There’s always something to howl about.

Category: Marketing (page 33 of 191)

How does the National Association of Realtors love me? They sent me an evaluation so I could count the ways.

I appeared by videoconference at the National Association of Realtors Association Executives convention in March. At the time, I made note of my remarks in a comment to Teri Lussier’s first post on the NAR’s latest anti-consumer money-grab:

I spoke by videoconference to the NAR Association Executives conclave on Monday. I held nothing back, patiently explaining to them that legislation is crime — using force to induce an outcome that would not have occurred without the imposition of force.

I explained that a legislature can do nothing in a free market except harm, and that the American economy is by now essentially a vast mutual-vampirism cult: Each one of is sucking the lifeblood out of his neighbor’s neck, and each one of us is being sucked dry by his next neighbor. Taking a death-grip on the obvious, I patiently explained that this cannot but result in pandemic disaster.

Instead, I said, if the National Association of Realtors were to come to be as zealous about private property rights as the National Rifle Association is about firearms ownership rights, I would be proud to call myself a member.

As you might expect, the reaction was subdued.

Bob Bemis, CEO of ARMLS, intimated to me that there is video of the presentation somewhere, but I have not seen this. But yesterday there came by snail-mail a three-page evaluation of the event.

I think it would be fair to say that I made an impression. I knew going in that I would be telling them exactly what they did not want to hear, so I have to commend the people who made comments for their forbearance of my effrontery.

Here’s my take: What they don’t want to hear is precisely what they need most to hear. It’s not reflected in the evaluation, but a very important idea I took up with them is this one:

What happens if someone comes along and resolves to do real estate brokerage for free?

I’ve pointed out many times that Zillow’s “make me move” feature is brokerage: The introduction of buyer to seller. This is not affected by the real estate regulation machine since the act of Read more

Me and my iPad: Slouching toward a still-more-mobile style of mobile real estate representation.

I got an iPad 2 Friday, my spiff for hitting my earnings goal ($1,000 per day, if you’re keeping score at home) in April. The dogs have written a ton about the iPad since its introduction, and my plan is to write a ton more as I get used to this little box.

Here’s my deal: How can I make a grand a day every month? How can I push that up to five grand a day? I’m on the move all the time. And I’m tethered to my desk all the time. And I need a way of reconciling that contradiction.

My MacBook went a long way toward dealing with this problem — and may the lord rain his blessings down upon Ronald MacDonald and all the other providers of free WiFi linkage. But a laptop wants too many resources to be universally useful.

How so? If I’m away from free-WiFi-land, I need to plug in an air card and wait for it to initialize. Not only that, I need a flat surface, and I need to give the laptop itself time for house-keeping. Plus which, I always need to nurse the battery, which makes me reluctant to use it for blue-sky purposes, for fear I’ll be powerless to deal with mission-critical problems later on. Still worse, I have to schlep the damn thing around — which makes it much too easy to leave behind.

The iPad takes away all of those problems:

  • WiFi plus 3G means instant-on internet virtually everywhere.
  • I can actually use it in my lap in my car — without moving to the passenger seat.
  • Ten hours of in-use battery life leaves me at little risk of running out of power — and the two iPhone power cables I already have in my car will both fit the iPad, as well.
  • And the iPad is almost too easy to carry: The size and weight of a magazine.

All that’s great, but it’s not as if the iPad does not introduce complications of its own. I’ll be going through everything in detail as I integrate the new machine into my praxis, but I’ll touch on a Read more

Brett Arends from the Wall Street Journal on Zillow’s morning gloom report: “All this bearish news makes me bullish.”

Our friends at Zillow.com have figured out the secret to getting news coverage: Bad news:

Home values in the United States fell faster in the first quarter of 2011 than they have in any quarter since 2008, when the housing market experienced its worst performance, according to Zillow’s first quarter Real Estate Market Reports(1). The Zillow Home Value Index(2) fell 3 percent from the fourth quarter of 2010 to the first quarter of 2011, and declined 8.2 percent year-over-year to $169,600. Home values have fallen 29.5 percent since they peaked in June 2006.

Negative equity reached a new high mark with 28.4 percent of single-family homeowners with mortgages underwater at the end of the first quarter, up from 27 percent in the fourth quarter of 2010. A homeowner is in negative equity when they owe more on their mortgage than their home is worth.

Meanwhile, foreclosures(3) rose throughout the first quarter as banks unfroze moratoriums and allowed foreclosures to resume. Foreclosures had fallen in late 2010 due to the slew of moratoriums brought about by the “robo-signing” controversy. In March, one out of every 1,000 homes in the country was lost to foreclosure.

