There’s always something to howl about.

Category: Marketing (page 147 of 191)

Ladies and Gentlemen – Meet the Flintstones

In the evolutionary chain of technology, I am somewhere between the Greg Swanns and Dustin Luthers of this world and, well, the Flintstones. Let’s just call me the missing link.

My generation wasn’t born into a world where computers, much less websites and blogs and mash-ups and code, existed. With each new technological advancement, we boomers learned to adapt or face extinction. The majority of us have learned just enough to be dangerous; given enough interest and perceived benefit, we have watched those around us and learned to apply the tools as they were introduced into our society. As for our parents and grandparents, meet the Flintstones. For many (most) of this segment, information technology was introduced too late in their era. My grandmother loves her computer to play Solitaire, but you will never find her converting a PDF to a JPEG or hanging out in a chat room. For all practical purposes, she is a dinosaur. Then there are our children. They have never know a world without personal computers, digital cameras, scanning and faxing. They will not remember a time without YouTube or MySpace except when these things are replaced with more advanced applications.

So, here comes the Redfin segue. Steve and I have been having some lengthy discussions lately about the Redfin model and its potential for broad success. Sure, we are a little short in the recreational-life category, but it has been a topic of discussion because I was recently invited to meet with Redfin CEO Glenn Kelman to “chat”. This being the eve of that meeting, it seemed apropos to reflect on the topic.

From my vantage point, this is the $64 question: How will Redfin succeed where so many others have failed? Or, rather, who is their audience? HelpUSell, Zip Realty and other discount business models have had a limited audience at best; they are not, nor do I believe they will ever be, setting the world on fire and achieving significant market share. Of course, Redfin is approaching the issue from a standing-on-their-head perspective. While they pay lip service to the listing side of the equation, their Read more

To the attention of Mr. John and Ms. Jane Sucker, taxpayers: You’ve been had . . .

Sorry you were the last to know…

From the Las Vegas Review Journal:

The Las Vegas Monorail saw ridership collapse by more than 30 percent in 2006, capping a disappointing year with its worst ridership month ever in December, according to monorail statistics.[…]

Nonetheless, monorail officials Monday took an optimistic view.

“The monorail’s current daily ridership of approximately 20,000 riders still far exceeds most rail systems throughout the country,” said Ingrid Reisman, a spokeswoman for the Las Vegas Monorail Co.

The good news for taxpayers in Nevada is that they haven’t — yet — been stuck with the bill for this white elephant. Don’t you wish you had good news where you live?

Tell the truth: Wouldn’t you be willing to settle for an accurate accounting of the taxpayer subsidized losses of your local mass transit system…?

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Googling for Pizza

We had the extended family over for dinner last night. Being as it was (a Sunday), and being as I am (a real estate agent), this wasn’t a home-cooked foodfest, but Pizza Night. I always dread these gatherings, not because I don’t enjoy the company, but rather because I always suspect the “company” would rather be in pre-op than at my house knee-deep in take-out food and dog hair.

During the course of the evening, one of our cousins who we shall call “Barry” (we shall call him that because that is his name), was explaining how he had Googled me prior to his arrival because he couldn’t remember how to get to our house. Now, keeping in mind that Cousin Barry in a technical graphic designer and has some serious background in all things internet, my initial reaction was along the lines of exactly why he thought the keywords “Kris Berg” would return a link to the Mapquest driving directions to my home. Like much in life, we will just take that one on faith.

It is what Cousin Barry did find on his search for the pepperoni that I found amusing. He said, “I found your Blog”. Before I could fully puff my plumage with pride, he asked, “What’s up with the dog?”. (Insert image of befuddlement followed by getting-a-clue head bob). Ah! He found the Bloodhound Blog.

