There’s always something to howl about.

Category: Marketing (page 40 of 191)

Shimmers of the shadow: Is your local REO inventory going up?

Strictly anecdotal — and I would be delighted to be wrong about this.

First, the inventory of the homes I track for investors has been rising slowly but steadily since mid-October. Not an obscene increase, but sales are way up as prices have wallowed in more or less the same place since last March or April. A lot of investors are calling “bottom!” with their cold, hard-to-come-by cash — and yet available inventory is going up, not down. And prices? In December, way down.

Then consider this: I have an REO negotiation going on in a condo community where the quantity of the one floorplan my buyers are interested in jumped 50% in two weeks, from 13 to 20 units just like that, all of them priced right or within shooting-down distance.

It seems to be getting easier and easier to get just the right deal for buyers. Even in overbuilt Phoenix, last summer and early fall played like a seller’s market, but by now it feels to me as though the table is swiftly turning.

And all of that leads me to wonder if we’re finally seeing the much-hypothesized, much-denied shadow inventory.

Am I seeing my own shadow, or is there something going on?

Barney Frank: “I believe this committee will be recommending, abolishing Fannie Mae and Freddie Mac in their current form and coming up with a whole new system of housing finance.”

To say anything at all would be way too much. From the Wall Street Journal:

“The remedy here is…as I believe this committee will be recommending, abolishing Fannie Mae and Freddie Mac in their current form and coming up with a whole new system of housing finance,” said Rep. Barney Frank (D., Mass.), the chairman of the House Financial Services Committee.

His comments initially rippled through bond markets on concerns that the government might pull away from the mortgage market. Many believe that’s unlikely and that any revamp would include continued government involvement. The government took over the companies in September 2008 as loan losses mounted.

Some Republicans have argued that the companies should ultimately be reduced in size and privatized, while at other end of the spectrum, some analysts have recommended turning the companies into government agencies. But several industry groups and academics have suggested that the government is likely to continue playing at least some role in the future of the companies.

One such report came from analysts at Standard & Poor’s this past week. “It’s hard for us to imagine” how enough capital could be attracted to replace Fannie and Freddie with stand-alone private companies that would be able to offer low-cost funding for 30-year fixed-rate mortgages, the analysts wrote.

Some analysts have argued that starting from scratch could create more problems than they would solve, in part because Fannie and Freddie own or guarantee around half of the nation’s $11 trillion in home mortgages. “Blue sky ideas are great, but they take a long time to happen,” said Mahesh Swaminathan, senior mortgage strategist at Credit Suisse, at a conference last month. “When you have $5 trillion of agency mortgages, you can’t really orphan them.”

Mr. Frank, who didn’t elaborate on forthcoming recommendations, said last month that one possible revamp could merge some functions of Fannie and Freddie that overlap with the Federal Housing Administration into the government mortgage-insurance agency.

They are Smarter than you, Better than you and they Know More than you

I’m a mortgage guy.  Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush.

Real Estate Agents have a big ‘ole brush as well as they sing the praises and glory of how efficient, communicative and quickly Mortgage folks do their job to ensure a speedy and worry free transaction.

(The sarcasm should be about waist deep by now)

And you know what? (this applies to both groups)  They are Smarter than you – at marketing to their services to thier prospects, they are Better than you – at doing their job, and they Know More than you do – about their business (most of the time!).  Here’s the kicker….we have the exact same clientele.

Here’s a question: What can you learn from someone that’s not in your line of work that will make you better, smarter and cause you to innovate?

A couple of years ago I read a book called the Medici Effect that quite effectively makes the case that true innovation is realized at the intersection of different disciplines.  There are no new ideas, only new ways of looking at things that already exist…maybe just not in your world.

If you think about it, mortgage types and agent types are different disciplines.  Some people can pull off both and make a good living at it, for the most part however, these are two different personality types.

The very best in one field of the Real Estate profession is rarely the very best in the other field as well.  We’re not talking about having competence in either discipline.

I’m talking about being cutting edge, innovative, kick-ass, gonzo marketing fools.  This isn’t vanilla agent or loan officer stuff we’re talking about.  I’m talking about raising the bar and being a thought leader in your market.