With substantial home value declines, as well as increasing negative equity and foreclosures, Zillow forecasts show it is unlikely that home values will reach a bottom in 2011. First quarter data has prompted Zillow to revise its forecast, now predicting a bottom in 2012, at the earliest.

“Home value declines are currently equal to those we experienced during the darkest days of the housing recession. With accelerating declines during the first quarter, it is unreasonable to expect home values to return to stability by the end of 2011,” said Zillow Chief Economist Dr. Stan Humphries. “We did expect substantial payback from the homebuyer tax credits, which buoyed the housing market last year, but underlying demand post-tax credit, as well as rising foreclosures and high negative equity rates, make it almost certain that we won’t see a bottom in home values until 2012 or later.”

My own take is that we are at or near the knee in the curve: While supplies of fire-sale-priced homes Read more

Which home is the right one for you? Coldwell Banker says it’s the property for which Coldwell Banker will get paid double.

Is this home the right one for you and your family?

No, sorry. That’s an exclusive listing. Your trusty, ever-faithful Coldwell Banker broker won’t get paid if you buy that house.

So is this the perfect home for you?

Oh, no! This home has serious systemic defects, the worst of which is… it’s a fizzbo… Not only will there be no doughnuts at the closing table, your trusty, ever-faithful Coldwell Banker broker won’t get paid if you buy that house.

But this — this is the ideal home for you and your family:

Why? Because your trusty, ever-faithful Coldwell Banker broker will not only get paid, she’ll get paid double, once for suckering the seller into listing with Coldwell Banker and once more for suckering you into a dual agency.

Here’s the full clip:

When you say “yeah” you are conceding my argument. When you say “but” you are contradicting yourself. If this commercial is not a sleazy hustle, what is it?

Pieces of April for a morning in May: Set goals, attain them, record your progress, do better over time, repeat month-by-month.

I nailed down a house this morning at 6:50 am. It’s a hard dance to get the right house at the right price, but the world of email permits miracles to happen at any hour of the day or night.

We had a totally rockin’ April, more than three times our monthly nut. But the first check in April didn’t hit the bank until the 15th of the month, and, until this morning, we had zero dollars on the board for May. Even so, I told Cathleen that April 15th was our last day of poverty. We’ll see if that’s a prognostication I can defend.

Here’s a goal-getting calendar for May.

This is a simple procedure: Set goals, attain them, record your progress, do better over time, repeat month-by-month. It works. So get on it.

The Stick, the Carrot, and The Men Behind the Curtain

Monday, I talked about how real estate is better described as a store of value rather than an investment, referencing the work Reason’s Anthony Randazzo published.  Randazzo really hit it out of the park because he showed, without a doubt, how the residential real estate bubble started right after 1992.  Look at the second chart (Case-Shiller Real Housing Price Index).  That chart shows the adjusted for inflation index.  It looks like an EKG after a jolt from defibrillator paddles.  Every curious person would want to know what those defibrillator paddles were.:

Only once the so-called 1992 Government-Sponsored Enterprise (GSE) Safety and Soundness Act opened up the floodgates of federal subsidies, later to be caffeinated by the Federal Reserve’s loose monetary policy in the early 2000s, did prices double nationally.

ZAP!!! The 1992 Government-Sponsored Enterprise (GSE) Safety and Soundness Act which turned out to be an oxymoron.

One commenter didn’t buy the results of the EKG and said:

Seems to me that America has had a succession of bubbles, market manipulations and public speculations since the mid 80s. Gold/Silver in the mid 80s, the Saving & Loan scams later, then the tech stock mania, then the real estate bubble and now we’re seeing gold/silver mania again as well as two recent bouts of crude oil speculation.

And these things were caused by activist government planning? No, these things were caused by BIG, BIG money jumping from place to place and “making the market”.

I asked a leading question:

What makes it “jump”?

I should have pointed out that there was a commodities bubble in the late 70s (remember the odd and even days at the pump?) but, let’s add that 70’s commodities bubble, to the many asset bubbles cited by the commenter, and ask “Is that normal?” and, if it isn’t (by the way, it isn’t normal), we must wonder, did anything happen in the 1970’s which would cause money to move quickly in and out of asset classes?  Isn’t there some asset standard to which our dollar could be pegged?

The answer is like a bar of gold, hidden Read more

Two old soldiers in the wired world of real estate — Jott.com and the Flip video cameras — are shuffling off to the hi-tech graveyard.

I’ve loved Jott.com since it was introduced. I use it every day — mainly to send reminders to myself, but also as my primary interface into Google Calendar. No more. Jott ends five years of gamely trying to get people to understand its value on May 3rd.

