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Category: Real Estate (page 76 of 266)

April 30, 2009

Marketing the Geek Marketing content to incipient geeks

by

Suburban Phoenix Real Estate Broker

Author website

As promised to the Unchainees, here are links to the stuff I talked about in my presentations:

First, Here’s the main Geek Marketing presentation page. If you want to follow along from home, feel free to pursue the links.

Second, Here is Cheryl Johnson’s engenu help page.

Third, for the people who came to BloodhoundBlog Unchained in Phoenix, you can make your own demo engenu pages by clicking on your own name from this link.

April 30, 2009

We’re going LIVE! – Synchronous conferencing Unchained

by

Realtor, Urban Jedi

Author website

Real time online conferencing. 🙂

April 27, 2009

The Perfect RE Investment vs A Million Monkeys

by

Real Estate Investments Broker

Author website

I write this note as a quick reminder. Investors in buyers’ markets as extreme as we’re currently experiencing will sometimes fall victim to what I’ve called ‘Million Monkey Syndrome’. I suffered from it when I was young and thought nothing was impossible for me in a market full of highly motivated sellers. It was through a marketing experience of all things, that I learned to recognize the signs of MMS.

Back in the day, one of the ways I used to market was through very narrowly targeted mail. Only investment property owners were on the list. I quickly found out what generated calls and what didn’t. The problem? It was a tad difficult to always have the ‘perfect’ small income property for sale. 🙂

A solid response rate according to direct mail pros would be 1/2%. Back then my average mailing wasn’t large, maybe 1,500-3,000 letters. The average response rate was almost always at least 1/2%, and many times 1-2%.

Then I sent The Letter.

It generated just over a 4% response rate for 3,000 pieces mailed. The calls started on Tuesday, and by Thursday I’d developed a love/hate relationship with my phone. 🙂 By Friday my assistants were afraid to answer it.

What magic words caused this embarrassment of riches? Turns out I’d discovered what made the East County (EC) small income property investor get very excited. The letter told them of a La Mesa (most desired area in EC) duplex that could be purchased with 10% down. Also, the owner would carry secondary financing. And the duplex needed some TLC, because it was a ‘cosmetic fixer’.

A light fixer in the most desired area, with owner financing and only 10% down! I’ll take a dozen to go please.

There hasn’t been one of those available since the year I sent that letter — 1999.

For the record that very letter generated over $250,000 in commission income. It remains the all time best producing letter I’ve ever sent.

I’m taking the out-of-the-way scenic route in order to say this:

Stop wasting your time and therefore your money looking for the perfect property or situation. The stars don’t Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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