There’s always something to howl about.

Category: Marketing (page 35 of 191)

The Hunt for Greg’s October: What I found by quarrying my goals.

To be honest, I would like to hear from other folks on what they’re doing about their goals. I will tell you from my own experience that perfect performance is elusive, but if you make the effort to track your efforts, it’s a lot easier to stay on track — and to get back on track if you stray. I may write a MySQL app with a PHP front-end, just to make record-keeping that much easier.

In October, I tracked a lot of stuff, so much that I ended up not tracking some things, so much was there to keep track of. In the photo, my goals are documented at the top:

S – Write software or work on web-based marketing for the business.

G – Play the guitar for at least half an hour.

W – Walk with Cathleen and the dogs for half an hour.

X – Work out for half and hour.

A – Attend an appointment with a real estate buyer or seller.

C – Write a real estate contract.

O – Open an escrow.

$ – Close an escrow.

It’s at the end of that list that I fell apart. I had a ton of appointments, and I wrote a lot of contracts. These are not hugely meaningful: It takes me a lot of contracts, right now, to get to one closed escrow. I actually closed two deals — only two — but one of them was a short sale that I held together against all odds for nine months. That’s not a proud accomplishment, financially, but it speaks volumes about improvements I’ve been trying to make in my sales skills. I opened four escrows, which is the threshold of a pace I’d like to improve upon. Altogether, it was a pretty good month for real estate work.

Software was no problem at all — most days quite a bit more than 30 minutes. Much of this was the server swaps we went through, but I wrote a ton of new software, some of which I’ve discussed in recent posts. I have quite a few more tricks up my sleeve, plus a lot of my recent work Read more

Never forget: The collapse of the global economy was caused by the National Association of Realtors.

Vickie Cox Golder, current Grand Poobah of the National Association of Rotarian Socialists, sends this little note:

Tomorrow is election day. As a proud member of the REALTOR® Party, I hope that you will join me and the entire NAR leadership in casting your vote tomorrow for the candidates at the local, state and federal level who will provide needed leadership to restore a healthy housing market and who believe strongly in the value of homeownership.

Here’s a very simple fact to be mastered:

More than any other person or group, the collapse of the global economy was caused by the National Association of Realtors.

There are plenty of other grafters to be blamed, of course, but without the tireless lobbying of the NAR, property rights in the United States would not have been so grievously undermined, and none of the economic monkey-wrenching in the real estate market would have occurred.

When you’re going over your wrecked finances, the key villain, at every turn, turns out to be the NAR.

Big, history-making election tomorrow. Chances are, it will turn out to be meet-the-new-grafters-same-as-the-old-grafters. But if there is real change to be seen in American political life, it will start with the restoration of the rights of property-owners.

If the NAR had any sense, it would become a stridently pro-ownership lobby. Instead, it will continue as the blood-sucking vampire it has been since its inception. And for this reason, you should lean all over your congress-creeps to ignore the NAR’s every grasping entreaty.

Do you actually want a free economy — so your children can earn as much as their hard work can gain them? If so, you have to stand for the repeal of every law affecting real estate transactions. Their sole purpose is to enrich the members of the National Association of Rotarian Socialists at the expense of consumers — leading, ultimately, as we are seeing, to the impoverishment of all of us.

The NAR is a cancer on the body politic. If they won’t learn better, at least you can.

And not only that, when he’s wearin’ his cowboy hat, Jay Thompson is just about the tallest guy around!

Pathetic fact number one: Jay Thompson is crowing that his company is in the top 5% of Phoenix-area real estate brokerages.

Pathetic fact number two: Thompson’s Realty has 104 closed residential transactions in ARMLS, year-to-date, spread across 21 licensees. Yeah, that’s fewer than five closings per head. Still worse, Shar Rundio accounts for 24 of those closings. That gets the other 20 mirror-foggers down to four deals each, on average. Jay and Francie have six closings between them. For reference, Cathleen and I have closed 27 properties, total, so far this year — and we’re broke!

Pathetic fact number three: Jay Thompson is the poster-boy for the TwitBook model of selling real estate. Like so many other dipwads in the TwitBook world, he’s set up an on-line academy so you, too, can learn how to close a deal every other month or so.

Your clients won’t believe bullshit. Too bad so many Realtors and lenders will.

Two more pix from my planet…

That’s my PhoenixBargains Twitter account as of last night. That account is nothing but auto-Tweeted real estate spam, six weblogs (five automated, one normal) running Twitter Tools plus FreePhoenixMLSSearch.com promoting its activity via Posterous (for now; I have plans to make this more robust and more interesting).