For the past few years I have belonged to Vistage, an Executive Coaching and Business Leadership group that promotes “better leaders – decisions – results”.

My group is made up of 12-15 CEOs  from different businesses and industries and we meet once a Read more

10 Creative Business Card Ideas

Not all business cards are created equal. Good ones burn into the brain. Start a relationship. And build your brand. The best ones turn a simple intro and some bare info into lasting commitments and customers for life.

Some cards are better than others as this recent article from Inc. shows. Use it to ignite your marketing imagination. And make your own card an ace.
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P.S. Already have a great business card? Or one you admire? Do share…

Vendorsluts, Foundations And Articles Of Faith

Why are we in business?  Why are we doing anything.  A company that is just in business to make a buck is as compelling as a man that’s just alive to eat his next meal.  I heard horror stories–from the guy that paid $20,000 for a web design only to find that the designer retained copyright–to a guy that was unable to cancel a monthly fee after months of trying.   When I started getting beyond “helping people sell stuff,” and getting to the big damn “why” question, I found myself carving a different spot from other folks.  I want to be better (not just different).

BloodHound s have a meme.  There are lots of parts to it, and I don’t know ’em all (and probably don’t agree with everything, either).

So, together with Ian, we came up with a meme.  My company is called Flat Rate Web Jobs, and we are Flatties.

What flatties believe:

We believe in accountability.  Everything we provide has a 100% money back, “no dirty looks” guarantee.

We believe you are in charge of everything.  You own the copyright on all of the work we do for you, and you can use our work however you see fit.

We believe you must measure ROI in social media.  Everything we offer helps you increase your return.

We believe in adding to everything we touch.
We believe you should understand exactly what you’re buying, what your benefits are, and when to next steps will take place.

We believe in small businesses, salespeople and professionals.  It is our honor to serve you.

We believe it’s our duty to put our customer’s interests first.

We don’t believe in fads.  We don’t try to make a quick buck on buzz.

We believe in including more than you thought you paid for, every time.

We believe independent thinkers create the best work.

So, that’s my company.  We currently have a decent array of products we sell.  The point is the “we’ve got your back,” ethos that I love.

The point is that we’re different.  All people are invited to come figure out why–I’m doing a free “hands on” webinar on how you can make boss google around and Read more

Unchaining a Bloodhound Pup

It’s funny, I am almost never at a loss for words. I have an opinion on just about any topic and am usually a passionate conversationalist….but put me in the yard with the Big Dogs and I’m feeling a little puppyish (you’ll find that I like to make up words).

To introduce myself I want to tell you about the path that led me here.  I found BHB right as things started to really get hairy in the third and fourth quarter of 2007.

I have to admit I had trouble understanding much of what I read here about technology, SEO and Greg’s passionate dissertations that seemed like they were written in Greek (come to think of it, maybe it was Latin).

I could not resist being drawn to this incredible community of creative, innovative and free thinking professionals sharing openly their trials and their triumphs as they searched for answers when we really didn’t know exactly what the questions were, or what they would be.  It was a true mastermind of master minds.

When I found out about Bloodhound Unchained in 2008 I spent every cent that I had to buy a plane ticket and book a seedy hotel to be there.  I still remember, the cheapest hotel I could find was about a mile and a half from the Heard Museum.  I grew up on a farm in Michigan and figured “a mile and a half, no problem – i can do that in my sleep!”…and I don’t recall any mention on the announcement for Unchained about Arizona heat.  Even in April it was about 109 degrees!

So I showed up every day, lugging my $300 Fry’s laptop that someone lent me the money for, soaking wet, looking like I swam to the event like that dumb Michael Phelps Subway commercial they keep playing during the football playoff games.

I had already read about, and implemented fully without completely understanding,  long tail SEO strategies posted by Greg on the blog.  I was almost blinded by the innovation in the conference and found solace at a time when everything seems like an uphill battle….we’re talking Everest Read more

Adding two hounds to the pound: Introducing Harry Bisel and Scott Schang

As promised, I’m adding two new writers to our pack today.

