There’s always something to howl about.

Category: Blogging (page 25 of 84)

The Odysseus Medal: Our own style of disintermediation brings us all closer to the liberty that is self-reliance

I’m not going to award an Odysseus Medal this week. The Short List candidates were very good, but nothing killed me, and I want for this award to celebrate work that is beyond excellent. But: I do want to cite two Honorable Mentions, two posts that I thought were very good, and which took us in directions we will need to travel as we come more and more to be our own sources of arcane information.

It’s funny actually: Our relationship as webloggers to the mainstream media is very much like our clients’ relationship to us. They want to take on more of the work that was once exclusively ours, just as we seek to take on more of the work that was once hidden behind the walls of print and broadcast outlets.

The two posts I am citing, The Proposed Solutions Are Going To Be Worse Than The Mortgage Crisis by Doug Quance and Barack Obama’s Mortgage Reform Policy by Morgan Brown, illustrate the kind of depth of understanding we can achieve when we apply ourselves. By now it seems likely that our presidential nominees have been chosen, and I look forward to this kind of thoughtful analysis of the real estate and economic implications of the candidates’ proposals.

Black Pearls we have, though, and more than just a few. Choosing one was a problem. The Black Pearl Award this week goes to Jim Cronin for Blogging Etiquette – The Blog Comment Policy – Do You Need One?:

Blogs are meant to be a two-way street.  We are blogging for an audience.  Engaging that audience to participate is a huge part of the the motivation and an element that can define a blog’s success.

So where do you draw the line?

What do you consider acceptable behavior by the audience, on your real estate blog?

For a lot of real estate bloggers, their blog is an extension of their business.  This means that their reputation, credibility, personality, works, message and even their career are potentially on the line with every article published.

What are you doing to protect the above?

The following are a number of items that range from mildly Read more

Are You Blogging For Speed?

I don’t subscribe to the theory that you will fail if you blog for leads. I blog for leads. Even now, I’m attempting to share some knowledge with my target audience in hopes that one will pick up the phone and say, “I want to do business with you”. Marketing communications (and blogging IS a form of marketing communication), are designed to garner potential customers. Many will proclaim that blogging is different; they are lying by omission. Pour a bunch of liquor in them and ask them why they blog. Eventually, you’ll hear the phrase “to communicate with existing and potential customers” in their response.

Dustin Luther and I discussed this at the Inman Connect NYC Conference, a month ago. If you click the link, and watch the video, I proclaim my “call to action” within 30 seconds. My opening (and concluding) line is, “We gotta get busy“. My theory is simple; in 2-3 years, the big guys will have caught on and beat us at our own game. They have the three important resources that you and I don’t have: time, money, and people.

Does that mean that you should throw in the towel? Absolutely not; quite the contrary. It means EXACTLY what I said; we gotta get busy. You need to be taking action today so that your 2011 is filled with listing appointments, from people whom you’ve met, through your interactive marketing efforts.

I break a lot of rules (or urban myths) because I recognize that my time as “America’s #1 Mortgage Broker” (that’s what Google calls me) is limited. Here are a few things I do to flood my inbox with e-mails and make the phone ring:

1- I syndicate my Mortgage Rates Report on 5-6 different sites. I am constantly being contacted by “experts” who warn me that I’ll be subject to the Google Duplicate Content Penalty. My two responses are:

a- When? If you click the Google Duplicate Content penalty link, you’ll see that the efforts are aimed at search engine spam, namely, Read more

Stash that cod-piece: I’m not waxed fruit and you are not a rock star

I should probably stop picking on this little nebbish, but he’s such a champion at leading with his chin that I find him hard to resist. His theme? “Rewriting the book on how to kick ass.” I wish I were joking. I’m gonna guess that he wasn’t among the first picked on the ass-kicking team in grammar school, and I’ll bet a large dollar he wasn’t even in huge demand for the coloring-outside-the-lines squad. I just love it, though, that he’s so completely dysclued that his ass-kicking theme song is entitled — wait for it — Unchained. And before you trouble yourselves trying to imagine Kevin Boer and Noah Rosenblatt in day-glo-hued spandex tights with huge cod-pieces — these two being Davison’s envisioned rock stars of real estate — stop for a moment to consider that we are talking about marketing in the world of Web 2.0. Rock stars are all about “Me, ME, MEEEE!!!!” This role belongs to the customer, not the vendor — this according to this same mental midget a few weeks ago. Brian Brady and I are rewriting the book on real estate marketing, an iterative endeavor that will see its next big advance at the real Unchained. But if you want to find a Web 2.0 star, it’s not me or Brian or Kevin or Noah. If I were to pick one person who best expresses what consumers are looking for in a Realtor or a lender, I would pick Dan Melson. There’s is nothing of a rock star in the man, but if “fiduciary” had a face, it would be his — and that comes through in everything he does.

