Category: Marketing (page 84 of 191)

March 7, 2008

As I wrote about just a couple of weeks ago, Zillow and other online players have an opportunity to do something incredibly different as the national/local problem begs to be resolved. With the new Zillow announcement regarding mortgage connections, the network gets closer to realization of true partnerships. I believe, and I might be wrong, that Zillow is testing the waters — mortgages are a safer micro-experiment. It’s not that Zillow is creating tough criteria and selecting the best to recommend, but they are establishing criteria.

A couple of more steps and you might have something like this:

Zillow announces today it’s new Zeelocation Program. What Zillow will be doing is inviting RE professionals from around the country to join a partnership in an attempt to strengthen its online efforts to provide consumers with cutting-edge home searching experiences, and begin solving the problems of localism, personalization and context.

What does this mean? Well, the main home search experience for consumers will be unchanged. Home shoppers and home sellers still have free access to listings and all the useful functions Zillow has to offer. However, for those home-buyers who are more seriously and immediately looking for a home and who want reliable local information, Zillow will be creating what is called The Zeelocation Program. Consumers will pay a $15.00 monthly subscription fee for access to a list of RE professionals in the area of the consumer’s interest. These professionals have been vetted by Zillow and meet strict requirements for inclusion in the program. RE brokers, Mortgage brokers, RE attorneys, inspectors, etc. from all areas of country, after meeting the criteria for acceptance, and after paying the yearly fee that Zillow charges for acceptance, will be local partners with Zillow and will be offered to consumers who have subscribed to the program.

RE professionals will be required to follow strict guidelines dealing with consumers in the Zeelocation program – for instance, all forms of spamming are a violation of the program’s guideline and can cause the RE pro to be dropped from the program. Consumers who subscribe to the program will be given a list of local RE pros along with contact information Read more

March 6, 2008

No more web sites in the remarks section? ARMLS drops the hammer on the one little bit of the 21st century it was getting right

by Greg Swann

Suburban Phoenix Real Estate Broker

I read about the outlawing of web site URLs in listings on the “Welcome to Tempo” page of the Arizona Regional Multiple Listings Services (ARMLS), but I wasn’t certain it meant what it seemed to mean. Since I have been a Realtor, we have promoted our single-property websites in the remarks section of the listing, as have many other agents. It seemed odd to me, given how anal ARMLS had been about contact information in virtual tours, but I thought it was a laudable concession to real life in the third millennium.

We talk in web sites — Bloodhound Realty does, particularly. We live in webbed-wide world. This is news to no one. The appropriate way to talk about houses is in web sites. Hurray for ARMLS! It doesn’t really “get it,” but it gets at least some of it.

Not so.

Comes today this email:

Thursday, March 06, 2008

Gregory Swann ABR CRS GRI,

Our new iCheck program identified the following Error. The Error and any related verbiage was removed on Thursday, March 6, 2008.

MLS#: 0000000 TEMPORARILY OFF MARKET/RES
Error: MLS Rule Error (000)
Description: Prohibited URL

No further action is required by you at this time.

Thank you for complying with the ARMLS Rules and Regulations.

I know, I know, you don’t have to tell me. I understand, I just don’t approve.

First, this is an artifact of the co-broke, the archaic practice of buyer’s representatives being paid by the listing agent. If commissions were divorced, all of the Top Secrets of the MLS system — every one of which is a violation of the buyer’s agent’s fiduciary duty to put the buyer’s interests ahead of all others (which most certainly includes the seller and the listing agent) — would be swept away like the dusty relics of the anti-capitalist era that they are.

Second, the specific purpose of forbidding web site URLs in listings is to impose an artificial chokepoint on the free market. Buyer’s agent’s seek to hold their own clients hostage in the transaction. In order to secure their own compensation, they will withhold the fact of Read more

March 6, 2008

Unchained: Increasing Your At-Bats — Seeing Your Own Gold

by Jeff Brown

Real Estate Investments Broker

I’ll be speaking at Unchained — sharing what I’ve learned about creating new business through my online efforts. This post is about marketing. BawldGuy Marketing might just be the oxymoronic phrase of the year. 🙂

I’ve never understood the finer points of marketing. It takes a different kinda mind than the one with which I was gifted. (At least Mom said it was a gift.) There is a definite science to it. It’s hard to deny there’s also a certain art to successful marketing. To those who are good at it, I offer my profound respect.

Over the years we learn a bit as we watch the marketing masters. (The next original marketing thought I have will be the first.) I don’t think I’m all that in marketing, ‘cuz clearly that just ain’t the case.

