There’s always something to howl about.

Category: Real Estate (page 166 of 266)

In The Spirit of Sharing (or showing off).

Well, Kris threw down the gauntlet, so to speak, and invited a sharing of our own ideas and intrepid adventures in home marketing. I know that many have been very open in their sharing of marketing ideas, especially our host, and I thought I would also share some ideas that I use.

First, I can absolutely see the benfits of a professional photographer, and while I is one, I know that there are better people than me, and I probably ought to delegate some of this (a gratuitous nod to Russell). But darn it! I like doing it. I am an endless tinkerer, and nothing thrills me more that playing with photos. Here are a few examples:

Photo Sharing and Video Hosting at Photobucket

Photo Sharing and Video Hosting at Photobucket

Photo Sharing and Video Hosting at Photobucket

So, I’m not totally thrilled with my work, but who ever is? The point is that I’m always trying to get better.

Next, I tried a new flyer idea: a largish tri-fold flyer:

 

Photo Sharing and Video Hosting at Photobucket

Photo Sharing and Video Hosting at Photobucket

So, I print these off myself on heavy stock on my Phaser printer, and they come out looking pretty good (despite the 380 dollars a month for ink!)  I then create my own virtual tours:

One thing that I do with my tours that I haven’t seen many agents do is photograph the entire neightborhood and surrounding city. Depending on what’s around the property, I’ll photograph houses of worship, restaurants, cultural attractions, shopping, mountains, ball parks, zoos, etc. I think this is particularly helpful to out-of-town buyers who may not be that familiar with our local scenery.

Finally, I’ll take the virtual tour and burn it to a miniature, business card cd, with a picture of the home on the front and some contact information. This card, along with one of the flyers for the home, and an additional page extolling the virtues of listing with yours truly, will be sent to the homes in the surrounding area. I’ll leave a stack of these in a presentation holder inside the home for the buyer to take with them. I also give a stack to the owners, so they can give them to family, friends, co-workers, and curch-goers. I also keep a pocket-full of these things with me Read more

Dogs Playing Poker – What do you do with great property photos?

Greg had asked me to follow up on some particulars of the twilight photos we recently commissioned for one of our seller’s homes and, specifically, how these shots translated into our brochures. Here goes.

dogsplayingpoker.jpg

As a foreword, I just love this whole conversation because it debunks the argument that all agents hold the tools in their marketing box as safely guarded secrets lest “the competition” figure it out. This is transparency at its best. The reality is, and my position has always been, that nothing I do is secret. If other agents don’t know what Steve and I are doing for our clients today, then they will tomorrow. None of us has a copyright on good ideas; we only own them to the extent that others are unwilling to invest the time and money to see our efforts and raise us one.

Many agents, of course, and many of them in my market will “borrow” my ideas over time, which will inspire me to do better yet,  keeping our little poker game going. In the end, everyone wins.

First, it took me awhile to admit that, while my better-than-most camera with wide-angle capability is pretty nifty, and while I consider myself having a keen eye for the shot, having produced about 4 gazillion flyers and brochures over the years, the professionals can do it better. Perhaps the biggest benefit to me, and Mr. Shaw will appreciate my newfound appreciation for delegation, is the time savings that I am realizing, which more than offsets any cost of privatizing the photography.

While I still have to be physically present during the shoot (and, in the case of twilight photography, this is a two to three hour event), the photos are delivered to me within 24 hours. I receive two zipped files, one containing the full-resolution photos and the other the photos resized for the web. Now I do not have to spend an afternoon throwing out the bad and adjusting the lighting on the good, nor do I have to resize the ones I will be using on the Internet. And, the photos are mine to do with as I please Read more

How do you get a San Diego beach house to give a positively glowing review of itself?

Wait for the light. Kris Berg shows you how it’s done. Do not fail to look at all of the photos.

I’m sure we would all love to have bazillion-dollar beach houses to sell, but, whatever your market, this is the kind of above-and-beyond marketing that gets houses sold.

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Listings bulimia? While it is not yet ready to break the vicious cycle of bingeing and purging, Zillow.com is willing to nibble on your data feed to try to decide if it wants to eat it later

Zillow.com is getting ready to get ready to take listings data feeds. The X in XML stands for eXtensible, but Zillow and dynamism sleep at opposite ends of the bed. In any case, if you ready to get started getting ready to go, Zillow is prepared to think about undertaking those last few items of preparation. If you fail to plan, you’re planning to fail, but what happens if you fail to plan (to plan (to plan (to plan (…))))? It’s a problem. As the Melancholy Dane advises, “Get thee to a vomitoria!” When it comes to lunch and data feeds, “a double blessing is a double grace,” so to speak.

I haven’t looked at the specs yet, but I have PHP for feeds into Trulia, PropSmart and ZeeMaps. If your broker won’t support you, it may be I can help.

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Would you trust this man with your most precious investment?

