BloodhoundBlog

There’s always something to howl about.

Category: Flourishing (page 29 of 38)

Thriving as only a rational animal can

October 3, 2009

The Self Correcting Loop: Another Loop Brought To You By GenuineChris

by

Instigator, anthill kicker.

Author website

When I was a mortgage guy, when I doubled my volume and income in 2007, I did it because I created systems and loops.

Systems: do the same thing every time.

Loops: have an end point that, on every job, fixes the system.

At the end of every transaction, no matter how routine, I would write down the points of friction, error and mistake. I’d write down EVERYTHING, try to get the # of phone calls down, focusing on delays and customer impacting changes.

I learned to have “Accurate Hud-1, Day 1” as a standard that I forced title companies to adhere to.
I sent DAILY updates to every party to the transaction: buyer, seller, listing agent, selling agent, title company. I stopped doing business with buyers that didn’t like this. That practice preserved good will on one transaction that had been put in a flood zone that requires flood insurance, to the benefit of all parties.
This was stuff that I learned because of operational flexibility. I had a survey for my customers, and myself. The one for myself I was more concerned with. “How many touches/phonecalls/passes…did this need,” and most importantly, “what can I do better next time.”

I Ignored My Own Advice When I Learned a New Business.

What Can I do better? That question, on every deal, no matter how routine, makes us better practitioners. When I went into the Web marketing thing, I avoided it for a while as I learned the topography and what I was good at. I was too focused on making ends meet. The teeth of the hydra–the nonsense that is the IRS–was upon me, so I was focused on right now selling.
When you’re burdened by time debt, you don’t have the operational flexibility to be proactive. When scarcity creeps in, you can’t be as proactive as you want. You feel scared. And your flailing and not doing the work that makes the most difference.
I had a mediocre business, that is now enjoying rapid improvement by having a self correcting loop.

What Is A Self Correcting Read more

October 1, 2009

DocuSign may be the best friend Realtors have ever had

by

Suburban Phoenix Real Estate Broker

Author website

Okay, so all the Realtors know that short sales are like a jack-in-the-box: You crank and crank for weeks or months and nothing happens, then everything pops all at once.

Happened to me today, with the Sphinx-link bank suddenly lurching to life in order to issue two must-rush-now documents that reiterate terms my buyers have already agreed to.

That doesn’t matter. Must-rush-now! Must-have-today! Must return to hibernating state no later than 5 pm.

So Mom is at home and Dad’s at work — and both of them are 35 miles away from me.

We could trade faxes, but the originals are already barely readable.

But: No worries: We’ve got DocuSign on our side.

I set up the whole workflow: I sign, Mom signs, Dad signs — and then the whole package goes back to the lister, all untouched by human hands.

Note that I set everything up so that I could leave if I needed to, once I had signed, and the rest of the job would percolate through the ether on its own. I love this feature, since I no longer have to nurse documents.

But, as it works out, the whole job, Tinkers to Evers to Chance, was done in seven minutes flat.

I plan to write more about DocuSign when I have more time, but for now: If you don’t have DocuSign, get it. Your time is your money, and, in consequence, this is some of the best money you will ever spend.

And now the bank can roll over and go back to sleep…

 
P.S.: Just got confirmation that the lister has the documents. Twenty-two minutes total.

September 30, 2009

The Reading List: 8 “No BS” Books to Make You Better

by

Instigator, anthill kicker.

Author website

Get tactical.  Everyone wants some “grand strategy” or “new initiative.  But mastering tactics at the battlefield level is how 90% of us can earn money faster than the government steal it.  It’s all about Tactics, not Strategy.  Mastering tactics means that you are doing something towards a goal.  Something, anything that’s reasonable is better than fine tuning a meticulous plan.  I fell into the planning trap.   Loads of people have.  Doing something right now, fast, and done is the way to win.

Since making the switch from Stephen Covey to David Allen, I’ve paid off most of my IRS debt, I’ve built a business that works, and I’ve become better at living life on earth.   Stephen Covey principles work, no doubt, but rejiggering some life plan isn’t meaningful until you can make the pile of paperwork on your desk your bitch. That is practical, real and doable.