A lesser cause for mourning, Cisco flipped the switch on the Flip video camera line today. Frankly, I’ve been waiting for this for a while. The best idea Flip had was easy integration into YouTube — a feature your phone has by now, I should expect. Meanwhile, we switched almost all of our video to our Panasonic Lumix point-and-shoot cameras as soon as we got them.

The first BloodhoundBlog Unchained was clip-documented via Flip cameras, so I am not indifferent to see it go. Just to put extra icing on the Flip’s farewell cupcake, Cisco paid — wait for it — $590 million for the company in 2009.

Ultimately, I won’t weep, though. I can’t remember the last time we used the Flip for anything. Jott, on the other hand, is going to leave a big hole in my workday.

Is it just me…?

Or is it getting interesting out there?

I showed to twelve different parties this week, and I put the ball through the basket four times — two of those with Property Management Agreements after COE. At least two leases, too, with other leases still in doubt. I’m working all day from my car, but that’s always been my favorite place to be.

Is it just me, or has the worm turned?

A new hound in the pound: Introducing Dan Connolly

How could Dan Connolly need an introduction? He’s been running with the dogs in our comments for years. My fault for not inviting him to join us sooner, but Dan took the hound by the ears in his own behalf. He’ll have a post up for us shortly to let us know what we’ve been missing.

I asked Dan for a brief bio, and this was his response:

Bio? I was licensed in 1986, w/RE/MAX since 88… Internet marketer… family man.

I don’t like to toot my own horn.

I am committed to ethics and will always go the extra mile.

I don’t really know what else to say.

Ah, well, the man might be demure, but I don’t think we’ve ever found him to to be shy of thoughtful opinions. Please make him feel welcome.

Sane People Don’t Comment on Real Estate Blogs, You Don’t Need 1,000 Facebook Friends & Other Valuable Lessons Learned From 3 Years Slinging Stuff Online

The real thing that pissed me off about the well intentioned jackals at Agent ReBoot was not what was explicitly taught: it was what was implied.  Somehow you need oodles of traffic to be successful.  Somehow, you need oodles of Facebook Likes.  That somehow all being able to be at the center a tepid and tense noisy murmur was what it takes to be Real Successful in Real Estate.

And I’ve made the mistake too.  For a long time, I thought it was simple math: converting a tiny percentage of mostly indifferent people would scale.  You would LinkIn a bunch of people on MyTwitFace and voila! Winning!

So you take every friend request you can, and you add the pople you connect with, as force of habit.  If someone has 6-7 friends in common, you add them too.  Winning.

You fire up a blogpost or two,pass it along and your new friends and strangers dutifly comment something often indistinguishable from the stuff that winds up on the wrong side of your akismet filter.

“Nice post, you laid it on me.”  they dutifly say. And you in turn go through the WP dashboard to their sites.  “You make nice post to, I love to hear you on this topic! ” It’s all about the dofollow, baby.  Getcher linkbacks here, and on to the next one.

Winning.  You have a metric to measure: friends, contacts, twitbacks, clicks and raw traffic.  Woot.  Winning. You’re winning that game, the war for comments.  You’re marching your army of 12,000 Twitter Bots, 2100 indifferent Facebookers, and another few hundered people that are still shuffling around the empty halls on LinkedSpace.  Duh, winning!

Bad contacts- just  like bad money –drive out good contacts.  You had a Facebook full of300 friends, coworkers and neighbors.  You were connected to these people.  You were warmed when you saw the pictures they posted.  Now?   You have 300 of your friends.  But now your Facebook had been “improved” by the 700 Realtors from across the country, the 200 vendors that follow them, and just recently a herd of zebra showed up.  Now, instead of the people you love and know, Read more

Heresies for the Sects of Prospecting: I do not believe my clients need me to be their buddy and I never get hung up on.

This is a response to a comment from Robert Worthington. I’ve turned it into a post because I talk too much.

> On average how many visitors are you getting monthly to your site?

I have no idea. I’ve never been fastidious about analytics, and by now I’m useless. I have no idea which pages are tickling Google (known to my stupid soul as Urchin — that’s how long it’s been since I bothered with any of this) and which are not. Most everything is new, so most pages, presumably, are not even hitting my Analytics account, which I have not visited in years, in any case. I suck at SEO, too. And my CRM-life is CRM-free, still, after years of kvetching about it.

I need a high-C to bring order to my life, clearly, but there’s more:

I don’t do Twitter or Facebook. I don’t write much on my real estate weblog and I never go off topic. I don’t get many comments from normal people, I don’t unmoderate comments from real estate professionals, and I don’t encourage comments in any case. The calls to action are email or phone. I write here and there and nowhere else.

I do not believe my clients need me to be their buddy.