Scott Schang is a long-time contributor to our comments threads. Scott has come to both of the BloodhoundBlog Unchained events held in Phoenix, and he may be the best success story to come of Unchained so far. Scott has devoted his attentions to honing his prospecting and conversion systems, and he’ll be talking to us about that and more.

Harry Bisel has led a rich, full life. A commercial photographer who made the shift into real estate, and then shifted aback out into real estate photography. Harry’s photos are simply breathtaking, awe-inspiring, everything real estate photography should be.

Both of these gentleman have a ton to teach us. I’m delighted to have them writing with us.

What does “information wants to be free” really mean? It doesn’t matter how long you spent making that mudpie, it’s worth nothing to me.

Reflecting on Jeff Brown’s post on economics, which in turn referenced an argument by Malcolm Galdwell, I made a short movie explicating the meme “information wants to be free.”

Cliff’s Notes: When a market good is so redundantly abundant as to be, essentially, ubiquitous and unavoidable, its market price will tend to plummet to zero. It doesn’t matter what the sellers of those goods might want to earn. All that matters, in this context, is what buyers are willing to pay. If the discounted probability of procuring an acceptable alternative is very high, then the price will tend to be very low.

Ordinary information is ubiquitous and unavoidable, and, therefore, the market price it can command is effectively zero. What the sellers or anyone else thinks about that is irrelevant. I have no reason to pay even a penny to you if I can get “just as good” next door for free.

That in turn references the very first post I wrote for BloodhoundBlog:

If almost-as-good is free or nearly free, what is the market value of slightly-better?

The answer? Almost always zero.

In the clip I talk about the difference in the paywalls of the Wall Street Journal and the New York Times. Ironically enough, there comes news this morning that the Times plans to finish off its slow suicide with yet another tilt at a paywall. Much good may it do them.

Here’s the video:

Internet Conversion For The Real Estate Solopreneur

Renee Burrows is a real estate agent in Las Vegas whom I respect.  I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.  I’ve watched her develop from an agent who was struggling with the down Vegas market into a transaction machine, putting buyers into homes in the Valley of Fire.

Renee shared her internet conversion system, written when she was building a “team”, behind the Members’ Only wall on Active Rain.  What was interesting to me is that Renee eschewed the “team” approach for a referral-based system.  She reduced her fixed costs and has the flexibility to refer buyers to agents whom “buy-in” to her servicing system.  If business slows down, Renee handles the buyers herself.

I liked the fact that she chose ubiquity by syndicating her blog posts and listings to over 100 sources on the internet.  Renee writes a lot of time-sensitive market reports so I think ubiquity trumps the fear of being penalized by the SERPS for potential duplicate content:

You have to be an internet  marketing generation machine (or have a department) to start having the leads filter in to you!   I have my hands in so many cookie jars:  craigslist, point 2 agent, active rain + outside blog (both syndicated to numerous sources and by numerous I mean 100-200, not 10-20,)  facebook, twitter, print (flyers, business cards, postcards, door knocking, etc.)  Now I don’t own major Las Vegas NV SEO keywords, but I do own quite a bit of long tail real estate (you get higher quality leads this way!)

Marketing to the masses can produce “wasteful” contact and Renee has installed a few “fences” for prospective customers to hop:

Since I have a good number of leads coming in, they come in several ways:  phone and email.  I use a good spam filter to filter out the spam (of course) and it requires a verification code to be entered for me to receive the email in my inbox.  I also use an evoice receptionist that allows me to create separate extensions and it allows up to three phone numbers Read more

All of the Best Features of Top Producer…for $100

Digital Access Pass…is amazing.  What it’s doing and where it’s going requires a good bit of configuration. But, if you’re E-only, and do more email than other stuff, it’s the way to go. I’ve got no skin in that game, other than my desire to see Ravi get really good at this.

For a basic CRM and a way to have a “gated WordPress Comunity” dap does a lot. It’s not perfect, but it’s got (now) an aweber forms parser and other things that are allowing and extending its functionality.

Dap Ain’t user friendly, quite. It requires a brain to use. It requires a commitment to THINK in advance.

Anyway, here’s an idea I did. I made this for Ravi because he is worth helping, and promoting his stuff is important to me. I want him to win….so his software can help my business.

