BloodhoundBlog

There’s always something to howl about.

Author: Greg Swann (page 75 of 209)

Suburban Phoenix Real Estate Broker

April 17, 2009

The epistemology of open-mindedness…

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In email to me this morning, someone said, “Your site is major-league high-brow.” I thought that was a funny observation, but I also know there is some truth to it. I don’t know that we’re all that high-brow-civilized, but we do try to take up ideas in a very penetrating way.

Epistemology — the philosophy of knowledge — how can you verify and validate your knowledge? — is an idea I’m always bringing up. There is no limit to how much better we can get at thinking.

This is a video I saw yesterday at Little Green Footballs. This is on-topic for BloodhoundBlog only in the absolute broadest sense, but BloodhoundBlog is all about looking at things in the absolute broadest sense. In any case, this is a very nice example of video doing an intellectual job that would be much harder to pull off in prose.

April 17, 2009

The two dirtiest words in English are “tax” and “attorney” — but new contributor Phil Hodgen is both…

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Suburban Phoenix Real Estate Broker

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Phil Hodgen has been a friend of BloodhoundBlog for a long time. He’s an international tax attorney working out of Pasadena, so why would he be reading the dawgs? Marketing and iconoclasm, the only two things we actually understand.

At Chris Johnson’s suggestion, he joins us today. Here’s his bio:

Phil is an international tax lawyer. Home is in Pasadena, CA. Clients are all over the world. Yes, he’s of those people you read about, setting up foreign trusts and other weird stuff in small palm-fronded countries. His clients like U.S. real estate, although at the moment they are just kicking tires. Phil makes complex tax stuff easy to understand.

Sounds like a giant killer to me. Let’s give him a big axe and see what he can do with it.

April 15, 2009

“Americans today are taxed at levels most of our forebears would have considered unthinkable. By our own nation’s historical standards, we are outrageously, insanely overtaxed. And yet we shrug our shoulders and say, well, at least we’re not France…”

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Suburban Phoenix Real Estate Broker

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The American Spectator:

How did it become “fair” for an American family to give to government a third of its income? How did it become “fair” for an American family to give to government half of its income?

When Parliament passed the Stamp Act in 1765, Americans had never before experienced direct taxation. They rebelled. In 1767, Parliament passed the Townshend Acts, which levied taxes on an array of British goods. The colonists responded by boycotting British imports. Parliament repealed most of the Townshend Acts in 1770 (except the tax on tea), and in 1773 passed the Tea Act, which essentially told Americans they had to buy their tea from the East India Company through government-approved merchants. Though the act actually lowered the cost of British tea, Americans were so outraged at Britain’s assertion of authority that they forbade tea-bearing ships from docking. And, of course, in Boston they threw 342 chests of tea into the harbor.

All of these taxes, by the way, were passed to finance the British Army. The newly independent United States taxed its people directly to pay off the war and ongoing conflicts with France, but in 1802, under President Jefferson, all direct taxation upon the American people was ended. That lasted for a decade, until we had to finance the War of 1812. That war was paid off by 1817, and Americans experienced no direct taxation from their federal government until 1861.

That means that “Manifest Destiny,” including James K. Polk’s war with Mexico, and the expansion of the country from coast to coast, was financed without a single direct federal tax being levied upon the American people.

The federal income tax imposed to finance the Civil War had two tax brackets — 3 percent and 5 percent — and was repealed in 1872. It remained off the books until 1913, when the 16th Amendment was ratified. The federal income tax rates in 1913 ranged from 1 percent to 7 percent. That highest rate applied to people earning $500,000 a year or more. Today, a married couple earning that much would pay a federal income tax rate of 35 percent, Read more

April 14, 2009

If you want to learn what we know — and to learn what we are learning — you’re coming to BloodhoundBlog Unchained in Phoenix

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Suburban Phoenix Real Estate Broker

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Okay, this is my last pitch for BloodhoundBlog Unchained in Phoenix. If you can’t figure out which side of the bread has the butter on it, you’re just going to have to wear a bib.

