BloodhoundBlog

There’s always something to howl about.

Author: Greg Swann (page 62 of 209)

Suburban Phoenix Real Estate Broker

April 22, 2010

What’s joy to a Bloodhound? Work, of course. Here’s that hard-working Bloodhound praxis applied to the problem of having fun.

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Suburban Phoenix Real Estate Broker

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I built FreePhoenixMLSSearch.com from an API that FBS Systems — creators of the FlexMLS system — made available last year. I may be the only person taking advantage of this interface. I don’t know of anyone else in Phoenix who is, in any case.

That much is cool, and the API, along with Flex’s general philosophical approach to software openness, enabled me to build a very robust search tool, much more robust than anything you can buy from IDX vendors. Still better, I can extend my search power whenever I want, building “pre-fab” searches that solve problems that might not be intuitively obvious to more-casual users.

Here’s an example: Doctors relocating to Phoenix — may their names be legion! — can do a radius search from any Phoenix-area hospital. Always on-call? You can live within walking distance. Need to be to the hospital within 30 minutes? You can search within a 15-mile radius.

My end of this stuff is all written by me, in PHP, with the code running on the SplendorQuest server. I can change the site whenever I want to, in the never-ending quest for better results.

All that is fun, and this is a big part of Bloodhound life for me, building and refining the tools we use every day — on- and off-line. Everything that I’ve worked on over the past four years is available to me to make new tools, and I’m mixing and matching that stuff all the time. The number of engenu pages on our sites is enormous by now, but the number of engenu-like pages runs to the tens of thousands. Even now I’m working out how to use ScentTrail to auto-generate an engenu-editable cloud-based transaction management site for every client we touch.

That idea — the equation of software with control — is something that I should write about. But not today. For now, Bloodhounds just want to have fun.

That image is a screen shot from Twitter. Every time someone runs a search from FreePhoenixMLSSearch.com, a Tweet is auto-posted summarizing that search. There is search-engine juice to be had from Twitter, but this is just dumbass fun Read more

April 18, 2010

The threshold of accountability is accounting for things: Is this, finally, the CRM I’ll use?

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Suburban Phoenix Real Estate Broker

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The iPhone screen shot is from a piece of software I’ve been playing with since Thursday. We got the gross idea from Redfin’s agent-monitoring software. Their stuff is simpler and prettier, but ours is robust and mission-critical.

What is it? Basically an automated tickler, the relationship-management part of Customer Relationship Management software. I’m still massively ambivalent about saddling on a big new piece of software like Salesforce, but I’ve been less than whelmed by cheaper products like Heap.

What I need, I realized, is this: Something to keep me on track every day. The records we’re showing are very brief, but they can contain every mission-critical detail we need to make contact with the client. The software runs on our file server, so it will work from any web browser and also from the iPhone. On a desktop machine, you can also do manual data entry, but typing on the iPhone is so painful that I left that feature out of the iPhone version.

But on the iPhone the phone number is “hot,” as is the ePage number if we have one. Likewise the email link, obviously. The Web Site link will take us to any URL we have linked to that record — with the most obvious destination being a cloud-based transaction-management page.

(I have plans there, also, with an iPhone-ready contact sheet for the entire transaction — agents, lender, title, inspectors, etc. On the iPhone, any PDF file is accesible, so the Web Site link will give us instant remote access to every live transaction.)

Here’s what it looks like on a desktop browser:

This doesn’t solve our larger CRM problem, but it’s built to harvest data from a real CRM system, once we have one. I have plans, too, to integrate it with Google Calendar — to calendar those events automatically — and with our existing web-based forms. Very soon, if you fill out a form on our web site, the form will create a record in this software automatically. I also want for it to tickle us by email on event days. Tickling us, too, to let us know when we’re not keeping Read more

April 15, 2010

iPad observation #10: Is the iPad an unforced error? I say Google and MicroSoft can’t even copy genius.

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Suburban Phoenix Real Estate Broker

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Busy as anything, ever, as I’m sure you can guess from my absence hereabouts. How busy am I? I still have not lain my own hands on an iPad. Tried to make time a couple-three times, but I couldn’t squeeze out the seconds.

But I have been paying attention to the aghastrointestinal noises made by the sputtering pundidiot class about the iPad, to some amusement. Translated into a language ordinary people can understand, the main objection runs like this: “These beach socks will look terrible with my tuxedo!” Could not agree more. But if you’re clamming or gigging frogs, you might-could find them a good fit.

Whatever. The iPad’s day is but barely begun, and one of the revolutionary things it will do is wash away this entire cadre of washed-up technology “experts.” Here’s hoping they can find a job worth doing.

