First off, I’m gonna say right up front, I’m not a house agent, and haven’t been since President Jimmy was in office tellin’ all of us our attitudes sucked. Of course, becoming an ‘investment agent‘ back then wasn’t what one would call prescient timing. About the time I’d learned enough to become dangerous, we had what we now call a correction.
Since everyone’s all excited these days about transparency, I thought I’d disclose I’m not a house agent, even though I’m about to give a boatload of house agent advice. Furthermore, the advice I’m about to give, isn’t new — it’s just my angle on things.
I was a house guy for my first seven years. My main source of business was generated by farming activities. I’d read a few books, and was unimpressed. Then I was given one by my broker, and after reading it, I’d thought he’d given me the key to the vault. π
It was written by the owner of the well known real estate licensing school, Lumbleau. He was the founder, John J. Lumbleau. It told about a concept called Farming, which really furrowed my brow. Remember, this was the early ’70’s — farming? In real estate?
Even though it involves a little technology, I guarantee you, if I can handle it, your Aunt Fannie can do it. My son Josh’s favorite question for me is, “You made that up, right? You can’t be serious, asking me that question!” It’s almost always a software or a basic computer question, so honest, the hi-tech will be easy.
I’ve been speaking to a few agents around the country this year. I’ve said the same thing to all of them: Build a hyper-local farm as a website/blog.
See? Told ya it wasn’t anything new.
The problem as I see it, is nobody (that I’ve found so far) does it the way I think would work like gangbusters. I keep hearing agents, a couple whom I know, say they tried it, but there just wasn’t any traction. In my opinion they didn’t give it even half a chance to take its first Read more