I, very much on the other hand, command attention. The words I, me and mine are sweet on my tongue, and I have to admonish again and again that what I am teaching and what I am doing are two different things. One of the persistent delights of my life is how well Teri Lussier understands this, and how much she is able to pull out of the things I say. Dilberts like Davison live a Read more

The Odysseus Medal competition — Voting for the People’s Choice Award is open

Late again. Sorry. I’ve had my Mac back since around Noon. Logic board this time, again no charge. In terms of replacement cost, I’ve got about 60% of a new computer for free. The back side is that I’ve never had to live with component failure — nor with the fear of data loss. Until Sunday, I had never backed up a Macintosh in my life. Today I made plans to buy a TimeCapsule.

Anyway, there are 12 entries on the short list this week, out of a long list of 78 posts.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 9 pm MST Wednesday this week. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Alex Mather -- Improving Zillow's Neighborhood Gift Improving Zillow’s Neighborhood Gift”,
“Bonnie Erickson — MGIC Runs the Gauntlet
MGIC Runs the Gauntlet“,
“Carson Coots — How Local Should You Go? How Local Should You Go?“,
“Doug Quance — Proposed Solutions Worse The Proposed Solutions Are Going To Be Worse Than The Mortgage Crisis“,
“Jay Thompson — NAR and Social Media Why the NAR Needs a \”Social Media Director\”“,
“Jim Cronin — Blogging Etiquette Blogging Etiquette – The Blog Comment Policy – Do You Need One?“,
“Jim Cronin — Worrying About SEO Why Worrying About SEO Is Detrimental to Your Real Estate Blog“,
“Kris Berg — I’m too sexy for my blog. I’m too sexy for my blog.“,
“Michael Creel — The Perils of Being a Realtor The Perils of Being a Realtor“,
“Mike Farmer — Fundamental Solutions Folk Music, Blame and Fundamental Solutions“,
“Morgan Brown — Barack Obama’s Mortgage Reform Policy Barack Obama’s Mortgage Reform Policy“,
“Paul Chaney — Becoming a social media leper Becoming a social media leper… many marketers are missing the whole point!“,
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  • Greatest real estate agent in the Who?

    The Setup…

    First of all…You need to visualize my situation. I am sitting in my PJ’s at 4 in the morning. Can’t sleep. Jen (that’d be Mrs. Eric…) is preparing for her Grandmother’s funeral which will take her to Massachusetts. I am contemplating deadlines at work, and issues, and how my four kids are going to survive with me the next three days…oh yeah…and 6 inches of snow and ice fell overnight…splendid.

    So I read Geno’s post about rehabbing and negotiation. (makes me smile–thanks Geno) And then I go to REW and check out the latest. And I visit Morgan’s blog…and find this. Conjured up by our own Mr. Bramlett, no less…

    The Reality

    The reality is that I hate SEO contests. In many cases, they bring out the worst in people and things. Google is not there to be tricked. They just want relevant stuff at the top of their search engine. They are about as much fun as Greg’s having in MacWorld these days. But, I am competitive as all get out and will (out of pride) have to enter this one…

    So…how do I solve the following equation? Enter contest to preserve manhood. Build true online authority (which is what I preach), instead of simply build links. Make new REALTOR friends from around the country. This contest is especially difficult since I do not sell real estate (see bio) and don’t care for the fame or adulation associated with winning…

    Maybe that’s the answer…not caring who gets the credit and focusing on paying it forward? Hmmm…here’s the link to my entry. I will offer ANYONE who offers to help me in a meaningful way a weekly email detailing my thoughts on how things are shaping up and how to BUILD authority and communities rather than be a link scrounge. (Ever notice that the Bloodhound Blog does just fine in the search engines and yet he happily links out to others?) I will also give the top 10 contributors a permanent spot on the post.

    Finally…it looks like Morgan is throwing in a pretty cool prize. A website? Like I said, I don’t need another Read more

    Help raise funds for tornado relief and reconstruction: Post one of these buttons on your weblog

    Help raise funds for tornado relief: Post one of these buttons on your weblog

    Agent Genius is puttng together a fund-raising effort to provided money for relief and reconstruction for those hardest hit by this week’s tornadoes.

    Below you will find code that you can use to post a button or banner on your weblog to encourage donations. All three incorporate Jay Thompson’s PayPal donation interface, so your readers can make donations online by credit card. Copy everything inside the text box and paste that into your sidebar or header file:

    225 pixels wide:

    125 pixels wide:

    Banner — 750 x 90 pixels — not shown:

    Technorati Tags: , ,

    Introducing Cheryl Johnson — finally

    I can concentrate. This is my gift from the gods.