Meanwhile, Richard Riccelli passed along this catalog of Grave Portents published by that citadel of techspertise, Slate magazine. Richard’s question is this: With the iPad and its closed software universe, has Steve Jobs committed an unforced error — unnecessarily created an obvious opening for Google and MicroSoft to compete?

My answer is no to everything.

Every kvetch about the iPad comes from people who will not be its audience.

1. It’s not a laptop. Duh.

2. It’s a closed hardware/software universe. Thus does Apple piss off 40% of the INTJs — 2.8% of the buying public.

3. It fosters a market opening for losers who could have beaten Apple ten years ago — except they’re losers.

We’ll have to wait to see it — Alice in Wonderland is an early mover (that munches up all of Brad Inman’s stale Vookies) — but the software built to take advantage of the unique iPad hardware will be killingthing.

Jobs is not wrong. Jobs is early. As always. Why? Because the future doesn’t exist until he invents it. Not hero worship, just an awareness of the amazing things the man causes to be done.

The two big iPad stories, going forward: How cool this tool is, and how lame are the clones.

Don’t believe me? Go buy an Android. Go buy a Zune. Google Read more

April 10, 2010

Mark Steyn: “We are now not merely disincentivizing economic energy but actively waging war on it.”

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Suburban Phoenix Real Estate Broker

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Shrug, Atlas, shrug. Mark Steyn from Investors’ Business Daily:

In less than a quarter-millennium, the American Revolution will have evolved from “No taxation without representation” to representation without taxation. We have bigger government, bigger bureaucracy, bigger spending, bigger deficits, bigger debt, and yet an ever smaller proportion of citizens paying for it. The top 5% of taxpayers contribute 60% of revenue. The top 10% provide 75%. Another two-fifths make up the rest. And half are exempt.

This isn’t redistribution — a “leveling” to address the “mal-distribution” of income, as Sen. Max Baucus, (D-Kleptocristan) put it the other day. It isn’t even “spreading the wealth around,” as then Sen. Barack Obama put it in an unfortunate off-the-prompter moment during the 2008 campaign.

Rather, it’s an assault on the moral legitimacy of the system. If you accept the principle of a tax on income, it might seem reasonable to exclude the very poor from having to contribute to it. But in no meaningful sense can half the country be considered “poor.” The U.S. income tax is becoming the 21st century equivalent of the “jizya” — the punitive tax levied by Muslim states on their non-Muslim citizens: In return for funding the Islamic imperium, the infidels were permitted to carry on practicing their faith.

Likewise, under the American jizya, in return for funding Big Government, nonbelievers are permitted to carry on practicing their faith in capitalism, small business, economic activity and the other primitive belief systems to which they cling so touchingly.

In the Islamic world, the infidel tax base eventually wised up. You can see it literally in the landscape in rural parts of the Balkans: Christian tradesmen got fed up paying the jizya and moved out of the towns up into remote hills far from the shakedown crowd.

In less mountainous terrain where it’s harder to lie low, non-Muslims found it easier to convert. That’s partly what drove Islamic expansion. Once Araby was all-Muslim, it was necessary to move on to the Levant, and to Persia, and to Central Asia and North Africa and India and Europe — in search of new infidels to mug.

Don’t worry, I’m not Read more

April 4, 2010

SplendorQuest: Loving Cathleen…

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Suburban Phoenix Real Estate Broker

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Cathleen and I have been on a love jag, lately, and I cannot begin to tell you how beneficial it’s been. A very simple idea: We added spending time alone together every day as a part of our goal-getting regimen. This turns out to have been an inspired idea, although I did not foresee that going in.

At some point I may write about this experience in detail, because there is a lot to be learned from it. As an example, consider this: If you want to end the day married, start the day married. No relationship can endure if you’re not doing anything to maintain it.

Teri and I have been talking about the same sorts of issues privately. Here’s a clip from email I wrote to her:

My wife is most beautiful when she’s all the way in love with me. Her features are very fine in the ground state — striking, as an old family friend would have it. But when those features are lit from within by her passions, then she is many orders of magnitude more enthralling. But it’s my job to earn that response from her — and I wish I could insist that I’ve earned that response every day. But there is no better incentive to staying on the path to Splendor than to marry someone you have to live up to.

We are a spiteful race. We wound all our treasures and treasure all our wounds. The SplendorQuest begins when you learn to think the other way — to focus on the world as you want it and not as you don’t want it. I wrote the essay shown below six years ago, and I wish I could say I’ve always lived up to it — all the way, every day. But I’m living up to it now better than I ever have before, and I can’t think of any reason why I should not be able to get better at loving my wife every day from now on.

