BloodhoundBlog

There’s always something to howl about.

Category: Blogging (page 17 of 84)

April 22, 2008

Cleaned by Capitalism: Our professed love of nature is an artifact of our enormous prosperity

by

Suburban Phoenix Real Estate Broker

Author website

The other week Don Boudreaux at Cafe Hayek posted a wonderful article discussing the advent of the rule of law as a precursor to poetic rhapsodizing about the love of the natural world. The post featured a quote from Macaulay’s History of England:

Indeed, law and police, trade and industry, have done far more than people of romantic dispositions will readily admit, to develop in our minds a sense of the wilder beauties of nature. A traveller must be freed from all apprehension of being murdered or starved before he can be charmed by the bold outlines and rich tints of the hills. He is not likely to be thrown into ecstasies by the abruptness of a precipice from which he is in imminent danger of falling two thousand feet perpendicular; by the boiling waves of a torrent which suddenly whirls away his baggage and forces him to run for his life; by the gloomy grandeur of a pass where he finds a corpse which marauders have just stripped and mangled; or by the screams of those eagles whose next meal may probably be on his own eyes. . . .

It was not till roads had been cut out of the rocks, till bridges had been flung over the courses of the rivulets, till inns had succeeded to dens of robbers . . . that strangers could be enchanted by the blue dimples of lakes and by the rainbows which overhung the waterfalls, and could derive a solemn pleasure even from the clouds and tempests which lowered on the mountain tops.

Today is Earth Day, and Boudreaux is back with another trenchant post, this one discussing the revolting squalor that typifies pre-capitalist communities.

Don Boudreaux is the Chairman of the Economics Department at George Mason University — a hot zone of free-market economic research. In today’s post, he cites an article he had originally written for The Freeman, the magazine of The Foundation for Economic Education.

Boudreaux has given BloodhoundBlog permission to print his article in its entirely. The Greek root of the word economics literally means household management, and it’s not a coincidence that Read more

April 21, 2008

Nobody wants to watch SNL reruns on Turner Movie Classics

by

Mortgage Planner

Author website

NBC, Bravo and CNBC are three networks for three different audiencesThere’s a reason why certain shows play on NBC versus CNBC versus Bravo.  Different types of programming attracts different types of viewers.

Over the past 12 months ago, Bloodhound Blog has defined its programming and it’s now clear to me that the “viewers” are largely industry insiders that want to get a leg up on the competition.  There are passers-by in the crowd, too, but for them, BHB is just another channel in the 300s to flip through between commercials. 

Real estate professionals tune into Bloodhound Blog programming the same way that sports fans do with ESPN and celebrity-watchers do with E!.  And while the real estate pros are here, they’re treated to in-depth, throught-provoking programming that keeps them tuned in and coming back.

This concept is important because many Bloodhound Blog viewers have their own blogs somewhere else on the Internet and can learn from the concept of “knowing your audience”. 

When you know your audience, you never run out of things to write and you never lose relevance.  Your message is clear, consistent and constant — three goals in every good marketing campaign.  Over time, your message actually begins to define your audience. 

You soon write to your exact target audience because that is who is reading your blog.  It’s not a coincidence that people who like food watch the Food Network.

Now, as a real estate professional, you get paid in one of three ways:

  • You sell a home
  • You sell a desk
  • You sell a system to sell homes or desks

If you make your living selling desks to real estate agents and you blog, your blog programming should be written to attract your target audience of real estate agents. 

By contrast, if you make your living selling homes to people and you blog, your blog programming should be written with the consumer in mind.

Rachael Ray knows her audienceVery few network mix-and-match their programming.  Nobody wants to watch SNL reruns on Turner Movie Classics, after all.  Heck, even HBO has seven different channels for its movies.

Some bloggers know this inherently, some learn it the hard way.  Some never figure it out.  But if you look around at the blogs that you love best, it’s Read more

April 20, 2008

Calling All Women

by

CEO, PA Association of Realtors

Author website

Teri’s latest post on BHB sparked a thought for me. She mentioned that BHB was not really a friendly place for women, but she plays with the boys anyway. As someone who has 3 daughters and works in an office full of women, I was taken aback by Teri’s comment. After a few moments of introspection, I realized just about every Blogger I know was male and despite my best efforts, I had failed to get the gals in my office very interested in Blogging (reading or writing). Heck, I can’t even get my wife to read my Blog.