I’m Japan.

They don’t produce many original products — they take a product or idea and put their spin on it. They see their own gold in others’ ideas.

Although I certainly lay no claim to making particular marketing ideas better, (a laughable concept if ever there was one) I do reshape them to fit my company’s agenda. What may not work for me as originally designed, works like gangbusters when tweaked juuuust a little bit. Sometimes I just extract one extraneous factor from a major marketing concept.

Here’s an example taken from my own personal WayBack Machine.

About 20 years ago I began sending out targeted letters to local investors. Original, huh? Anyway, the results were OK, calls were coming in and business was being done. However it wasn’t delivering the results for which I’d hoped. Then one day I remembered a book I’d read, written by a local guy who’d transitioned from a totally unrelated industry into investment real estate. He wasn’t sending letters. He was cold calling — except he added his own twist.

I adopted his new twist, but into my letters, not phone calls. The results were unexpected. What was this brilliant new angle? He simply took pictures of the properties whose owners he was calling. The owner would be politely trying to get Read more

March 5, 2008

Does the RE.net mean Real Estate or Resist Everything?

by Teri Lussier

Rust Belt Realtor

In a recent post, Brian Brady said he’s been talking to me and that’s kinda sorta true. What’s really going on is that he’s been doing the talking while I’ve been doing the whining, just like a lot of us in real estate. What he didn’t tell you is that he gave me a much needed swift kick in the arse. He gave me some great practical advice on networking, and he challenged me to create a bigger Twitter channel than he. I’m up for the challenge- how can I lose? So what if Brian gets more channels than I, what did I lose? I now have more connections and contacts than I did before. Tell me again what I lost?

From Brian to me, from me to you: Bad market? Okay fine. So what are you going to do about it? I’m still pretty new to all this, Dayton isn’t the easiest place to be selling homes right now- so what? I’ve still got a job to do, I need to do it.

How can you spend anytime reading in the real estate blogiverse and not be inspired? Jazzed? Excited? Twitterpated? Are you really that stubborn? I was going to say pig headed, but I don’t want to offend anyone.

Five great ideas: Brian, Greg, James, Teresa, Todd– within a week? Are you kidding me? Who am I missing? Who else has offered up inspiration the last few days or months? Where are you getting inspiration? Have you tried any of these ideas or are you simply showing up to whine about them? Are you waiting for someone else to make it work, then you will monkey-see, monkey-do, or are you engaging your brain- coming up with your own twist to ensure that something does work for you?

I remember, back in the day, when Greg wrote about blogging about listings, but I sat on my ~~ass~~ hands and did little about it. I remember when Jeff wrote about hyperlocal blogging and getting out there and door knocking, again I sat on that information. Brian’s been using SMM for how long now? I did take that idea to Twitter– that’s beginning to pay Read more

March 5, 2008

Tick tock: Time marches on at a Bloodhound’s lanky pace

by Greg Swann

Suburban Phoenix Real Estate Broker

Just a reminder: The deadline for the BloodhoundBlog Black Pearl Diver’s contest is tonight at midnight.

Also: I will be on Real Estate Radio USA this Friday at 2:30 pm MST. I think that means 1:30/2:30/3:30/4:30 pm, west to east, but you might check my math. If you miss it, their shows are always available as MP3s soon afterward.

Technorati Tags: blogging, real estate, real estate marketing

March 5, 2008

Warning: Satire Ahead — Real Estate Therapy, The New Marketing Strategy

by Mike Farmer

Real Estate Broker

I read this HUH! this morning and immediately smirked. I suppose I’m jaded having worked in a psych-related field where I saw for years every burp and fart psychologized by some frisky Ph.D. or another. I told a co-worker once that the co-dependency crowd had effectively covered every conceivable form of behavior as a symptom of co-dependency, therefore destroying the meaning of their concern.

But then I began thinking that maybe we need to bring psychology into real estate, especially after the trauma from the last few years.

Real estate therapist (RET): Why are you afraid to lower the price of your home?

Seller: I’m not afraid, it’s just that…it’s…uh…it’s

RET: It will make you feel less than?

Seller: Maybe, I mean it’s a smaller price, and I just think…well…you know my neighbor has a large price…and I…uh

RET: You might be experiencing price envy.

Because now we’ll soon be seeing sellers entering treatment with PTSD, and perhaps we can help them before they hit bottom. We need to get to the source of their emotional turmoil. When your seller starts avoiding his emotional pain by asking about open houses and marketing strategy, stare deep into his eyes and ask:

But how do you feeeeel about your house not selling?