Here’s the deal: What we’re going to teach you, nobody teaches. We’re going to go hands-ons, step-by-step through the things you need to be doing to create a state-of-the-art marketing profile. By the time you leave Phoenix, punch-drunk and exhausted, you will have built yourself a brand new marketing profile — just in time for the real estate market to make its rebound.

We’re going to be together for 72 hours, and out of that you might sleep 15 hours. The rest of the time we’re going to be working — in eight three-hour hands-on labs and in between-class and after-class sessions where we can learn, think and grow together.

The goal is to build a scenius, a shared genius among the bunch of us, so that we all come away smarter and better-equipped to take on the wired world of real estate.

What are you going to get for your money?

State-of-the-art weblogging techniques, photography and graphic arts expertise, social media marketing acumen and the salesmanship skills necessary to make belly-to-belly conversions. (Excuse me: To Skin cats.)

On my side of the quad, you’ll learn search engine optimization and search-engine marketing, lead generation and management techniques, landing pages and a whole lot more.

Taken together, we’ll be covering every step of the real estate marketing process from the customer’s first tenuous investigations through first contact, incubation, the sales cycle and conversion.

And these classes will be taught by actual working real estate professionals who are actually doing this work in their own practices.

Like who? Mister Ubiquitous, Brian Brady, is the Dean of Marketing. He’ll be leading Linda Davis, Kristal Kraft and Sean Purcell on the content side of the campus. I’ll be serving as the Dean of Geeks, working with Eric Blackwell, Kelly Kohler and the inmimicable Ryan Hartman.

There will be other people speaking, including Mark Green giving a presentation on CRM marketing. And there will be a support staff of experts to Read more

April 13, 2009

“Let’s just say that Jim and Dustin are going to be working on a secret project…”

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…and it’s called “Dining on your dime.”…

Eighty-two comments as I write this, and not one Active Rainier can enunciate the obvious: The emperor is naked.

My take, for what it’s worth: The new hires are charged with the duty of lining up yet another sucker to buy Active Rain. It could work, too. There is no better time to buy tech companies than when they’re going broke. Dandle ’em long enough and you can buy whatever value remains for pennies on the dollar. There won’t be much to pick over among the bones, but there comes a point in life when dinner is a daily dilemma.

Now if you feel an urge to post a snippy comment about how cruel this all is, take a moment to reflect that I told you exactly what was going on with Active Rain when everyone else was lying to you. The world works the way it works no matter how much you’d rather it did not. When Inman or Trulia or Active Rain buy up big-name real estate webloggers, what they’re actually buying is you.

Breathe deep. There’s a clue in the air. If you get lucky, you just might catch it…

April 9, 2009

The failed listing revisted: What the hell do sellers need you for…?

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Suburban Phoenix Real Estate Broker

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I keep meaning to come back to Barry Bevis and his discussion about what to do about “stale” listings, but I’ve got too much on my plate right now. In the mean time, let’s talk about this house:

Killer, huh? I mean, it’s a totally breathtaking expression of what modern architecture can be. Here it is looking back the other way:

The view is Camelback Mountain. It’s not just an incredible house, it sits on almost an acre of some of the priciest land in Phoenix.

A house to die for, not? Well, not to die for, but certainly to live for, to scrimp and save for, to dream that, one day, you might be able to own this home.

But look closely at those photos… They seem a little… schmutzy… Don’t they?

The listing for this home expired yesterday. There were a total of six photos for the listing — I’m not making this up. And all six of the photos were like the three I’m showing here.

That’s not quite true: The other three were worse.

What’s wrong with them? They’re scans… At some time or another, some magazine wrote up this home — easy to understand why. And then the listing agent made the photos for this listing by scanning from the magazine. That’s why they’re schmutzy — it’s dust on the scanner surface or perhaps damage to the paper on which the images were printed. That’s why there are moires in the images, as well. It’s the scanner’s grid of pixels creating an interference pattern with the half-tone dots of the printed images.

