
In the days of yore (one yore = 5 years on the metric conversion chart), open houses were much different. I almost enjoyed my Sunday afternoons. They were spent with people sincerely looking for a home, a home that fit their personal needs on both a functional and emotional level. The event went something like this: Agent makes home available for showing as a courtesy to the seller who wants to sell and the buyer who wants to buy, potential buyer tours home and makes assessment as to whether the home fits his needs, interested buyer asks questions to learn about features of said home and neighborhood, interested buyer compares recent sales to establish fair price and, having made his decision to purchase, enters meaningful negotiations.
These days, our open house experiences are very different. As an agent, I am a soldier being called to active duty. I am the enemy, and donning pith helmet, medieval shield and evil death ray deflector, I enter battle.
Steve and I both got the open house nod this weekend, and it was so painful as to be funny in hindsight. We enjoyed the usual Happy Hour debriefing, and our experiences were woefully the same.
“How long has it been on the market?” “Why are they moving?” That’s it. That is all anyone wanted to know, and these questions were generally flying as one run-on sentence before they had passed the threshold. Steve suggested that it was time for a little open house strategic planning, a preemptive strike if you will. Post it on the front door, or better yet, adopt Greg’s policy of using those nifty custom yard signs and display the vital statistics there. Even better, include the information in the open house ads we tirelessly run each weekend. No need to have anyone to driving across town when I can save them the trouble.

Keep in mind that we aren’t talking about the hobbyists, or the neighbors, or even the world-weary, sincerely-seeking-a-home contingents. We still get a smattering of these at our open houses. Steve related to me the story of a couple in the latter Read more
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