selling small talk to each Read more

Are you closing on the wrong objectives? The most insidious form of sales call reluctance is proudly racking up empty “accomplishments.”

I want to talk about being a sales monster, so I want to issue a disclaimer first: We are all about value. I get paid for closing real estate transactions, and I like getting paid, but I never want to get paid for encouraging a client to do the wrong thing. I’m going to be talking about closing in a lot of different contexts, but I am never talking about arm-twisting or even the mildest kinds of suasion. The ancient Roman law of agency is respondeat superior — let the master answer — and this is how we conduct our business.

But still, as a salesman it’s my job to close. That’s important just by itself. It’s one thing to be an ethical salesperson, as above, but it is quite another to fail to close at all. My job — always — is to move the process to the next logical step. If my client wants to make a deal, it’s my job to make it happen, and the way I do that is by closing on the step of the deal-making process that happens next in the sequence.

That’s Salesmanship 101, except that no one teaches salesmanship these days. And, alas, many of the salesmavens who taught this discipline in the past were creepy, oily, slimy, smarmy moral degenerates. Selling is not a confidence game, and there is nothing at all wrong with helping your client take the steps necessary to achieving his objective.

Because marketing on the web is so cost-efficient, I can do a lot of my closing with software — passively, automatically, at any hour of the day. But: I still need to close.

When a new vistor lands on one of our web sites, I’m closing on one idea: More. Stick around and read — there’s lots of content. Or swap over to our free Phoenix MLS search. At an absolute minimum, I want you in our internet universe, so I do a lot to attract people, then I do a lot more to hang onto them.

When we get someone to do something we want them to do, we call Read more