BloodhoundBlog

There’s always something to howl about.

Author: Greg Swann (page 84 of 209)

Suburban Phoenix Real Estate Broker

November 29, 2008

Who wants to play the Scenius game? Rebuilding The Long List as a micro-blog

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Suburban Phoenix Real Estate Broker

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All right, let’s play a little, shall we?

One of the things that came out of our little scenius on Thanksgiving (which continues through today) was a better way of handling the job I used to do with The Long List of Odysseus Medal nominees. I’ve been ignoring that chore since last Spring, a plausible clue that I just might end up ignoring it forevermore. Even so, it was a good idea, and I learned a lot of cool stuff from the code I wrote to manage The Long List scroller that used to live in our sidebar.

What I want to do for now is to implement another kind of sidebar scroller, this one more like a micro-blog of useful and informative posts — mostly marketing, but other matters of importance as well. There were people who used The Long List as their feed reader, and this should work even better in that regard.

You can see it in our sidebar right now. It’s the scroller box headed “SCENIUS: SWITCHED-ON MARKETING” — with links to 50 highly-relevant weblog posts.

If you want to play along with the development process, you can be a big help.

How?

Break this software:

<!-- BEGIN Scenius -->
<p><div style="display:block; width:95%;
height:320px; overflow:auto; padding-left:6px;
padding-right:6px; padding-top:3px;
border:1px solid #a9a9a9; ">
<?PHP $ch = curl_init();
curl_setopt($ch, CURLOPT_URL, 
"http://scenius.bloodhoundblog.net/");
curl_setopt($ch, CURLOPT_HEADER, 0);
curl_exec($ch); curl_close($ch); ?></div></p>
<!-- END Scenius -->

I’m serious. I want you to install that code in your sidebar and see if you can break it.

There are two ways we know of that you might be able to break it.

First, the PHP may not want to work for you. If that happens, I would love to see a screen shot in your email to me about what happened. So you know: I do not believe this will happen. We broke it every which way yesterday, and I think I have code that should work on any true Apache web server.

The second way that this code could fail is that it might not look right. It should come into your sidebar as a well-behaved citizen. It should inherit your sidebar’s style sheets, and it should scroll top to bottom but not left to Read more

November 29, 2008

Someday soon we may have to turn back the clock on home lending

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Suburban Phoenix Real Estate Broker

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This is my column for this week from the Arizona Republic (permanent link).

 
Someday soon we may have to turn back the clock on home lending

Furniture stores are offering weekly payments. Department stores and jewelry stores are making Christmas easier with layaway plans.

Check the calendar. Did someone dial the clock back to 1968?

Not quite, but the credit crunch has got us looking backwards in time to try to remember how we used to do business, back before easy credit made things so easy.

Here’s the dirty little secret no one shared with you: For many, many years, the business of America has been credit.

Car dealerships don’t sell cars, they sell financing, selling your loan at a discount as soon as your tires hit the pavement.

Furniture stores don’t sell furniture, they use your desire for new furniture to get you to sign a promissory note.

One of the best protections of your financial interests is called Regulation Z. The Z reportedly stands for Zales, the easy credit jewelry store.

New home builders are in the same game. That’s why the incentives are so much better if you use the builders’ lender.

And that’s why there’s no interest for the first six months. Or no payments at all for the first two years. And all it takes is one quick signature…

But those days are done. Consumers — and corporations — are defaulting on debt like never before in history. The buyers of promissory notes aren’t buying any longer. Instead, they’re in Washington begging for bailouts.

And that leaves the furniture stores and the jewelry stores back in the merchandise business. They need to come up with ways to get people with no money to part with what little they have — a little at a time — in order to have any sort of cash flow at all.

And all this will come to real estate, too. We still have easy credit, but when interest rates start to climb, we’ll see our own kinds of “old fashioned” financing arrangements: Seller carrybacks, land contracts, wraps, lease purchases, etc.

We may be headed into tough times, but we still have a roadmap from Read more

November 27, 2008

The Thanksgiving Day scenius at BloodhoundBlog

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Suburban Phoenix Real Estate Broker

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Teri Lussier and Eric Blackwell get up early in a time zone two hours earlier than mine. Cheryl Johnson lives an hour later than me, but I don’t think she ever sleeps. Anyway, this morning I woke up to Teri, Eric and Cheryl gnawing on a bunch of insanely great ideas by email.

That’s a scenius, y’all: Smart, focused people concentrating on well-understood problems, looking for innovative solutions.

I chipped in a little here and a little there, and then, just like that, we landed on a brand new way of thinking about community building with hyper-local weblogs.

