There’s always something to howl about.

Category: Real Estate (page 49 of 266)

I don’t play Farmville and I don’t disagree with Brian Brady!

But I do question whether prospecting using facebook is the most efficient way to prospect.  I’m sure everything Brian Brady said is correct, he’s just that kind of a guy!  I’m also a one person office and time spent trolling facebook for leads isn’t as quick as calling up expired listings in my area, or working the internet where buyers are looking for homes!

For me, there are just quicker ways of getting calls from interested buyers than slogging through my facebook friends’ friends, tracking down phone numbers and calling them.  If there was some clever tool to just get those folks names and numbers (Greg has probably written one), with some sort of a relationship graphic so I have something to chat with them about, count me in on the calling.  I don’t mind cold calling.  Expired listings are quick to get and easy for me to call.  They can be pretty productive too.

I spent some time playing on Ebay’s classifieds today.  I’ll tell you how that works out when I know, but being where buyers are looking usually works pretty well for me.

So, I’m not disagreeing with Brian, I’m just wondering, like apparently the Zillow CEO is, if facebook is worth the time.  I haven’t found it to be the most productive way to do business prospecting.

“We’ve taken a number of swings at social (networking) that have not paid off. We might have invested less,” said Spencer Rascoff, chief executive of Zillow.com.

His site has some social networking features and some integration with Facebook and Twitter – mostly as a result of following the conventional wisdom that any vertical could benefit from a social emphasis.

What Rascoff discovered, however, was that real estate is one area that truly doesn’t lend itself to social.

“In our category, we have not found it to be a social experience,” he said. “When you’re looking to buy a home, your network is small – it’s you, your spouse, and your real estate agent. You don’t tell your 300 friends, ‘I’m looking at this house.’ And especially in this market, Read more

If you can’t sell, teach. And if you can’t teach? Teach e-Pro!

I don’t pay close attention to this crap, because — well — it’s crap. But you may have heard that the NAR’s most-idiotic designation, e-Pro, has been taken over by a confederacy of dunces super-nice people from Agent Shortbus (where they “pour” over everything, especially maple syrup over waffles) called SMMI.

You have to read between the lines in this press release, but my take is that the swamis from SMMI are going to teach you how to waste your days on TwitBook just like the cool kids. You might think that this is a suicidal strategy for working Realtors to pursue, but as has been discussed here lately, apparently the notion of working is one the cool kids are trying to get away from altogether.

Like this: I am told that the e-Pro trainer-training event held by the smarmies at NARdigras drew a thick slice of the most-prominent twitwits. I don’t know if they’re going to stop officially selling real estate — how would one know the difference? — in order to become full-time carriers of the TwitBook virus. The one thing we can hope is that the long-standing stench of e-Pro will arouse working agents from their TwitBook-induced stupor before they go completely broke.

And if they don’t? Crush them like bugs. This business isn’t for everyone. TwitBook is just the new bullpen, the new water-cooler around which losers can gather as they gripe themselves out of the real estate business.

Looked at that way, the e-Pro trainers in training could be doing all of us a favor: Isolating the people who won’t make it and teaching them How To Succeed At Failure.

I’ll leave you with two thoughts:

First, if you are deeply offended at seeing pompous, blustering, sputtering, know-nothing jackasses being skewered in public, please just go away. I don’t care, and I cannot imagine how anyone over the mental age of nine even could care.

Second, if you don’t want to go down the toilet in a very amusing public display of TwitBooked indolence, get your nose to the grindstone, your shoulder to the wheel and stop pretending that schmoozing with losers and Read more

Yelp-ing Real Estate Agents: The Online Bus Bench Advertisement?

Todd Carpenter introduced me to Foursquare, last year in San Diego, and I immediately saw how geolocation could change the game for the neighborhood real estate agent. I envisioned agents promoting their listings and open houses on Foursquare.  I’m a natural “spammer” so I started using it to “check-in” to my place of business.  I figured it was a natural way to promote myself in front of a crowd.  The problem with Foursquare is that the crowd was measured in the dozens and most of them were bar-hoppers as opposed to “citizens”.

Geolocation was quickly adapted by Yelp, then Facebook.  My rule of social media marketing is to go where the people are.  What I like about Facebook (it’s a BIG platform) didn’t quite work for geolocation marketing.  Check-ins get lost in a sea of status updates and it’s tough to “piggy-back” on the social proof offered by Yelp.

