BloodhoundBlog

There’s always something to howl about.

Category: Blogging (page 22 of 84)

March 2, 2008

The Odysseus Medal competition — Voting for the People’s Choice Award is open

by

Suburban Phoenix Real Estate Broker

Author website

We have 15 entries on the short list this week, out of a long long list of 91 posts. I’ve already decided on the winner of the Odysseus Medal, so I’m not linking that way. Instead, again this week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Dan Green -- The NEXT Time Mortgage Rates Plunge How To Get Ready For The NEXT Time Mortgage Rates Plunge”,
“Daniel Scocco — Poor Writing Skills Overshadow Can Poor Writing Skills Overshadow Good Content?“,
“Dave Smith — Create Your Own Backlinks Hyper Local Target Marketing Create Your Own Backlinks“,
“James Hsu — Pictures are Worth a Thousand Words, but Pictures are Worth a Thousand Words, but what are your pictures actually saying?“,
“Jeff Corbett — Page Rank and SEO Just Write Relevant, Compelling Articles About Real Estate and/or Mortgage and You Won’t Have to Worry About Page Rank and SEO“,
“Jeff Pabian — Smart email campaigns begin at home. responsible email marketing for real estate professionals“,
“Jim Cronin — The Real Estate Business Is Content The Real Estate Business Is Content, Not Home Selling“,
“Jim Kimmons — Your Website Why Your Website Isn’t Bringing You Clients“,
“Jim Watkins — Real Estate Mail Marketing Real Estate Mail Marketing: Pull the Right Strings“,
“Mary McKnight — Target a Typo SEO Tip of the Week: Target a Typo of a Common Keyword and Increase Search Traffic by 30%“,
“Milton B. Yates — Short Sale Opportunities Every Short Sale Opportunity isn’t Worth Chasing – More Time – Bigger Checks“,
“Milton B. Yates — Subject to Foreclosure Buying \”Subject to\” Existing Financing – Subject to Foreclosure“,
“Scott Buresh — Sam’s Club SEO Sam’s Club Wants to Read more

March 2, 2008

Say goodbye to Chokepoint Charlie: In a world without walls, free is the new green of the internet economy

by

Suburban Phoenix Real Estate Broker

Author website

I have been talking about the economics of abundance literally from Day One of BloodhoundBlog:

In a subsistence culture, the work of the mind is precious and literally unsupportable. We are by now so rich that millions of people can create intellectual resources that they give away, in turn to be remarketed by others.

I was talking about phenomena like weblogging and open-source software, but, ironically enough, I was also talking about an article by Wired magazine editor Chris Anderson.

This week Anderson is back with another important article, this one called Free! Why $0.00 Is the Future of Business. He’s writing about the net.economy, and what he has to say is fascinating, even if I think he might be missing the bigger picture. He’s also writing in support of his new book, a for-pay product I don’t intend to pay for.

Anderson likens the idea of free razors, which we’ve also talked about, with the modern net model of using free web-based software to create massively-viral effects. Interestingly, he documents six broad categories of no-cost-to-the-user internet business models.

His thesis is that the plummeting cost of data-processing hardware, coupled with a software-cost-per-user that approaches zero, requires vendors of web-based information and services to find other ways to monetize their efforts. If one vendor won’t cut the price to zero, the next one will.

We’ve been talking about this much, too, also since the birth of BloodhoundBlog:

[T]he people most immediately affected are the ones who are currently paid a salary or wages based on the sale of information. Either the information is going to get much, much better — or the number of paychecks is going to get much, much smaller.

Stewart Brand said “information wants to be free”. This has intellectual property implications far beyond ordinary information. But with respect to that ordinary information — news, opinion, fiction, poetry, almost all music, etc. — the war is over. Hoarding lost. The challenge amidst this vast abundance is not getting people to pay for your information — but simply getting them to pay attention to it.

The daily newspaper has no hope whatever of nicking me for fifty cents. Read more

March 1, 2008

People who write too much: One Bloodhound’s manifesto

by

Suburban Phoenix Real Estate Broker

Author website

Mike Farmer’s post on philosophy got me thinking. I knew I had written fairly extensively, fairly recently, on some of the same ideas, but I couldn’t remember where. I write a lot, and I don’t always remember what gets posted where.