I do believe they need me to be an expert on residential real estate and how to go about buying, selling, renting, leasing, improving and profiting from it.

So: I have written tons of content over the years, and I deliver it all on my real estate blogsite. I have no idea how many people see it, nor how many dig in and read it. But I know that the people I hear from are almost always pre-sold on working with us, and most of those contacts turn into closed transactions — many of them multiple transactions, some with multiple-transaction referral trees.

On top of that, we deliver tons of dynamic content, mostly in the form of MLS listings. Every dipwad in town has search, but we have the best MLS search available from any Phoenix real estate brokerage, and we’ve optimized it in ways that other brokerages Read more

If you have any time to spare from catching all those paper fish on TwitBook, I have a no-fee referral for a Bloodhound in McKinney, Texas.

My tenth house for this year is closing today, and I may be leasing up my two vacant rental properties between now and five o’clock. I know, I know — I’m missing out on all those wonderful paper fish on TwitBook, but my experience is that paper-fish chowder doesn’t make for a fulfilling meal.

Oh, well. Each man to his own saints. But, unlike TwitBook, where spitballs cast at other Realtors come back a thousand fold, when I say the words “I have a no-fee referral,” what that means is pretty simple:

I have an opportunity for you to catch a real fish — and cash a real paycheck — and all you have to do is deliver the frolicking goods!

It’s not nearly as much fun as wasting time on line while you pretend you are doing work, but everything’s a trade-off, ain’t it?

Here are the notes from the seller:

I am a huge fan of your blog. And though I am not a real estate agent, I used many of your sites articles and initiative to help me locate and buy my current home. Unfortunately, I never came across an informed agent who understood the value of proper high tech research and the value I was bringing to the deal. Sadly, the agent that I settled with for the purchase was nothing more than a functional tool for me to direct. Much disappointment (though I worked a great 25% off market buy in the end!)

And as I now I am selling my previous house – I beg you assistance: How can a well prepared seller locate a forward-thinking agent?

I do want a energetic agent. I do want a marketing savvy realtor! I do want a custom yard sign that shows the price! I do want the listing to appear where the buyers are looking online. And on and on.

Get it? You have to be a Bloodhound. You’ve got to be prepared to do the work.

But if you are, I’ve got a deal for you, all tied up with a bow, and all you’ve got on TwitBook is a Read more

I have a no-fee referral for a hard-working listing agent in Minneapolis.

Mom has moved to managed care in sunny Arizona. Daughter and son-in-law need to get the old family homestead sold. Zip code is 55418, and it looks fairly near into town. Zillow has it at $147,000, decent money if you’re willing to work.

But: You’ll need to be a hard-working dog. The sellers have sold and bought four homes with us, and they know what a good marketing effort looks like.

But if you’re the lister for this house, I’ll give you the referral no-strings-attached. I don’t want your money. I want you to take care of my clients.

Hit me by email if you want to talk to the sellers.

Shouldn’t Sellers Invoice Listing Agents?

I suppose it’s pretty rare that a seller actually hands their listing agent an invoice during the course of a listing, but it shouldn’t be. Based on what I see, the vast majority of listing agents should be billed by the seller, same as they would be by any other third party vendor. The fact that it doesn’t happen simply means most sellers don’t understand what is really going on during the course of a listing and, I’d wager, neither do most agents – or if they do they certainly haven’t informed their client.

Here’s a question every seller should ask their listing agent: “Why are you going to put up a For Sale sign in my front yard?” Standard answer: “A sign is just one part of my ‘Handy-Dandy, Super-Duper, 24 Point, 7 Step, Maximum Sales Price Marketing Plan’ or HDSD-24/7-MSM Plan… which I offer to all my clients completely free of charge.” (The standard answer is impressive, wouldn’t you agree? We agents are very creative indeed.). Of course, given the use of internet these days, I suggest to you, dear reader, that most For Sale signs are more directional than informational, but let’s not split hairs. Okay, so the sign is a part of the marketing plan. Next question by an informed home seller: “If that sign is part of your plan to market my house, why doesn’t it mention anything about my actual, you know… house?”

This is old Greg Swann stuff, but I’m rehashing because it needs to be taken further. There are actually two correct reasons for placing a sign in someone’s front yard:

  1. Sell the actual home. (The primary objective from a fiduciary standpoint.)
  2. Attract future home sellers from the neighborhood. (Secondary objective, but a legitimate expectation of work well done.)

So why is it then, that the vast majority of signs fail both of these objectives? Because they are designed with a different purpose altogether; they are designed to advertise the brokerage (hence the uniform colors, logos, big brokerage name and phone number). To a smaller degree, they are also designed to advertise a brokerage’s presence in a neighborhood Read more