But wait. There’s more. This is the descriptive copy from the listing — on my honor absolutely sic:

Remarks: cHECK OUT THIS AWESOME CONTEMORARY LOCATED IN THE HEART OF ARCADIA WITH THE MOST UNBELIEVABLE VIEWS OF CAMELBACK MOUNTAIN. THIS SUPER CONTEMPORARY WITH SURLY IMPRESS YOUR CLIENTS. VERY FEW HOMES LIKE THIS ARE AROUND, AND WITH LOCATION, VIEWS, AND FINISHES. GATED COMMUNITY AND GATED FRONT DRIVE WILL ENSURE YOUR CLIENTS PRIVACY REAR DRIVE OFFERS ACCESS TO GARAGE AND MULTI-CAR PARKING. AWESOME KITCHEN, KILLER MASTER SUITE, AND 3 ADDITIONAL SUITES THAT OFFER BATH AND PRIVATE Read more

April 8, 2009

The Inman Prayer: “Deliver us not into deliberation and tempt us not into leadership, for ass-licking for lucre is the kingdom, the power and the glory forever and ever, amen…”

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Suburban Phoenix Real Estate Broker

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You just can’t make this stuff up:

Inman News is launching a new feature: Real Estate Product Reviews.

Would you like to be part of a team of real estate professionals that reviews and rates new real estate technologies, tools and services?

We want to hear from you.

I’ll just bet you do…

I loved this bit of reptilian reciprocity:

Imagine if the digital/virtual book (Vook) knew at what point you stopped reading, and then starting sending you Tweets from characters in the story up until that point, or giving you a tease of what’s coming up next. I can riff a bunch of ideas off this but my head is going to explode!

Amazingly enough, this harshly critical review of vacuous vaporware comes from a vacuous vaporware vendor who has suffered equally harsh treatment from Inman “News” — call it quid pro lizard.

Our whole world is out of joint by now, so much has the word “supportive” come to mean “promotional.” Drew Meyers is a sweet, sweet man, but this article is nothing but vendor-pimping. The vendor might well deserve the accolades, but, if so, why bury the lead? The post is not about SEO nor about a well-optimized web site. It’s about the vendor who built that attestedly well-optimized site. Hiding that fact reeks, in my opinion.

And it wouldn’t do to forget the best little PR3 weblog in Texas. Agent Shortbus is not a whore, and don’t you dare say it is! It’s more like a big-hearted, big-haired, round-heeled gal who just happens to like a Prime Rib before and a Blue Agave Margarita after. What’s so bad about that?!?

Diogenes might as well be Cassandra, I do understand that. But we are too much at risk of becoming entirely enmired in bullshit, to the extent that we can’t even smell it any longer. When Inman News, the high temple of the vendorslut religion, can pretend to do product reviews — that seems like a good time to tune into Radio Cassandra.

We have this thing, and maybe none but few of us have understood from the first how unusual it is for real estate professionals to live Read more

April 6, 2009

Hello, Wisconsin! Introducing Jolenta Averill

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Suburban Phoenix Real Estate Broker

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I went questing last week for a Realtor in Madison. I heard from precisely two people. One was a paranoid dinosaur who was convinced a free referral must be a scam. The other is a star in the making, I think.

I don’t know yet if she’s a good fit for my budding real estate investor friend, but I was so knocked out by the seriousness of her commitment to real estate that I asked her to join us here.

So: Permit me to introduce Jolenta Averill, an independent real estate broker from Madison, Wisconsin:

Jolenta Averill is a Realtor and independent broker servicing South Central WI. With a background in trading floor technology and customer service, she’s building a boutique cyber brokerage in Madison WI to help free agents from the chains of big box brokers.

Jolenta is convinced we’re smart and amazingly great writers, so I hope y’all can let her down slowly. Meanwhile, make her feel welcome and we can all watch he star ascend into the heavens.

April 6, 2009

Don’t vook now, but Brad Inman has invented The Undead Pool

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Suburban Phoenix Real Estate Broker

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The New York Times:

Plenty of authors dream of writing the great American novel.