What I was thinking of was Todd Carpenter’s “Blogger Spotlight” interview with me. That post was much longer. In the extract below, I’m clipping out the Big Issues philosophy. The confluence of recent events — webloggers-at-war and the death of William F. Buckley — seems to have left us a little more open than we might otherwise be to new ideas. This is an exposition of the ideas that move me, in particular, my personal manifesto.

 
Todd Carpenter: One of my mottoes in life is that everyone has an ax to grind. I blog for money. Most RE agents blog for money in the form of clients. On the other hand, you don’t even have Amazon affiliate links attached to the books you recommend. What’s your ax to grind? Why are you doing this?

Greg Swann: In order that it might be done, and done properly. I don’t think I fit your theory about having an axe to grind. I may be as close as one can come in the modern world to being an actual Attic Greek, a doer for the sake of having done, a thinker for the sake of having thought, a poet for poetry’s own sake. People often accuse me of having ugly motives — which says a lot more about them than it does about me. But there is a sense in which you could say that I don’t have any motive for the things I do, none other than the doing itself. I like for things to be done. I like for them to be whole and complete and perfect and esthetically beautiful and mathematically elegant and philosophically sound. I work very hard on everything I do, and I can concentrate very intently on what I am doing, and I don’t like to do anything except what I am doing right now — but I love to Read more

March 1, 2008

Why’d Benn Have To Go And Do That?

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

I’m pleased that we received a hearty endorsement from Benn Rosales, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. I’m pleased but I’m not surprised. I’m not surprised because I’ve gotten to know Benn these past six months. He’s a marketer and a fine one at that.

Some bloggers doubt the utility of the content we’re discussing; I completely understand that doubt. While UNCHAINED will talk a lot about the power of the web log, it is not JUST a bloggers’ conference. UNCHAINED is a marketing conference; a social media marketing conference. Not all bloggers are marketers; they are accidental beneficiaries of the explosion of the Web 2.0 evolution.

Web 2.0 is not “new”. Social Media Marketing started about 10-15 years ago. Interactive marketing is about engaging the consumer, using the far reach of the internet.

I remember starting a Yahoo Chat room, called “Phoenix Real Estate”, in the late 90’s. It was a destination spot I hosted for consumers and professionals to share information, each night, from 9PM-10PM; I often sat alone in that “chat room”. Some nights, a real estate agent or consumer would show up to ask questions; those were the best nights. I found that Sunday nights became the best time for consumers to interact with me and limited the chat room to a scheduled weekly event.

Hosted forums were another great way to engage consumers before LinkedIn broke onto the scene. When LinkedIn hit the net, it gave us a chance to engage the consumer on our terms. Rather than wait for an anonymous person to hit a forum or chat room, we were able to use demographic data to target certain “prospective customers”. If you’re a long-term player in this industry, LinkedIn represents a great chance to engage people in an interactive community.

Myspace offered a completely new paradigm to SMM. Here, users post personal profiles, robust with demographic data, to be “searched”. Through groups and “friend lists” a site-specific address book can be created Read more

February 29, 2008

Speaking in tongues: Making more-professional-looking CraigsList HTML ads — even if you don’t know how to code in HTML

by

Suburban Phoenix Real Estate Broker

Author website

[I’ve amended this post somewhat based on our recent experiences with CraigsList, which are discussed in the comments. The point of this post is not CraigsList, but, rather, learning how to extract HTML from existing code, this as a means of learning to write HTML on your own. In the comments, a number of vendor solutions are discussed, and these my be worth exploring, if only as a prophylactic against censorious behavior by CraigsList users. But your need to produce professional-looking HTML can extend far beyond the major on-line services. As an example, Cathleen Collins pulled buyers out of an ad we were able to post on a church’s bulletin-board-like system. –GSS]

 
A couple-few weeks ago, I was on a conference call with Jerry Matthews. He’s a one-time grand poohbah in Realtor Association politics, but now he works as a consultant to the NAR and certain state-level Associations. I was the waxed-fruit-flavor-of-the-day in a series of calls with Association executives, so that they might take the pulse of market innovators. I think I might have been the Designated Radical. If so, I promise you I did not disappoint.

