There’s always something to howl about.

Category: Blogging (page 50 of 84)

Arizona Republic: Realtors side with Zillow.com

The Phoenix RE.net is heard from in a big way in an article that will appear in Sunday’s Arizona Republic about the State of Arizona’s attempts to stifle Zillow.com. Writes reporter Peter Corbett:

A state agency’s efforts to stop Zillow.com from offering property-value estimates in Arizona are drawing criticism from some Realtors who think regulators are overstepping their authority.

The critics also are targeting an Arizona Board of Appraisal reform bill they fear will muzzle anyone from offering an opinion about property values unless he or she is a licensed appraiser, Realtor or attorney.

Phoenix real estate broker Greg Swann said that the legislation, Senate Bill 1291, is narrowly written to block Zillow from offering its estimates.

It also could affect other online services from offering property-value estimates using what are called automated valuation models, he said.

“This is legislation to stop progress,” said Swann, adding that state regulators are being Luddites in trying to halt the advance of Internet commerce.

The Arizona House is expected to consider the bill on Monday, said Deborah Pearson, director of Arizona Board of Appraisal.

The legislation is not aimed at Zillow but rather is intended to update statutes that have not changed since 1991, Pearson said.

Realtor Swann of www.BloodhoundRealty.com, said that the bill is so tightly written that two neighbors talking to each other about a neighbor’s property technically would be in violation of the law.

Pearson said exemptions in the law would permit neighbors to talk about property values.

It may be that she thinks this to be the case, but the language of the legislation is very precise:

“Appraisal” or “real estate appraisal” means any of the following: (A) The act or process of developing an opinion of value. (B) An opinion of value. (C) Pertaining to appraising and related functions such as appraisal practice or appraisal services.

This is very clear. Any opinion of value brought forth by anyone not explicitly exempted by the law would be a violation of that law. To capture Zillow.com and other Automated Valuation Models, they had to write the law so broadly that it effectively outlaws all “unofficial” opinions of value.

Corbett continues:

The controversy about appraisals erupted Read more

BloodhoundBlog round-up: Kenneling the last of the dogs, a new way to follow the trail and podcasting our way to fame and fortune

All the dogs are in the kennel at last. When I built BloodhoundBlog last Summer, I set it up as a subdirectory of BloodhoundRealty.com. Had I known where we were headed, I would have bought a separate domain for the weblog. And had I thought that far ahead, BloodhoundBlog would have been called something else.

Why? Because BloodhoundBlog.com was already owned by a software company in Texas. I discovered this when I finally thought to tie down the domains last Fall. I was able to buy BloodhoundBlog.net and BloodhoundBlog.org, but all I could do was back-order BloodhoundBlog.com.

It’s a problem I’ve been nursing on and off ever since. But as of today, BloodhoundBlog.com is finally ours. Like the two other domains, it is redirecting to the subdirectory I set up in the first place. A small enough thing, I suppose, but most big things are made up of little things.

And here’s another little thing: As of this week, it’s possible to subscribe to BloodhoundBlog by email. It’s not something I’m apt to think of. RSS is too easy, too fast, too wonderful. But if people don’t have access to feed readers, or if they don’t want to use them, they can get email updates when new posts hit the weblog. As it happens, Seth Godin added email subscription the same day we did. Great minds think alike? Can’t be. Great minds Think Different.

But here’s a big thing: Starting Monday, we’ll be rolling out audio and video podcasts from the Russell Shaw Sales Success Seminars. I have five audio and two video podcasts set up for this week, and we’ll do another five of each next week. This is all about building a curriculum for a real estate sales training course in podcast form, so, if you have questions for Russell, don’t be shy.

Linked below is a short video segment of me extolling the benefits of real estate weblogging with the help of Jay Thompson and Tony Marriott.

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Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more

Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks “Why do so many agents fear Zillow?” He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot.

Brian Brady, America’s Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: “Is your Realtor threatened?”

Both gentlemen are objecting to what we might characterize as the opportunistic bandwagoneering going on with respect to the Arizona Board of Appraisal’s attempts to outlaw consumer-oriented Automated Valuation Models. I can’t speak for them, but for me this is a matter of vitally-important principles, liberty the first among them.

