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Category: Marketing (page 57 of 191)

A workout loan can be a win-win solution to avoiding foreclosure

This is my column for this week from the Arizona Republic (permanent link).

 
A workout loan can be a win-win solution to avoiding foreclosure

We talked last week about lender “workout” loans — a scheme lenders have come up to keep homes from falling into foreclosure. The premise is simple: If you can’t pay your mortgage, the lender will write you a new loan that anyone could pay.

I’m not kidding. Let’s say you bought a house in 2005 for $300,000. If you put nothing down, your payment might be $1,500 a month — not counting taxes and insurance. But the market value of the home is now $150,000 — a $750 mortgage payment.

As an investment, your home isn’t performing all that well. You bought at the top of the market, and you probably can’t even sell at a loss.

Worse news: Your hours at work have just been cut back.

You’re not in foreclosure. You’re making your payments. But you are an excellent candidate for what lenders call “jingle mail” — mailing in your keys and your deed. This would wreck your credit — for a while — but you’re looking at wrecked credit anyway.

But wait. Your lender’s workout department wants to speak to you before you do anything rash. If you qualify — which means if you have income — they might suggest something like rolling both of your mortgages into a new interest-only third mortgage at a very low interest rate.

Your existing monthly obligation of $1,500 will accrue month-by-month as new debt by negative amortization. In two or three or five years, you will resume paying on your old debt while you continue to pay down the new debt accrued on the third mortgage.

If this sounds silly, it’s because it is. The lenders are doing everything they can to make bad debt look good — temporarily. But a workout could be a win-win for you. If the market rebounds strongly, you can refinance all three notes. And, if not, you will have lived almost rent-free for the next few years before you lose the home in foreclosure.

P.T. Barnum said there’s a sucker born Read more

Podcast: Teri Lussier talks about using weblogs to build relationships at BloodhoundBlog Unchained in Orlando

In the song Extraordinary Machine, Fiona Apple sings, “I’m good at being uncomfortable so I can’t stop changing all the time.” You might take a census of the Bloodhounds to see to whom that sentiment applies. I know it does to me. I think it does to Teri Lussier, too. She’s not cranky or irascible, but she has a keen awareness of how far from perfect things can be — how much better they could be if we were to work a little harder.

Teri spoke at BloodhoundBlog Unchained in Orlando on using weblogs to build and sustain relationships. Linked below is an MP3 podcast file of her presentation, but we’ll precede that with an Unchained Melody, a bootleg video of Fiona with Nickel Creek:


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By making war on private property rights, the National Association of Realtors is making war on everything we are as Americans

I’m responding here to a comment from Dave Phillips, who is to be commended in advance for bearing up to the strain.

I will invite President Gaylord to read and possibly respond if you promise to be a good doggy and engage in polite discussion (i.e., avoid inflamed rhetoric like “Rotarian Socialism” and “inane kleptomania”). It would serve no useful purpose to just piss him off. He is a reasonable man and would appreciate your sound reasoning.

Is he a reasonable man or a daffodil? Rotarian Socialism and kleptomania are exact and perfect descriptions of the way our country is run. If the man can’t bear to look at the world as it is, he needn’t bother talking to me.

“Everything the NAR does is anti-consumer.” I respectfully disagree. Defending mortgage interest deductibility (based on the current tax establishment) is very much in my favor as a consumer. Is it also self-serving? yes.

This is the seen and the unseen, classic Bastiat. You see a tax deduction and regard it as being to your immediate pecuniary advantage. You don’t see all the other taxes that are raised to make up for that deduction.

Worse, you don’t see that the NAR is not seeking your interests but its own: The deduction causes you to value housing above other investments, contrary to market forces, which results in your buying a home when you could and probably should be making more productive use of your surplus income. The goal? Commissions for NAR members, not your interests at all.

Still worse, you don’t see that the recession we are going into was caused, fundamentally, by overvaluing housing as a market good by means of tax deductions, credits, exclusions and deferrals. In five years you could be walking around shoeless, dining out of garbage dumpsters, but at least your mortgage interest will be tax-deductible.

In other words: You are a consumer in your every economic transaction, not just when you are paying your mortgage. Past lobbying by the NAR and CRA groups will result, at a minimum, in the pillaging of your retirement accounts. How is that “very much in [your] favor as Read more

Passion play: A working plan for working our brains until they explode at BloodhoundBlog Unchained in Phoenix

I like Teri’s idea of an exploding brain. Or maybe we can think of the brain as a kernal of popcorn — hard and seemingly inflexible until just the right application of heat makes it explode into something eight times its original size. In addition to all the other things people might call me, I am most adamantly an evangelist for expanding minds, so here is the rough game plan I worked out for BloodhoundBlog Unchained in Phoenix on the flight home from Orlando:


Click on the image to open a PDF version.
(Updated to reflect the actual dates of the event.)