When Phil said “I hate coaching,” what I really hate is some notion of a program that isn’t held accountable to specific results.  Buying a marketing widget that “costs less than a closing?” Everything you do has to be held accountable to a result.  When Greg talked about A/B Testing, that was the expression of an idea: observe stuff with your own eyes.  Create an OODA loop.

Getting on the path to be an automatically improving being required that I go grab some knowledge.

1.) Getting Things Done, David Allen: The most important book on this list, by far.  Read, pracitce, understand fully GTD principles.  Make the papers and endles op

2.) On War: Von Clausewitz: Great book about going all in when you find yourself in conflict.  There are no half measures, if you don’t have passion behind the stuff you’re doing, simply don’t do it.

3.) Tested advertising methods: John Caples/etc.  This is about writing copy that works, that isn’t necessarily “clever” and that performs.  The book is solid and you can see that people don’t follow it much.  Copy that tells you what to expect and produces no “WTF” type responses is the goal.  And it’s easier to write than the nuanced cleverness that people go Read more

September 29, 2009

Save the world from home in your spare time!

by

Suburban Phoenix Real Estate Broker

Author website

I’ve known for more than a year that I want to write a book about what we’re getting wrong.

As a species, that is.

Through all of human history.

Surely that’s a man-sized ambition — and perhaps also a new high-water mark for the abstract concept denoted by the word “hubris.”

That’s as may be. In truth, this is an undertaking I would rather not undertake. For one thing, I’m busy and, in consequence, I’m physically tired much of the time. For another, this is less a thankless job than it is a task for which I can reasonably expect to be punished. Not officially punished, one may hope, but it seems likely that I will be derided, hectored or hounded, as I proceed with this project. I don’t shun that sort of thing, not ever, but it’s not something I actively court.

But none of that matters. The ideas I want to talk about drive me wild — in the best of all possible senses. I abhor every form of the claim of unchosen duty, and yet I feel that I must go through all this, that I cannot live in peace, much less die in peace, until I have transcribed every bit of everything that races through my brain.

But I can laugh at myself, too, so much am I alike, in my incipient dotage, to Dostoevsky’s Underground Man: “I am a sick man. I am a spiteful man.” Saving the world is a madman’s obsession, after all, a belfry awaiting its loyal complement of bats.

[Continue reading here, if you like. This project is way off topic even for a blog as topically-liberated as BloodhoundBlog, so if you want to follow along at home, the main action will be at SplendorQuest.com.]

September 25, 2009

Three new dogs for the Bloodhound pack — Damon Chetson, Robert Worthington and Greg Dallaire — and a reminder about transparency

by

Suburban Phoenix Real Estate Broker

Author website

Yesterday I had mail from a Realtor who had proposed the idea of custom yard signs to a listing prospect. The client’s eyes lit up, and he saw not only the immediate possibilities but the future portents. Here’s what the Realtor had to say about it all:

One thing I found so interesting is that any time you mention custom signs, all the agents who don’t use them make comments about how worthless they are, but this guy, the client, the seller, got it immediately. Got the reason for it, could see how it would stop traffic, understood it all — without me selling him on it.

Funny how you have to sell agents on stuff that would make perfect sense to their own clients.

We’re adding three new contributors today. Two of them are envelope-pushing Realtors, but one is a certified, bonafied real estate client, an educated consumer who can tell a hawk from a handsaw — and who isn’t shy about speaking his mind about the utility of either one.

That consumer is Damon Chetson, a BloodhoundRealty.com client from way back and a long-time contributor to our comments threads. Damon is a newly-minted criminal defense attorney in Cary, NC, but he will be talking to us here about how he perceives the real estate industry as an informed outsider.

Robert Worthington is another frequent BloodhoundBlog commenter. He’s a hard-charging Realtor in Manitowoc, WI, and he spends all of his spare time looking for technobabble bubbles to burst.

Greg Dallaire is another Wisconsin Realtor, working out of Green Bay. Not only does he have a first name that rings sweetly to my ears, he sings a song very dear to my own heart: “I’m passionate about implementing technology into my business to increase productivity, improve efficiency, and increase profitability.”