Four hundred families a year do. Believe it or not, that’s our own Russell Shaw in his salad days as a radio comedian in Phoenix in the mid-seventies.

Derrick Bostrom, of the band The Meat Puppets, maintains a virtual shrine to a radio show called Love Workshop:

“Love Workshop” was a fifteen-minute comedy program that ran on KDKB-FM radio in Phoenix, Arizona for most of 1976. The show was always somewhat of a mystery to me. During its brief life, “Love Workshop’s” hosts, Vern & Craig (Todd Carroll and “Wonderful” Russ Shaw) were my heroes, They just seemed to appear out of nowhere all of a sudden, offering the kind of savage humor I idolized in the “National Lampoon,” only they were right in my own backyard. And then it disappeared just as quickly.

The site is a weblog, of course, and today Bostrom reprints an old interview with Russ. Bostrom has also managed to collect recordings of Love Workshop episodes, which you can use to spice up your Russell Shaw MP3 collection.

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The Odysseus Medal: “Superior taste, no overdone sugar coating which only masks the real product, and no nuts”

It is my honor and privilege to work with some of the best writers in the RE.net. There are other folks I deeply admire but whom it would be unseemly for one reason or another to recruit. But the people who write for BloodhoundBlog are first among the first rank, whether they are writing here or at their home weblogs. The Odysseus Medal competition gives me a chance to savor great writing from other great writers, so I am not twice-blessed but dozens-blessed every week — as are you.

Here are the winners of this week’s Odysseus Medal competition:

This week’s Odysseus Medal goes to Kris Berg for News You Can Use – Real Estate is a Business:

Any new agent who steps foot in the Broker’s door without basic technology skills or a strong desire to learn and embrace technology, should ahead of anything else be given a 2.0 crash course. A canned, unmanned page on your Broker’s site is not good enough; yourname@aol.com is not good enough. What they need to teach and you need to possess is a commitment to continuing education and an aching hunger to understand as much as you possibly can about the countless technological tools at your disposal in the big, wide world out there. Your business depends on it. Eighty-six your planned recipe card mailer, and reallocate that money and time to establishing and growing an online, relevant presence.

This post is a string of stunning Black Pearls all on its own.

But: This week’s Black Pearl Award belongs to Jonathan Dalton for Sell Your Phoenix Real Estate in Two Weeks. Not as local as the title makes it sound:

Take your home’s value back in November 2004 before the run began. Compute what your home’s value would be based on 5% annual appreciation. Then take the last sales price (or prices for currently active homes) and find the midpoint between that price and your adjusted home value.

For example: your home was worth $200,000 in 2004. Assuming 5% annual appreciation, your home would be worth roughly $231,000 now. If currently active homes are selling at $270,000, split the difference – $250,000.

Congratulations. You Read more

Voting for this week’s People’s Choice Award is open

Vote here.

The short list just keeps getting longer. I’d apologize, but I’m cutting ruthlessly. We’re just getting a lot of truly excellent entrants.

Voting runs through to 12 Noon PDT/MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short list of nominees.

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Last call for Odysseus Medal nominees

I changed the graphic at the top of the page for the better part of last week, an homage to Kris Berg’s excellent post, but I don’t think anyone noticed.

We have a bunch of great entries for The Odysseus Medal, but only you know what we’re missing out on. Deadline is 12 Noon PDT/MST, so make your nominations now.

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Church of Darth Vader opens: Shuttles to the Death Star III departing daily

No, wait. Appearances to the contrary, that is not the Church of Darth Vader. It’s the brand new Tempe Center for the Arts — a concert venue, because Phoenix can never have enough empty concert venues.

It’s built near a working freight railroad line.

It’s built in the glide path of Skyharbor Airport.

It’s built in the flood plain of the Salt River.

Who says taxpayers are dupes?

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You can use the No-Hassle iPhone to hang up on the NAR, but first attend to those Odysseus Medal nominations

Wanna hear something amazing? Twenty-one months into the downturn, and the NAR is still adding new members. Not much growth, mind you — not cancerous growth — but growth is growth.

I want to get back to the idea of alternatives to the NAR, but I’ve been busy — that’s because the real estate market is bad.

Dan Green and Tom Royce are all over the idea, but, among other things, I’ve been busy selling a Russell Shaw listing. Definitely no-hassle on my end. His team members are as sweet and thoroughgoing as the man himself.

Meanwhile, Apple’s stock price is down for three days running, so Robert X. Cringely hints that it’s time to buy. What did he miss? The show-stopper at the end of the Leopard product release is going to be a 16GB iPhone for $499. You heard it here first.

Why would you need that much memory in a mobile phone? So you can watch the Compleat Russell Shaw on the flight home from Christmas at Grandma’s, of course.

But: Until then, there is an Odysseus Medal competition to consider. Deadline for nominations is Sunday at 12 Noon PDT/MST, but if you know of something insanely great, your own work or someone else’s, nominate it now while it’s on your mind.