As one stage, I was talking about how new licensees might market themselves cheaply in what is, for now, a hard world to get a break in. I mentioned a lot of different ideas, including CraigsList.com, which may be the single most effective advertising medium available to Realtors or lenders right now.

I said, “Of course, most CraigsList ads stink, so, with just a little bit of HTML you can really make yourself stand out?”

“But how is a new agent supposed to know anything about HTML?” someone asked.

I didn’t say, “Young people know a lot more than you give them credit for.” Instead, I pointed out that weblogging software like WordPress creates HTML for you, even if you don’t know what it’s doing.

So you could do something like this:

  1. Create a weblog post about a house you’ve listed — or, with explicit permission, that another agent has listed
  2. Write a good, compelling headline about why buyers should want to see that house
  3. Write good, clean — error free — Read more
February 29, 2008

It is a mistake to think that the language of the bureaucrats is merely an ignorant, garbled jargon. They may not always know what they are doing, but what they are doing is not haphazard. It works, too.

by

Suburban Phoenix Real Estate Broker

Author website

More, for Diane Cipa and others who have commented. You can’t buy Mitchell’s books, except used. The man is an incredible gift America mostly never bothered to unwrap. The fun part is that you can have everything he wrote as The Underground Grammarian at no cost. That’s not the same as “for free,” of course. If you’re going to get anything out of Richard Mitchell, you have to have the means to pay attention.

 
The Voice of Sisera

by Richard Mitchell

The invention of discursive prose liberated the mind of man from the limitations of the individual’s memory. We can now "know" not just what we can store in our heads, and, as often as not misplace among the memorabilia and used slogans. Nevertheless, that invention made concrete and permanent one of the less attractive facts of language. It called forth a new "mode" of language and provided yet another way in which to distinguish social classes from one another.

Fleeing the lost battle on the plain of Megiddo, General Sisera is said to have stopped off at the tent of Heber the Kenite. Heber himself was out, but his wife, Jael, was home and happy to offer the sweaty warrior a refreshing drink–"a bottle of milk" in fact, the Bible says. (That seems to find something in translation.) It was a kindly and generous gesture, especially since Sisera asked nothing more than a drink of water.

Having drunk his fill, the tired Sisera stretched out for a little nap and told Jael to keep careful watch, for he had good reason to expect that the Jews who had cut up his army that day were probably looking around for him. Jael said, Sure, sure, don’t worry, and when Sisera fell asleep, that crafty lady took a hammer and a tent spike and nailed him through the temples fast to the earth.

I suppose that we are meant to conclude that the Kenites, not themselves Jews, were nevertheless right-thinking folk and that Jael’s act had a meaning that was both political and religious. I’m not so sure. I’d like to know, before deciding, just what language it Read more

February 29, 2008

Words never fail. We hear them, we read them; they enter into the mind and become part of us for as long as we shall live. Who speaks reason to his fellow men bestows it upon them. Who mouths inanity disorders thought for all who listen. There must be some minimum allowable dose of inanity beyond which the mind cannot remain reasonable. Irrationality, like buried chemical waste, sooner or later must seep into all the tissues of thought.

by

Suburban Phoenix Real Estate Broker

Author website

From Less Than Words Can Say

by Richard Mitchell, The Underground Grammarian

A colleague sent me a questionnaire. It was about my goals in teaching, and it asked me to assign values to a number of beautiful and inspiring goals. I was told that the goals were pretty widely shared by professors all around the country.

Many years earlier I had returned a similar questionnaire, because the man who sent it had promised, in writing, to “analize” my “input.” That seemed appropriate, so I put it in. But he didn’t do as he had promised, and I had lost all interest in questionnaires.

This one intrigued me, however, because it was lofty. It spoke of a basic appreciation of the liberal arts, a critical evaluation of society, emotional development, creative capacities, students’ self-understanding, moral character, interpersonal relations and group participation, and general insight into the knowledge of a discipline. Unexceptionable goals, every one. Yet it seemed to me, on reflection, that they were none of my damned business. It seemed possible, even likely, that some of those things might flow from the study of language and literature, which is my damned business, but they also might not. Some very well-read people lack moral character and show no creative capacities at all, to say nothing of self-understanding or a basic appreciation of the liberal arts. So, instead of answering the questionnaire, I paid attention to its language; and I began by asking myself how “interpersonal relations” were different from “relations.” Surely, I thought, our relations with domestic animals and edible plants were not at issue here; why specify them as “interpersonal”? And how else can we “participate” but in groups? I couldn’t answer.