As you might have inferred from my absences, punctuated by brief bursts of brevity — the wit of soul — I’m a busy boy. I’m about to become a busier boy, because I want to undertake a task for the ages. In the mean time, this was my response to the email cited above:

The actual message of Read more

September 22, 2009

Making the Numbers in Real Estate Marketing Add Up

by

Real Estate Renaissance Man

Author website

In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than a comment.  It’s been my experience that many of us do not accurately calculate the numbers when it comes to our marketing.  This should really come as no surprise – numbers and especially statistics can be beguiling and even misleading.  But if we’re not tracking and calculating our marketing efforts correctly, we’re just shooting into a dark room hoping we’ll hit the target.

The numbers quoted (or maybe it was just the idea) are credited to Larry Kendall, but they provide an interesting opportunity to work a real world example of marketing in general and Twitter specifically.  For this exercise I am pulling some examples from the actual comment, but just about every one of us has made this type of calculation before.  I follow each with a slightly different view.

I want 50 local people that I can really connect with (on Twitter).  If I have 50 people and they each know 50 people, I have a pool of 2,500 people.  Not quite.  It means you have the potential to reach 2500 people, but it’s unlikely.  For the purpose of calculating marketing numbers… you’re reaching 50.  This is akin to speaking at a seminar filled with 50 people from the neighborhood and assuming you’ve reached all 2500 people in the neighborhood – you haven’t.  If, on the other hand, you send a direct mail piece to all 2500 people in the neighborhood, then we say you’re working from a pool of 2500 potential clients.  Is it realistic to think all 2500 read that mailing?  Of course not.  But our expected conversion numbers take that into account.   The expected conversion numbers are simply based on a pool of 2500.  A pool of 50 will generate no usable statistical model from which to base a marketing campaign.

If the *normal* turnover rate in my local Read more

September 20, 2009

When the weather finally breaks in Phoenix — it breaks for ten solid months of pure paradise…

by

Suburban Phoenix Real Estate Broker

Author website

This from my Arizona Republic real estate column (permanent link):

If you live in New York or Boston or Chicago, there will come a day in the Spring when the cold will seem to be in full retreat. The sun will be shining. The icicles on the trees will be melting, and the tickle of the cold drops of water on your hair and neck will make you want to throw your arms out wide and rejoice in your release from the awful prison of Winter.

That happens in Phoenix, too, but it happens six months earlier, on September 15th. Mid-March has its own charms, when the citrus trees open their blossoms and the air is thick with the nectar of heaven perfected. But it’s when the Summer breaks in Phoenix that people come outdoors, knowing that the next ten months will be simply perfect.

Consider: On August 15th, the late-afternoon temperature could be 115 blistering degrees. The sun will be relentless, seeming to hang for hours above the horizon, seeming never to set. The relative humidity will be 40% or more — which doesn’t sound too bad until you remember the temperature. Late in the day, huge storms could come thundering into the Valley of the Sun, flooding the low-lands and even tearing the roofs off of older houses.

That season — we call it “the Monsoon” — lasts from July 15th to September 15th. But when September 15th rolls around… paradise ensues. Daytime high temperatures drop to below 100 and the relative humidity tops off at below 10% — so dry you can smell the dry leaves and pine needles baking in the sunlight.

That might still sound too hot to you, but it’s not. It’s just perfect, an ideal time to be outdoors — all day and all night. There is simply no place like Phoenix, no place on Earth. We suffer, slightly, during the Monsoon, but we are repaid with ten months of the kind of weather that other cities are lucky to see for ten days in any given year.

And Winter — which you are just now beginning to dread — Read more

September 14, 2009

Video: Howling with Brian Brady in Phoenix in the dog days of summer

by

Suburban Phoenix Real Estate Broker

Author website

Brian and I gave a three-hour presentation last Friday to a small group of top-producers at the Phoenix Association of Realtors. We asked Bloodhound Terry Melcher to help us set it up, and she packed the room with some of the most successful Realtors in Metropolitan Phoenix.

Brian was in town to help me shoot promotional videos for BloodhoundRealty.com, and we made a video of the speaking event as well. Don’t pester Ryan for a BHB.TV channel: It’s our usual garage-band quality production.

We cover a lot of ground in the 2.5 hours of video linked below, but there’s not a lot of cutting-edge stuff in there. If you’re new to our schtick, though, this might be a good short introduction to the BloodhoundBlog Unchained way of thinking.