Yelp is a really good platform if you’re trying to find the “bus bench advertising” approach to neighborhood brand building.   It’s pretty simple idea (you write reviews on local businesses) and the geolocation service allows you to ‘check-in” when you’re at a business.  There is a little point game associated with check-ins but the hidden gem is, if you have the most check-ins at a business, your picture, and link to your Yelp profile, is prominently displayed (at least on the mobile version).  This is the modern day bench bus advertisement (and it costs nothing).   Combine your check-ins with reviews and you’re building an online brand as a neighborhood expert.

What Is A “Neighborhood Expert”?

We would like to think that the big hair and Cadillac agent model is dead.  It’s not ! How often do you meet recent buyers, who tell you that they used the agent, who advertises in the Pleasantville Courier-Post ?    They often describe that agent as “a big shot” or “successful”.  They may not comment about that agent’s ethics or service but people like to think they are dealing with the “biggest”  (which they sometimes confuse with well-known).  This is why so many agents spend money on “brand building”.  I prefer Read more

The Hunt for Greg’s October: What I found by quarrying my goals.

To be honest, I would like to hear from other folks on what they’re doing about their goals. I will tell you from my own experience that perfect performance is elusive, but if you make the effort to track your efforts, it’s a lot easier to stay on track — and to get back on track if you stray. I may write a MySQL app with a PHP front-end, just to make record-keeping that much easier.

In October, I tracked a lot of stuff, so much that I ended up not tracking some things, so much was there to keep track of. In the photo, my goals are documented at the top:

S – Write software or work on web-based marketing for the business.

G – Play the guitar for at least half an hour.

W – Walk with Cathleen and the dogs for half an hour.

X – Work out for half and hour.

A – Attend an appointment with a real estate buyer or seller.

C – Write a real estate contract.

O – Open an escrow.

$ – Close an escrow.

It’s at the end of that list that I fell apart. I had a ton of appointments, and I wrote a lot of contracts. These are not hugely meaningful: It takes me a lot of contracts, right now, to get to one closed escrow. I actually closed two deals — only two — but one of them was a short sale that I held together against all odds for nine months. That’s not a proud accomplishment, financially, but it speaks volumes about improvements I’ve been trying to make in my sales skills. I opened four escrows, which is the threshold of a pace I’d like to improve upon. Altogether, it was a pretty good month for real estate work.

Software was no problem at all — most days quite a bit more than 30 minutes. Much of this was the server swaps we went through, but I wrote a ton of new software, some of which I’ve discussed in recent posts. I have quite a few more tricks up my sleeve, plus a lot of my recent work Read more

What A Good Year (Still Broke).

This year has been a good year.  I’ve come tantalizingly close to a neutral net worth.

I’m not there yet, but the breakdown is something like this:  Payroll & Business Debt: $8,000, Consumer Debt: $0.  Education Debt $24,00 Tax (mostly Ohio) Debt: $30,000.

Based on the rate I’ve been paying debt down, I’ll probably be healthy in April.  Maybe sooner if I catch some of the breaks I expect.

All of these numbers were higher at the beginning of the year.  And, they are listed in the rough order I’ll be paying them off.   When I started writing on BHB, I was more than a quarter million dollars in non-real estate debt. Staggering now that you think about it.  That’s a whole house, nice in most areas and really nice in the Midwest.  We sold our home, walked away from our lease-option (leaving thousands with the owner who was still underwater).   We went into bunker mode, where we lived (all 4 of us) in a two bedroom apartment.

That helped cut expenses which helped create a business–and helped me be able to fail with less risk.  Because getting caught up on basic needs was just a table waiting job away.  Living cheap reduces pressure and increases options.  I recommend it to all parties.  If you have a wife that lets you do that NEVER LEAVE HER UNDER ANY CIRCUMSTANCES.

Anyway, it’s time to up the ante, and we’re gonna be “behavior based” in lieu of outcome based.  It’s well and good to have goals with outcomes.  But behaviors lead to outcomes.  And good definitions of “done” is what’s done.

So I’m going to do 5 things each day.  This will make up the majority of my day.  Other things matter, but not as much.  The definition of success matters as well.   This should take about 10 hours out of me.  Do this, and all else works.

Workout: it’s not enough to get to the gym and be listless. Intensity is key. So, the workout needs to be as follows: 90 minutes total cardio (60 minutes intense) & a weights routine as mandated by Joey Read more

Never forget: The collapse of the global economy was caused by the National Association of Realtors.