Bradley Inman wants to create great fiction, dramatic online video and compelling Twitter stream — and then roll them all into a multimedia hybrid that is tailored to the rapidly growing number of digital reading devices.

Mr. Inman, a successful Silicon Valley entrepreneur, calls this digital amalgam a “Vook,” (vook.tv) and the fledgling company he has created with that name just might represent a possible future for the beleaguered book industry.

There is so much wrong with this idea — and I realize that the Times never gets anything right — that I can only think of two words in response:

Market research.

Print is dead. The book as a transmission medium, with or without print, is dead. Marrying books to video makes great sense — for comic books: DC, Marvel and the entire graphic novel business have never had things better. Adding video to actual books is just dumb. And blending “social media” into the batter is just twitter-brained echo-chamber cargo-cultism.

Here’s the real deal, and the talisman that reveals that Brad Inman is anything but a successful Silicon Valley entrepreneur:

The chokepoint is dead.

Every dinosaur in the land is thrashing about, looking for a way to create a mass-media product that can be locked behind a paywall, thus to force the punters to cough up the dough like they always have in the past.

Welcome to our world, Brad, which you quite clearly have never understood.

I do want to give Inman credit for a new invention, though. The “vook” (yikes!) is not dead on arrival. It’s dead before arrival. It stalks the night, a zombie of the mind, with its only reality, perhaps, being an unfinished web site and a gushing article in the notoriously useless New York Times. But this is not for naught. The “vook” will never live, but Brad Inman has inadvertently created a new category of hi-tech start-ups: The Undead Pool.

April 2, 2009

I need software advice for BloodhoundBlog Unchained

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Suburban Phoenix Real Estate Broker

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We’re getting ready to start handing out homework assignments for the folks coming to BloodhoundBlog Unchained in Phoenix.

As has been noted, my piece of the program will entail doing hard-headed stuff at the server level.

To do that work, students will need a web browser, which everyone has, but they’ll also need an FTP client and a text editor — ideally a true programmer’s editor.

I live in the Macintosh world. I’ve been using Fetch for FTP and various editions of BBEdit for text editing since the mid-1980s.

But, obviously, most of the folks coming to Unchained will be running Windows — as will I, for that matter, since I don’t have a Mac laptop.

So: I need advice.

What’s a Windows FTP client worth having? I don’t need security, but the ability to open multiple sessions in multiple windows would be great. Right now I use FileZilla and mostly hate it.

And what’s a worthwhile programmer’s editor? I haven’t looked at eMacs in years, but I remember not loving it much back when DOS was still the boss.

Price range? I’d love free, but cheap is not the end of the world. Flexibility and ease of use matter, too.

So guide me. What should I be looking at?

March 31, 2009

It’s Springtime in Madison, Wisconsin. The trees are in blossom, the students are protesting — and I have a no-fee referral for an investment-savvy agent who works like a Bloodhound…

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Suburban Phoenix Real Estate Broker

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An old friend, very smart, very good with numbers, has landed in Madison, Wisconsin. He’s sitting on way too much cash, and he realizes he needs to capitalize that dough before it gets inflated away to nothing.

That much is a silver platter. Deep pockets and unlimited future earning power, a client to die for. But: He’s an attorney, non-practicing, and an MBA, also non-practicing. He can handle the truth, no matter how ugly, but you will never slide even the smallest lie past him. You need to know what you’re talking about, and you need to be able to back up what you say.

He’s living in Middleton Hills, but he’s interested in investment opportunities anywhere in the Greater Madison area. He’s never been a landlord, so he’ll need education in that regard — and it’s plausible to me that he’s a better candidate for commercial properties than for rental housing. That’s something you’ll have to work out.

What I’m looking for, in exchange for a no-fee referral, is an agent who works like a Bloodhound. If you’re willing to work hard for a serious, motivated, monied investor, give me a howl. I’ll put you and my friend in touch.

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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