Here’s the way this is going to work: If you come to Unchained, we want you staying at our hotel — even if you live in Phoenix. Why? Because the scenius we plan to build is going to look an awful lot like a boot camp. If you’re with us from 5 pm on Thursday to 5 pm on Sunday, you could end up working as much as 54 of those 72 hours. Some people need more sleep than others, but the harder you work at the work we plan to set before you, the greater the benefits you will reap.

What benefits?

Recall that you’re going to be completely overhauling your marketing profile. Each one of those eight labs will be hands-on, step-by-step explorations of the course matter. You won’t be working on examples or dummy versions, you’ll be working on your own marketing materials, making them better and more effective in collaboration with your instructors and team-mates.

Moreover, you’ll be building scenius scenes at all levels of interaction. The whole conference will be a giant scenius, a chance for you to learn and to teach with some of the hardest-charging minds in modern real estate marketing. Your labs will form smaller scenes, and the work you do in ad hoc teams will be the smallest of scenius scenes — as small as two people working together by the hotel pool. This kind of intense interaction, if you dare to immerse yourself in it, will leave you drenched in new knowledge, new skills — Read more

Social Media Marketing Conversion: You Are Permitted To Get Paid

Screwing around on social networks is fun but it isn’t gonna get me paid !”

Say it ain’t so, Joe !  I addressed this topic in my “Ninja Social Media Marketing” session at Unchained OrlandoI’ll lay it all out in Phoenix, this May.  The truth is that a disciplined plan for social media participation...WITH THE IDEA OF CONVERSION in mind, can be very profitable.

The best advice I can give participants is to treat the social media platforms like a wedding reception.  You would never push your business card on some unsuspecting schlub at your cousin’s wedding but you better be prepared to answer the question, “Where’s the market headed?” if asked.

What is your ultimate goal from your social media marketing?  Conversion. Jeff Turner gives us a nice starting point with this quote from his panel at the NAR Convention:

Your overall business goal of social networking should be to expand your sphere and move conversations offline, panelists said. “There’s always going to be need for face-to-face communication in real estate,” Turner said. “Find a way to marry the two worlds.”

I’ll take it one step farther…  I know the way to marry those two worldsPick up the damned phone ! In this world of hi-tech toys, the single best device you own is a real-time voice interaction tool (READ: telephone).

If you connect with someone on a social platform, you’ve exercised the second pillar of social media marketing; declaration of identity.  While that can be beneficial as a standalone virtue, the hidden gold is not your new found social network contact, its buried in his contact list.  In a world dominated by legislation designed to prevent you from cold-calling people during dinner, you must think creatively to build up a potential client list.  Social media represents the single best way to operate within the current business unfriendly environment.  Jump from the second to the fifth pillar as quickly as possible.

Remembering the wedding reception analogy, your initial call should be designed to point out a common interest and give you a chance to introduce yourself and your business.  If someone has befriended you Read more

Podcast: Sherry Chris delivers the keynote address to BloodhoundBlog Unchained in Orlando, November 7th, 2008

We had the honor of hosting Better Homes and Gardens Real Estate CEO Sherry Chris as the keynote speaker for BloodhoundBlog Unchained in Orlando. I can’t promise we’ll do this indefinitely, but this is twice now that we’ve featured executives in do-or-die situations — and who can deny that this makes for interesting speeches?

Here’s a short FlipCam clip I made of Chris while she was speaking:

Linked below is an MP3 podcast file of her complete address.

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Thinking out loud about BloodhoundBlog Unchained in Phoenix

Here’s where we start, and we knew this last May in Phoenix, but we hadn’t yet figured out how to pull it off:

BloodhoundBlog Unchained is not a conference or a seminar, it’s a workshop, a lab. We don’t want to talk about or teach or lecture about our style of marketing strategies, we want to deploy them. We want for the people who entrust us with their time and their minds and their money to come away having implemented their own unique versions of our tools, tricks, tips, tactics and techniques.

So that’s the beginning: Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing.

This is a Unique Selling Proposition — totally unlike all of the redundant twitwit echo-chamber festivals — but don’t get too excited yet.

Why? Because overhauling anything is a big job. What we’re planning will take a lot of time, a lot of hard work, a lot of skull sweat and possibly repeated conquests of your own self-imposed mental limitations. Translation: We plan to wear you out.

