There’s always something to howl about.

Author: Greg Swann (page 77 of 209)

Suburban Phoenix Real Estate Broker

If the congenitally big-hearted American people were to fixate upon a moderately competent administrative assistant and make that man president of the United States, what would happen?

They’d wake up and catch a clue, that’s what. From the Wall Street Journal:

It is simply wrong for commentators to continue to focus on President Barack Obama’s high levels of popularity, and to conclude that these are indicative of high levels of public confidence in the work of his administration. Indeed, a detailed look at recent survey data shows that the opposite is most likely true. The American people are coming to express increasingly significant doubts about his initiatives, and most likely support a different agenda and different policies from those that the Obama administration has advanced.

Polling data show that Mr. Obama’s approval rating is dropping and is below where George W. Bush was in an analogous period in 2001. Rasmussen Reports data shows that Mr. Obama’s net presidential approval rating — which is calculated by subtracting the number who strongly disapprove from the number who strongly approve — is just six, his lowest rating to date.

Overall, Rasmussen Reports shows a 56%-43% approval, with a third strongly disapproving of the president’s performance. This is a substantial degree of polarization so early in the administration. Mr. Obama has lost virtually all of his Republican support and a good part of his Independent support, and the trend is decidedly negative.

A detailed examination of presidential popularity after 50 days on the job similarly demonstrates a substantial drop in presidential approval relative to other elected presidents in the 20th and 21st centuries. The reason for this decline most likely has to do with doubts about the administration’s policies and their impact on peoples’ lives.

There is also a clear sense in the polling that taxes will increase for all Americans because of the stimulus, notwithstanding what the president has said about taxes going down for 95% of Americans. Close to three-quarters expect that government spending will grow under this administration.

Recent Gallup data echo these concerns. That polling shows that there are deep-seated, underlying economic concerns. Eighty-three percent say they are worried that the steps Mr. Obama is taking to fix the economy may not work and the economy will get worse. Eighty-two percent say they are Read more

My ZinePal wish list: Editors copyfit by cutting and adding copy

This is an email I sent last night to Frank Worsley of ZinePal. Also copied on this email were Teri Lussier, Brad Coy, Cheryl Johnson, Brian Brady, Sean Purcell and Eric Blackwell, the folks who have been talking about ZinePal privately. I’m sharing this in the hopes that it will spark other ideas.

Frank Worsley: > Let me know if you have any feature requests or run into any problems and I’ll try to fix it for you.

Okay, Frank, you asked for it.

This is my wish list for ZinePal, but I’m copying these other good folks because we’ve all been playing with the software. We’re all affiliated with BloodhoundBlog.com, a real estate industry-focused weblog. We love ZinePal because we have huge and unending publishing needs.

Emphasize that: We love ZinePal. I’m going to ask for a lot of stuff, and the others here will chip in with their own ideas, but I don’t want you to despair in any way. We’re happy to help you make ZinePal better, if we can, but you’ve already kicked our teeth in and left us smiling about it. We’re in your debt, never doubt it.

My background: I was a typographer when that word meant something. Even so, I understand that the world has changed — and I have changed, too. I want a certain amount of typographic control, if I can get it, but I’m not prepared to jump out the window if I can’t have it.

Much more important to me is control over the copy. Typographers copyfit typographically. They have to follow the copy out the window. Editors copyfit by cutting and adding copy. Give me editorial control and I’ll solve my own typographic problems.

So:

1. I want control over the feeds. I need for a feed to be forgotten if I need to reimport it. I need for as many posts as I wish to come in with the feed. I can work-around this by using categories in WordPress, e.g,

http://www.bloodhoundrealty.com/wp-rss2.php?cat=7

Category feeds seem to come in in their entirety.

2. But: Once I have the copy in ZinePal, I need to be able to edit it in place. If Read more

Ave atque vale: Bidding farewell to conversations past

Notice a drag in the action lately? Have you been getting the database error a little too often? Time-outs? Memory overloads?

Everything associated with Bloodhound Realty runs on a dual-core Xeon box. All by itself, no shared users. We have the whole server to ourselves. Two processors, two big disk drives, gigahertz ’til it hurts.

And we’re maxing it out in peak hours.

BloodhoundBlog has thousands of RSS subscribers, and we serve our own feeds. In the long run I might have to bite the bullet and sign up for a third party feed service like everyone else.

But there is another big problem that I’m making an effort to cure today:

BloodhoundBlog gets hit with spam comments around 5,000 times a day. Almost all of these are caught by Akismet, but each one is a strain on the MySQL database — the very chokepoint that’s getting maxed out.

So effective now, I’ve cut off all comments for posts over two weeks old. I hate having to do this, because sometimes pure gold turns up in a comment on an older post — and our archives are ripe with gold in any case. But the spammers are looking for juice, and older posts are where the juice is to be found.