I asked further how a “basic” appreciation was to be distinguished from some other kind of appreciation. I recalled that some of my colleagues were in the business of teaching appreciation. It seemed all too possible that they would have specialized their labors, some of them teaching elementary appreciation and others intermediate appreciation, leaving to the most exalted members of the department the senior seminars in advanced appreciation, but even that didn’t help with Read more

February 28, 2008

Bebop and the brain — Thelonious Monk’s career advice to working Realtors and lenders: “We wanted a music that they couldn’t play”

by

Suburban Phoenix Real Estate Broker

Author website

We listen to Bebop Jazz in the office. If I talk about music, I tend to talk about Rock ‘n’ Roll or Country, just because they’re more inclusive. Bebop is demanding music even for Jazz, definitely an acquired taste.

Instrumental music is good at work, of course, since you can play it fairly quietly, and since there are no words (except “Salt Peanuts!”) to interfere with your thinking.

I would argue that complex compositions — like Classical or Modern, Progressive or Cool Jazz — will tend to improve the quality of your thoughts, through time, since your mind has to work so much harder to process the music. Constant exercise for the muscle of the mind should make you a stronger thinker. It seems reasonable to me that a familiarity with musical cadences will make you a better writer, as well.

Lately we’ve been tuned into the Bebop station at Yahoo’s LaunchCast on-line radio portal. Like all LaunchCast stations, the playlist could be a lot longer, but it’s a pretty nice representation of the Bebop idea in Jazz: Bird, Monk, Dizzy, Dex, Mingus, Trane, Miles. A little bit of Art Tatum, which I love, and a little Hard Bop, which I loathe. Bud Powell and Cannonball Adderley to show the world how a sound this demanding can still be fun. If you really want to listen, you have to go to your own record collection. But for the office, it’s the best solution we’ve found so far.


Creative Commons License photo credit: MikeLove

That’s all beside the point, though. You either like Jazz or you don’t, and many people don’t. But the quote from Monk in the headline

“We wanted a music that they couldn’t play.”

is practically a mission statement for Web 2.0-empowered Realtors and lenders.

Bebop was born during a musician’s union strike in 1942-43. Players who had been working as sidemen in Big Band and Swing orchestras would spend their idle days together in two Harlem nightclubs, jamming for each other. Over a very short span of time they created a brand new form of music, with a brand new music theory all its own.

The “they” in Monk’s Read more

February 27, 2008

Wanna see how to win the BloodhoundBlog Black Pearl Diver’s contest? You’re not selling us, you’re selling you . . .

by

Suburban Phoenix Real Estate Broker

Author website

Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing, but his post was not an entry in the BloodhoundBlog Black Pearl Diver’s contest.

What’s the trick to writing a winning entry?

Think your benefit, not ours.

How can you write a post about an idea you first heard about here that better establishes your competence and expertise with your readers?

How about something like this?

When we list your Encanto-Palmcroft home for sale, why do we give it is own custom weblog? To make sure it sells, that’s why

We’re Encanto-Palmcroft real estate specialists. A jack of all trades is master of none. But, when we list a home for sale in Encanto-Palmcroft, we always give it its own fully-detailed custom weblog.

Actually, we build a full-blown web site, with rich color photos of everything. A floorplan. A custom Google Map of all the nearby amenities — schools, parks, shopping. We include a downloadable version of the listing sheet itself — along with the full-color flyer, the plat map, historical photos — everything we can lay our hands on.

Why do go we to all that trouble?

Because, along with all the other things we do to earn your business, custom weblogs sell houses.

We first heard about this idea on BloodhoundBlog, a nuts-and-bolts weblog for real estate professionals, but we’ve added our own unique twists…

And like that. You go on to detail those unique twists, you sprinkle in some screenshots and links from single-property weblogs you have built for past clients. And you make your call to action.