September 14, 2009

I’m Drinking More Tea

by

Realtor, Rabble-Rouser

Author website

Late this Spring, I came to the realization that my life wasn’t in enough upheaval, so I decided to give up everything and move back home to Texas to be closer to my family and aging parents.  My trip to visit my parents while my dad recovered from surgery in April made a much larger impact on me than I realized.

Family matters.  Life is short.  Carpe Diem.

… and let’s face it, my business was in the toilet and I’ve been toying with starting my own Web 2.0 endeavor so what the hell.  Texas here I come.

It’s been more than 2 months and I am working on my business plan.   I have a  lot more free time, so I am reading a lot.  I am enjoying seeing my folks, my brothers and sisters-in-law, nieces and nephews, but surprisingly, I’m having difficulty reconnecting to my home town.

I finally started reading The Fountainhead and I am looking forward to reading Dan Brown’s new book, but one book in particular that I just finished has really made me think about the process of really starting over – starting over is tough.

The book Three Cups of Tea has profoundly impacted my process of starting over and reconnecting.  It’s about the power of relationships – deep, meaningful relationships.  Relationships that truly transcend our differences and forge  bonds because of our shared experiences and common purpose.  If you haven’t read the book, needless to say, I highly recommend it because I believe it has remarkable relevance to how we value and maintain relationships in our business and personal lives.

In the book, the significance of sharing tea with a person is a deeply routed cultural experience with profound meaning.  The more one shares tea, the stronger the bond.  Connecting and reconnecting with people is all about building, nurturing and maintaining relationships.   Building a relationships begins with a common purpose or shared experience, but to maintain it and for it to become valuable, it requires nurturing.  How much time do we really, truly devote to the nuturing of our own relationships?  Not just our business relationships, but our Read more

September 8, 2009

Big Vampire is watching you — but every day is another chance at grace

by

Suburban Phoenix Real Estate Broker

Author website

This came in for a trackback on my NAR tax-credit video post:

http://hottopics.blogs.realtor.org/2009/09/08/
my-nar-tax-credit-video-“tell-the-natio/

The link resolves to an https address — in other words, a secret inner-sanctum blog. They won’t stand up for themselves in the clean, clear light of day, but they’ll piss and moan to each other in private.

It’s not that they’re gutless, mind you — or not merely gutless. So much the worse, they know they’re wrong — and they still won’t do the right thing.

How horrifying to spend your whole life thinking you’re one of the good guys only to discover that you are every bit as corrupt as Charlie Rangel, immersed snout-deep in the corporate welfare trough, turning a million mostly-innocent entrepreneurs into cheerleaders and lobbyists for even more legislative piggishness, turning three hundred million innocent Americans into cannibal’s fodder for your million-vampire-feast.

Who killed liberty in America, the last best hope for freedom on this Earth?

Was it Alexander Hamilton and the Whig/Federalist/Republican party, the original champions of corporate welfare?

Was it Andrew Jackson and the Democratic party, who wanted freedom for everyone — so long as you’re not black, brown, red or yellow? Or was it Lyndon Johnson and the modern Democratic party, who want freedom for everyone — provided you’re not an American?

Or was it the National Association of Realtors, who helped to turn a nation of hard-working, hard-charging, fiercely independent people into a gaggle of sniveling beggars, who can no longer even imagine paying their own way in life, who spend all their time concocting new ways to despoil their neighbors.

With every passing day, we are that much closer to being a nation of vampires, and it was the National Association of Blood-Sucking Vampires who first taught us to attempt to live by plunder instead of production.

But as much as I despise what they have done, still I feel for them as people. So I’ll offer up this much as a salve for the scabs they can’t stop themselves from picking at:

Redemption is egoism in action.

When you discover you have behaved badly, either willfully or inadvertently, there are three things you must do:

1. Admit your error Read more

September 1, 2009

Does your smart-phone hold within it the future of real estate marketing?

by

Suburban Phoenix Real Estate Broker

Author website

This from my Arizona Republic real estate column (permanent link):

Do you have a smart-phone like the iPhone, Blackberry or Palm Pre? How much time do you spend on it? Is it possible that your smart-phone is your primary interface for accessing the internet? If you’re not there already, can you foresee a day when that might be the case?

It’s certainly that way for us, and we see smart-phone surfing as the next big wave in internet use. Because of that, we’re devoting more of our marketing efforts to promoting real estate by smart-phone.