My piece of the puzzle was new software, but what we’re doing is not a tool but a praxis, a working procedure. As a consequence, I’m not going to teach this until BloodhoundBlog Unchained in Phoenix. I’ll show you how to use your weblog to make better connections with other local — non-real estate — blogs, even as you both improve your SEO and maximize the SEO benefits of weblogging. This is killer stuff, literally the hammer-tap in just the right spot, a cornucopia of benefits for a minimal effort.

But: It involves theory, preparation and a certain amount of software hacking, so we’re going to do it when we can do it all together, side-by-side and step-by-step in Phoenix.

I know money is tight. Pinch your pennies and bring them to Phoenix. We’re going to make it worth your while…

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November 26, 2008

Launching SplendorQuest.com: Love among The Unfallen at every wavelength of heaven’s light

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Suburban Phoenix Real Estate Broker

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This is the official launch of SplendorQuest.com, the official first post. I’m cross-posting it at BloodhoundBlog, as well.

Fair warning: This post is comprised of an extract from my novel, The Unfallen. After the “more” tag, you will be exposed to romantic fiction involving sexually playful adults engaged in actual life-like grown-up encounters. If you’re not comfortable with that kind of thing, skip ahead now. The nets are awash in content, after all, and almost none of it is about grown-ups. This post is nothing but a tiny glob of glowing phosphor on the vast oceans of information. Feel free to swim away with my blessings.

But: If you do want to catch a glimpse of actual grown-ups in action, I might have what you need. The splendor that is the grail of SplendorQuest.com is a state of mind, a state of being, a mental fugue state where being and awareness of being and worship of and delight in being all become the same thing. The fiction I write — or the best of the fiction I write — is about people who live — and who know enough to love — that splendor. The extract shown below is a snapshot of those kind of people at their best.

You may want to read things into this text, and, if you do, you will be wildly incorrect, but there’s nothing I can do about that. All I can do is be what I am, and that’s why I want to start SplendorQuest.com with this text in particular. This is a work of large ambition: I wanted to rescue romance from the Romance genre as a worthy subject of literature, and I wanted to rescue sex from smut. But more than both of those, I wanted — I want, continuously — to rescue the ideas of reverence and worship and rejoicing and adoration and exaltation from the grave, from empty pie-in-the-sky promises. I know that the ideas I treasure are real because I live them in my own life, in my very best moments. There will doubtless be many more grand statements of what splendor Read more

November 26, 2008

As an expression of gratitude to the Bloodhounds, here’s an Unchained Melody for Thanksgiving

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Suburban Phoenix Real Estate Broker

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Thanksgiving was a holiday established by productive people to celebrate the success of their work. –Ayn Rand

I love this place — this life, this earth and this tiny little corner of the net. The accretion of evidence leads me to believe that the world is becoming more and more the realm I would have designed for myself. Yes, we’re headed into serious economic trouble, and, yes, we’re headed that way under the leadership of a man who has never held a job in his life and who makes no secret that he knows nothing about the causes of wealth and poverty.

But: Even so: So what?

We are on the cusp of riches without limits. We are literally standing around getting soaked to the skin as soup rains down from the skies, and yet we are so much in the thrall of our treasured wounds that we can’t even see it. That much, at least, is a correctable nuisance.

The curtain goes up at eleven tonight on Act Three of my life, and I know better than anyone that I am the best beneficiary of the riches I talk about. All my life people have asked me for writing advice, and, without intending to be glib, I told them simply this: Have something to say, and have a way of saying it. I am befriended by the times, and — amazingly to me — I am by now able to ship these piles of ore I have quarried from my mind. Do you want to know how to change the world forever, for the good? You do it one mind at a time — starting with your own.

I’m grateful to the Bloodhounds — to the people who read, comment and write here — both for BloodhoundBlog and for Unchained. I’m thankful for our clients, who have been prosperous enough to keep us in business. I don’t think I ever adequately express my gratitude to Cathleen, who gives me everything that can be had from another person. There are so many others — Richard Riccelli and Brian Brady and Teri Lussier — so I hope Read more

November 25, 2008

What’s Mu? Pulling unforeseen results out of BloodhoundBlog.net

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Suburban Phoenix Real Estate Broker

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We launched BloodhoundBlog.net just a week and a day ago, and already WordPress-MultiUser is changing my approach to everything in the weblogging world.

First, just as a caveat: It’s a bear to set up. Because of BloodhoundBlog, we have an enormous amount of server horsepower, but I think it matters a great deal that we live on a dedicated server. We can customize the host to live the way we need it to live, and we command a lot of tech support attention from Hostgator.com — which has been invaluable.