The first time I mentioned the PhoenixBargains asccount here, it had 54 followers. It’s now up over 300, the lord alone knows why.

Here’s a treat from last night:

Phil Gordon is the Mayor of Phoenix. He lives in my neighborhood, North Central Phoenix, but I doubt he’s looking for homes. Probably some minion on his staff was looking for local TweetFeeds and found me. I think we’re up to 500-ish new Tweets a day, every one of them software-generated, so they should have plenty to read…

Foreclosuregate? A scandal? If you want to sue for damages, it behooves you to have suffered a real, actual, material injury.

I had buyers back out of a purchase contract at the last minute, earlier this year. They got cold feet, and they had no remaining contingencies, so they understood they were losing their earnest deposit. The seller’s agent wanted to fight about it, making a lot of noise about specific performance. But here is what was interesting to me, thinking about the legal issues in the abstract:

The deal was a short sale.

In other words, had the sale proceeded to closing, the seller’s actual material gain would have been zero dollars and zero cents.

Taking account that we cancelled the contract, the seller’s actual material loss was — wait for it — zero dollars and zero cents.

Arguably, the seller might have suffered financial damages as a result of losing the home to foreclosure, rather than losing it in a short sale, but these consequences could never have been subject to my buyers’ control.

In other words, though we did not go to court, I could not see a way for the seller to claim any sort of material injury by the cancellation of the contract. He had no real, actual, material consideration at stake.

Why bring this up?

Because I think this is the end of the road in the so-called “Foreclosuregate” “scandal.”

To bring us up to speed, the Wall Street Journal wonders if we’re headed for housing armageddon. Not to be outdone, CNBC insists that foreclosure fraud is worse than you think.

Here’s what I think: If there were procedural laxities in the handling of paperwork, there was no intent to defraud. And laying that aside, there are no former homeowners who can claim that they were avoidably injured by mis-handled paperwork.

Why was your mortgage foreclosed? Because you stopped paying it. Did you have any rational reason to believe that you could keep your house once you had stopped paying your mortgage? No. If the paperwork that led to your foreclosure was not prepared to perfection, does that give you the right to retain possession of a home you are not paying for? No.

Voters are fools, of course, and the Attorneys General of the many states Read more

My take on real estate bar camps: If you want to learn how to sell, you’ll learn nothing by “studying” with enthusiastic amateurs.

Jeff Brown wants to know if real estate bar camps are a waste of his time. My view is that they probably are, at least in terms of making maximum productive use of time taken away from money-making work. Jeff is a chatty guy, so I expect he can have a good time with any random group of real estate practitioners, but in terms of epiphanies major and minor — or even just an a-ha! or two to cover the cost of the gasoline — there’s just not that much there there.

First a caveat — thus to give you a chance to dismiss me if your mind runs easily to thoughts of thoughtlessness: I’ve only been to one real estate bar camp. Brian Brady and I did a half-day BloodhoundBlog Unchained event at Zillow.com’s headquarters in Seattle, and the first (I think) Seattle REBC was held the next day. Brian and I did a session that day with Ardell Dellaloggia, then I used Al Lorenz’ Windows laptop to do a session on Scenius — with the latter being of benefit to no one, I think. I spent much of the day in a conference room, conferring with anyone who would dare to talk to me, and that was reasonably productive. I taught much more than I learned, but I got to spend quite a bit of time with Al, and that man knows a lot of interesting stuff.

But: The event was opened by a vendor, and the vendorslut influence was an oozing slime everywhere. It was obvious to me that the ordinary punters were completely lost, and it was equally obvious that the vendors were “befriending” folks who had learned nothing — except that they were scared and clueless — picking them off like drunken sorority pledges at a fraternity mixer.

I’ve not done anything with the bar camps that have been held in Phoenix, second because the wired Realtors in town seem to want to have nothing to do with me, but first because the wired Realtors in town don’t seem to know very much that I’m interested in learning. If Read more

I’d Rather Be Left Alone Than LinkedIn

I’ve been looking for an excuse to cancel my Linkedin acct for months now.

The extra web exposure on a platform that I don’t control is concerning to me.

But, it mainly boils down to the fact that I have new twins and no time to do anything on the web that isn’t building true perpetual equity in an online presence that I personally own.

The final nail in the coffin with LinkedIn for me came last week when I was emailed a false and disturbing message that was maliciously put together by a psycho stalker who targeted everyone who was a first-level connection of his victim online.

So, with that type of personal and professional nightmare escalating for one of my close friends, I’ve finally decided that it is safer to be Left Alone than LinkedIn, fanned, friended, followed….