Allow the seller to express his/her feelings while you remain silent looking as thoughtful as possible. Say “ummm, I see” every so often.

Ask the seller if his mother nurtured him when he was young — let him know you are there for him and it’s okay to cry.

Let’s say you’re working with a buyer, a young lady who keeps making lowball offers beause she’s heard it’s a buyer’s market, but she’s being unrealistic and seems to relish attempting to make the seller suffer. Delve into her relationship with her father. Her father may have been an overbearing, emotionally-detached authoritarian, and the buyer may be trying to get attention and revenge by projecting her deep-seated resentments and pain onto the seller.

Allow her a safe place to vent her resentments, maybe a park, after you gently bring this transference to light.

Yes, real estate psychology, it’s time to start the healing process. When sellers and buyers over-react, let them know you understand that real estate transactions Read more

March 4, 2008

Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’

by Greg Swann

Suburban Phoenix Real Estate Broker

Very early on in BloodhoundBlog’s history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way.

Later on, when I was working on the posts that became Real Estate Weblogging 101, I reversed that position in a big way:

So what are we looking for? Hmmm… There’s no place like it, and, when you go there, they have to take you in…

We’re looking for home, of course. If I could lay one blanket complaint against locally-oriented real estate weblogs — allowing for particular exceptions — it’s that they are way too much locale-oriented and way too little focused on — what? — on homes and families.

Russell Shaw is beyond brilliant, and BloodhoundBlog is very lucky to have him as a contributor. But if no one learns anything else from Russell, please read, learn, mark and inwardly digest this sliver of his genius: Buyers don’t want agents, they want a house.

The very first thing I want to see at your neighborhood/community/town-focused real estate weblog is a house. A nice, big, homey house, with a welcoming front door. I want to see a gleeful little girl on a swing-set and a Chocolate Labrador playing Frisbee with her brother. I want to see the Spring flowers and the Autumn foliage and the glowing of Christmas candles — all at the same time. I know you can’t do all that, but I want to feel that way anyway.

I want for you to have made me feel instantly at home.

At a minimum, that means adapting the stock weblog theme you’ve adopted. Okayfine. Get on it or hire it out. First impressions are lasting. If you don’t sell me on the idea that there is no place like your home on the web, I’m movin’ on. Buyers don’t want agents, they want a house.

In truth, I think your target market should be sellers, not buyers, but it’s going to be people with their buyer’s hat on — even if they need Read more

March 4, 2008

Redfin.com builds new listing oversight tools for sellers

by Greg Swann

Suburban Phoenix Real Estate Broker

Here’s the news, snipped to the quick:

Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin’s listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing’s online traffic to that of other listings in the neighborhood.

That sounds slick, doesn’t it? A Redfin listing is a hybrid between a full-service listing and a for-sale-by-owner. This new software is a hybrid, too. On the one hand, Redfin is providing real-time access to information you wish you were getting to your sellers once a week. On the other, the Seattle start-up clearly intends for sellers to micro-manage their own listings:

The Listing Metrics dashboard, currently available only to Redfin listing customers, graphs how key marketing and pricing trends change day to day and week to week:

Online traffic to the listing on Redfin.com as compared to the neighborhood average, so Redfin customers can determine if their listing is competing for online buyers’ attention;

Sources of online traffic to the listing on Redfin.com, so Redfin sellers can evaluate the effectiveness of promoting their listing on other sites;

The number of competing broker-listed properties in the neighborhood, so Redfin customers can evaluate supply and demand to determine if pricing conditions are changing; and

The average days on market for broker-listed properties in the neighborhood, so Redfin customers can determine if their property is taking too long to sell.

The dashboard also provides an overview of nearby similar listings, so Redfin sellers can compare their listing’s pricing, photos and amenities to those of its competition, and an overview of recently sold properties in the neighborhood, so Redfin sellers can evaluate closing prices as well as listing prices. Using the dashboard, Redfin customers can also schedule and promote open houses.

Okayfine. Few blessings come to us unmixed. Sellers will surely like the greater control, even though an experienced lister might try — and fail — to warn them about the unhappy consequences of “over-marketing” a listing. But, guess what? Their house, their money, their risk. Redfin might not be giving sellers what you or I might think they really need, but it is proving itself Read more

March 4, 2008

The All-Spin Zone: The big news from the Inman News relaunch is that much of the RE.net is now in bed with Brad Inman

by Greg Swann

Suburban Phoenix Real Estate Broker

I had mail from a vendor just lately asking me if I might be interested in a forthcoming story. This was my reply:

Just so as not to disappoint, this is the way we work:

Good for consumers, agents or lenders, we eat it up.