I may write more about this over the weekend, because the issues involved are vast and very interesting — at least to me. Earlier this week, in email, I wrote, “When the sabot is a Ferragamo, Ned Ludd has a whole new style.” I have no doubt that this regulatory and legislative initiative is Ludditism in a Brooks Brothers suit. It’s bad enough that Zillow is afflicted, but I expect this is but the first salvo in a long war.

Witness: This came in as a comment last night, but I wanted to highlight it:

MLSPIN of Massachusetts just sent out this notice:

“RULES AND REGULATIONS REMINDERS:

I. Recently, the On-Line Valuation site, Zillow announced a new function being made available to advertise listings for sale on that site, whether or not you are the listing broker/agent. The MLS Rules and Regulations, STRICTLY PROHIBIT the advertising of another broker’s listings without their prior WRITTEN consent. The REALTOR&174; Code of Ethics, Standard of Practice 12-4 also prohibits the advertising of a listing without proper authority. Better safe than sorry; do not advertise another office’s listing anywhere without prior written approval.”

“Better safe than sorry” is an interesting choice of words.

Even more interesting is the fact that MLSPIN is arguing that MLS members have fewer rights to act than ordinary people. As things stand now, any non-MLS member can advertise another party’s home for sale, but, of course, no one does. Why? Advertising costs money. But anyone except MLSPIN members can announce that another party’s home is for sale Read more

The Carnival of Real Estate . . .

…is at Renthusiast, in London. The affair takes on an international flair, but, for good or ill, real estate weblogging is still largely an American phenomenon.

Top prize went to China Law Blog for “Real Estate Investments in China Seminar.” BloodhoundBlog scored somewhere in the middle of the pack with Russell Shaw’s presentation at the StarPower Summit.

As a reminder, the Russell Shaw Sales Success Seminar is tomorrow night. If you’re anywhere near Phoenix, this event could have a profound effect on your income.

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Better, faster and cheaper in time and effort: Software for managing the weblogging workflow

Robbie Paplin has a new weblog and he writes there and at Rain City Guide about the Deep Geek thinking underlying his decision-making process in selecting his new blogging platform. Very interesting reading.

I spent my junk time yesterday doing fussy CSS tweaks on Teri Lussier’s weblog, TheBrickRanch.com. This is a hugely frustrating iterative process: Make one minor edit, FTP it to the file server, refresh the page, discover that the change was a mistake, undo, redo, repeat, express frustration in a way that does not exacerbate male pattern baldness.

HTML is hugely forgiving, which is not really a good thing. Web developers have worked for years with multiple computing platforms, each one home to multiple versions of multiple web browsers, all so they could see how their code would be interpreted in an array of hardware and software environments. Not cool.

But: CSS is hugely unforgiving, as crotchety and irascible as a compiled computer language — without the error messages. I was starting with a style sheet created by someone else and trying to torque it into doing what I wanted done. The worst part about making a change in CSS is not seeing that the change you made is wrong, but that the change you made changed nothing. If the original CSS was improperly formatted, the results you’re seeing on the screen are actually inherited from somewhere else. Nice.

I don’t do this for a living, not alone because there are laws against homicide. But I do have good tools, and it’s worthwhile to talk about what good tools can do to make work like this work easier if not actually easy. I live in the Mac world, so, if you’re stuck with Windows, you’ll have to translate. We’re talking about categories of tools, so this stuff exists on both platforms.

For editing, I use TextWrangler, a free programmer’s editor from BareBones Software. I use this for everything, writing, editing, coding — everything. I’ve been using BareBones editors since 1991 or so. Someday I’ll pop for the for-pay product. There is so little HTML in a weblog post, you might as well learn to Read more

Customizing your weblog with CSS and PHP: Navigating from post to post

If you click on an individual post in BloodhoundBlog, you’ll see something like this above the headline:

The code for doing this is built into some themes, but not in the theme we’re using. The PHP code for making it happen is actually pretty simple, you just have to plug it in in the right place. And all of this presumes you are working on a WordPress.org weblog on a host you can access by FTP. I know nothing about WordPress.com-hosted weblogs or other weblogging systems.

Where is the right place to insert the code? In the folder for the theme you are using (inside the wp-content/themes folder), you may find a file named “single.php”. If so, that’s the file you want to edit. If “single.php” is not there, you want to edit “index.php”.

Before you change anything, save a back-up copy of the file you are going to edit. That way, you can back out and try again if things don’t work out.