Out of curiosity, I Googled “women blogs” to see what’s out there. I found a fair amount of Women’s Blogs. Topics such as dating, sex, art, and health with featured posts titled 10 Things You Can’t Change About Men and Mean Mom Selling Son’s Xbox 360 can be found on women’s Blog sites. Nothing, however, on real estate.

women lifting

Okay, maybe my semi-sexist-pig sub-conscious set that Google search up a bit skewed. Ah, “women real estate blogs” found much better results. Lots of good Blog sites and a Top 12 Women Real Estate Bloggers list and a post titled Top Women Real Estate Bloggers Speak Out.

To be politically correct (something I loath doing), I Googled “men blogs” and “men real estate blogs” to see what I could find. The “men blogs” search revealed expected topics like sex, sports, dating, and beer. The “men real estate blogs” search came up with a similar list called 10 Good Men, but not much else. No directory of men’s blogs or any other specific reference to the blogging men in real estate.

man lifting

So, what does this tell us? Not much, but I am curious why men are doing all the heavy lifting on BHB? Ladies, do tell. It could be all our scary faces on the home page, or titles like the one just posted by Jeff Brown – Don’t Listen to the Arrogant Attention Whores – just Skin Your Cat.

Women are starting to take Read more

April 20, 2008

The Odysseus Medal competition will be postponed this week

by

Suburban Phoenix Real Estate Broker

Author website

We’re busy with real estate stuff, and I’m grinding on all gears to push engenu out the door. Plus which, there were only 65 nominations, suggesting, perhaps, that the rest of the world has Teri’s Spring fever.

In the mean time, here’s a blog post from Mark Steyn illustrating why a reactive, me-too, catch-up strategy is likely to fail in the net.world:

Old media dinosaurs looking to the Internet to make up for declining print sales will find this analysis disquieting:

In the first three months of this year, the average amount of time visitors spent on newspaper sites fell by 2.9% to 44 minutes and 18 seconds per month, or less than 1½ minutes per day. In the same period, the average number of pages viewed per unique site visitor dropped by 6.6% to 47.2 per month…

The decline in the average duration of sessions at newspaper web pages suggests that visitors are not utilizing the industry’s sites as primary destinations, but, rather, as places to episodically view individual articles highlighted by Google News, Drudge, Digg, blogs or any of the thousands of other places they might be.

So, if you happen to see a link at, say, NRO to something in the Minneapolis Star-Tribune, you’ll click and read it, and then go away and not return to the paper until you click another link that tickles your fancy. That’s a hard model to sell to advertisers.

American newspapers have only themselves to blame. Instead of recognizing the necessity to reinvent their approach online, for the most part they simply transferred their old dullness to the new technology. Their print drabness derived mostly from the complacency of their local monopoly, and that’s the one thing you can’t transfer to the Internet. It will take more than the web to save these sclerotic franchises.

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April 19, 2008

Marketing performance: BloodhoundBlog is the last place crybabies should go when they need to have their boo-boos kissed, and, therefore, it is the last place to go looking for crybabies

by

Suburban Phoenix Real Estate Broker

Author website

I want to talk about the idea of marketing performance as a disruptive strategy — but not quite yet. I’m using the term as a gerundive: Developing tools and techniques that by far eclipse your competition, then promoting that outsized commitment to excellence in your marketing. Not: “I’m the best.” Not even: “Here’s why I’m the best.” Simply this: “Here is everything you’ll get that you can’t obtain anywhere else.” This is the means by which we can flush most of the bums from the business even as we supplant the sclerotic dinosaurs who claim to be our leaders.

As a matter of general notice, it were well to take account of a couple of salient facts:

  1. This is not an alien message to the BloodhoundBlog audience. The people who come here are already committed to doing the best job they can do as Realtors, lenders, investors. We appeal to the elite of real estate professionals, and, not coincidentally, we tend to repel the crybabies, the mediocrities and the wannabe predators.
  2. In consequence, beating up on the crybabies, the mediocrities and the wannabe predators is probably a pretty poor strategy here. Most readers here would not just agree with but would joyously amend denunciations of specific bad behavior. But generalized complaints about unspecified groups of miscreants may have the opposite effect: The uncontested best of a group of people rising to the defense of the uncontested worst.