When we first started talking about this “boot camp” kind of approach, we thought about doing it in two tracks, one more advanced, one less so. In both cases, it makes sense to me to work toward the goal of a complete overhaul of your marketing profile. How do the journeymen gain access to the master-track material? Don’t worry. We have plans for that, too.

So now we look like this: BloodhoundBlog Unchained in Phoenix will be a hard-charging boot camp for journeymen and masters at modern real estate marketing. I worked out a class schedule yesterday, and I think we can cover — and I mean thoroughly cover — eight major topics over the course of three days.

We’re not set in stone on these, but here are some classes that make sense to us:

Search Engine Optimization
    Guerrilla SEO — Optimizing your blogsite
    Advanced SEO topics

Search Engine Marketing
    Maximizing organic SEO results
    PPC, Analytics and ROI

Social Media Marketing
    Establishing a ubiquitous presence
    Working in the salt mines to bring home the salted bacon

Living in a web-wise world
    Building, customizing and maintaining a web presence
    Practical PHP for non-geeks

Direct Read more

Links to the Unchained: How people attending BloodhoundBlog Unchained in Orlando saw the event

We lucked into WiFi in Orlando. I was convinced until my shoes hit the dirt on Thursday that we weren’t going to have it. But because people could connect, they did, working on social media sites in real time. A number of people also took exhaustive notes on their laptops, and here are some posts people have put up documenting their Unchained experience:

Eric Blackwell weighs in with My Top 10 Take Homes from BHB Unchained Orlando.

Greg Staker provides a nice summary of each of the presentations with How can my attending BloodhoundBlog Unchained in Orlando help you buy or sell Florida real estate?

(I could be wrong, but I think Eric Blackwell may have had an influence on that headline. 😉 )

By far the most comprehensive note-taker was John Sabia, a frequent commenter on BloodhoundBlog. His contribution to he discussion is called Unchained in Orlando.

If you have written up your Unchained experience hit me with the link and I will amend this post.

 
Further notice: Brian Brady at Active Rain: NAR Orlando: All Work and No Play Makes Brian A…, Daniel Rothamel at The Real Estate Zebra: I am not the audience, and what I plan to do about it.

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How the new president is going to prolong the housing bust

This is my column for this week from the Arizona Republic (permanent link).

 
How the new president is going to prolong the housing bust

I’m writing this before the election, so I don’t know who will have won by the time you read this. But here’s something I do know: The forty-fourth president of the United States, whomever is chosen, will prolong the housing bust.

How do I know this? Because both candidates have promised to implement programs that will artificially buttress home prices above their market value. John McCain wants to refinance failing mortgages. Barack Obama wants a freeze on foreclosures. Congress and the fifty state legislatures have ideas of their own.

To make matters worse, lenders are putting a friendlier spin on the foreclosure process with elaborate workout schemes. If you qualify for a loan workout, instead of liquidating the home as a non-performing asset, some lenders will roll your existing loans into a new interest-only loan. You would make small payments for the next two or three years, and only then resume your full obligation.

What’s wrong with all these ideas? They’re simply delaying the inevitable. If you’re not making your payment now, you probably won’t make it after a refinance, after a foreclosure moratorium or after a three-year workout. Some people may find their salvation in these programs, but most of the affected homes are going to end up in the lender-owned inventory — later rather than sooner.

And that’s the problem. Our only way out of this mess is to clear the resale homes pipeline of foreclosure inventory. By delaying eventual foreclosures, we are preventing the real estate market from finding its bottom-dollar price. But we will see renewed appreciation only after the market has absorbed this glut of foreclosed homes.

The good news — for buyers: Homes are going to be selling very near their bottom-dollar price for the next few years. The bad news — for sellers: Homes are going to be selling very near their bottom-dollar price for the next few years.

The alternative is to let markets operate freely — a short, sharp pain followed by a robust recovery. But Read more

The scenius on Swallow Hill Road: A brief gloss on BloodhoundBlog Unchained in Orlando, November 7th, 2008

When we put together BloodhoundBlog Unchained In Phoenix, last Spring, we were gifted with the magnificent beneficence of Zillow.com. In consequence, we spent money like a college freshman with a Visa card. We knew Unchained in Orlando was going to have to be a leaner affair — and after this fall’s market collapse, it got quite a bit leaner than we had expected.

We knew were were going to have five or six Bloodhounds presenting, so I resolved to rent a house to save us all money on hotel rooms. We got a five-bedroom seasonal rental, in a community I choose to call West Disney, for $621 — a smokin’ deal for what turned out to be 5 dawgs plus Teri Lussier’s husband, Jamie.


Brian Brady with Teri and Jamie Lussier.