Vickie Cox Golder, current Grand Poobah of the National Association of Rotarian Socialists, sends this little note:

Tomorrow is election day. As a proud member of the REALTOR® Party, I hope that you will join me and the entire NAR leadership in casting your vote tomorrow for the candidates at the local, state and federal level who will provide needed leadership to restore a healthy housing market and who believe strongly in the value of homeownership.

Here’s a very simple fact to be mastered:

More than any other person or group, the collapse of the global economy was caused by the National Association of Realtors.

There are plenty of other grafters to be blamed, of course, but without the tireless lobbying of the NAR, property rights in the United States would not have been so grievously undermined, and none of the economic monkey-wrenching in the real estate market would have occurred.

When you’re going over your wrecked finances, the key villain, at every turn, turns out to be the NAR.

Big, history-making election tomorrow. Chances are, it will turn out to be meet-the-new-grafters-same-as-the-old-grafters. But if there is real change to be seen in American political life, it will start with the restoration of the rights of property-owners.

If the NAR had any sense, it would become a stridently pro-ownership lobby. Instead, it will continue as the blood-sucking vampire it has been since its inception. And for this reason, you should lean all over your congress-creeps to ignore the NAR’s every grasping entreaty.

Do you actually want a free economy — so your children can earn as much as their hard work can gain them? If so, you have to stand for the repeal of every law affecting real estate transactions. Their sole purpose is to enrich the members of the National Association of Rotarian Socialists at the expense of consumers — leading, ultimately, as we are seeing, to the impoverishment of all of us.

The NAR is a cancer on the body politic. If they won’t learn better, at least you can.

And not only that, when he’s wearin’ his cowboy hat, Jay Thompson is just about the tallest guy around!

Pathetic fact number one: Jay Thompson is crowing that his company is in the top 5% of Phoenix-area real estate brokerages.

Pathetic fact number two: Thompson’s Realty has 104 closed residential transactions in ARMLS, year-to-date, spread across 21 licensees. Yeah, that’s fewer than five closings per head. Still worse, Shar Rundio accounts for 24 of those closings. That gets the other 20 mirror-foggers down to four deals each, on average. Jay and Francie have six closings between them. For reference, Cathleen and I have closed 27 properties, total, so far this year — and we’re broke!

Pathetic fact number three: Jay Thompson is the poster-boy for the TwitBook model of selling real estate. Like so many other dipwads in the TwitBook world, he’s set up an on-line academy so you, too, can learn how to close a deal every other month or so.

Your clients won’t believe bullshit. Too bad so many Realtors and lenders will.

Real Estate Agent Drives around So Cal with Corpse for 10 months

From the Daily Beast:

For 10 months, (a real estate agent) drove around with a corpse in her car. She never contacted police or tried to find the dead person’s relatives. Instead, as the body began to decompose, she spread baking soda on the floorboards to mask the smell.

Leaving aside for a second the pain this must be causing the dead woman’s family, as well as the real estate agent’s likely clinical insanity, there is something about this that strikes me as instructive.

It’s the bit about spreading baking soda to mask the smell.

It pains me to admit it, but I can identify with that impulse and recognize it in some of the organizations I’ve worked with: When faced with a big stinky problem, we don’t necessarily ignore it, we just sprinkle baking soda on it, and that allows us to keep going at least for a little while.

So, what have you been sprinkling baking soda on?  Maybe today is a good day to do something about it before the problem gets so bad someone else has to call for backup.

Urf. NOTS again…

Just as a matter of disclosure, our mortgage lender has filed another Notice of Trustee’s Sale against us. As I have discussed here before, we’ve been surfing all our our payables for quite a while. I don’t love doing this — but I don’t hate it either — but it’s what we can do to keep the doors open when there is not enough money coming through those doors. We’re lucky to be in business at all, considering how many other Realtors in Phoenix have been wiped out. This is not a tragedy on our end; we’ll buy our way out of hock before the Trustee’s Sale. And, of course, this is actually not any of your business at all. But I never want to be in a position that some noxious busybody can make a truthful statement about me that I have not first made myself.

Two more pix from my planet…

That’s my PhoenixBargains Twitter account as of last night. That account is nothing but auto-Tweeted real estate spam, six weblogs (five automated, one normal) running Twitter Tools plus FreePhoenixMLSSearch.com promoting its activity via Posterous (for now; I have plans to make this more robust and more interesting).

The first time I mentioned the PhoenixBargains asccount here, it had 54 followers. It’s now up over 300, the lord alone knows why.