There’s more: This is a good example of how to use your most valuable keywords without being irritating. Relevance to search engines equals Title plus Headline plus Body Copy. I have written a highly relevant post about Encanto-Palmcroft — not about BloodhoundBlog — and about our real estate practice there.

You can’t win if you don’t play, but your victory is guaranteed if you play the game this way. You might win the scholarship to Unchained. You might win a spot on our sidebar. But — let the dog biscuits fall where they may — you will certainly Read more

February 26, 2008

I’m Sick Inside Because Lani’s Sick

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Lani Anglin drives me nuts. She texts, twitters, lauds shiny objects on the internet, and mostly, reminds me that I’m middle-aged and she’s not. Every time she posts about how Gen Y demands business to be done, I wake up in the middle of the night with the anxious feeling that I may be turning into a dinosaur.

Her husband, Benn Rosales used to be a public relations professional. Amidst my PR challenges, I turned to Benn for some practical advice. After all, I’m trying to find my way in uncharted territory. I hammered Benn’s cell phone yesterday. I was driving up the 805, last night, and tried him one last time, before it got too late in Austin; I wasn’t prepared for what I heard.

“ We’re in the hospital. Lani’s got vertigo.”

Vertigo? What the hell is that?

I called Benn this morning to check on Lani’s condition and he communicated her condition completely. She’s at home, hopefully recovering from what be a fleeting incident. She might be dealing with something more permanent.

Benn, the consummate professional, asked “What’s up?”

“Um, uh…nothing. Just checking on Lani’s condition”

“BS, man. You got a big announcement today, right? Give me the advance notice so I can post some good news; Lani’ll be pumped”

That’s exactly what Benn did.

This is what I hate about Web 2.0; you get to really know people without meeting them. Bad things happen to good people and it sucks when those good people are one of your own.

Today was a great day but I feel like crap. Get well, Lani.

February 26, 2008

Why is Zillow.com sponsoring BloodhoundBlog Unchained? Discover the answer to that question for yourself by diving for Black Pearls — and win a link on our sidebar or even an Unchained scholarship

by

Suburban Phoenix Real Estate Broker

Author website

Why is Zillow.com the premier sponsor of BloodhoundBlog Unchained? They can speak for themselves (as they have), but my thinking all along was that they expected that we could put them in front of the kind of Realtors and lenders most likely to make the best use of the incredible software Zillow is producing.

I said this yesterday in email to Drew Meyers of Zillow.com:

You are at or near the kind of software “universe” that is so rich that all kinds of unexpected ideas can take root. A commendable state only nerds can appreciate, but one which can yield huge harvests of new tools.

I think you might have to have the geekiest turn of mind to appreciate the difference between a mere API (Application Programmer’s Interface) and a true software universe, but Zillow is the real deal — and I’ll be teaching on this point at Unchained. (I’ll make it easy, fast and fun, I promise.)

The simple fact is, whatever differences BloodhoundBlog and Zillow.com might have, we are on exactly the same page for much of the hymnal: How can we leverage the incredible power of the internet for home buyers, borrowers and sellers?

There are 2,338 posts on BloodhoundBlog as I write this, and many of them, perhaps the majority, are about tools, tips, tricks, tactics and techniques for Realtors and lenders. We’ve written about single-property web sites, maximum-power leveraged SEO, how loan originators can thread their way through the landmines, social marketing sites from MySpace to LinkedIn to FaceBook to Twitter. I’ve taken you step-by-step through our custom yard-sign strategy. Brian and I, with help from Tom Johnson and others, pioneered the idea Tom calls “Zestifarming.” I could go on forever — and our archives do.

And that’s the point: When you hunt with a Bloodhound, you don’t have to go everywhere the dog goes. But it’s the dog who runs down the game. Why does Zillow want to sponsor us? I think it’s because we are constantly coming up with new Web 2.0 marketing ideas.

And, as I realized yesterday, that could be a good weblogging contest. Brian announced on the radio Read more

February 26, 2008

Brian Brady on RealEstateRadioUSA.com: Mortgages unchained

by

Suburban Phoenix Real Estate Broker

Author website

Brian Brady did a half-hour interview this afternoon on RealEstateRadioUSA.com, the internet radio station for real estate. He was talking about BloodhoundBlog Unchained, but hosts Barry Cunningham and Barry Johnson also probed him about the mortgage market. To top things off, there’s an extensive discussion of the “What would David Gibbons do?” philosophy.