I consider this a victory of monumental proportions. When I started my own blog last April, I set baby-step goals, the first being to achieve search engine recognition. In the past eight years or so of having a fairly popular (locally), static website, searching for my name produced nothing at all related to me. Curses to those other imitators who share my name! Within a mere eight months, due entirely to blogging, the outcome is much different. Plug my name into Google this morning and four of the seven first page links are to me in some fashion (my blog, my website, the Bloodhound Blog, and Technorati). The other three spots sadly belong to some jazz music writer/arranger by the same name. Go to Read more

Derek Burress hits a grand slam with the Carnival of Real Estate Investing

Would you like to see a grand slam blog carnival presentation? Take yourself to Real Estate Perspectives for The Carnival of Real Estate Investing. Our own Michael Cook came in first place with The Right Time to Buy: An Investor Perspective, but I would rave about this carnival even if we hadn’t won. Host Derek Burress took the job seriously. He put in a lot of thought and effort to produce a carnival that is fun, funny and informative. Bravo!

My wife and business partner Cathleen Collins judges the Carnival of BloodhoundBlog, our own weekly in-house celebration of quality weblogging. Her pick this week is the Russell Shaw podcasts (Parts I, II and III). Cathleen and I both worked on those (for instance, she dug out all the links), but the real credit goes to Russell, who simply exudes wealth-building power.

As a reminder, BloodhoundBlog will be hosting next week’s Carnival of Real Estate and the February 19th Carnival or Real Estate Investing.

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Touchdown in Greensboro: What makes a good investment?

The rubber has finally hit the road. After a lot of researching, speaking with agents, and working with mortgage brokers, I finally touched down in Greensboro. Armed with financial models, a few perspective properties, and a lot of appointments, I set off to find a good investment. Today, I want to talk briefly about what kind of property makes a good investment.

Keep in mind that a good investment for me may not be a good investment for you. Before you begin to look for your good investment, have a good understanding of your goals, timeframe, risk tolerance, and expertise. These three aspects make up the first step to finding a good investment. Investing should always be goal oriented. Goals help you focus your investing. If your goal is to become a millionaire in a year (not recommended) then your investment strategy needs to be very aggressively focused on leverage and Net Present Value (NPV). On the other hand, if you want to save for your child’s college fund or your retirement (Thanks Jeff), you may want properties that generate consistent cash flow in markets with a lot of potential buyers (easy exit and entry).

Additionally, timeframe and risk tolerance come into play as well. One person might be a skydiving, fast car driving risk loving young man, while another might be a little old lady looking to supplement her pension. A good investment will clearly be different to both of these individuals. While this is nothing new, it is surprising how many people do not truly understand the risk behind investments. Many people look at real estate investments as very low risk. Perhaps if you are buying core buildings in a major market, you might be able to be fairly certain of your cash flow. However, to capture those certain cash flows investors pay a significant premium up front in the form of a very low cap rate.

Besides meeting the above requirements, good investments are not obvious. Good investment properties require looking at a property and seeing something different than 90% of the investors who would normally look at that Read more

Time Really is Money

This is a message to all the real estate agents out there. Timeliness represents professionalism. I bring this up today because I am still getting calls from emails I sent over a month ago to agents asking about assistance finding a property in Greensboro. From an investor prospective, first impressions are everything. If it takes you a week (God forbid a month?!) to get back to me with a simple request, why would I work with you?

When I look to buy an apartment complex, I know what I want and I always want to close quickly. An agent should be an ally in this process, not a stumbling block. Perhaps some agents out there think that the perception of busyness shows perspective buyers that they are hard workers. While that may be the case with some buyers, many buyers (especially me) are turned off by this. Additionally, since agents typically work hardest for buyers in their first month, what are buyers to expect after the second or the fifth month?

I’d like to think that I am easy to work with (my wife might disagree, but luckily I am the writer here). I do all of my financials, have good credit and easy access to financing, and know exactly what I want in terms of property. An agent could make an easy commission by simply spending half of a weekend showing me properties. Since I am sure many buyers try to portray this, I can understand why agents might be caution. But, is that an excuse for not being professional and simply following up the next day?