But as with the discussion of FeedWordPress, living in the Mu universe leads to different ways of thinking.

An example: We’re wrestling with domain mapping right now, but, once we get it working, we will be able to put our affiliated vendors into their own blogs, running under their own domain names, in two wags of a BloodPuppy’s tail. If you think about the agony of setting up unique WordPress.org blogs, the upfront effort of getting WP-Mu to run will be handsomely repaid.

Likewise, both WordPress (dot org) and WP-Mu were upgraded to version 2.6.5 tonight. I already upgraded the BloodhoundBlog.net weblogs. And sometime between now and Sunday, I will get to upgrade a solid dozen WP.org blogs. Between now and the new year, most or all of those will be moving to a new WP-Mu installation.

Here’s the best bet: The ability to set up clone weblogs on demand will permit a very granular kind of hyper-local weblogging. This suggests to me one or two more WP-Mu installations, strictly for real estate purposes.

And here’s a great big what’s more: Give me another week with this software and let’s see what else I can come up with…

November 25, 2008

Weblogging without weblogging: If syndication be the food of love, feed on — I crave excess of it!

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Suburban Phoenix Real Estate Broker

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I am playing with syndication on BloodhoundBlog.net. You can ignore me, although I’m sure I’ll have more to say soon enough.

 
Later: Okay, here’s what I’m up to. That’s a BloodhoundBlog.net weblog that uses the plug-in FeedWordPress to create an automatically-updating weblog built from the RSS feeds from the home weblogs of six different BloodhoundBlog contributors.

These really are different feeds. Eric Blacwell came in with RSS 0.92, Teri Lussier with RSS2, Cheryl Johnson and Chris Johnson came in from Feedburner, Geno Petro supplied a Blogger.com feed, and I took Brian Brady’s ActiveRain feed.

Yes, you read that right ARbeings. You can syndicate your AR and Localism content to your “outside” blog.

Do please note: If you do not own the feeds you are syndicating, you are stealing. Don’t do that.

November 24, 2008

Something new under the sun: Sim and the future of human interaction

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Suburban Phoenix Real Estate Broker

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I saw this commercial over the weekend and it’s been making me nuts:

This is fascinating to me. This is Game Console 2.0, the participatory gaming experience. Okay, that much is not new, going back to the Dreamscape, anyway. Ubiquitous at broadband speeds since the original Xbox.

What’s cool here is that the interaction is, first, among adults, and, second, has nothing to do with the game play. This is remote schmoozing through a game console, a phone call conducted from within a sim. SecondLifeLite, as it were.

I’m wondering if Nintendo got viraled on this, if a cadre of moms figured out how to use the software this way during naptime, and Nintendo is marketing to grow a niche that erupted spontaneously.

There’s way more. Simulation is emerging as a fourth branch of science. Computing grows year by year in its accretion of power. A model is not reality, a map is not the territory, but a sim of, for example, the life cycle of a star, could teach us as much in ten minutes as we have managed to learn in the last 10,000 years.

Now combine the two. Take ordinary people with better and better user-interface devices and let them work and play together by simulation in the cloud. The two phenomena are not the same, but, even so, at this incredibly cheap end-user level, we are all avidly nurturing and cultivating precisely the intellectual capital we will need going forward.

It’s daunting to stand at the threshold of what may be a calamitous economic disaster and, yet, to recognize that we are also at the threshold of an unimaginable increase in human mental prowess.

 
Further notice: Apparently, Nintendo has pursued an Alpha Moms astroturfing strategy for the Wii since its introduction. I don’t know if this use of this software is something they have encouraged, but presumably it is. Doesn’t matter to me. Better questions: Are moms meeting through this game? Are they strangers until they discover each other in the game — much as we discover one another through weblogs? More interesting: Are the children for whom this game is actually designed meeting Read more

November 24, 2008

My BloodhoundBlog wish list as we embark on the SplendorQuest

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Suburban Phoenix Real Estate Broker

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We’re going to fire up SplendorQuest.com full-bore this week. For now it’s nothing, no need to link to it. But if you’ve ever done a whois on any one of our domains, you will have seen that SplendorQuest.com lives at the top of everything.

I’ve talked about Splendor a lot at BloodhoundBlog. It’s the defining metaphor of my life. I wrote my best philosophical defense of the idea, so far, in January and February of 1988, and my best ostensive definition in 1997. I’ve promised myself for two solid decades that I would get back to this idea, thinking that it was something that I would attend to in full in my retirement. Lately, that seems to me to be a less than satisfactory resolution. For one thing, this is the perfect time to talk about Splendor, just as we are about to suffer the full consequences of a hundred centuries of the worship of Squalor. And for another, I have just lately come to the realization that I will never, ever retire.