Good for the vendor, we ignore it.

I should think this would be obvious, but much of the RE.net has gone into pure PR mode — more high-fives than your kid’s soccer match — so I just wanted to be clear.

As evidence of this phenomenon, witness the fawning coverage for Inman News’ relaunch this weekend. For all the hype, what actually happened was that they moved the furniture, and gave everything a coat of paint — hardly earth-shaking events.

Interestingly, it’s still a for-pay site, but, as far as I can tell, the “news” is now free. Here’s an unencrypted telegram from Secret Agent Slobbering Dog to Brad Inman: Regulating access to the news was the chokepoint. No one should pay for ordinary information — mostly regurgitated vendor press releases, just like Realtor magazine. But no sane person has any reason to pay a hundred-and-fifty bucks a year for an official Inman News sippee cup.

Of course, while everyone else was fawning over that boffo furniture-moving job, we were talking about strangling the last of the chokepoints in the twenty-first century marketplace. Oddly enough, we have the idea that what is important is what is important to you — not to the people we have drinks with — or hope someday to have drinks with.

My take is that people can crave affection or admiration or companionship entirely too much. The same goes for prestige. What makes real weblogging work — and what makes most corporate or commercial or vendor blogging fail — comes down to spin, juice, PR. You either shun it or you embrace it, and there really isn’t any middle ground. It’s a nice thing that Inman News did a little sweeping up. But that ain’t news.

On the other hand, there is ample room in these events to draw inferences. BloodhoundBlog has nothing to gain or lose. I set it Read more

March 3, 2008

The Odysseus Medal: “Free has emerged as a full-fledged economy”

by Greg Swann

Suburban Phoenix Real Estate Broker

I’m sorry to keep going outside the RE.net for the Odysseus Medal competition, but that’s where the news is right now. Inside the RahRah.net, present company excepted, everything seems to be devoted to mutual back-slapping — which would be boring even if it were warranted. In any case, The Odysseus Medal this week goes to Chris Anderson for Free! Why $0.00 Is the Future of Business:

Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. But until recently, practically everything “free” was really just the result of what economists would call a cross-subsidy: You’d get one thing free if you bought another, or you’d get a product free only if you paid for a service.

Over the past decade, however, a different sort of free has emerged. The new model is based not on cross-subsidies — the shifting of costs from one product to another — but on the fact that the cost of products themselves is falling fast. It’s as if the price of steel had dropped so close to zero that King Gillette could give away both razor and blade, and make his money on something else entirely. (Shaving cream?)

You know this freaky land of free as the Web. A decade and a half into the great online experiment, the last debates over free versus pay online are ending. In 2007 The New York Times went free; this year, so will much of The Wall Street Journal. (The remaining fee-based parts, new owner Rupert Murdoch announced, will be “really special … and, sorry to tell you, probably more expensive.” This calls to mind one version of Stewart Brand’s original aphorism from 1984: “Information wants to be free. Information also wants to be expensive … That tension will not go away.”)

Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try Read more

March 3, 2008

Dress up that custom weblog you’ve built to help sell your home

by Greg Swann

Suburban Phoenix Real Estate Broker

This is my column for this week from the Arizona Republic (permanent link):

Dress up that custom weblog you’ve built to help sell your home

Last week we built a custom weblog to help you sell your home. This week, let’s dress it up a little.

Some of the things I’ll be talking about are free, but others cost money. Your Realtor may have a marketing budget, so that could be a source of funding. But even if not, with only a few buyers chasing a very large number of homes, stinting on marketing costs may not be your best strategy.

Here’s something you can do for free: Go to Google Maps and build a map to your home. At a minimum, you should also provide driving directions from the nearest freeway exit. But, if you sign up for a free Google account, you can link to an elaborate custom map for your home.

Highlight parks, playgrounds, schools and shopping. Saying anything at all about churches might invite Fair Housing complaints, but you can draw attention to other nearby amenities. Even better, you can attach pictures and internet links to your map markers, so that buyers can really get a feel for the neighborhood.

Online real estate sites like Zillow.com and Trulia.com want to know that your home is for sale. You can add photos to those sites and link back to your custom weblog, which will bring you more traffic. On Zillow.com, you can “claim” your home, updating details on any upgrades you have made to it.