I will very soon be employed as an investment banker. I cannot imagine what kind of business I would be doing if I waited a week or more to call my leads back. Bottom line, a simple three minute phone call can get you off on the right foot. In this business reputation means a lot, and being elusive will send your reputation in the tank very quickly. Even the most outlandish request deserves the courtesy of a three minute phone call.

BloodhoundBlog week in review . . .

We had quite a week at BloodhoundBlog. If you haven’t had a chance to stay abreast of the trail we’re running, here’s a summary of the week’s most significant weblog entries.

We added three new contributors this week, starting with real estate investor Michael Cook, who brought us The Right Time to Buy: An Investor Perspective, Out of State Investing: All Sizzle, no Steak and A Different View of Diversification.

Our second new arrival, Jeff Turner, is an entrepreneur producing video tour commercials for listing agents. His inaugural post was Lessons Learned While Watching American Idol, followed by a post exploring issues facing Realtors in the age of Realty.bots like Zillow.com: Disintermediation? Not For Me. Not Yet.

Our third new contributor is Norma Newgent, a Realtor working out of Tampa Bay, Florida. Her first post to BloodhoundBlog is Pack Up Your Toys and Go Home.

But don’t get the idea that our tricks are all a matter of new dogs. Every member of the pack did exemplary work this week.

As her reward for having won the Carnival of Real Estate, Kris Berg is honorary Queen of the Pack. With typically regal comical rigor (try saying that out loud), she brings us A New Agent Guide to Getting the Listing… and Getting Over It.

Jeff Brown is completely disgusted with blog carnivals, but that doesn’t stop him from producing first-rate investment advice. This week, he brought forth Your Retirement — A Few Questions, Is There Any Diversifying Alternative To Real Estate Investing? and Ben Stein Says Real Estate Is Easily Inferior To The DOW.

Dan Green presents an object lesson in the destructive consequences of seemingly harmless weblogging practices: Anonymous Posters Can Be A Destructive Influence, or How Communication Is The Difference Between Good PR and Bad PR.

Doug Quance is on a tear: It’s High-Time To Do Away With Referral Fees! Kris Berg weighs in with her own thoughts on the subject from The San Diego Home Blog.

Brian Brady posted another of his excellent interviews, this one with The X Broker, Jeff Corbett. Brian also brought us Mortgage Origination Is A Contact Sport.

Mega-producing Realtor Russell Shaw was interviewed Read more

More weblogs — and a mirror . . .

Today we added about twenty more weblogs to the potentially canonical list of real estate weblogs. Cameron also added code to permit you to mirror this list if you want to, although it’s not as much mirror as I want. I also want an OPML version of the list, along with a form on the page for suggesting missing weblogs, but Cameron gets mad at me when I pay him to do too much work in one day.

(Entre nous, right now he’s a Microsoft-style programmer. He believes it would be easier to engineer people than software. In essence, our plan is to engineer him to a Macintosh level of quality. Inches and hours.)

Anyway, look it over and let me know about any errors, duplications or omissions.

 
Further notice: Cameron has built a true live mirror link (for sites that have PHP available). See the list for details

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Disintermediation where? Oh, yeah . . .

HouseValues.com is laying off 60 employees. Why? Zillow.com.

Year-over-year, mainstream media job cuts are up by 88%. Why? Ahem…

The question I asked was: How much future is there in a job that millions of very smart people are willing to do for free?

But, but, but! Surely the work product of professional journalists is worth more than the random output of pajama-clad amateurs!

Worth more to whom?

An even better question, the first question I posted on BloodhoundBlog: If almost-as-good is free or nearly free, what is the market value of slightly-better?

Here’s an even better question: Taking account of the Russell Shaw podcasts — Parts I, II and III — and reflecting that there will be many more such podcasts, here and elsewhere, how much are you willing to pay for products like those sold by Nightingale Conant…?

Podcast with Russell Shaw, Part Three: A certain convocation of politic Realtors

And this is the third of our podcasts with mega-producing Realtor and BloodhoundBlog contributor Russell Shaw. This segment is a freeform colloquy between Russell, my wife and business partner, Cathleen Collins, and myself. We hit a vast array of topics, including Russell regaling us with a story about how he once confounded 18,000 “stoned hippies.”