That’s as may be. There are no groups of people, there are only individuals. Defending a group is no less irrational than attacking that group, but I have no use and no time for irrationality in any flavor.

I’m interested in individual practitioners becoming so much better at the performance of their jobs, and so much better at marketing that performance, that they put themselves beyond competition. I want to put the bums in another line of work, and I want to put the dinosaurs in a museum, where they belong. To my ears, everything else is pointless noise.

I’ll deal with this all in detail, but not now: It’s Saturday, Realtor day, and I gotta go to work. Here Read more

April 18, 2008

It’s Raining Soup. Why Are You Starving?

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

I’m pretty stoked about our new contributor, Chris Johnson. I spoke with him yesterday about his new book, Loan Officer Survival Guide. He was amazed that the two people he cited as NOT needing the book, bought it. So… why did I buy his book?

I bought it for the very same reason successful people are attending the BloodhoundBlog Unchained Social Media Marketing Conference, powered by Zillow.com.

Greg Swann says “it’s raining soup” all the time. What he means is that because of the internet, we have all the information we need to be successful. Loan Officer Survival Thrival Guide (I changed the title- deal with it, Chris) and UNCHAINED are the bowls and spoons you need to more efficiently ingest the soup.

I didn’t learn one new idea from Chris’ book, just a lot of proven ones. I DID learn how to better implement the proven ideas. He’s laid them out in a “home study” format that’s as practical as scissors in a barbershop….and I’m “doing the homework”, too. It takes about 30 minutes a day to complete. The Thrival Guide (I changed the title again, to be more encompassing) moves my actions from instinctive to purposeful.

It’s raining soup and I paid fifteen bucks for a bowl and spoon, get it?

Now, instead of standing outside with my mouth open, having soup splatter my clothes. I catch it in a basin, pour it in a bowl, and eat it when I need it. This brings me to my title. The Thrival Guide will be criticized just like the BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow.com has been.

So be it. Let ’em get splattered in the soup rain. They’ll fill up their bellies but they’ll be eating with their hands.

Does anyone NEED to come to UNCHAINED to learn how Russell Shaw delivers consistent results? Nope. You can read Bloodhound Blog. Does anyone NEED to come to UNCHAINED to learn how to optimize your weblog for search terms? Nope. Read more

April 18, 2008

The practical value of living by abstract principle: “I do not compromise with bullies and I would rather spend fifty thousand dollars on defense than give you a dollar of unmerited settlement funds.”

by

Suburban Phoenix Real Estate Broker

Author website

Why is hewing to abstract principle, which is so often derided as being “impractical”, in fact the most practical course of action you can take? Because, when you cave in to bullies — in addition to committing a grievous injustice to your own interests — you are telling them in no uncertain terms that you’ll do it again.

I saw this passionate business letter cited at Coyote Blog the other day, but it was my friend Richard Nikoley who unearthed the gem quoted below.

I have seen Monster Cable take untenable IP positions in various different scenarios in the past, and am generally familiar with what seems to be Monster Cable’s modus operandi in these matters. I therefore think that it is important that, before closing, I make you aware of a few points.

After graduating from the University of Pennsylvania Law School in 1985, I spent nineteen years in litigation practice, with a focus upon federal litigation involving large damages and complex issues. My first seven years were spent primarily on the defense side, where I developed an intense frustration with insurance carriers who would settle meritless claims for nuisance value when the better long-term view would have been to fight against vexatious litigation as a matter of principle. In plaintiffs’ practice, likewise, I was always a strong advocate of standing upon principle and taking cases all the way to judgment, even when substantial offers of settlement were on the table. I am “uncompromising” in the most literal sense of the word. If Monster Cable proceeds with litigation against me I will pursue the same merits-driven approach; I do not compromise with bullies and I would rather spend fifty thousand dollars on defense than give you a dollar of unmerited settlement funds. As for signing a licensing agreement for intellectual property which I have not infringed: that will not happen, under any circumstances, whether it makes economic sense or not.

I say this because my observation has been that Monster Cable typically operates in a hit-and-run fashion. Your client threatens litigation, expecting the victim to panic and plead for mercy; and what follows is Read more

April 17, 2008

Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?

by

Suburban Phoenix Real Estate Broker

Author website

Here’s a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We’re always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com’s younger, smarter, cheaper brother — and no one with a stock-option plan needs to write to me to tell me this is an unfair characterization. Trulia is certainly less adept at — or perhaps less interested in — grabbing headlines. The flip side is that the start-up is recovering its own costs, an unheard-of feat in the Web 2.0 world.