Emphasis: My objective in renting the home was to save money. That’s all.

Unintended consequence: The scenius on Swallow Hill Road.

Say what?

I’ve talked about the idea of a scenius before. A scenius is a kind of communal genius. When deeply-passionate, passionately-informed people get together to share what they know, the synergy of their interaction can throw off vast quantities of new ideas. This is what happened with us at our house on Swallow Hill Road.

The Unchained event was a rockin’ success. It was better than Unchained in Phoenix had been — which surprised no one more than me and Brian Brady. It’s unfair to say we topped ourselves, though. It was the speakers who made Orlando a killer event.

Here’s an example, a brief clip from the keynote address by Better Homes and Gardens Real Estate CEO Sherry Chris:

Brian has other videos, so we’ll see if we can get those posted in the next couple of days.

Sherry was great, but all of the speakers were at the top of their game. I don’t want to take anything away from anyone by saying that Kelley Koehler and Mitch Ribak were off the charts excellent — rich presentations full of practical, ready-to-implement techniques. John Sabia took voluminous notes that I’ll be linking to tomorrow, so you’ll be able to reap the essence of the day’s presentations.

Plus which, Read more

Offering more service to buyers for a bigger slice of the buyer’s agent’s commission, Redfin moves closer to traditional real estate

When I represent buyers, I see my biggest responsibility as taking the fear away. Yes, I need to find and show houses. Yes, I need to write contracts and supervise inspections. Yes, I need to husband everything through the lender and the title company. But the job of jobs is to serve as a security blanket for the buyers, to make them feel safe and comfortable throughout the process.

Whatever Redfin.com’s buyer pool might think they want from a buyer’s agent, in general they’re not that different from other buyers. They might like the idea of a very robust search tool for identifying homes. They might like the idea of a streamlined purchase process, Amazon-does-residential-real-estate. But when the dollars hit the dirt, they want to know that they are being marshalled through the home buying process by an experienced professional — someone who can do all the chores that need to be attended to, but also someone who can inspire the quiet confidence that permits buyers to sleep through the night in what might otherwise be a nightmarish experience.

Today Redfin.com moves that much closer to traditional real estate. Redfin buyers will be able to choose the agent they work with, and they will be able to look at an unlimited number of homes at no out-of-pocket cost. But the rebate to buyers will be 50% instead of 67%. The website has been retooled to reflect the higher degree of personal service.

Also today, Redfin will offer new search features on its web site, including tools to make it easier for buyers to investigate the history of distressed and foreclosure properties across multiple MLS listings.

By email, Redfin.com CEO Glenn Kelman offered this explanation:

A lot of this is the culmination of a long process of figuring out we’re a customer-service company, not just a web company or a real estate company, which means we’ve gotten a lot more practical about how we blend online and personal service; we’re trying to do more of both.

Redfin’s on-line search tool is so much more robust than anything else available to consumers, I think the company might be a Read more

BloodhoundBlog Unchained in Orlando — Schedule of events

Okay, so now you have to be careful to make no more than $249,900. 😉

If you’re not already there, come see us Friday in Orlando. Here’s the class schedule:

08:00 Opening
08:15 Greg Swann – The Unchained Epiphany
09:00 Brian Brady – Ninja Social Media Marketing
10:00 Sherry Chris – Keynote Address
10:45 Teri Lussier – Building a Community Through Blogging
11:30 Lunch Break
12:15 Point/Counter-Point On Social Media Marketing
01:00 Kelley Koehler – What To Do When Google Doesn’t Love You
02:15 Mitch Ribak – Internet Marketing Conversion
04:30 Dinner Break
05:15 John Rowles on IDX
05:45 Sean Purcell – The Bloodhound Way
06:30 Eric Blackwell – Leveraged Search Engine Marketing
08:00 Closing

Click on the PayPal button shown below to get your $99 ticket for BloodhoundBlog Unchained in Orlando on Friday, November 7th, 2008


















When: Friday, November 7th, 2008, 8 am to 8 pm

Where: Crowne Plaza Hotel and Conference Center, Orlando Airport, 5555 Hazeltine National Dr, Orlando, FL 32812

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Are you in Orlando on Friday? Make some time to learn how to make more money in 2009 at BloodhoundBlog Unchained

If you’re coming to the NAR Convention in Orlando this year, the vendors are quite literally dying to meet you. It’s been a bad year already for their useless crap, and attendance will be way down this year. They cannot wait to sink their fangs into you.

