I’m quoting from comments to BloodhoundBlog posts, so I’m not going to show the links.
Brian Brady to Teri Lussier: “Soon she’ll be winning carnivals.”
Not to put any pressure on the girl, but I think this is a fine idea. Won’t win us the contest, but it’s a testament of excellence that’s kind of difficult to dispute. I like stuff like that.
John L. Wake: “Have you ever noticed that a common strategy used by many successful Realtors is to become an area specialist?”
But exactly! I don’t know how large or small an area Teri wants to work (or you want to work, for that matter), but it pays to think small. For now, Cathy and I target a very small region of Downtown Phoenix, but the neighborhood names that pop out of that are legion: F.Q. Story, Willo, Encanto, Palmcroft, Del Norte, Alvarado, Campus Vista, Ashland Place, Fairview Place, Woodlea, Yaple Park. Believe it or not, that’s only about half.
But we can get even smaller. If you search for Culver Street, the first two hits should be us. There are other streets down there for which we will pull very strong results, and, in the long run, we will tend to be category-killers for the names of the streets we list on.
Isn’t that the opposite of what I said the other night? Yes and no. We are looking for Long Tail search results on very arcane search terms, but our objective is not to capture random leads but to attract, enchant, delight, enlist and convert people who have a very strong interest in those same arcane search terms. How do we know they have a very strong interest? Because they’re searching for terms no one with a casual interest would ever use.
“Phoenix real estate” or “Dayton real estate” are difficult keywords to dominate, but neither would be all that useful, anyway. The Greater Metropolitan Phoenix-area is bigger than Rhode Island, maybe bigger than Vermont. I have to drive to make money, but I don’t get paid by the mile.
There’s more: By focusing Read more