Even though the Internet is the center of my Las Vegas real estate business, I’ve never been into “social networking” much.

Actually, I started taking my web activity serious in 2006 as a way to replace my previous model of building relationships with referral partners.

Don’t get me wrong, I enjoy being social and making friends, I just don’t believe I need to get people to “Like” me in order to earn their business.

I know – I’ve heard the sales gurus preach about people doing business with others they Know, Like and Trust….. blah blah.

However, I’ve already proven that a niche web strategy can remove the awkward Know and Like components of the sales conversion process if you simply focus on earning trust by writing valuable content that solves the specific needs and questions of your target audience.

And, as far as duplicating the important Social Proof concept that these social networks enhance, a few creative testimonials down the left column of my About Mark Madsen page will hopefully to do the trick.

Facebook is next on my operating table, but I’ll have to approach that site with a scalpel since I do have so many FB Business Pages integrated into my SEM campaigns.

Either way, aside from a little passive connecting and noise making on Twitter, I’m going to save my business Read more

There’s a new dog in town: Introducing Tony Sena.

We’re adding Las Vegas Realtor Tony Sena to our roster of contributors today. Tony is a well-known force in the world of internet real estate marketing, having founded the popular industry weblog WannaNetwork.com. Tony’s current focus is building a property management practice in Las Vegas, as is evidenced in his bio:

Tony Sena, a licensed Real Estate Broker/Salesperson since 2001 in Las Vegas, NV, is the owner of the property management division at North American Realty of Nevada and currently manages over 150 residential properties.

Tony’s former law enforcement experience as a Henderson Police Officer gives him a unique sense of awareness about the potential concerns for crime and safety in neighborhoods.

With 9 years of Internet marketing experience, as well as multiple top ranking web sites, Tony is able to provide his team of agents, listing clients and landlords a competitive advantage for getting in front of thousands of buyers and renters online every month.

If you were at BloodhoundBlog Unchained in Phoenix in 2009, you had a chance to meet Tony in person. I’m eager to see the insights he brings to our discussions here.

The good news in the housing market? We may be witnessing the beginning of the end of the bad news in the housing market.

From The New York Post:

The latest numbers suggest we’re finally at the beginning of the end of the housing correction — no thanks to Washington.

Last Thursday’s numbers from Realtytrac seemed like bad news. In August, foreclosure auctions hit their second-highest monthly total in the report’s history: 147,003, up 9 percent over the month before and up 2 percent over August last year. That’s 7 percent below the peak month, March of this year.

And the immediate precursor to foreclosure sales — bank repossessions — hit their all-time high in August: 95,364, up just 3 percent over July but 25 percent over August 2009. That makes the ninth straight month repos have increased on a year-over-year basis. But foreclosure is a pipeline — and those numbers are the outflow end of it.

On the inflow end, things are slower. August saw 96,469 default or foreclosure notices go out, a 1 percent drop from July and a 30 percent fall from August 2009. And that marks the seventh straight month new foreclosures have fallen on a year-over-year basis. This trend — increased “outflow” and slightly reduced “inflow” foreclosure activity — means that lenders and loan servicers are 1) giving up on modifying mortgages when the borrower can’t pay, and instead repossessing homes and auctioning them off, but also 2) trying to manage the foreclosure pipeline to minimize the downward pressure on home prices.

Why isn’t this bad news? For starters, a multiyear tidal wave of foreclosure sales has been inevitable ever since the housing bubble burst: Too many people had mortgages they couldn’t afford to pay, mortgages with a face value higher than the home’s new market price. There’s never been any way for prices to start heading back up until they first find their bottom — which won’t happen until those bad mortgages are cleared away.

President Obama’s $75 billion mortgage-modification program was always going to be a huge failure — you just can’t keep people in homes they can’t afford — but now the markets are admitting it.

Door knocking my way to walking the walk

So now that it’s time to think big and act on those thoughts, I went door knocking. Oh yes I did. I have made a public commitment to prospecting, and no, I do not have an unbroken chain of red X’s, and no, I don’t feel good about that. Okay so now that we have that covered, let me tell you about door knocking.

Another Realtor and I have on occasion been partnering up for the past year. She’s just gone full time so I recently suggested that we go door knocking. Not only has she never done this, but when I suggested it, she was sure that: a) she’d hate it; b) she’d have people cuss her out and slam the door in her face; c) she’d promptly be kicked off this planet; or d) all of the above. What she didn’t count on, couldn’t believe, and was tickled to find out was, e) none of the above happened. Here’s what we learned about door knocking: The hardest part is getting started. No really. Once you set a time, drive to the neighborhood and get yo lazy booty out the car, the hard part is over, and once you knock on that first door, the rest is a cake walk down Primrose Lane.