We like to use floorplans. You might be able to get one to scan (or better yet, an Adobe PDF file) from your home’s builder. We use a company called FloorPlansFirst.com because they make interactive web-based floorplans. Buyers can move their furniture into the home to see how it will fit. This costs money, but it sells houses.

For virtual tours, we’re switching to Obeo.com. Their tours cost more, but they offer a category-killer feature: Virtual redecorating. Your buyers can discover how much they’re going to love your house after they’ve remodeled the kitchen and repainted the exterior.

And the only stronger Read more

March 3, 2008

Hate Twitter ? Become A Media Mogul With It

by Brian Brady

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

I’m talking to Teri Lussier about Twitter, a lot. I didn’t get it until I decided to post relevant mortgage market information on the Twitter feed. Let’s assume you HATE Twitter (or just don’t get it). Let’s assume that you don’t have the time to Tweet.

Q: How can your business benefit by using Twitter?

A: Eyeballs- Be the destination place.

Think of Twitter as the television airwaves, twitter streams as “TV channels”, and your blog or website as the cable company. If you can host multiple channels (Twitter streams) on your website/blog, you win eyeballs. More importantly, you win loyalty as the destination place for real-time, user-generated information.

I’m starting an experiment, for Andy Kaufman to analyze, in his Twitter presentation at our upcoming Unchained conference. I’ll be asking input from Andy and Teri Lussier as I try this idea. The goal is to drive more traffic to my web log and become an information destination for potential customers;

I want to be San Diego’s Twitter Cable Company. Here’s my plan:

1- Create a landing page for my web log (www.TwitDiego.com) with a “channel guide” for Twitter streams,

2- Evangelize the utility of Twitter as an information tool to relatively low-tech users. The Saint James Academy Parents (and faculty), The Lomas Santa Fe Country Club, The Villanova Alumni in San Diego, Pacific Beach nightlife, Gaslamp nightlife, North County restaurant reviews, The San Diego State University, RealEstate.com agents, etc, etc.

3- Offer streams or “channels” to each user group.

4- Market www.TwitDiego.com to everyone I meet. I did this yesterday, at the beach, to a soccer mom. She’s setting up a Twitter account and accepted my offer of a webinar for the soccer moms.

Sit back and watch my mortgagereport profile on Twitter get more followers, my web log get more traffic, and my community grow.

This is a wild hare idea. All CONSTRUCTIVE comments or suggestions are welcome.

March 3, 2008

Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts

by Greg Swann

Suburban Phoenix Real Estate Broker

By his good example, Kevin Warmath reminds you to get busy on your BloodhoundBlog Black Pearl Diver’s contest entry. We’re about to talk about writing, so let me remind you that I wrote a post on how to write a Black Pearl Diver’s contest entry that advances your interests — and that one post is a virtual how-to on producing profitable real estate weblogging content. If you were to write nothing but mix-and-match variations on that one post format, you could produce a killer blog — interesting to read, very attractive to search engines and a reliable generator of new business.

We have written a lot about writing. The truth is, we have written a lot about everything, but weblogging is a self-referential art form. Blogging about blogging is baked in the cake. The subject comes to my mind now because we were linked last week from the Guardian Unlimited, the web site of the Daily Guardian newspaper in London.

Why them? Why us? They were linking to a preface to a Joseph Conrad novel that I had posted as both a discussion of effective writing and as a thrilling demonstration of Conrad’s premises in action. We Google up first on Conrad’s text, which is how the Guardian found us. And that preface is truly exemplary writing advice, a breathtaking tour de force that is its own best proof of its arguments.

A few days later, I put up my own frail defense of those same arguments:

This is what Conrad was talking about, writing to the senses, writing actions and events that feel to the reader like actual experience.

The point is to think in active, expressive verbs, and particular — granular — nouns and adjectives, using images and metaphors to connect ideas. To write not as discourse but as exposition — the creation of that fascinating dream-like state of hyper-reality in the reader’s mind.

There is a sense in which this is about writing as art, but the other way of looking at things is to see all works of the minds as expressions of the artist within. Sometimes a grocery list is just a Read more

March 2, 2008

Day of the Long Tail: How broadcasting lost its chokepoint

by Greg Swann

Suburban Phoenix Real Estate Broker

Continuing, briefly with the idea of chokepoints and the economics of abundance:

Broadcasting — radio and television — offers us a perfect example of how much bigger the economics of abundance is than mere data processing.