I hate having to do this, but swatting at flies only gets you so far. Eventually you have to rob them of their food supply.

My apologies. But: Let’s hope this speeds up the action on the live conversations.

With zinepal.com you can create a targeted magazine in no time flat

The Scenius set, set in motion by Teri Lussier, has been playing with a clever little web app called zinepal.com.

It’s a further elaboration on the kind of feed games we’ve been playing for months, but zinepal takes us into the world of atoms.

What does it do? Working from RSS feeds you feed to it, zinepal makes a newsletterish kind of magazine, saving your selected content as a PDF file and also as Kindle tinder.

What can you do with it? Teri saw zinepal as a physical magazine, and Brian Brady wanted to take it to every barber shop in town.

Brad Coy saw it as a way of promoting $800,000 starter-condos to impoverished San Franciscans.

I don’t care a lot about paper documents, but a PDF file is much better than formatted HTML for communicating print-like ideas in email. And if the person on the other end wants to print — or forward — your content — shazam!

Other folks had other ideas, and they can speak for themselves.

But what can you come up with? Take yourself to zinepal.com and see what you can put together.

I traded email with the developer today. He’s eager to improve the product, and there ain’t nobody with publishing needs like Realtors and lenders.

In support of zinepal, I implemented feeds in Scenius scenes today. That way, you could use a scene to aggregate content from multiple sources, then pass that one feed along to zinepal.

This is a cool tool. It could use more graphic control, and you can paint yourself into some unsightly corners. But for a quick and dirty tool for turning blog-based content into (real or virtual) dead-tree content, zinepal rocks.

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“If I never make a single payment on my super-cheap FHA loan, do I still get my $8,000 tax credit?”

WAPO:

The last time the housing market was this bad, Congress set up the Federal Housing Administration to insure Depression-era mortgages that lenders wouldn’t otherwise make.

This decade’s housing boom rendered the agency irrelevant. Americans raced to aggressive lenders, seduced by easy credit and loans with no upfront costs. But the subprime mortgage market has crashed and borrowers are flocking back to the FHA, which has become the only option for those who lack hefty down payments or stellar credit. The agency’s historic role in backing mortgages is more crucial now than at any time since its founding.

With the surge in new loans, however, comes a new threat. Many borrowers are defaulting as quickly as they take out the loans. In the past year alone, the number of borrowers who failed to make more than a single payment before defaulting on FHA-backed mortgages has nearly tripled, far outpacing the agency’s overall growth in new loans, according to a Washington Post analysis of federal data.

Many industry experts attribute the jump in these instant defaults to factors that include the weak economy, lax scrutiny of prospective borrowers and most notably, foul play among unscrupulous lenders looking to make a quick buck.

If a loan “is going into default immediately, it clearly suggests impropriety and fraudulent activity,” said Kenneth Donohue, the inspector general of the Department of Housing and Urban Development, which includes the FHA.

The spike in quick defaults follows the pattern that preceded the collapse of the subprime market as some of the same flawed lending practices that contributed to the mortgage crisis are now eroding one of the main federal agencies charged with addressing it. During the subprime lending boom, many mortgage brokers and small lenders milked the market for commissions and fees by making as many loans as possible with little regard for whether they could be repaid.

Once again, thousands of borrowers are getting loans they do not stand a chance of repaying. Only now, unlike in the subprime meltdown, Congress would have to bail out the lenders if the FHA cannot make good on guarantees from its existing reserves. And those once-robust reserves Read more

Don’t miss Part II of Matt Carter’s gripping series on AR vs Move

I didn’t want to let this pass without remarking on it:

The second part of Matt Carter’s gripping series on the abortive takeover of Active Rain by Move, Inc. is up today.

I thought AR’s lawsuit against Move was a joke from the first, and there is nothing in the text to lead me to change my views.

But, man! The drama of it all! Matt Carter has the skeleton of a good book, a cautionary tale about what happens when the wide-eyed world of Web 2.0 comes up against a crew of grizzled Wall Street-trained veterans. Lo-tech don’t mean no-tech.

Here’s the moral, if you’re the skip-ahead kind of reader: Verbal agreements are not worth the paper they’re printed on.

Fascinating reading, both parts. Well worth your time.

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If you’re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice — I’m in the Yellow Pages under chopped liver

I’m having an exceptional week.

On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds.

I’ve been playing Gooder games for fun — except the fun keeps turning into profit.

I worked out an algorithm for round-tripping data out of and back into Heap, making it possible to use rigorously self-populating forms to get existing databased prospects to scrub their own records. I did a small piece of this before Seattle, but I fleshed out the whole strategy this week.

That algorithm is general enough that it can be used to generate any kind of intelligent email: Any CSV file can become an email that uses a coded URL to self-populate a form that in turn produces other intelligent results: New database records, new CSV files, etc.