If you’re going to be in Orlando anyway, pry open your day on Friday for BloodhoundBlog Unchained. Yes, we’re going to charge you ninety-nine bucks for the program, but we’ll give you back twelve hours of ideas on how lenders and Realtors can make more money in 2009. Brian and I wrote and re-wrote and re-wrote the course line-up over the weekend, so we know that even if you can’t make it for the whole day, you’ll get great value for whatever time you can make available.

And to top it off, we’ll do it all without vendors and without their useless crap. Not everything we’re talking about will be cost-free to implement, but everything we’re always talking about is about how to reap maximum bang from minimum bucks. It’s not about being cheap — anti-marketing is worse than no marketing — it’s about being effective.

Even if you’re not going to the NAR Convention, you might give us your Friday. Gas is cheap, but the road ahead is fraught with peril. Make some time for us and we’ll show you everything we’re doing to acquire and convert new business — on the web and in the real world.

Click on the PayPal button shown below to get your $99 ticket for BloodhoundBlog Unchained in Orlando on Friday, November 7th, 2008


















When: Friday, November 7th, 2008, 8 am to 8 pm

Where: Crowne Plaza Hotel and Conference Center, Orlando Airport, 5555 Hazeltine National Dr, Orlando, FL 32812

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Social Media And What Matters

Here we are again. There’s a few Social Media (SM) venues that have real estate folks all agog. Between Facebook (FB), Linkedin (LI), and Twitter (T), you’d think agents all over the country have had their careers rescued by the magical powers of SM. Let’s find out, OK?

I preface the following by ensuring you I have no dog in this fight. I’d truly like to find a plausible answer. It’s my guess I’m not rowin’ that boat alone, either.

Yesterday on T I posed the question: Who out there has done at least one closed transaction as a direct result of FB, LI, and/or T? At first all I heard were crickets. Then the conversation began in earnest. Everyone talked about referrals, and leads. Oh my, there were lots of leads. Turns out, much like SEO, bankers don’t accept leads as deposits. 🙂

There was a small handful here who said they’d closed A deal, and were pretty sure of its source being one of the three SM sites.

Then somebody said, “Seems the big hitters out there are being kinda quiet.”

My response to that was that most folks thought of as so called ‘big hitters’ aren’t nearly what they’re perceived to be. Though I’d like to find out there’re agents out there makin’ a consistently impressive killing on these SM sites, I’m skeptical.

To that end, I said I’d pose the question here. What better place?

So, all you agents out there depositing all those commission checks every month because of your skillful use of FB, LI, and T? Make yourself known, OK?

Here’s my experience, though you should know, it’s not much.

I’m not, nor have I ever been on FB. I’m on LI only because a consultant put me their themselves. The damn site irritates me no end. I get invites via email, mostly from folks I already know. That’s cool, right? However, as happened today, (and about 20% of the time) the invite link sends me to a LI page bereft of the ‘Accept’ button. And no, I don’t know, nor do I care why that happens. Read more

Restoring a bargain-priced lender-owned home is easy — if you have cash — but a HUD 203k rehab loan makes it easy even if you don’t

This is my column for this week from the Arizona Republic (permanent link).

 
Restoring a bargain-priced lender-owned home is easy — if you have cash — but a HUD 203k rehab loan makes it easy even is you don’t

Last week we talked about troubled homes and how they can be restored to livability. That’s fine if you’re an investor with pockets full of cash. But what if you’re an ordinary home-buyer? How can you pick up a bargain-priced home and then refurbish it to its former homey comfort?

If you’re buying with an FHA loan, chances are the home is going to have to be at least partially restored before you can close on it. FHA loans require a more-rigorous appraisal, and any defects rendering the home uninhabitable will have to be corrected before you can proceed.

So if the range is missing from the kitchen, it will have to be replaced. If the water heater is broken, it will have to be repaired. If the pool is green, it will either have to be restored to swimmable condition or drained.

Who is responsible for these repairs? Normally, habitability issues would fall to the seller. But most foreclosure properties are sold “as-is” — take it or leave it. If you have cash, you can pay for the repairs prior to close of escrow and then move in as planned.

But what if you don’t have that kind of money?

One solution is to write your repair issues into your purchase contract. If the seller agrees to restore the pool and replace the range, you’ve dealt with the habitability problem in advance.

Another option is to take advantage of HUD’s 203k rehabilitation program. With a 203k loan the loan underwriter can attach what amounts to a construction loan onto the primary purchase loan. So you could buy a lender-owned home for $100,000 and finance an additional $10,000 to refurbish the kitchen after close of escrow. The appraiser will assess the value the home will have after the improvements have been made.

As you might expect, the fine print is extensive, but for an FHA 203k loan in Phoenix your purchase Read more