But here is another factor that sets Trulia apart, one that cuts much closer to this Realtor’s bones:

Trulia.com absolutely kills at long tail search optimization.

Mary McKnight advised us yesterday to ignore the long tail, but that advice doesn’t make sense in our business. If I were competing for prospects in Cedar Rapids, then focusing a lot of attention on Cedar Rapids keywords might make sense. But Phoenix is home to five million souls. The Metropolitan Phoenix real estate market comprises an area larger than Belgium. Moreover, our own real estate practice is focused on a tightly-defined niche. We live and die on long tail keywords.

And this is why I am hyper-aware of Trulia’s long tail efforts. I keep a constant eye on street names where we are strong or want to be strong. People cruise the neighborhoods we work at 15 MPH, looking at every house for sale. If they write down an address and Google it later, I want for them to find us. If it’s our listing, so much the better, but I want for them to find the breadcrumbs we leave behind us no matter what.

Watch this: 921 West Culver Street is for sale, but nobody told Google. In consequence, one of our old single-property web sites comes up first for that search (YMMV), giving us first crack at any buyers who Google for more information about that home.

By contrast: 714 West Culver Street is also for sale, but there’s only one dog peeing on that tree right now. Read more

April 16, 2008

Who can reinvent real estate marketing? At MikeCanDoIt.com Mike Rohrig howls like a Portland Bloodhound…

by

Suburban Phoenix Real Estate Broker

Author website

Look at this. Isn’t that…?

Yes — that’s a custom yard sign, mounted right there in the yard. Here it is up close:

The sign was made by Mike Rohrig, a Portland Realtor and Broker who is pushing the boundaries on his marketing.

Here’s a note Mike wrote to me:

The accidental brainwashing in the real estate industry is almost staggering.  The saying ,”think outside the box”, is almost cliche anymore but once I saw your custom sign on the Blog, it left me perplexed that neither I, nor anyone else in my market has created a custom sign.

It is a simple and effective tool.  It truly will get the home noticed as well as allow me to separate myself from others.  It cost me less than an typical ad in the Oregonian newspaper.  We have certain regulations that don’t allow me to make signs the same size as yours but I think I did okay for my first try.

For single property websites I have been using WordPress and learning some tricks to make it easier.  I had an idea that you might find helpful. I added a FAQ page.  After talking to my client about some buyer feedback I realized that this would be a perfect way to answer questions, objections or concerns ahead of time.

One question was about a school boundary line that moved so I put the email response from the school in the FAQ.

I am not the wordsmith that you are so I use a lot of pictures. I take pictures of nearby parks and anything else I think will help someone make a decision.

I also make pertinent links on the side in case someone is not familiar with the area.I think I will work on business cards soon as I implement these ideas into my business practice.

Here are two of my sites that are getting compliments.
http://1140swhuntingtonave.com
http://2904seberkeleypl.com

Mike’s main weblog is the aptly named MikeCanDoIt.com.

There’s a lot that we do, at BloodhoundRealty.com, that no one we compete against does. But everything we do, in one way or another, is built upon work that came before us. We watch, listen and learn, and Read more

April 16, 2008

A Special Sunday Session at BloodhoundBlog Unchained: Russell Shaw UNPLUGGED (And: Why I’m Going to Win My Pricing Battle With Greg)

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Call me a shrewd negotiator or color me lucky but I pulled off a coup for the folks coming in for the Sunday session of the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow.com.

I was spending my Saturday evening online and e-mailed Wonderful Russ, asking him to give me some time, on Sunday afternoon. There are two things you need to know about Russell Shaw: (1) his accomplishments dictate that you should schedule appointments for his time (2) his welcoming nature affords you an open door, so that it isn’t always a requirement. You’ll have to travel very far to meet a man more welcoming than Russell.

Russell is a night owl, like I am. I think it’s because he is most creative at night; I know my best creative thinking comes after 10PM. I wasn’t surprised and was certainly delighted when his invitation to talk came immediately.

“Call me now- I’ll pick up,” he beckoned.