I hit upon — but have not yet implemented — a completely new way of organizing my sidebar at our Phoenix real estate weblog to make each WordPress Page its own quarterback in still more Gooder games — all of which, of course, are also Heap games.

I’ve been bugging Michael Wurzer at FBS Systems about making the FlexMLS IDX system responsive to coded URLs. If they will do this, I can build forms that can punch data into Flex just as I’m doing with Heap.

And today I worked out a way to take back the fattest third of the long tail from HomeZillTruGain at a cost in money and labor approaching zero dollars and zero cents. To the contrary, what I’m doing should actually pay us in added incremental SEO juice.

And the funny part is, I have two other long tail strategies that, so far, I’ve only implemented in pilot projects because those two do require a modicum of labor and I just don’t have the time to throw at them.

My thinking is that, by the time I’m done, I can plant three sloppy Bloodhound kisses on the first page of the SERPs for maybe 2,000 long tail keywords — maybe more.

And that’s just the stuff that I’m thinking about right now. The first quarter of 2009 Read more

Brief links: Todd Carpenter at REBarCamp Virginia, Active Rain versus Move and why the Kindle iPhone app is too-little, too-late

Daniel Rothamel made a UStream video of Todd Carpenter’s appearance yesterday at REBarCamp Virginia. Todd acquitted himself fairly well, only now and then sounding like an oily, evasive politician. His mien was perfect: Middle-management nerd, which is his newly-assigned role.

His boss, Hillary Marsh, also spoke, and she was a lot less encouraging. She clearly sees social media — essentially Twitter to her — as yet another spam channel for NAR agitprop blather. Here’s how it is: People don’t respond to the NAR’s ActionSpams, but it’s not because they hate the NAR and despise its continual abuse of the political process. No, it’s because they’re not being spammed enough. Yeesh!

There was a long discussion about NAR responsiveness, but it boils down to this: You will become one with The Borg. The NAR will be happy to listen to your complaints as long as you don’t have any. Nothing new…

Matt Carter has a killer two-parter on Move’s failed attempt to acquire ActiveRain and AR’s subsequent lawsuit against Move:

By the time the deal fell through in May 2007, the window of opportunity for ActiveRain’s founders to cash in on their site’s success had closed, attorneys for the company claimed. In an August 2007 lawsuit ActiveRain sought $33 million in damages, alleging breach of contract, unjust enrichment, unfair competition, fraud and deceit.

Last month, attorneys for Move and ActiveRain said a settlement had been reached in which each side would bear its own costs and attorneys’ fees. They asked U.S. District Judge Dean Pregerson to dismiss the case “with prejudice” — meaning ActiveRain would be barred from filing another suit making the same claim.

This was interesting to me: While he was employed by Move, Inc., Dustin Luther was casting about for ways to pimp the RE.net to Move:

Move had hired a prominent real estate blogger, Dustin Luther, and developed a set of company blogs. A team under Samuelson was working to develop more sophisticated blogging and social networking capabilities for Move.

Realtors are “probably our largest untapped resource,” Luther said in a Nov. 1, 2006, e-mail to Move’s then-CEO Mike Long. “There are hundreds (if not thousands) Read more

Demoing engenu: Building a web page, building that page into a web site, adding more content to that web site, reconfiguring the site, building a PDF site and repurposing standing content

This is a 38 minute video of me demoing a lot of different engenu functions. I got myself slightly screwed up in the middle, because I expected automatic inheritance to work at the level I was working on. In fact, it only works on folder levels below your current level, whatever that is. So when you make changes affecting the sidebar at the top level, which is what I was doing, you have to go in and make them manually.

I’m doing a lot of stuff in this video, but the way to learn how to use engenu is to use it.

Let me emphasize this: In this video, I spend most of my time talking, but in the course of all that chatter I built maybe 40 web pages, total. If you can build 40 new web pages in 38 minutes while you’re busy talking, good on ya. If not, you should learn how to use this software.

I’m embedding this, also, at Understanding engenu.

Tell Todd Carpenter to stand down. “The Social Media Marketing Institute” is how the RE.net will be sold to the NAR.

As Monsignor Cecil used to say: Oh, my sweet, suffering Jesus… And in echoing that exhortation, I am doing something none of these “experts” can do in return: Giving them a link from a PR5 weblog.

I would eviscerate the writing style on the web site, but it’s too painful to look at. Okay, just a taste, but you asked for it:

The designation course is the first of its type with relevant content-rich material and cutting edge techniques utilized by these Social Media pioneers.

They left out all the relevant content-poor material, along with the stuff that was content-rich but irrelevant, thus to leave more time for utilizing cutting edge techniques.

Evidently commas are not on the cutting edge, but they wouldn’t help, anyway. As we have discussed before, “Neither can his Mind be thought to be in Tune, whose words do jarre; nor his reason in frame, whose sentence is preposterous.” People who write badly think badly. You permit them to enter your mind at your own risk.