We picked a practice neighborhood. A neighborhood that we have a listing in, giving us something to talk about, but we really wanted a neighborhood in which we wouldn’t be too horrified to make some mistakes. It’s a forgiving neighborhood that I’m familiar with. Hard-working, blue collar, friendly people who are used to door-to-door sales people. They will either open the door to be polite, or kindly tell us no thanks. Sorry BawldGuy, not one person told us to go to hell- not one! The houses are close together allowing us to quickly move on to the next house, and we went in the afternoon, 2pm, our thought being the only people home at that time are either retired or Read more

Joel Kotkin: Why housing will come back.

Urban savant Joel Kotkin in Forbes magazine:

What we are going through now is not a sea change but a correction from insane government and business practices. The rise in homeownership from 44% in 1944 to nearly 70% at the height of the bubble reflected a great social democratic achievement. But by the mid-2000s government attempts to expand ownership–eagerly embraced by Wall Street speculators–brought in buyers who would have historically been disqualified.

In some markets, prices exploded as people moved up too quickly into ever more expensive housing. Housing inflation was further exacerbated by “smart growth” policies, which limited new home construction in suburban areas and instead promoted dense, “transit oriented” housing with limited market appeal and economic logic.

Rather than artificially constraining supply and protecting irresponsible borrowers, we should let nature take its course. Home values need to readjust historic balance between incomes and prices. Over the past 60 years, notes demographer Wendell Cox, it took two to three years or less of median household income to purchase a median-priced home. At the peak of the boom, that ratio had ballooned to 4.6.

The disequilibrium was the worst in regions like Los Angeles, Las Vegas, San Bernardino-Riverside and Miami. At the peak of the bubble, between 2006 and 2008, according to the National Homebuilders Association- Wells Fargo “Housing Opportunity Index,” barely 2% of families with a median income households in Los Angeles could afford to buy a median priced home; even in the traditionally affordable Riverside area, the number was roughly 7%. In Miami, barely 10% could afford such a purchase; in Las Vegas, often seen as one of the cheaper markets, only 15%.

What a difference a market correction makes. The affordability number for Los Angeles is now 34%, 17 times better than two years ago, while Riverside is now near 70%. Miami’s affordability picture has improved to over 60% while in Las Vegas, it’s back over 80%.

These lower prices–not Wall Street or federal gimmickry–will lure new buyers to the places that some new urbanists have predicted will be “the next slums.” Already there’s evidence in places like Miami of a renewed interest in Read more

Marketing is what you communicate, not what you say.

I’m sorry if I seem to be neglecting folks here, but I’m sure you can guess why. Plus which, at Day 13 of our goal-questing, I’m five for five most days, and days without appointments are the only holes on the calendar. But I’m done for the day, and I’m bound for bed, and I lay me down with a will. Meanwhile, I’m having lots of ideas as I work — ideas both global and granular. This is one I’m gnawing on pretty hard:

Marketing is what you communicate, not what you say.

That’s working two ways for me, but the second — call it Actions Sell Louder Than Salespitches — I can think of a zillion ways to work with an idea like that.

I can do better than this

A year ago last week I had just passed the bar. Today: some 90 clients later with some excellent results for those clients, and some excellent results for me not only in building a law practice, but in learning what I need to represent my clients effectively.

I started last year with a WordPress, a domain, and a dream. My wife was freaking out: you need to go “network”, by which she meant go to mixer-type bar events to meet other lawyers. I’m not the “networking” type.

I spent later September and all of October and much of November building out my website, and figuring out how to get it to the top of Google. I took to heart some of the concepts here – you should get people to your website, and get them to stick on your website by writing decent content.

That website, as I’ve written elsewhere, has produced more than 90 percent of my businesses. In a way, that worries me to be so heavily dependent on the web. In another way, it doesn’t given that the web isn’t going anywhere and other lawyers aren’t really cognizant of how important it is from a retail law perspective.

So atop (or close to atop) Google I sit, dominating keywords like criminal lawyer raleigh and raleigh criminal lawyer and on and on.

I’ve done it by brute force. Creating content and creating links to that content. I’m limited in what I can do in terms of soliciting – meaning, I’m not allowed to “solicit” – but I’m not limited in what I can do to try to build up my reputation online.

But now I want to make it better. I want the right people – people in need of a lawyer – to be compelled to call me. I also want the website to be able to sort the wheat from the chaff, so that people who have questions, but don’t want to hire a lawyer, can find their answers without picking up the phone.

I need new ideas on what to Read more