When Russell Shaw invites you to call, you just do it. Let me give you some background, first:

I lived in Phoenix for 12 years. I’ve been a lender there, since 1995. Anyone familiar with Phoenix knows that Russell is an institution. Everyone within reach of the Phoenix television and radio airwaves knows Russell. I’ve watched Russell lose weight and gain gray hair, over the years, as THE spokesman for Maricopa County real estate. His presence is overwhelming with his plain-spoken “no- hassle listing” offering.

If you’re stuck on Interstate 10, driving into work, you’ll hear this, on the radio. When you return home from work and settle down to enjoy the Diamondbacks game, you’ll see this, on the television. Ubiquity is Russell’s middle name. It is not a mistake that I’ve modeled his offline presence with my own brand of online ubiquity. I’m not brilliant, just smart enough to model successful people.

I’ve hardly started and I could continue for hours. While Russell’s success is chronicled in The Millionaire Real Estate Agent, a true testament to his success comes from a story from last Spring.

Russell hosted a lecture series (for FREE) that Bloodhound Blog, North American Title, Read more

April 16, 2008

Introducing Chris Johnson, New Market Survival Enthusiast

by

Suburban Phoenix Real Estate Broker

Author website

Until today, I thought Richard Riccelli had the best job description among our contributors: “Marketing Provocateur.”

Loan Officer Chris Johnson offers plausible competition with “New Market Survival Enthusiast.”

Chris Johnson calls the tiny town of Westerville, Ohio, home — a challenge for a loan officer. A prolific weblogger and an incipient father, Chris is a tireless advocate of continuous self-improvement.

Chris and I have been dancing with each other for months. Time will tell, but I think he’s joining us now because he wants to deliver unto us a deep and difficult-to-master marketing philosophy: Get behind the mule and plow! Sounds like a BloodhoundBlog message to me.

At the same time, I am pruning our Frequent Contributors roster by a few names, folks who haven’t had as much time for us lately: Lani Anglin, Bill Leider and Galen Ward. We’ve never retired a contributor account, so it could be they’ll rejoin us in future.

Our recent additions have all been very big dogs, so it will be interesting to see if Chris can out-howl them. Nothing like a big challenge to bring forth big results.

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April 14, 2008

The Odysseus Medal: “This stuff is simple to learn. No heavy lifting.”

by

Suburban Phoenix Real Estate Broker

Author website

Sunny and 93 degrees outside right now. This is warm for April, but not hugely so. I rode my bike when I should have been writing this post. Dock my pay. I deserve it.

There was a lot of great stuff on the nets this week, but nothing totally slayed me, so I’m not awarding an Odysseus Medal. We’ll see what next week brings. (I’ve already see one insanely great Black Pearl.) Here are this week’s awards:

The Black Pearl Award this week goes to Russell Shaw for I Want To Be A Lister – The Listing Presentation – The Objections:

About a year ago I wrote what was really part 1 of The Listing Presentation. Anyone wanting to increase their listing skills will likely find time spent on this post and that first post time well spent. I have mentioned the short list of different things a seller might say (or objections they might have to listing) to you. All good listers know these objections and are not startled or thrown off by the seller bringing them up. In fact, great listers know the objections so well that they want the seller to bring them up and if the seller does not bring them up the agent will bring them up. That’s correct. If you already know what they are thinking, why not just address it before they even mention it? It is usually fun to hit a softball when it is a slow underhand pitch.

As the nature of the objections has never really changed it is really sort of silly for any agent wanting to take a lot of listings to not know – in advance – that these are the concerns of the seller. I know that the internet and these new-brand-new-all-new-discount-really-really-low-maybe-even-no-commission companies have changed the very nature of life on earth, as we know it – but I am pretty sure the main objections that you could hear from a home seller back in 1968 were still the same in 1978.  They are still the same in 2008. I am thinking they may be still quite similar in 2048. Just Read more

April 14, 2008

Is Eric Blackwell the best father? The best friend? He could be on his way to being named Greatest Real Estate Agent In The World

by

Suburban Phoenix Real Estate Broker

Author website

Eric Blackwell showed us all yesterday what a great job he’s doing as a father.

Today, Ryan Ward offers potent evidence that Eric is a very good friend to have: He is throwing his support behind Eric in the SEO contest to determine who is the Greatest Real Estate Agent in the World.

I have been an honorary member of Team Eric — a member in the sense that I have done what I can, honorary in the sense that I don’t know how to do much — but Ryan has been a serious contender in the competition. Advising his supporters to send their links to Eric’s entry instead is a stunning tribute to their friendship and to the respect they share for each other.