I don’t mind these self-made mediocrities — all of them, not just this crew — chasing people away from here. It works to our benefit: We end up talking only to people who can keep up with us, a boon for everyone. But I can only foresee two futures for a stunt like this:

First, they will milk the punters with a second-rate curriculum. This by itself is hardly rare.

And, second, they will sell this lipstick-slathered pig to the NAR, where it will ossify — which is not to imply that it is, even at present, timely or relevant — or worthwhile. Given some of the people involved — and the recommendation to buy a Kindle! — I would expect the opposite.

But disappointing people don’t disappoint us — when we have our minds properly inverted. Consider this, from the “Affiliate Links” section:

In some cases, we have also negotiated a “commission” to SMMI as well.

Yours is not to ponder oughts, yours is to be sold and bought.

Drop me a line when you get sick of being the entree at the Feast of the Vendorsluts.

Putting the charm back into CRM: Introducing Top of Mind Networks’ Mark Green

Joining us today is Mark Green of Top of Mind Networks, a lender-focused CRM system with automated follow-ups.

Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He’ll bring a dry wit, along with practical execution strategies that’ll help you evolve beyond sending meatloaf recipe cards to your client database.

Mark lives with his wife Abby and 5-year old daughter in Atlanta, Georgia.

As a matter of disclosure, Mark’s product is used by Brian Brady and possibly other BloodhoundBlog contributors. Like the rest of us, he’s not here to sell product, but he won’t kick you out of bed if you approach him with the right proposition.

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Daisy-chained source-tracking with the Universal Contact Form

One of the features I built into the Universal Contact Form last night is source tracking. This is Direct Marketing 101 — know where your efforts are producing the best returns.

So to invoke the form with source-tracking, you would just do this:

http://www.domain.com/UniversalContactForm.php?source=CLad2

In this case, we’re assuming that the source of the click into the form is a Craigslist posting.

Same thing, but as a unique form:

http://www.domain.com/UniversalContactForm.php
?action=Relocation&source=CLad2

(I had to break the line at the question mark to make it fit. Here and below, these should be seen as being all one line.)

In reality, though, you’re not going to want to go directly to the form. You’re going to want to hit a landing page that has the form as its call to action. And, in light of that, you’re going to “include” the form in PHP.

Alas, the variables passed from the URL in your Craigslist ad will be lost. You can’t live without the action variable, but you already know what to do about that: Hard code it.

And that’s essentially what you’ll do with the source variable, as well — except you’ll soft code both variables by passing them through.

So you invoke the form like this:

include ("http://www.domain.com/UniversalContactForm.php
?action=$action&source=$source");

The action variable is being received into the PHP variable $action on the way into the landing page, and source is being received into $source. When you do the “include,” you are transferring to another variable space, so you need to pack up the two variables and ship them along as you go.

But having done that, the form has access to them, so it behaves just as you want it to. You can daisy-chain like that as many times as you need to and the form will still receive the variables.

Building an even more universal Universal Contact Form

I’ve talked before about the idea of a software universe — where the set of actions possible in a given software configuration is so large that you can come up with tools and techniques never anticipated by the developers.

We went through this last fall when we started playing with WordPress Multiuser — and I ended up with my “featured listings” database running out of two Scenius scenes.

I’ve been enthralled all week with the idea of web-based forms that can talk to — and drive — my Heap database. I want to revise every form we have to work the Heap way, and I have a zillion ideas for a zillion new forms.

In consequence, today I rewrote my Universal Contact Form for the fourth time.

What I wanted was something I could use in many circumstances, in pursuit of many objectives, without creating one-off, manually-edited versions of the form.

For one thing, I want to play with “Gooder Group”-style ideas in a big way, and that will require a bunch of unique forms. So I built a form that I could make unique by editing parameter files, rather than by editing and re-editing PHP code.

Here are the major changes:

1. Any headlines or text setting up the form are now outside of the form and are your responsibility. The form begins with the anti-spam disclaimer and ends with the “submit” button. Everything else is up to you.

2. The behavior of the Heap-specific initialization file now includes optional menu-selected landing pages. Kudos to Scott Cowan for this wonderful idea.

3. The form behaves differently based on the contents of the Heap-specific initialization file.

4. It is now possible to invoke custom configurations of the form via the calling URL.

5. I added optional source-tracking.

Taken altogether, this change to the Universal Contact Form permits you to create as many unique variations of the form as you might need.

But: That’s all just chatter. Let’s see it in action:

Register here to get your own copy of the newer, even more-universal Universal Contact Form

< ?PHP include("http://www.bloodhoundrealty.com/UniversalContactForm.php?action=Register&source=BHB"); ?>

Play with it. Work with it. Let me know if you can break it.