Here’s the question that will appear in the deep-think mainstream media analyses of the brand new Apple iPad:
How can hardware vendors answer Apple’s new tablet?
Guess what? It’s a dumb question.
Slightly brighter lights might ponder this, instead:
How can Amazon compete with the new iBook store?
And: Yes: It’s another dumb question.
Here’s why: With the iPad, Apple CEO Steve Jobs has managed to double-suss the entire hi-tech marketplace. After 30-plus years of being ridiculed by nerdy dipshits like Bill Gates, Apple is poised to take over everything that matters in the new economy.
And, as far as I can tell, no one so far has even figured out what they’re doing.
Why is it that all of the supposed iPhone killers have fared so badly in the marketplace? Because the iPhone is not a cell-phone. It’s a software experience packaged as a cell-phone. Phone vendors can compete well enough with the actual phone, but they have nothing at all to offer as a software experience. Wannabe iPhone clones only have apps at all because iPhone app developers port their products to BlackBerry, Palm and Droid devices.
And if you’re about to get huffy about hardware or performance or open-source or whatever, stand down. We’re not done yet.
The true fact is, the iPhone isn’t a hardware product, and it’s only a software experience from the point of view of end users.
What is the iPhone, really? It’s the user-interface for the iTunes App Store. For iTunes generally, of course, but mainly for the App store.
So what is the iPad, really? It’s portable retail store-front for everything sold at the iTunes store.
Apps. Movies. Music. Books. And now newspapers and magazines.
The iPad is not a tablet computer, so all of the supposed iPad killers that will be introduced in the coming months will fail, just as all the iPhone killers have failed. Hardware vendors will kill themselves eclipsing the iPad’s hardware in every possible way — and they will fail dismally in the marketplace.
The iPad will be a great hardware experience coupled with the typically-superb Apple software experience. That goes without saying. But none of that will matter.
Here’s what matters: The Read more