As an example, we just added SMS messaging from a company called Drive-Buy Technologies. If you happen to drive by one of our listings, you can text a short message to a pre-set SMS account number and you will get a return SMS message with a link to a mobile web site featuring property details, photos and a link to that property’s main web site.

I’ve never been a huge fan of video as a real estate marketing tool. But smart-phone technology is changing my opinion. The integration of YouTube into smart-phones is so seamless that touring a home by video — as you sit outside in your car — is suddenly a viable option.

Another use for real estate video on smart-phones would be a sixty-second neighborhood tour — photos of houses, nearby stores and restaurants, schools and parks. And that video might link back to a Google map of the neighborhood, with each featured landmark shown on the map.

We’ve also just added the SmarterAgent smart-phone MLS client. This is a tiny app that gives you access to the full Phoenix-area MLS database. You can search for homes any way you want — by address, zip code, school district, MLS number. Even cooler, the app will use your smart-phone’s built-in GPS system to show you listings at your current location.

Is the smart-phone the future of real estate search? Maybe not, but when you spot the house of your dreams, won’t it be nice to find out all about it — right there on the spot?

 
Spread the word: Click here for Read more

August 22, 2009

Unleashing the power of internet technology on real estate transactions

by

Suburban Phoenix Real Estate Broker

Author website

This from my Arizona Republic real estate column (permanent link):

We’re wired Realtors, and we always have been. The very first thing I did as a Realtor was to set up a web site to attract clients. We made money on the internet from the very beginning.

Since then, we’ve adopted every new idea that’s come around, along with inventing quite a few of our own. We publish a national real estate weblog — BloodhoundBlog.com — to help other wired Realtors come to grips with technology.

Because I’m working with a lot of buyers right now — and because buying a home has become such an ordeal — I’ve been working to make my technogeek status even more robust. Good enough is not good enough any longer. If I want for my clients to get the home of their dreams, my offers have to be first, fastest and best.

To that end, I just bought a new Apple MacBook Pro, and I’ve been outfitting it with the software I need to do contracts from anywhere, in the fastest possible time.

The Arizona Association of Realtors gives us all a program called ZipForms as part of our dues. In the abstract, ZipForms makes filling out forms fast and painless. It falls somewhat short of that ideal in reality, but it will do for now.

But ZipForms integrates with a web-based service called DocuSign, which permits me to capture signatures on-line, in the form of e-signatures.

So I can whip out a purchase contract in ZipForms while standing in the kitchen of the house we’re buying. Mrs. Buyer might be at her mom’s house in Albuquerque, while Mr. Buyer is in New York on business.

No matter. I can set up DocuSign for each buyer to sign the contract in sequence, then have it come back to me for my own signature, then forward the whole package to the listing agent. We can literally do the whole job in a half-hour or less — a big improvement over printing and faxing and running documents around to get signatures.

There are more new technologies we’re playing with. I’ll talk about some others next Read more

August 21, 2009

REBarcamp: It’s not just for Realtors anymore

by

Rust Belt Realtor

Author website

Got any thoughts about REbarcamp? I’m not even sure how to spell it. But I went to REbarcamp in Columbus OH-I-O, and had a mahvelous time. The venue was nice, clean, easy for the navigationally challenged to navigate, no waiting lines at the Ladies Room. What more could we ask for? It was well-organized, and the organizers were accommodating.

A question came up while I was there: Would I go to another rebc? It gave me pause. I like to meet people, so I would certainly be looking for another opportunity to do that again. But rebc? I’m not so sure. I really dislike conferences in general, and on the drive home, just like I did after BHBU, I pondered what I would do to improve my rebc experience.

I did get it wrong about rebc sponsorships, btw. No one pays any attention to who is sponsoring anything, so that is a total non-issue. If you are using sponsorship as advertising, well, um, yeah. Of course the highlight was meeting people I only know online. Meeting face-to-face is one of the best reasons to go to most real estate functions, and rebc is no exception to the rule. What was so wonderful about rebc/OH-I-O is that the vast majority of people there were corn-fed Ohioans, just like me. My people. We have a common bond, we speak the same language, there is an ease and familiarity that follows. I really loved that more than I can express, so I would look for opportunities to get together locally and share ideas- that’s all barcamp is about, right? So here’s where it gets a little sticky to me. What is the big deal?