You are looking for this line of code:

<?php if (have_posts()) : while (have_posts()) : the_post(); ?>

Immediately after that line, paste in this code:

<div class="navigation">
<div align="center"><?php previous_post_link('&laquo; %link') ?></div>
<div align="center"><?php next_post_link('%link &raquo;') ?></div><br>
</div>

Once you have edited the file, FTP it back up to the host and see what happens. If it worked, you should be able to navigate your weblog post-by-post. If it didn’t, go back and try to figure out what went wrong.

I’m going to do some more of this stuff over the weekend, but not too much. The truth is, if your mind runs this way, you’re probably better at it than I am. And if not, your eyes are already glazed over. If you’re somewhere in the middle, a little bit of simple PHP can give you a whole lot of custom control over your weblog’s behavior. To that extent, it’s worth talking about.

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Exploding Heads

Our homework was to write. I did my homework here, and I wrote a few posts on Active Rain (only because I think it would be fab if we could do the best job and win!) and I wrote on my home blog. I’ve written more this week than I thought possible. Confession: I figured I’d have about one week’s worth of posts in me, then my brain cells would dry up and I’d be done (and if you were wondering how new I am- that’s how new I am). I did not completely fully truly madly deeply understand that ideas spark ideas. Now I wake up at 5:00 a.m. without the alarm clock, regardless of how much sleep I got that night, with several ideas bouncing around my brain.

I’m also beginning to understand about the care and feeding of a blog. I’m putting thoughts in a notebook I’ve started to schlep around, or I park them in draft mode because either they are not fully incubated, or they are ideas I can quickly whip into shape if I’m short on time. My biggest concern now is that I should probably write a complete post and sit on it for awhile. I’m usually writing first thing in the morning, often in a pre-caffeinated state and after I post I look back and see the spelling and grammar and other errors of my ways. I need to learn patience.

And here’s something else I have learned this week: when I post on the BHB I’m essentially talking to strangers. Nothing personal, but we’ve only just met. When I post on AR I’m talking to colleagues. But when I write at the home blog, I’m home. I’m talking to my family and my friends, and until Greg pointed it out I didn’t realize that I do in fact visualize them sitting around the kitchen table with me. Kinda cool.

Now the insanely great idea has been revealed. More ideas sparking ideas (Stand clear- my head is going to explode!). I was thrilled to hear about this. It’s something I was vaguely working towards, but Read more

Real Estate Weblogging 101: Our story so far

Here’s a true fact of weblogging: Sometimes you decide you want to do something that requires you to go back and edit 30 or 40 posts. As an example, imagine that you decided you wanted to add a new category. You would have to go back and re-categorize all the posts that should be shoved into that mental drawer.

I did something like this when I created the Weblogging 101 category. I went back and added that category designation where it was appropriate.

Tonight I decided to go that one better, by highlighting the more important posts in that category in such a way that I could reference them repeatedly from other posts. You’ll see me do this from time to time, where we have multiple posts on one important topic. I’ll link back to all the others from each post so that no one misses anything.

There are two ways of doing this. One is manual coding, pasted in to the affected posts again and again. The other is to use PHP, the web-based programming language WordPress itself is written in. I can write my links into a separate file, then include that file when I want to reference the links. The advantage is that I have one canonical version of the links. Moreover, the list of links is dynamic; every time I edit the list, all the posts referencing that file of links are changed accordingly.

WordPress will run PHP unaided in many places on a weblog, and BloodhoundBlog runs on a lot of PHP. But within what WordPress calls “The Loop,” the software that displays weblog entries, running PHP requires a plug-in. I use the runPHP WordPress plug-in by James Van Lommel.

So, what happens? At the end of a post like this one, I append this code inside angle brackets:

?php include ("REWL101.php"); ?

The file named REWL101.php, my file full of links, is opened and inserted at that point. When I make a change in that file, the change is instantly reflected in every post that “includes” it. I can add my set of links to dozens of posts — even making them Read more

Want to see Seth Godin in Phoenix? Assert yourself . . .

Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin’s forthcoming book about the barriers that arise between the euphoria of a great idea and its realization — and why it’s sometimes wise to quit when you’re behind.

Here’s the part that is of immediate, local interest. Matt LaPrairie came up with the novel idea of mounting a pledge campaign to get Seth to speak about the book in Phoenix. The commitment:

“I will pay $50 to hear Seth Godin speak in Phoenix and receive 5 copies of his new book, The Dip, but only if 499 other people in the Phoenix area will do the same.”