I predict that SplendorQuest.com, whatever else it might become, will be a place of manifestoes. Even so, I think I’ve already written my own SplendorQuest manifesto. There’s a lot that I’m saying in that little extract, and you could read it every day and always find something new in it. But the essence of the thing, for me, is this: “[P]art of being who I am is a conscious refusal to hide things like this just because many people don’t want to hear them. I don’t believe that I owe anything to other people, but the best gift I can offer my fellow men is not to hide who I am.” I love my life, but, much more importantly, I refuse to affect to hold my life in contempt. That’s not Splendor, not by itself, but that’s a gift I can share with my brothermen just by being alive.

What we have planned — what I have planned, at least — is simply to be alive in public as this thing that I want to become. Just to be shamelessly alive, Read more

November 23, 2008

Speaking in tongues: Using the power of a robust text editor to code HTML pages with dispatch

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Suburban Phoenix Real Estate Broker

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Linked below is a short screencast on how I use the text editor known as TextWrangler to wrangle text into usable formats. This particular episode illustrates how I create coded HTML from my weekly Arizona Republic column. In future screencasts, I’ll want to illustrate more arcane ideas about deploying robust software toward highly productive objectives.

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November 23, 2008

The bottom of the Phoenix real estate market may be in sight — but, alas, the end is not near

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Suburban Phoenix Real Estate Broker

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This is my column for this week from the Arizona Republic (permanent link).

 
The bottom of the Phoenix real estate market may be in sight — but, alas, the end is not near

When will the Phoenix real estate market finally hit bottom?

Believe it or not, I can answer that question with a high degree of precision: When the number of homes being added to the available inventory each month is generally lower than the number of homes sold each month.

But that’s a sleight of hand, isn’t it? I can’t say which month on the calendar will be the market’s nadir, I can only tell you what kind of market activity to watch for.

So here’s one way of looking at things. A newer suburban tract home in the West Valley is selling for $100 a square foot, on average. Practically speaking, this makes new home building unprofitable. Very few new homes will be built, so that source of new inventory is cut off for now.

Meanwhile, various loan workout programs are depleting the foreclosure pipeline. Where before a house might be offered as a short sale and then as a lender-owned home, now there will be an interregnum for the workout. What had been a gusher of lender-owed homes may slow down to a trickle, at least for the next few years.

Meanwhile, the low prices of currently available lender-owned homes are providing incentives for monied investors to come to Phoenix to snap up bargains. The nationwide economic slowdown might put the brakes on our normal in-migration patterns, but if people do move here, they’re going to be soaking up inventory as well.

So we should see some slowing in newly-listed homes, and we have upticks in demand. Are these enough to stop the general decline in home values in the Phoenix market? Ask me in three months.

But even if they are, we’re very far from being out of trouble. The loan workouts, particularly, may well keep home prices from plummeting. But because they will stretch out what in most cases will be an unavoidable foreclosure process, they will probably keep home prices low for years Read more

November 20, 2008

Estately.com grows by more than 50%, adding Chicagoland and Long Island, NY, to it on-line inventory of homes for sale

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Suburban Phoenix Real Estate Broker

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Seattle-based web search start-up Estately.com adds 120,000 new listings to it inventory today, expanding from the west coast to Chicago and Long Island. The upgrade brings Estately’s inventory to over 300,000 MLS-listed homes. Also a part of today’s announcement, the search-bot will show extended listing histories on homes, a move also recently taken by Redfn.com.

You can play with the Chicago listings by clicking this link. I have a link for the Long Island listings, but I’m not sure it’s working right.

As a matter of disclosure: Estately.com founder Galen Ward writes for BloodhoundBlog.

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November 17, 2008

Introducing BloodhoundBlog.net, free WordPress weblogs for real estate professionals

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Suburban Phoenix Real Estate Broker

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Say hello to BloodhoundBlog.net, free WordPress Multi-user weblogs for real estate professionals.

We talked about doing this in Orlando, at the scenius on Swallow Hill Road. Where we started was with the idea of WordPress blogs for the CyberProfessionals to practice on.

We saw that the right system could serve the same function for any novice bloggers — including all of the folks on Active Rain looking to make the leap to WordPress weblogging.

And BloodhoundBlog.net can also be a space for BloodhoundBlog Unchained instructors to help their students get their homework together before coming to Phoenix.

Will this be your last word in real estate weblogging? It can be, but that strikes me as a poor idea. What we’re offering is a free weblogging platform where real estate professionals can learn and grow, ultimately to go off and set up their own WordPress.org weblogs.