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Appraisal, inspection could swing the balance toward sellers

This is me in the Arizona Republic (permanent link):

 
Appraisal, inspection could swing the balance toward sellers

It’s not fun to be a home seller right now. We’ve talked about why your home must be priced right, prepared right and presented right in order to sell. But — guess what? — even that might not be enough.

There are subdivisions where twenty or more essentially identical houses are for sale. There may be at most one buyer for all of those homes in any given month. Still worse, that buyer’s loan might not hold up all the way through the closing process.

The good news is that the belt-tightening the mortgage industry has been going through may be loosening up by a notch or two. There will be no more reckless loans to unqualified borrowers, but buyers with good income, good credit and good debt ratios are qualifying for very aggressive interest rates. And jumbo loan borrowers are being welcomed more warmly than they were a week or two ago.

But the problem remains: There can be so much inventory that buyers are literally paralyzed. On the one hand, they want to see everything before making a choice. On the other, they rightly fear that prices might be even lower a few months from now.

What should you do as a seller? Whatever it takes.

Here are a couple of ideas:

First, have the house appraised, price the home below that appraisal and leave the appraisal report out where buyers can see it.

Second, have the home professionally inspected. Do all of the repairs in the inspection report, then have the inspector back to confirm your work. When everything is ship-shape, leave that report out where buyers can see it.

You can’t control lenders or interest rates. You can’t control the price of homes into the future. What you can do is take away every buyer objection over which you have control.

Nothing matters more than price, so if you won’t price your home to the current market, you needn’t bother with anything else. Your house will not sell. But if you’re committed to doing whatever it takes, these ideas could swing Read more

Unlike venture-capital vampire Redfin.com, Iggy’s House seeks suckers on Wall Street

John Cook’s Venture Blog:

Despite challenges in the national real estate market, Chicago discount real estate service Iggy’s House plans to try its luck with an initial public offering that could raise up to $15 million, according to a filing with the Securities and Exchange Commission.

If successful, that would be just $3 million more than what Seattle-based Redfin, one of Iggy’s primary competitors, raised in its venture round in July.

In addition to traditional real estate firms such as Prudential Financial, RE/MAX and Realogy, Iggy’s House also faces direct competition from upstarts such as Redfin, ZipRealty and iNest. It also may face competition in the future from Zillow.com, HouseValues and others, according to the filing.

Iggy’s House, you’ll recall, is the ultimate discount lister.

How ultimate? All the way. Allowing for the buyer’s agent’s commission, Iggy will give you a limited service MLS listing for free. A sister company, BuySideRealty.com, will rebate 75% of the buyer’s agent’s commission when they (don’t actually) represent you as the buyer.

How can they do it? They’re lenders. Both real estate businesses exist to drive loss-leader business to their loan brokerage business. Pondering the spreads on the loans they underwrite will probably repay your effort.

And: Even though the company is appealing directly to share-holding suckers, rather than the venture capital suckers favored by parasite sites like Redfin.com, Iggy is so far living up to what you might anticipate for its financial performance: “Iggy’s House posted revenue of $425,000 and a net loss of $5.1 million last year.”

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What could be worse than our current capricious zoning laws? New even-more-capricious zoning laws — imposed by zealots

Tipped again by Poor and Stupid, novelist Orson Scott Card discovers everything that’s wrong with one-size-fits-all municipal zoning laws:

I’m not urging that the government mandate any more absurd mileage requirements for cars, or ration gasoline, or any other absurd proposals. Hybrids are great, for the things they’re great for. But even hybrids still burn gas, and if we could drive less, then hybrids would save even more gasoline.

In fact, all that I want government to do, locally and at higher levels, is to stop with the regulations that force us to use cars for everything, and replace them with regulations that permit us to walk or bike.

Right now, in most locations zoning laws force developers to create neighborhoods with houses of about the same size and cost, on roughly the same size lot, while forbidding any retail within walking distance.

Meanwhile, those same laws generally forbid the construction of new neighborhoods that mix income levels, house sizes, and densities.

(In Greensboro, we do have mixed-use zones that permit some aspects of a walking neighborhood, but it is only used in specific new developments, not for regions of the city large enough to make a difference. Most of the city is still zoned in the old way.)

It’s as if government looked at the beloved old neighborhoods that people drive through with yearning and nostalgia, and banned them.

The result is that the poor are shunted off into isolated islands, where crime thrives, employment is remote, and the poor have to own cars just to get a job. Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live.

I have no problem with allowing people to continue to live in pedestrian-hostile neighborhoods, if they want to. I just want the law to allow the construction and adaptation of low-car-use neighborhoods.

That means allowing low-parking retail to be built close to new and existing residential neighborhoods, like the old-fashioned “Main Street” town, where a commercial strip leads immediately to residential side streets.

In a town the size of Greensboro, this doesn’t mean one downtown that Read more