Broadcast outlets, at their beginning, were both natural and man-made chokepoints: There were a limited number of available frequencies, and access to them was regulated by fiat of law. Cost-based chokepoints affected the other major media of the era — newspapers and magazines. This resulted in very lucrative markets for the owners of mass media outlets — and in media products that tended to be at least as dissatisfying to consumers as they were appealing.

But then three things happened:

Printing got a lot more efficient, creating the era of narrowcasting in publications — not one generic bike-riding article a year in Look magazine, but a dozen specialized monthlies just for different flavors of serious bike racers — with a dozen more for mountain biking, and a dozen more for bicycle fitness training.
As a consequence of better scientific research in electro-magnetics, electronics, signal-processing and information theory, the radio spectrum itself became much more abundantly divisible — creating still newer kinds of narrow-casting, right down to cell phones and private-network walkie-talkies.
Finally, the internet itself resulted in a massive explosion of available bandwidth in mix-and-match wired and wireless networks.

What’s the result? One of the richest businesses in the entire history of chokepoints is being disintermediated into oblivion. Sic semper tyrannosauris.

Emphasizing that, I cannot get enough of this movie:

Technorati Tags: blogging, disintermediation, real estate, real estate marketing, technology

March 2, 2008

The Odysseus Medal competition — Voting for the People’s Choice Award is open

by Greg Swann

Suburban Phoenix Real Estate Broker

We have 15 entries on the short list this week, out of a long long list of 91 posts. I’ve already decided on the winner of the Odysseus Medal, so I’m not linking that way. Instead, again this week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Dan Green -- The NEXT Time Mortgage Rates Plunge How To Get Ready For The NEXT Time Mortgage Rates Plunge”,
“Daniel Scocco — Poor Writing Skills Overshadow Can Poor Writing Skills Overshadow Good Content?“,
“Dave Smith — Create Your Own Backlinks Hyper Local Target Marketing Create Your Own Backlinks“,
“James Hsu — Pictures are Worth a Thousand Words, but Pictures are Worth a Thousand Words, but what are your pictures actually saying?“,
“Jeff Corbett — Page Rank and SEO Just Write Relevant, Compelling Articles About Real Estate and/or Mortgage and You Won’t Have to Worry About Page Rank and SEO“,
“Jeff Pabian — Smart email campaigns begin at home. responsible email marketing for real estate professionals“,
“Jim Cronin — The Real Estate Business Is Content The Real Estate Business Is Content, Not Home Selling“,
“Jim Kimmons — Your Website Why Your Website Isn’t Bringing You Clients“,
“Jim Watkins — Real Estate Mail Marketing Real Estate Mail Marketing: Pull the Right Strings“,
“Mary McKnight — Target a Typo SEO Tip of the Week: Target a Typo of a Common Keyword and Increase Search Traffic by 30%“,
“Milton B. Yates — Short Sale Opportunities Every Short Sale Opportunity isn’t Worth Chasing – More Time – Bigger Checks“,
“Milton B. Yates — Subject to Foreclosure Buying \”Subject to\” Existing Financing – Subject to Foreclosure“,
“Scott Buresh — Sam’s Club SEO Sam’s Club Wants to Read more

Category: Marketing (page 84 of 191)

Zillow Nation? Zeelocation?

by Mike Farmer

No more web sites in the remarks section? ARMLS drops the hammer on the one little bit of the 21st century it was getting right

by Greg Swann

Unchained: Increasing Your At-Bats — Seeing Your Own Gold

by Jeff Brown

Does the RE.net mean Real Estate or Resist Everything?

by Teri Lussier

Tick tock: Time marches on at a Bloodhound’s lanky pace

by Greg Swann

Warning: Satire Ahead — Real Estate Therapy, The New Marketing Strategy

by Mike Farmer

Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’

by Greg Swann

Redfin.com builds new listing oversight tools for sellers

by Greg Swann

The All-Spin Zone: The big news from the Inman News relaunch is that much of the RE.net is now in bed with Brad Inman

by Greg Swann

The Odysseus Medal: “Free has emerged as a full-fledged economy”

by Greg Swann

Dress up that custom weblog you’ve built to help sell your home

by Greg Swann

Hate Twitter ? Become A Media Mogul With It

by Brian Brady

Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts

by Greg Swann

Day of the Long Tail: How broadcasting lost its chokepoint

by Greg Swann

The Odysseus Medal competition — Voting for the People’s Choice Award is open

by Greg Swann

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