Project Blogger is officially under weigh, so I thought now would be a good time to go read the rules. I had read an earlier version and hated them, but, at a certain point, I decided it wasn’t worthwhile to stand on principle. There is an extent to which this is what I would characterize as a Goofy Drive-Time Radio Stunt, and we have to assume that that extent extends at least as far as $5,000 worth of value to Our Sponsors.
If the new rules are actually less nebulous than the old rules, they are still nebulous enough that I cannot for the life of me determine what would qualify as a laudable achievement, much less the stroke of genius that denotes a decisive win. Fully fifteen percent of perfection consists courting good opinions at Active Rain, which will probably work out well for competitors who are actually active on Active Rain.
But: I don’t care. I decided to do this not because I expect Our Team to win, but because I wanted to talk about real estate weblogging. I have a lot of ideas, as we’ve seen so far, and we haven’t even gotten to the good stuff yet.
That changes now. Here is a vitally important idea about real estate weblogging that you should read, learn, mark and inwardly digest:
Real estate weblogging is very likely to be a very low-yielding prospecting activity, especially at first.
Say what? Almost any sort of real world, voice to voice, face to face, flesh to flesh prospecting will return more, better, faster, more-predictable and more-profitable results, at least in the short-run, than real estate weblogging.
Say what?!?
What’s the point of all this, if the fishing is better elsewhere?
There are two points that I can see. The second is that, if you’re doing it right, your yields should improve in the long-run. But the first is much more important, I think: Real estate weblogging is work you can do when you can’t do voice to voice, face to face, flesh to flesh prospecting.
What are the implications? The first is that if you let weblogging come between you and Read more