And you had better know this is an Unchained weblogging world: You can import content from a host of blogging platforms, and everything you do on BloodhoundBlog.net is easily exported when you’re ready to move on.

If you want to go ahead and get started, just go to BloodhoundBlog.net and set up a new blog. It’s fast, easy and fun.

Still here? Who should set up a BloodhoundBlog.net weblog?

  • Stone newbies. If you want to learn to weblog, you might as well start with the best software, among people who can help you develop the best possible practices.
  • Intermediate bloggers. If you’ve been toying with Active Rain or with real estate forums, it might be time to put away childish things. The work you do with us will transfer easily to a full-blown WordPress.org weblog.
  • Kindred spirits. If you want to build a community of like minds, the price of doing so here can’t be beat.
  • Adhocracy activists. A weblog is the perfect means of coordinating, for example, the Wine-Tasting Realtors of Biloxi.
  • Teachers of lessons profound and arcane — starting with the slave-drivers of BloodhoundBlog Unchained in Phoenix.

How can we do this? We have the horsepower — dawgpower — that’s how. Even so, we’re not letting you all the way off the leash. There are plug-ins, but Read more

November 17, 2008

The just-exactly-how-clever-are-you marketing-spam of the morning: SuperCuts shows you how to cut your database marketing costs

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Suburban Phoenix Real Estate Broker

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This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I’m sharing it with you:

Here’s a web-based version, if you’re having trouble reading it.

I read this as Harrah’s-style database marketing at its best: I’m offering you an incentive to sign up to be touched at your natural buying points. That’s a mutually-reinforcing loyalty, with the merchant, of course, taking care of the up-keep for the relationship.

The issue: How to translate it to real estate. It’s not enough to have an offer. Free moving boxes are a one-off freemium, and what you want are regular reasons to touch your people.

Richard Riccelli has a great idea for synergistic offers, but you’ll have to use your imagination to retool it for real estate. He suggests giving a free magazine subscription as a freemium. For us, it might be Dwell or Cottages. In your market, it might be your local city mag. The challenge is turning the offer into natural, organic touch points. One solution might be to feature something from the magazine in your monthly newsletter. Another might be simply to call your subscriber clients to talk about issues raised in the latest issue.

A comps search is a way to stay in touch with past buyers. These were a lot more fun when prices were going up, but it’s still a nice way to stay in contact. I’m assuming everyone knows what this is: An MLS-based search of stone comps to the buyer’s home, with email alerts going to them and to you every time something changes. They get to see what’s going on in their hyper-hyper-hyper-local market, and you get a golden opportunity to talk them every time a comp is listed or sold.

What else? I wish we could have a couponable event every four to six weeks, like SuperCuts, but what other things can we do to create pull-based relationships that give us natural, organic opportunities to stay in front of our clients?

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November 16, 2008

Thus does Big Mother make gonophs of us all: How to keep your house by taking taxpayers for a ride

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Suburban Phoenix Real Estate Broker

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This is choice, from the San Francisco Chronicle:

To qualify, you must be at least 90 days delinquent and live in the home as your primary residence. You must owe at least 90 percent of the home’s value. It’s fine if you owe more than it’s worth.

Your mortgage must be owned or guaranteed by Fannie Mae and Freddie Mac or held by one of the participating loan companies.

If you meet these requirements and can document your income, your servicer will reduce your monthly mortgage payment – including property taxes, insurance and association dues – to 38 percent of your gross income.

The reduction can be accomplished in one or more ways:

— Reducing the interest rate, but not below 3 percent. (The new rate, if below market, goes back to a market rate after five years.)

— Extending the term of the loan up to 40 years.

— Reducing the principal on which monthly payments are calculated. Unpaid principal is added to the loan balance and due when the homeowner sells or refinances. The reduced interest payments never have to be repaid.

If you owe more than the home is worth, the plan will only reduce principal down to 100 percent of market value, according to an official for the Federal Housing Finance Agency, which supervises Fannie Mae and Freddie Mac.

If all three of these maneuvers can’t reduce your payments to 38 percent of income, you won’t get a fast-track modification but could still request a customized deal, says the official, who spoke on the condition of anonymity.

The streamlined process looks only at income, not assets. If you refinanced your home to buy a Mercedes or own another home, you won’t be expected to sell them to pay your mortgage.

Peter Schiff, president of Euro Pacific Capital, predicts that many homeowners who have little or no equity will stop paying their mortgage and then reduce their income to get the biggest payment cut possible. They could stop working overtime or, if two spouses work, one could quit. After the modification, they could try to boost their income again.

“This is a once-in-a-lifetime opportunity,” Schiff says. “People are going to Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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