The Physics of Economics Will Not Be Mocked – Just Ask YouTube

Don’t know about you, but I’m sick to death of all the propaganda about Free being the future of ideas. Really? Let’s take that to the extreme. Ideas should be free for the asking? Not in my world. But if you listen to all the utopian crack smokers pontificating while enjoying their afternoon expressos at the local Ivory Tower Starbucks, they’ll tell ya — and I swear I’m not making’ this up — you’ve seen it everywhere — ‘information wants to be free’. Information doesn’t want anything. Duh. Folks who don’t/won’t/can’t come up with new ideas/information — they want information to be free.

Allow me a major, albeit, related detour. I promise it’ll swerve back to the whole concept of Free. I’m reading one of the best books I’ve come across in quite some time. Outliers, written by Malcolm Gladwell. In it, among other things, he gives some astounding examples of what he empirically proves are totally erroneous conclusions based upon false assumptions. These false conclusions are then ‘proven’ by future results. In other words, horrible analysis produced WAY wrong conclusions, which were then proven ‘correct’ years later. Confusing? Here’s an example I lived in real time.

Gladwell talked about this in his book, though he chose youth hockey as an example. Their system mirrors Little League exactly. We all know how Little League works. The kids are kept within their own ages more or less, so as to keep things on as even a keel as possible. When it comes time to pick All-Star teams, performance, merit if you will, is the criteria. It’s been the same since before I was born. It’s also been universally accepted as the best system. Why? They simply point to the kids they chose as ‘the elite’. As they grew older, a percentage became stars in high school. From there, some went to college and thrived at that level. Some eventually became Major League players. How much proof do we need, right? Those not chosen didn’t amount to a hill of beans for the most part.

Wrong, analyst breath. The entire theory is built Read more

Marketing To The Expired Listing Property Owner

I’m the expired listing king of the hill — NOT. The only reason I’ve ever initiated a conversation with the owner of a property on the expired list, was if I had a specific buyer/exchanger who might fit. I began this policy due to the consistent and predictable dual attitude — mistrust of brokers/agents, and massive denial as to why their property didn’t set the brokerage world on fire.

Don’t get me wrong, as we all know agents who make much if not most of their living from marketing to expireds. Part of my reasoning, maybe the driving force if I’m gonna be honest with myself, is that my direct mail marketing was so reliably successful, dealing with expireds was like lookin’ for ways to get painful splinters.

When it comes to the 1-4 unit market, their are two generic classes of owners. Those who occupy, and those who don’t. I look back now and marvel at how myopic my thinking was back then. I specialized in investment property for Heaven’s sake, why wouldn’t I choose to leverage my knowledge advantage with investors who were recently unsuccessful in selling? Double Duh.

If you feel comfortable with your current basic investment knowledge, including pertinent Internal Revenue Code Sections, or are confident you can get yourself there quickly, here’s how you might garner some new listings. To save space I’m not gonna spend time on specific strategies implied here. You either know them or not. I’m easy though, and will freely share if you call.

First, let’s understand exactly the advantage you have with an investor vs a homeowner. Before we continue, I don’t bother with bank owned listings or short sales — merely a personal preference.

The reasons for selling/exchanging are mostly objective, not emotional. There are all kinds of solid reasons for an investor to make a move. Chances are, since they own just one or two local rentals, they’ve really never spoken to someone who knew which way was north on the investment map. You’ll stand out as a very positive exception. The best thing that could happen though, is Read more

What form should BloodhoundBlog Unchained take this May?

I’ve heard from a number of people privately asking about the prospects for another BloodhoundBlog Unchained in Phoenix this May. So far I’ve not done anything about this — this for a couple of reasons.

First, I don’t know what to do in terms of content. We’re doing a lot of interesting things, but I’m not sure it’s the kind of material I can teach. Of course, there’s all kinds of other stuff out there, but I’m not sure how it coheres.

Second, I don’t know what to do about the show. The format we used last year — 72 hours of total immersion — was very successful, but it was also a boatload of work. (When the RE.net trolls get caught with their hands in the cookie jar, they like to come here and insist that Unchained is a profit-making business. I’m sure my wife will be gratified to learn this.)