What does this have to do with real estate? I hope you figure that out before a judge orders Read more

April 1, 2010

Stopping traffic in Northern Virginia: JustNewListings.com is building custom yard signs for its listings

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Suburban Phoenix Real Estate Broker

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Jay Seville of JustNewListings.com in the Northern Virginia suburbs of Washington, D.C. sent along this photo of the customs signs he is building for his team.

Lo-tech don’t mean no-tech: Sign calls sell homes. If you’re doing custom signs, let me know. I’m delighted to show off the hard work of hard-working dogs.

March 31, 2010

The sad story of how my wife, my family and my own life were devastated by the the unhappy effects of… sad stories…

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Suburban Phoenix Real Estate Broker

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At a certain age, you come to feel you’ve got a pretty tight bead on things. Wife, home, kids, job — everything just seems to come together. But then you find out that you’ve built your life on solid quicksand.

I’ll tell you my story. I don’t expect you to believe it, but it’s as true as last night’s TV news. You see, my whole world came crashing down around my ears because of a peril I had never thought to fear — until it was too late.

That peril? Anecdote addiction.

There I was, Joe Normal, watching re-runs and waiting for the game to come on, when my wife would relate some juicy bit of gossip she’d heard at the beauty parlor. Only to her it was more than that. Not just a story — a symptom, a syndrome.

First it was just an anecdote now and then. Always blown way out of proportion, but, hey, it’s just small-talk, right?

But then the stories started coming thick and fast. And they always seemed to be connected, somehow, in my loving wife’s fertile mind. And before you knew it, she started coming up with solutions, prescriptions, Rube Goldberg contraptions that, she thought, would ameliorate these imaginary syndromes.

Well, kitchen-table schemes are one thing, but, before long, she had graduated to movements, slogans, web sites, bogus academic studies buttressed by bogus academic conferences — the works.

And through all this turmoil, our mariage was going straight down the tubes. We went from home-cooked meals to frozen food, thus to leave her time for picketing and activism. The children learned to dress themselves from the dirty clothes hamper, their mother was so distracted. And as for our sex life — well, you do the math.

And yet through all this, I was in denial. “Where’s the harm?” I would ask myself. After all, the entire country is addicted to anecdotes. We’ll stare cold, hard facts right in the face, denying them utterly in preference to a carefully-crafted sob-story. If it weren’t for treacly anecdotes, there would be no news business, no entertainment industry, no politics in America.

And, of course, it was Read more

March 30, 2010

Ten million iPads to be sold in 2010? It could happen…

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Suburban Phoenix Real Estate Broker

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You heard that right. Morgan Stanley is predicting that as many as ten million iPads could be sold in 2010. A boatload of them have already been sold, and the iPad doesn’t even ship until April 3rd.

iPad news abounds, of course, and no one needs to be reminded about pudding and eating, all those caveats. But, as with the iPhone, nothing draws a crowd like a crowd. We’re going to see a paradigm shift in computing even if the iPad “bombs” by selling only five million units. My 88-year-old mother-in-law is texting on her iPhone, and, no-doubt, will soon be trolling Facebook for friends and grandchildren. A whole new population of punters is about to join the online world.

Not convinced? I can but smile. We haven’t even gotten to the good stuff yet, because the insanely great iPad ideas will require a few months of hands-on time. Meanwhile, Apple has posted some guided tours to the iPad so you can see what you’re missing.

My posts on the iPad (so far):

March 26, 2010

SplendorQuest: Redemption is egoism in action

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Suburban Phoenix Real Estate Broker

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This is clipped from a book I wrote in 1988 — a book I really need to write anew. It’s an epistolary novel, so the writing is kind of affected. I expect you can worry your way through it. “Madness,” as the term is used here, is an attempt to claim, as knowledge, a proposition the proponent knows in advance is invalid. –GSS

 
Redemption Is A Being Aware.

Redemption is finding Splendor in Rectitude. But much more importantly, Redemption Is Egoism In Action.

Egoism is the worship of the self by the self, all the time, for all time. Egoism Is A Being Aware of who he is and what he is doing and why — all the time. It is the pursuit always of values and never of disvalues, always of pleasure and never of pain, always of Truth and never of Madness. Egoism is the recognition that the fullest value of the self is realized through the fullest knowledge of the self.

Egoism is knowing and doing the good through time. It is a set of ideas, but ideas devoid of meaning if they are not put into practice. One can know Splendor by taking those actions one thinks are right. But one cannot know it by merely thinking about what is right, without acting upon it.