I made a recording of Brian’s interview. Click on the link below for the MP3 podcast.

Or: If you click on this link, you’ll find MP3s of the full broadcast, of Brian’s segment and of another show segment with Mary McKnight of RSSPieces. The baton-passing is not quite perfect, but Brain and Mary manage to announce that she will be one of our guest speakers at Unchained. Thanks to the folks at RealEstateRadioUSA.com for the link to the MP3s.

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February 26, 2008

Zillow.com announces its sponsorship of BloodhoundBlog Unchained

by

Suburban Phoenix Real Estate Broker

Author website

BloodhoundBlog has grown up with Zillow.com. We’re consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day.

On the other hand, we’ve also been big boosters of the tools Zillow has built to help sellers, buyers and in-the-trenches Realtors and lenders get the job done. We’ve written more about Zillow than anyone, anywhere. They’re one of our content categories — and that category is consistently popular with our readers.

Today, Zillow.com is announcing that they will be the premier sponsor of the BloodhoundBlog Unchained Social Media Marketing Conference to be held May 18-20 in Phoenix.

Here’s David Gibbons writing at Zillow Blog:

In 2008 we are increasing our bet on Realtor 2.0 and I’m excited to announce that the Bloodhound Blog Unchained conference will be brought to you by Zillow. Bloodhound blog is read daily by thousands of real estate professionals and is arguably the most influential blog read by real estate insiders. The blog’s written by Realtor 2.0 for Realtor 2.0. From May 18th to 20th the bloodhounds are hosting a conference that will distill the best practices for profiting from the revolution in social media and real estate. BHBU is also possibly the only Mortgage 2.0 conference of the year with a separate track dedicated to loan officers and mortgage brokers. If social media is part of your marketing plan for 2008 I recommend that you get to Phoenix for this event. Conferences are a great networking opportunity but I’m convinced that you will leave BHBU with much more.

Benn Rosales at AgentGenius.com broke the story with a quote from BloodhoundBlog’s Brian Brady:

Among the many potential sponsors who contacted us about Unchained, we selected Zillow for its leadership in the Real Estate 2.0 community. Its actions have always been consistent with its stated goal of being a media company aligned with real estate professionals.

Zillow.com has publicly announced its intention to provide a mortgage offering, as well as the current property database. As a mortgage professional, I anticipate this release and hope we’ll be able to feature at at the BloodhoundBlog Read more

February 26, 2008

Some Well Deserved Kudos…for some friends.

by

The Real Estate Group, Virginia Beach and Chesapeake VA

Author website

One of the things that the Greatest Real Estate Agent in the World has taught me (or maybe re-enforced to me) is the power of relationships and the wonderful power of giving. Paying it forward is more than just being nice, or the Golden Rule. It is a powerful marketing agent as well, when practiced with sincerity.

As controversies swirl and debates rage, I have 3 people that I simply want to thank.

They may not even realize it. Actually they might, I don’t know. But either way, they have inspired me by simply giving and sharing of their time and talents…not with the intent of an ROI, but with the intent of helping the new guy along get caught up in this thing we call blogging.

If you remember the story of Hansel and Gretel…they left a trail of breadcrumbs in order to find their way home. These folks leave their trails with an entirely different purpose…so that others behind them have an easy trail to follow in catching up. In my role as a teacher (and student) of all things technology and e-commerce to those in the real estate industry, here’s to the following fine folks:

Dave Smith – His most recent posts are very typical of his understanding of WordPress and of how to drive traffic to a hyperlocal blog. Thanks for building your reputation simply by sharing. It is an honor to call you a friend. And to think we got our friendship started with a post about In-n-Out Burger. Amazing, no?

Cheryl Johnson – I had not read your stuff prior to your addition to the pack of contributors here at BHB. Thank you for the tutorials and selflessly giving of your time to those who want to learn the art of WordPress. While I can find my way through code OK, there are MANY who benefit from your straight forward and easy to follow writing. We have never spoken and yet I can assure you that when we get to meet and hang out I will be a better person for it.

Greg, lastly, thank you. You are Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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