My Big Bang Theory is about science colliding with religion, and a lot of noise.
My strike has been temporarily suspended. I got the same advance notice that so many others did of the BIG NEWS this week, but press releases are rarely conveniently timed around my real estate business schedule, so I will chime in late and with benefit of time to contemplate.
Redfin’s latest BIG NEWS was of course about the Second Coming, the first having occurred on 60 Minutes long, long ago. From their blog:
We only worry that the name we’ve given this initiative, “The Real Estate Scientist,” will open us to being mocked. And too, we hesitated to give consumers simple answers due to the complexity of the underlying data… We strove for conclusive answers because we have houses to sell every week, and customers who need straightforward guidance.
I am not in the business of mocking, as you have a pretty solid corner on that market. And that is precisely my objection, my only objection, to your business model – that it is predicated and dependent on convincing a public that your “different” approach is enlightened and studied where mine is one of fly by the seat of my pants, tell the consumer what they want to hear, and hit the streets with nothing but an opinion and a smile.
It is indeed troubling to give simple answers when the data is so complex, but it is much more convenient I suppose. Delivering and interpreting data to support your ongoing argument that every other real estate agent since the beginning of time is too uninformed, addle minded, lazy, or greedy to achieve your level of enlightenment would be so exhausting. That darn science can be just so confusing. Better to just suggest as much, over and over again. Preach long and loud enough, and the congregation will surely take it on faith.
Consumers who have read early drafts of the report overwhelmingly found our recommendations useful and effective. The industry reaction will likely be different. Some will argue that the report substantiates already well-understood tactics, while others will take the exact opposite position, refuting our points Read more
Most print and electronic media are just determined to endlessly establish that they have no real knowledge of anything they are writing or talking about – they just print and rebroadcast “news releases” that are really little more than poorly disguised PR to sell some book or seminar.