Redemption Is Egoism In Action, in the real deeds of your real life. By your self-loving actions, you redeem the errors of your past and make of them the achievements of your present and future.

It is not impossible to avoid doing this. Most people waste their whole lives trying to pretend that past errors need not be corrected. But neither is it possible to avoid the consequences of failing at redemption.

The future is open to change, but only by choice. Any person can take what he has and make of it what he would. If he is willing to make the effort. But he will not have his desires without fighting for them, without mothering them into being. The soul he creates for himself is the one he acts to create. If he fails to act for Read more

March 25, 2010

SplendorQuest: My plan to stage a graceful exit from life when the pursuit of Splendor has become impossible to me

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Suburban Phoenix Real Estate Broker

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Under the wide and starry sky,
Dig the grave and let me lie.
Glad did I live and gladly die,
And I laid me down with a will.

This be the verse you grave for me:
‘Here he lies where he longed to be;
Home is the sailor, home from sea,
And the hunter home from the hill.’
      –Robert Louis Stevenson

This is important: Everything that matters in human life is to be found to the right of the zero on the number line. Zero is never greater than one, so concentrating on the zero or on negative values is necessarily anegoic — contrary to the true interests of the ego.

Can it sometimes be needful to attend to negative values? Yes. I speak of eradicating bugs all the time, since this is a useful metaphor for understanding the actual meaning and importance of disvalues. If my food is being devoured by ants, I need to to exterminate them. If there is a scorpion in my home (it happens here), I have to crush it — grind it to a gooey pulp. If a two-legged predator attempts to confiscate my wealth, I must be prepared to defend myself.

But this is not what human life is for. Some days are cloudy, but if I focus on the clouds rather than on the illimitable sunlight I can produce by using my mind to its fullest, I am throwing away the only life I will ever have in pursuit of nothing.

But: Even so: I can foresee that there will come a time in my life when the pursuit of Splendor will no longer be possible to me. Until lately, I thought the most likely scenario would be that the accumulated effects of aging would render me incompetent to continue to thrive at a fully-human state of being. Given the resurgence of Marxism under President Obama, it seems plausible to me, of late, that I might be imprisoned for my philosophical positions. And there is also the possibility that I might someday find myself unable to produce more wealth that I consume. The most likely cause of this would be the government’s progressive destruction of Read more

March 25, 2010

Adorn that russet Bloodhound in Redfin red: Today we make common cause against stupidity, cupidity, stolidity and inertia in the real estate industry in behalf of the consumer’s right to a fully-informed, financially-sound and fun real estate experience.

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Suburban Phoenix Real Estate Broker

Author website

Redfin.com is coming to Phoenix today — 6 am PDT, to be precise. And they’re coming as a VOW, which strikes me as being a potent marketing advantage, at least in the short run. And the news that might be most of interest here: BloodhoundRealty.com is coming along with them.

As I wrote in February of 2009, Redfin is entering new markets with referral agents as well as its own employees. Cathleen Collins, my wife and business partner, and I will be handling one quadrant of the referred territories.

From Redfin.com’s press release:

Redfin today expanded to the Phoenix metropolitan area, increasing the number of listings available on Redfin’s website by 8%. Phoenix is the third market Redfin has opened since December 2009, and the twelfth overall. Separately today, Redfin is announcing upgrades to its listing service, and new support for short sales.

With this launch, Redfin’s site offers customers the photos and marketing materials used to list properties that recently sold, information previously limited to real estate agents. No other website offers this data, known in the industry as Virtual Office Website (VOW) data, to Phoenix consumers. The new data, which consumers can use to develop their own market analyses, became available last year as a result of an agreement between the U.S. Department of Justice and the National Association of Realtors.

Redfin has access to the real-time database used by brokers to list homes because Redfin is a broker that represents customers buying and selling homes. In Cave Creek, Fountain Hills, Scottsdale, Tempe, Chandler and Gilbert, the company provides direct service, employing its own real estate agents. In the East Valley and the West Valley, Redfin relies on partners. Redfin’s search site covers all of Maricopa and Pinal counties.

Cathleen wants the business. We’re growing fast, and she wants to grow still faster.

Greg wants to be an even-more-disruptive disruptor.

But among many other things I might talk about, there is this: Redfin’s internal praxis actually does impose a performance bar on practitioners. It’s the kind of corporate pencil-pushing I’ve always been lousy at, but Redfin tracks and measures everything. Not for pencil-pushing reasons, but in order Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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