    The human mind is a scattered thing, flitting off at any instant in any random direction. I have the peculiar talent of being able to think about one thing exclusively — literally excluding the whole of the rest of the universe. Because of this, I can write fast, write software fast, think about things down to the last whirling atom. But the corollary is that I am exceptionally gifted at overlooking things. Cathy gets stuck with everything that I don’t want to think about.

    I tend to think about things completely, to the point of tedium or even outright aggravation to other people, but I never think about something until I do. My oversights are unspeckled by anything resembling foresight.

    All that’s by way of introduction to yet another “duh!” introduction:

    Cheryl Johnson lives in a “how-to” world. Never satisfied with the off-the-shelf solution, she fine-tunes her tools — then teaches the “how-to” of what she’s done. This real estate broker and investor calls Los Angeles her home.

    CJ has been a boon to BloodhoundBlog since we were brand new. She’s been working with me by email on a project of mine. She has actually built the holiest of holies, a viable community weblog. Add to that her tutorial talents and she’s a natural fit for BloodhoundBlog.

    So why didn’t I think to invite her to join us earlier? Duh…

    Technorati Tags: , ,

    The Odysseus Medal: Always check snopes.com first?

    Amended: The Odysseus Medal goes this week to… no one. The post I had picked as the winner turned out to be someone else’s work. I’ve elected not to award The Odysseus Medal this week and, instead, to gargle with Listerine to clear my palate and my mind of schmaltz.

    The Black Pearl Award this week goes to Mike Farmer with Real Estate in A Brave New World:

    Despite the rhetoric from politicians who claim we’re on the edge of ruin, there’s a lot of wealth in this country, and it’s congregated in metropolitan areas that have outgrown, or never had, an appeal for comfort, hominess and quality of living. Baby boomers (BB) will have second thoughts about retiring in areas where road rage and pollution are the nicest things you can say about them. These places are where the money’s at, but now a large chunk of it’s in the banking accounts of BBs and will transfer anywhere their hearts desire – North Carolina, Georgia, Utah, Colorado, Tennessee, Nevada.

    Many of these BB buyers will want to live in places where they can golf and shop and exercise, walk the streets and smile rather than snarl, join clubs, start a mini second career doing something they love in communities where everyone knows their names and don’t give a fig what they’re worth on a financial sheet – the easy, slow, entertaining, friendly life. I’m talking myself into early retirement, here.

    These BB buyers are already net-addicted and I receive emails each day from them asking me about the area, home prices, things to do, etc. – they’re gathering information and making plans. They aren’t in a hurry and they want good, reliable, spam-free information. This has been written about many times – but what many agents don’t realize is that it’s here, now. No one’s predicting the future anymore – they’re reporting. How many are ready?

    Who better to service their needs, to be their wise guides, their comforting counsel, to make information gathering and analysis painless and useful, than the modern day, internet savvy, service-oriented, friendly and efficient local realtor?

    Many agents will have to change Read more

    Introducing Mike Farmer: Thinker, writer, buyer’s advocate

    We’re adding a new contributor today, real estate broker and weblogger without equal, Mike Farmer:

    The mythic city of Savannah is home to Mike Farmer, a commercial and residential real estate broker. Mike puts an emphasis on buyer agency, but there is a part of the man that lives simply to write.

    Jay Thompson tipped me to Mike’s appreciable talents. I read his work, nominated him for The Odysseus Medal, then invited him to join us.

    That’s twenty-five, but I’m not done yet. When will I be finished? When there’s nothing left to be said. It could take a while…

    Technorati Tags: , ,

    The Odysseus Medal competition — Voting for the People’s Choice Award is open

    Sorry to be late. I’ve worked with dozens of Macs, mine and other people’s, since 1985, and Iridium is the first one I’ve ever had fail to start up. I cleaned my desk today — idle hands — and fired up 96 Tears, a ten-year-old G3, for the first time in months, the second time in more than two years. No problem. Cameron had a IIci running on his desk for more than twelve years.

    Anyway, there are 20 entries on the short list this week, out of a long list of 113 posts. News, yes, but some truly thoughtful think pieces, too.

    Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

    Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

    Voting runs through to 12 Noon MST Wednesday this week. I’ll announce the winners of this week’s awards soon thereafter.