Here’s a treat from last night:

Phil Gordon is the Mayor of Phoenix. He lives in my neighborhood, North Central Phoenix, but I doubt he’s looking for homes. Probably some minion on his staff was looking for local TweetFeeds and found me. I think we’re up to 500-ish new Tweets a day, every one of them software-generated, so they should have plenty to read…

Talking Dogs and Skinning Cats: An Anti-Sales Message

So I’m about to reopen my doors.  I’m up and delivering now, but I have some anti marketing to kill, and I’ll get to it over the weekend.  I had to learn a I recently attended a real-estate trade conference in the Pacific Northwest.  I won’t say which one.  I went to blogworld. sat in the back and mingled little.  What follows is overheard snipets from attendees, booth speakers and vendors.

“You,  can–and you should–finally…graduate from selling.  That’s the goal of every agent, right?  You deserve to rise above the crowd and become an online marketer, an avatar…an icon.  Let me help you do that.  Selling?  That’s for the lesser lights amonst us.  Let them handle it.  And, since it’s for lesser lights, then you needn’t learn to do it at a high level. All you need to do is turn some of your worthless GCI into digital credits.  We’ll bring pre-sold, can’t miss buyers to your door.

“And if our widgets fail…at least you  have provided them with their new entitlement: automated regurgitation of data without context.  Because that’s what buyers and sellers want, right?  They want to be in charge of their own experience and decide what’s right for them.

”Well,  sure I respect him.  Why wouldn’t I?  What happens in Vegas is between adults.  Of course he’s honest, sure.  Just because he lies to his wife, betrays his children in plain site doesn’t mean anything bad will happen business wise.  I think he’s as honest as the day is long.  I trust him implicitly. I mean, you gotta do what you feel is right, right?  He’s kept secrets for me, and you know, at the end of the day, marriage is long.

“Look, I want to provide value.  I don’t want just another pitchfest.  But, you know, if it feels a little festive, great.  If there are pitches going on, hey, what can you do?

“ROI?  Why would you ask about that? Puh-leaze. Hello, Old fashioned.  You need to become a personal brand. You need to become a recognized authority amongst all the agents.  Don’t you know?  Nobody’s ever really figured out the ROI Read more

Waiting for Higgs Boson

Dark matter can be a bitch.  And I mean this in the politest of ways; a mere postmodern posing of the generational Petro/Girard  family tenet, ‘in a hundred years it will all be over.’  Anything after that, please, draw your own conclusions.

I’m speaking as a  self-actualized moving part of an economic algorithm (and every time I use this word I must ask, ‘is this particular rithm an Al Gore  invention?’) that I was born into—with about the same amount of choice I had in the decision whether or not to crawl from my mother’s womb (yes, I was a breech birth baby) several decades earlier—the end result of a totally nother flawed rhythm method.  I have become cyber-morphed with the last four digits of my social security number, a randomly assigned superfecta I’ve lately grown to loathe…

“Excuse me. What was your name again?” I ask the voice who finally takes my call.

This was my second twenty-two minutes on HOLD in the Michael Bolton Greatest Hits audio loop queue of the American Express Blue Card Department. By this point I was looking around my office for a blunt object to off myself with. (Excuse the non-participial modifiers and occasional tense shifts as I’m a bit rusty at posting any thought that requires more than 140 characters these days.)

“It is Jess-ie, Mister Petro,”  the voice answers.

I instantly think of my deceased father, a passing memory still fresh in my mind; the other Mister Petro, forever with a faint whiff of expensive cologne and a seemingly wise and vast financial demeanor. (And that Mister Petro survived a real economic Depression.)

“Thanks you very much today,”  the odd voice, not from this hemisphere, adds on cue.  “How  may I assist you?”

“Hmmm. You don’t sound like a Jessie,” I say, looking to cyber-bully an over-matched, out-sourced CSR.

“Thanks you very much, Mister Petro.”

I swim back in space and think of my father and me playing  golf under the lights back in old Charlotte, many years earlier; that little Par 3 course on a swampy lake  just off Independence Boulevard. At once I  smell the honeysuckle fragrance and imagine the chatter of  the late night crickets…I recall the real Mister Petro as a much nobler man than I find myself Read more

Investors to put toxic loans back on B of A

No wonder B of A is accelerating foreclosures. They will need the cash from the sale of REO’s to repurchase about $47 Billion of bad mortgage bonds that were sold with, shall we say, less than pristine origination paperwork. This is where the robo signing mess matters. If the chain of title can be challenged and your friendly union pension fund can recover part of the loss on the investment, some one will be making up the loss. Any guesses who? Rest assured it will not damage the administration’s bankster contributors’  bonus pool.

Dig deep, taxpaying America.

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