So far, only 68 people have made the pledge. Unless they are joined by 431 more, Seth will go elsewhere.

This is a remarkable opportunity (and a true Purple Cow book marketing strategy for Seth), so, if you’re in the Phoenix area, sign up. And if you’re blogging in Phoenix, speak up.

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An insanely great hyper-local real estate weblogging strategy: Be the community

In January, I told y’all that I have an insanely great idea for making a local real estate weblog successful. I actually had the idea last Summer, and I worked out all the details and software then. But we have been busy with other things, so I’ve just been sitting on this tactic for nine months.

Just lately I promised to reveal three ideas, one good, one great, one insanely great. If I were more of a showman — or an extractor of torment — I would disclose my stratagems in that order. But: I’m not going to do that. I want to talk about the big idea today, not alone because it’s time for us to implement this on Teri’s weblog.

But I do want for you to take a moment to reflect upon what a natural Teri Lussier is as a real estate weblogger. I think the post I linked to betrays a pitch-perfect understanding of the kind of writing I was talking about the other night: Here is something we share, and here is how I am involved with this shared value. Here are some of our neighbors, and here is why I feel honored to know them. The post isn’t about real estate or radio, it’s about “us.” Us? What us? Teri’s writing creates an us, creates a tiny community of two who each see themselves in the context of the larger community.

People do business with people they like. Experience? Great. Expertise? Bring it on. Integrity? I believe it. Obnoxious? Abrasive? Condescending? Overbearing? Get the hell out of my house! By design or by accident, I think Teri has landed on the intersection between cat blogs and viral blogs, and I think this is the perfect place for a hyper-local real estate weblogger to be: Personable but professional, eliciting affection while earning trust.

She delivers one hell of an introduction to everyone she meets through her weblog. The big job is to attract more people for her to meet. We’ll be talking about simpler, more mechanical means of achieving that goal as we go along. For now we’re going to Read more

A year at the beach: It’s The San Diego Home Blog’s birthday

Time flies when you don’t get any sleep. The San Diego Home Blog, brainchild of Kris and Steve Berg, turns one year old today.

If you’re reading Kris here, you are seeing some of the best writing in the RE.net. If you’re not reading the Bergs at their home weblog, you’re missing out on a lot of fun and serious and seriously funny writing.

But wait. There’s more. Steve Berg weighs in with his own anniversary post.

As it happens, all three of our San Diego webloggers — Kris Berg, Brian Brady and Jeff Brown — were completely neglected in a San Diego Business Journal feature on real estate weblogging. An egregious omission, I know, but at least we know better.

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Profitable real estate weblogging: Burning the midnight oil to make family out of your farm

Project Blogger is officially under weigh, so I thought now would be a good time to go read the rules. I had read an earlier version and hated them, but, at a certain point, I decided it wasn’t worthwhile to stand on principle. There is an extent to which this is what I would characterize as a Goofy Drive-Time Radio Stunt, and we have to assume that that extent extends at least as far as $5,000 worth of value to Our Sponsors.

If the new rules are actually less nebulous than the old rules, they are still nebulous enough that I cannot for the life of me determine what would qualify as a laudable achievement, much less the stroke of genius that denotes a decisive win. Fully fifteen percent of perfection consists courting good opinions at Active Rain, which will probably work out well for competitors who are actually active on Active Rain.

But: I don’t care. I decided to do this not because I expect Our Team to win, but because I wanted to talk about real estate weblogging. I have a lot of ideas, as we’ve seen so far, and we haven’t even gotten to the good stuff yet.

That changes now. Here is a vitally important idea about real estate weblogging that you should read, learn, mark and inwardly digest:

Real estate weblogging is very likely to be a very low-yielding prospecting activity, especially at first.

Say what? Almost any sort of real world, voice to voice, face to face, flesh to flesh prospecting will return more, better, faster, more-predictable and more-profitable results, at least in the short-run, than real estate weblogging.

Say what?!?

What’s the point of all this, if the fishing is better elsewhere?

There are two points that I can see. The second is that, if you’re doing it right, your yields should improve in the long-run. But the first is much more important, I think: Real estate weblogging is work you can do when you can’t do voice to voice, face to face, flesh to flesh prospecting.

What are the implications? The first is that if you let weblogging come between you and Read more