    Here is this week’s short-list of Odysseus Medal nominees:

    < ?PHP $AltEntries = array ( "Brendan King -- Change Your State of Mind Change Your State of Mind”,
    “Dan Green — Another Rate Cut
    With Another Rate Cut, The Federal Reserve May Be The Proverbial \”Fool In The Shower\”“,
    “Dan Green — Database Marketing In The Business Of Personal Relationships, Database Marketing Is More Effective Than SEO Marketing“,
    “Dustin Luther — dothomes DotHomes Launches US Home Search Tool“,
    “Geno Petro — A Mastermind of Hucksters A Mastermind of Hucksters“,
    “Jeff Brown — Getting Off the Ground Principles of Flight and Real Estate — Getting Off the Ground“,
    “Jillayne Schlicke — Walk Away If You Walk Away, I’ll Walk Away“,
    “Jim Duncan — I hear rumors all the time I hear rumors all the time“,
    “Joel Burslem — dothomes International Real Estate Search Site Makes a Move into US“,
    “Joel Burslem — The New MicroHoo Real Estate The New MicroHoo Real Estate“,
    “Kevin Boer — dothomes Do We Really Need Yet Another Real Estate Search Site?“,
    “Kris Berg — Going Green Going Green – finally!“,
    “Kris Berg — Joe and Marge Joe and Marge“,
    “Marc Grayson — Are Read more

    Back among the living…

    I’m even caught up on my email, if only because I was dealing with mission-critical stuff in Squirrel Mail, a Eunuchs server-side mail client written in 1474. Motto: It’s Pre-Colombian!

    Now: 327 unread posts in my feed-reader.

    The Odysseus Medal will issue forth with dispatch, honest.

    How much to repair the Mac: $0.

    Priceless…

    Technorati Tags: , , ,

    A new way to howl: Announcing “The Long List of Odysseus Medal Nominees” — the weblog

    Apart from the normal crush of business, I’ve been hammering away for the past few weeks on a huge project — which I’ll be announcing shortly. In the mean time, I’ve wanted to make a further elaboration on the Long List lister I made a few weeks ago. That tool will echo The Long List of Odysseus Medal Nominees as they come in, but I wanted something that could be subscribed to by feed reader, as well.

    It occurred to me to push the data out as a feed on my own, but instead I decided to build a link blog. I did that tonight. You can see it by clicking here.

    This is a pure link blog — no commentary and no comments. I’m just drawing attention to the 75-100 posts that are making The Long List every week. You can see what’s new by visiting the weblog, but the ideal way to use this tool is simply to subscribe to the feed.

    The Long List is updated several times a day, so you’ll always be abreast of the very best writing in the RE.net.

    The other end of the pipeline commands your attention, as well: If you see something you think is truly great, and if it’s not already on The Long List — nominate it.

    Here’s a trick, if you’re interested. Go to this nomination form, then drag it into your browser’s tool bar or save it in your bookmarks. The when you see a post you like, open the form in a new tab, so you can swap back and forth to paste in the title and URL.

    On my end, the nomination process is by now almost completely automated. I moderate for porn and spam, of course, but I can normally update both the The Long List list box and The Long List of Odysseus Medal Nominees weblog with one click.

    One of the things that I like best about this new weblog is that, from today going forward, The Long List will endure, instead of evaporating every Monday.

    Anyway, the new weblog is open for business. Visit the blog, subscribe to the feed Read more

    Up Your Marketing Game

    What tips do you have to share with us to help everyone brush up on their marketing game?

    I hear rumors all the time

    But I rarely blog about them.

    This builder’s going out of business. This one’s filing bankruptcy. This one has plenty of cash on hand. This broker’s dipping into their equity line. This lender’s leaving the business. This agent has a second job.

    It’s a real estate blogger’s responsibility – ethically (at least per NAR and common sense), and one assumes legally, to present the best, most accurate information possible. I do this for two reasons –

    1) I want readers, potential clients, the general public and my peers to respect my opinion and my credibility.
    2) I don’t want to get sued.
    3) I really, really don’t want to get sued.

    Builders and companies frequently sometimes do file bankruptcy, having sheltered and protected their assets appropriately, and then re-open under a different name. It’s a fact of doing business.

    I trade on my credibility – with my clients and potential clients, my fellow Realtors, builders, developers, the public and the media. Damaging that credibility – even by an infinitesimal amount – is not an option.

    When on a panel at Inman Connect about blogging, someone asked how I handle writing about local builders and developments, whether I criticize them (in comparison to Jonathan Butler’s excellent Brooklyn blog, which is all about neighborhood and property reviews – and much, much more).

    The dilemma is this – step into the world of investigative blogging that might impede one’s ability to do business locally, or write a great piece that might make news and generate conversation – yet alienate those with whom one does business?

    I choose to maintain the delicate balance that exists between being a Realtor – a buyer’s agent advocating for my clients’ best interests, a listing agent representing sellers – and the blogger/journalist whose foray into biting investigative journalism/expose could terminate my real estate career. Getting sued could turn out to be the least of my worries if I were to become persona non grata to the community in which I have strived to excel.

    Sellsius have the legal primer, summed up with this (all bloggers should read this post):

    Bloggers should be careful to couch all writing as Read more