There has been a ton of Zillow.com “news” lately, but mainly I’ve been ignoring it. News is news when it is something other than PR — free advertising for the company pushing the press release. In other words, what’s-in-it-for-me? — or for you or for anyone other than the owners of the company.
So:
- Zillow announces new listings from Big Bob’s Bait and Realty
- Zillow discovers newspapers don’t know what was planned for Hansel and Gretel
- After months of announcements, Zillow finally takes listings feeds
- Zillow announces even more new listings from multiple miscellaneous sources
- Zillow rapidly approaches a one-percent listings penetration; if you’re looking for a home, almost one out of hundred are now on-line!
Okayfine. I don’t care. The feed is a happening thing, but I said a long time ago they would have to have one, at which time they demurred. If they celebrate with a cupcake for each new brokerage they sign up, they may someday have to go to Costco once a week to buy more cupcakes. Good news for them. Not very interesting otherwise.
But then there’s this:
In addition, today Zillow is announcing its revolutionary Zillow Virtual Sold Sign program (VSS), to be added to Zillow Listings Feeds in the coming months. The VSS program allows a broker’s branding and contact information to permanently become part of a sold home’s Web page on Zillow, where four million people visit every month, 70 percent of whom are buying or selling in the next two years. The VSS functionality is free to all brokerages and Web vendors with Zillow Listings Feeds.
“Imagine having a permanent ‘sold by’ sign in front of every home a brokerage has ever sold — giving buyers and sellers a critical piece of information on who is selling homes in a neighborhood — today and over time,” said Rich Barton, Zillow co-founder and CEO. “Given Zillow’s focus on all homes — more than 70 million of them — and not just those on the market today, we are in a unique position to provide this historical sales information to buyers, sellers and homeowners.”
Now that’s interesting. If you list well in Read more


idea but has now changed their mind. Or should that be “minds”? Or “numb skulls”?