To my mind, the most satisfying Unchained experience so far was the
Scenius on Swallow Hill Road
. Not the show we did in Orlando, which was good, but the more or less continuous Scenius we ran from the house we rented as our accommodations for the trip.

That’s an appealing scenario, but it’s decidedly limited in the number of people who can attend. That’s not necessarily a bad thing — for me — but it might not work so well for you.

So: I think I need to hear from you. If you want to do Unchained this year, speak up. But if you do want to do this, be prepared to put up your money. Whatever we choose for meeting space and accommodations, they’re going to want to see the dough before they commit to anything.

Here’s my pledge, in return: If we do Unchained this year, we will do it to nine decimal places, as always. We will take you places no one else is going, to put you even further beyond your competition.

But don’t dawdle. I’m going to have to make a go or no-go decision shortly. If you want to do Unchained this year, make the leap now.

OK to Good Enough to Great to Amazing to Oh My Freakin’ God!

Books on marketing and service — gotta love ’em. Most, at least in my view are best utilized after shredding — they’re so fulla crap they make stellar fertilizer. ‘Course I say that fully cognizant of the reality I’m pretty much BawldClueless when it comes to effective marketing, so I guess that review should be taken with a boatload of salt. I could spend a year studying it and still not know what real marketers have forgotten. Truth be told, most folks using the moniker, marketing specialist would be Von’s checkers if it wasn’t for the greater sucker theory working so well.

Do I sound bitter? 🙂 I was for a few days, but I’m over it.

I’ll confess to more than my share of marketing blunders, and openly acknowledge I’ve wasted more money on marketing over the last few years than even I can fathom. A few days ago I was lamenting this sorry fact with a friend, who made the oh so witty observation that if that cash had been kept under the mattress I’d now be able to buy several free and clear homes in the Phoenix area. A recent accounting shows just over $250K down the drain — and only in the last five years!

When first seeing that number, I began staring in the mirror while chanting “Learning curve…learning curve…learning curve…”

Do I still hire folks to, gulp, market for me? Yep. I’m not a DIY guy, nor do I kid myself that by reading books, posts, and watchin’ videos that somehow the marketing light will suddenly show me the way. Many can make that work, I’m not one of ’em.

I’m not blessed with the love of what I do for a living. Don’t get me wrong, I love much about it, just not the whole. I love the process of talkin’ with new prospects — diggin’ into their particular circumstances, mining for problems, then creating solutions. It’s like heroin to me. I need regular fixes or I tend to get cranky. I love seeing and hearing folks as they first begin to see the light at Read more

DISCerning my ideal real estate team: Which personality profiles will work best in which position?

Last Sunday’s New York Times featured an article about a foreclosure caravan in South Florida. It was the usual NYT sob story, but what popped out at me was the real estate agent. All through the piece he is arm-twisting his victims, and in several places his is plainly guilty of unsolicited — and very likely ill-advised — financial planning.

This morning on ActiveRain I read a post from an agent essentially boasting that he blacklists certain agents listings, keeping them from his buyer clients so that he won’t have to deal with practitioners of whom he disapproves.

I’ve been a real estate broker since October of 2005. If you’ve ever wondered why we don’t have agents, those two examples are perfectly illustrative. Presumably both of these Realtors are acceptable to their own brokers, but I would sever both of them in a heartbeat. They are each one of them a lawsuit waiting to happen, and I could not be rid of either one of them quickly enough.

Except that I will probably never have this problem, because, even when we do start to recruit agents, I will never have anything to do with people who would even think of putting their own interests ahead of the client’s.

You may at this point want to protest that I am being too harsh, but my belief is that Caesar’s wife must be above reproach. Never-been-sued is not a mark of pride. What we want is to achieve a level of rigor and candor in the work we do such that there is no room in our clients’ mind for even an implied accusation. We will have done our jobs the way I want them done when there is no possibility of even a hint of a doubt that we would ever serve our own interests at the expense of the interests of the people we work for.

People here and elsewhere have written a lot about the ideal post-Web-2.0 real estate brokerage. I’ve not participated in those discussions, because it’s not something I’m interested in. I don’t care how someone is going to make a brokerage of Read more