This contest has been fun and very instructive. It doesn’t matter who wins if we all learn from it. Even so, if you would like to help Eric in his final push for the finish line, put up a link to his Greatest Real Estate Agent In The World post.

Here’s some sidebar code if you want it:

Copy all the code from within the box and paste it into the sidebar of your web site or weblog. It’s plain vanilla HTML, so it should work fine in any page.

At this point, every drop of Google juice is going to matter, and we don’t want for Eric to finish the race on fumes. He’s been a great friend to everyone who reads BloodhoundBlog. Here’s our change to pay back a little of what he’s given us.

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April 13, 2008

Integrity — It’s more than just a word…

by

Realtor, Staging Consultant

Author website

We were just assigned our seventh Team Lead since Catholic Healthcare West had outsourced me to PerotSystems. I’d been part of Perot’s Business Applications team for about sixteen months, and this seventh Team Lead was the first to come to Phoenix to look her team members into our eyes. She was brand new to the account and now had to give us our annual reviews, without the benefit of ever having viewed us. Like so many other corporations, Perot has the employee review herself, then during the annual review the employee and her direct supervisor compare reviews to come to an agreement. I’m often my own worst critic, so I was modest in ranking most of the achievements I was being measured on. But when I got to Client Satisfaction and Integrity, I gave myself the highest possible scores. Nina (pronounced Nine-ah), had seen a few of the accolades given me by clients who I supported, so she conceded the penultimate score on Client Satisfaction. But she had no way to assess my integrity. So she apologized, explained she was handling everyone on her new team the same, and gave me the average score, what would be a “C” on Cameron’s report card, for my Integrity. My reaction? This was the most honest evaluation that Nina could have given, given the circumstances. How can anyone judge another person’s integrity without evidence?

First of all, just what is integrity? I like Wikipedia’s definition:

Integrity is the basing of one’s actions on an internally consistent framework of principles. Depth of principles and adherence of each level to the next are key determining factors. One is said to have integrity to the extent that everything one does on the same core set of values. While those values may change, it is their consistency with each other and with the person’s actions that determine the person’s integrity.
(Emphasis mine.)

Words have precise meanings, and it’s the imprecise use of words that causes so many problems.

(My Mom and I had this debate yesterday: She — “I heard it on TV today… we’re definitely in a recession.” Me — “Definitely, as Read more

April 13, 2008

The Odysseus Medal competition — Voting for the People’s Choice Award is open

by

Suburban Phoenix Real Estate Broker

Author website

We have 17 entries on the short list this week, out of a long long list of 60 posts. This week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Barry Cunningham -- What Would You Do? What Would You Do?”,
“Brian Brady — How to save a declined loan Mortgage 911“,
“Chris Johnson — Blogging is Not Prospecting Blogging is Not Prospecting, Or Even Close.“,
“Courtney Tuttle — 10 Ways to Improve Blog Traffic 10 Ways to Improve Blog Traffic in 30 Minutes or Less“,
“Dan Green — Do-It-Yourself Divorce Why A Do-It-Yourself Divorce Requires Professional Mortgage Advice“,
“Dave Smith — A Tool to Help Pick Keyword Targets A Tool to Help Pick Keyword Targets“,
“Eric Blackwell — Seller / REALTOR relationship What a Seller / REALTOR relationship should NOT feel like.“,
“Jonathan Dalton — Why Blogging is Prospecting Roll Over, Secretariat – Why Blogging is Prospecting“,
“Loren Nason — Who is Your Webhost and Why it Matters Who is Your Webhost and Why it Matters“,
“Mary McKnight — How to use demographics How to use demographics to craft real estate blog posts that target your readers“,
“Richard Warren — Real Estate Wholesaler So You Want To Be A Real Estate Wholesaler?“,
“Russell Shaw — The Objections I Want To Be A Lister – The Listing Presentation – The Objections“,
“Steve Leung — Generating a Lead Using an E-Book The Anatomy of Generating a Lead Using an E-Book“,
“Teresa Boardman — Know when to Walk Know when to Walk“,
“Teri Lussier — Working with engenu Working with engenu; a painless geek tool even an ‘I’ can love!“,
“Tony Schuricht — start investing in real estate again Five reasons to start investing in real estate Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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