The language in this podcast is significantly saltier than the other two, so a word to the wise should be sufficient.

This podcast tends to roam all over the internet, so here are some links you can use to roam with us:

Thanks again to Russell for sharing so much of his thinking and his experience with us. Cathy and I delight in his company, but the man is such a geyser of great ideas that no one can spend time with him and not come away enriched. If I might presume to offer advice to you as a listener, I think you might be profited by revisiting these podcasts again and again. I know we will…

Nota bene: Mike Price of Mike’s Corner taught us an easier way to subscribe to our podcasts, either directly (for faster results) or through the iTunes store.

The Russell Shaw podcasts: Parts I, II and III

Pack Up Your Toys and Go Home

Well, well. My first day to howl and what perfect timing. This morning the Realty Times had an article called “Dog Blog 1.0“. I am the owner of two dogs that frequently order toys and other strange things on the internet, so of course, I read it.

Let me save you some time here and let you know that columnist David Reed is putting us all on notice that the blog is dead. Yep. It seems there are just too many of us. He has lots of numbers to suport this, of course. It seems David was the very first person to ever have a web page waaaayyy back in 1996 or so. Gee, so cutting edge.

It seems that there are 6.5 trillion people on Earth and 6.5 trillion blogs, so we are all lost. However will we find each other, Will Robinson?? David’s words of wisdom are “If someone tells you you need a blog, you are already too late.” We need to go back to actually shaking hands with people. (Eeeuuuwwww)

Well, David, it seems people are making connections all over the place, in spite of you being lost. Perhaps you need an internet GPS so you can make your way back home. Blogging is relaxing, fun, and a valuable source of interaction among like-minded folks. Communities. As a marketing tool, blogging allows for an informal way for an entire generation of people that really don’t want to shake hands, they just want a house. And they want to use someone they feel they can connect with.

Like it or not, David, most people start their home search on-line. Here in sunny Florida, a great deal of my clients are moving here because of the weather, cost of living, etc. On a local level, how can I reach that couple in Michigan with a static web site? If you are lost, don’t blame it on the internet.

But that’s just me.

Once more unto the dog pound: Introducing Norma Newgent

Today we add another fine contributor, Norma Newgent, who works from The Dog That Bit Me:

Norma Newgent is a Realtor who lives and works in Tampa Bay, FL — and has never lived anywhere else. She has a degree in Public Relations, but prefers helping people buy and sell homes.

Norma has a dry wit and a very engaging style. Plus which, she’s a Florida Realtor, where agency laws go to take a vacation. It could be she can teach us what agency will look like everywhere fifteen years from now.

That makes eleven of us, which means we have enough for a football team. Lookout Bears, lookout Colts — the Bloodhounds are taking the field…

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Podcast with Russell Shaw, Part Two: Commitment to success

Here is the second of our three podcasts with Phoenix-based mega-producing Realtor Russell Shaw. In this segment, Russell discusses the effect the StarPower training program had on him. He relates this to the outrageously high failure rate afflicting real estate licensees and offers ideas about how Realtors can better commit to their own success.

Russell mentions a number of web sites, some of which are linked here:

Nota bene: We’re under review by Apple to make these podcasts available for no cost from the iTunes store, but, for now, you can subscribe to our podcasts directly from iTunes by doing this:

  1. From iTunes, go to the “Advanced” menu
  2. Select “Subscribe to Podcast…”
  3. Paste in the link to our RSS2 feed, which is
    https://www.bloodhoundrealty.com/BloodhoundBlog/?feed=rss2
  4. Click “OK”

We’ll have one more podcast from this interview tomorrow, a freewheeling colloquy, with Russell, Cathleen and me taking on everything from the enblogged globe to real life for Realtors.

 
The Russell Shaw podcasts: Parts I, II and III