Call it Midwest practicality, but it’s local Realtors. And we are talking about local real estate. Think about it. When did this become hoopla-worthy? When did you need a name, an umbrella organization, a fancy venue, a nearby hotel, a website, a logo, sponsors, organizers, nationally known speakers, in order to share ideas about local real estate?

And so. Come with me to a little meeting with Jesus. I want to get together with Read more

August 21, 2009

DriveBuy listings: Plug-n-play procedure, knock-out presentation

by

Suburban Phoenix Real Estate Broker

Author website

We use the term “drive-by listing” to refer to the kind of listing you get with almost no human contact: “The key’s under the doormat. Look it over and tell me what we can get. Email me the paperwork.” I have five of these right now, investor-specials that came in over the transom.

DriveBuy Technologies makes a cooler use of the “drive-by” sound, though. BloodhoundRealty.com is an official DriveBuy client as of yesterday. I had built a sign on Wednesday, and I put the ad for that sign together today.

Here’s the sign for the property:

We’re in a sign-restrictive HOA, so we had to do things differently. On our normal signs, the DriveBuy ad-code would go on the big sign, along with the phone number and the URL for the web site.

The editing process on the DriveBuy web site was a piece of cake. Everything is template based, so, while your choices are limited, so are your opportunities for screwing things up. If you’re more adventurous than I’ve been, so far, you can learn the DriveBuy CSS and build your own mobile-browser pages.

But: If you do work with the templates, adding or revising your SMS ads and their respective web pages is a chore you can offload to whomever is already doing your Zillow and PostLets stuff. There is nothing there to to flummox your assistant.

This is the main web site for 1946 East Vista Drive, and this is the DriveBuy site I built this morning. Obviously, the mobile-browser site is a lot more limited (and you’ll note that it looks a lot like the demo page Ian Greenleigh of DriveBuy made for us). But Cathleen had no trouble pumping in a dozen photos, and the page features all the mission-critical information, along with a link back to the main web site.

I’m in love with this already, and the DriveBuy folks are interested in hearing ideas about how to improve the product. Over the weekend, I’m going to play with building a page for my investor-special listings. My rating so far: Totally rocks.

August 19, 2009

Ian Greenleigh of DriveBuy Technologies used the Bawldguy technique to promote SMS marketing by social media — and sold his product to the biggest-nosed sneezer in the RE.net

by

Suburban Phoenix Real Estate Broker

Author website

Not to undermine Chris Johnson’s message about salesmanship, which is spot-on and very-much-needed, but Ian Greenleigh of DriveBuy Technologies, in agreeing with Chris, demonstrated the value of social media marketing to the sales process.

How?

By posting a comment to Chris’ post, he drew attention to his product — a product we have been actively shopping for.

SMS promotion is next on my radar. I want to be able to add SMS marketing to our signs: “For more information about this property, text HOUND7 to 88000.” We got this from SmarterAgent for our MLS client (text HOUND to 87778), and we knew at once that it would be wicked cool to have as a tool for promoting our listings.

As with our signs, we knew what we wanted before we knew it even existed. Over the weekend, I web-shopped some generic SMS marketing vendors, but I hadn’t moved beyond the window-shopping stage.

And then today Ian posted his comment. And the product is precisely what we need, precisely the way we want it. The price is sweet — eight bucks a month per ad-code — and the codes are reusable. We’ll start tomorrow with five ad-codes, then grow as the business grows. For $40 a month, paid monthly, I’ll have something way better than IVR that delivers tons of value to our listing clients and to our buyer prospects. That totally rocks, and it’s a nice proof of the Bawldguy technique of comment-based marketing.

I have a feature request, of course: We’re moving to SalesForce.com as our CRM — probably next month — and I would love it if DriveBuy would devote some attention to direct integration with SalesForce. They’re already there with TopProducer.

Ian Greenleigh works on commission, just like us. If you buy his product, reward his enterprise by buying from him. The link at the start of this paragraph is his email address. His direct phone number is 512-410-0282.

(As a matter of disclosure, I have no financial stake in promoting DriveBuy. But they’re doing a job I want done, so I want to help them and Ian make more money. If you bristle at the Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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