There’s always something to howl about.

Month: April 2008 (page 5 of 9)

Integrity — It’s more than just a word…

We were just assigned our seventh Team Lead since Catholic Healthcare West had outsourced me to PerotSystems. I’d been part of Perot’s Business Applications team for about sixteen months, and this seventh Team Lead was the first to come to Phoenix to look her team members into our eyes. She was brand new to the account and now had to give us our annual reviews, without the benefit of ever having viewed us. Like so many other corporations, Perot has the employee review herself, then during the annual review the employee and her direct supervisor compare reviews to come to an agreement. I’m often my own worst critic, so I was modest in ranking most of the achievements I was being measured on. But when I got to Client Satisfaction and Integrity, I gave myself the highest possible scores. Nina (pronounced Nine-ah), had seen a few of the accolades given me by clients who I supported, so she conceded the penultimate score on Client Satisfaction. But she had no way to assess my integrity. So she apologized, explained she was handling everyone on her new team the same, and gave me the average score, what would be a “C” on Cameron’s report card, for my Integrity. My reaction? This was the most honest evaluation that Nina could have given, given the circumstances. How can anyone judge another person’s integrity without evidence?

First of all, just what is integrity? I like Wikipedia’s definition:

Integrity is the basing of one’s actions on an internally consistent framework of principles. Depth of principles and adherence of each level to the next are key determining factors. One is said to have integrity to the extent that everything one does on the same core set of values. While those values may change, it is their consistency with each other and with the person’s actions that determine the person’s integrity.
(Emphasis mine.)

Words have precise meanings, and it’s the imprecise use of words that causes so many problems.

(My Mom and I had this debate yesterday: She — “I heard it on TV today… we’re definitely in a recession.” Me — “Definitely, as Read more

Are You Still Waiting For Her To Come Back?

So much of the country hasn’t experienced the 15-40% annual appreciation rates places like San Diego have experienced several times. Regardless of the down times, we’ve learned she always comes back smiling. The market? In the end, she would always love us. She always has. Though at times she could lash out, she always made up for it with lavish gifts of abundant appreciation. That may still be the case in regions like SoCal, but it’s my belief it won’t include the vast majority of residential income property.

There are several reasons allowing investors to conclude this. I wrote about many of those reasons in over at my place, adding a video for fun.

First and foremost, developers paid attention in eighth grade math class. They can make $X building duplexes or fourplexes and the like OR $X+ building condos/townhomes OR $X+++ building single family residences — and all on the same piece of dirt. Go figure, they chose to build where they found the most profit. This has been happening in places like San Diego since the ’80’s.

The only residential income product built since then has been recently. It’s been concentrated on the coast and upper income locations with rents that are incredibly high. These newish projects are not competition, nor do they have any positive affect on the values, rents, or vacancy rates of 35 year old duplexes. Duh.

An example is a new place offering 1 bedroom apartments for twice the rent of competition half a mile away. Twice as much. They also offer their tenants everything but a Friday night date — something I’m sure they’ll correct upon reading this.

The point is that the market? She’s left you. And she ain’t coming back no matter how much you turn on the old charm. When investors have the choice of putting less than 35-50% down just to break even, they’ll do it. The party’s over. Capital flows to the best returns. Duh. So why do folks in places like uh, the west coast for instance, insist things will revert to the status quo they’ve relied upon for so Read more

“It’s the difference between grabbing junk food from the drive-thru and sitting down with people you love for a leisurely and lively dinner.”

That’s Teri Lussier talking about the experience of settling in for a serious read at BloodhoundBlog, as against cruising the blogiverse.

I’m inclined to agree — and I’ve never been stingy with words. But here’s a thousand words Cathleen wrote yesterday afternoon while she was staging and preparing a house for listing:

The world is rich with Splendor. Sometimes you have to sweep a little debris out of the way to catch sight of it, that’s all.

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The Odysseus Medal competition — Voting for the People’s Choice Award is open

We have 17 entries on the short list this week, out of a long long list of 60 posts. This week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Barry Cunningham -- What Would You Do? What Would You Do?”,
“Brian Brady — How to save a declined loan
Mortgage 911“,
“Chris Johnson — Blogging is Not Prospecting Blogging is Not Prospecting, Or Even Close.“,
“Courtney Tuttle — 10 Ways to Improve Blog Traffic 10 Ways to Improve Blog Traffic in 30 Minutes or Less“,
“Dan Green — Do-It-Yourself Divorce Why A Do-It-Yourself Divorce Requires Professional Mortgage Advice“,
“Dave Smith — A Tool to Help Pick Keyword Targets A Tool to Help Pick Keyword Targets“,
“Eric Blackwell — Seller / REALTOR relationship What a Seller / REALTOR relationship should NOT feel like.“,
“Jonathan Dalton — Why Blogging is Prospecting Roll Over, Secretariat – Why Blogging is Prospecting“,
“Loren Nason — Who is Your Webhost and Why it Matters Who is Your Webhost and Why it Matters“,
“Mary McKnight — How to use demographics How to use demographics to craft real estate blog posts that target your readers“,
“Richard Warren — Real Estate Wholesaler So You Want To Be A Real Estate Wholesaler?“,
“Russell Shaw — The Objections I Want To Be A Lister – The Listing Presentation – The Objections“,
“Steve Leung — Generating a Lead Using an E-Book The Anatomy of Generating a Lead Using an E-Book“,
“Teresa Boardman — Know when to Walk Know when to Walk“,
“Teri Lussier — Working with engenu Working with engenu; a painless geek tool even an ‘I’ can love!“,
“Tony Schuricht — start investing in real estate again Five reasons to start investing in real estate Read more

Fully-Clothed In The Valley Of Transparency

Originator: I’m being paid $7, 000 from the lender because you chose a rate of 6%

Client: Got it. Cool, thanks for saving me money

Originator: If you chose a rate of 5.5%, YOU would have to pay me my $7,000

Happy Client: Understood. I’m down. Let’s roll with the 6% option.

Originator: You realize that if you negotiated better, I might have done it for less? It would have depended upon the demand for my services.

Confused Client: I’m sure I could have gone to Zillow and gotten a better price but I was impressed with your execution– I think it’ll save me a lot of money. Your blogging efforts convinced me that I need to be in relationship with you.

Originator: I just want you to affirm that I’m worth every single penny of my fee. I’m not a discount mortgage broker; I’M A PROFESSIONAL. You’ll also notice that I didn’t opt to put an anonymous rate search widget, like this or this, on my website.

Irritated Client: Understood. I trust you.

Originator: Transparency is great, isn’t it? You made the right choice.

Frustrated Client: You’re so smart. You’re so strong. You’re the best choice for me.

Originator: In the interest of transparency, should I drop my trousers to prove it?

Lost Client: Good bye.

My admiration for what Zillow has given the lending community is clear. I love that they’ve created a virtual Bourse for mortgages because I think like a trader. If my pipeline dries up, I’ll be in there, slogging it away. There’s a difference between playing by their rules, on THEIR platform, and adopting that “shopping technology” on my platform.

I’m virile but I don’t walk on the beach, in a Speedo, to prove it. Maybe that makes me deceitful, maybe it just makes me…

…smart.

The REAL Team Eric – and what my boys teach me about marketing…

You have probably noticed me talk about Team Eric–a group of Real Estate Agents who work with me as part of the Greatest Real Estate Agent in the World contest. (Thankfully, this effort concludes in two weeks! It has been fun!). But here is the REAL Team Eric.

blackwell2.jpg

That would be the lovely Mrs Eric (codename: Jen) along with our 4 kids. Why am I getting personal with this post? Well, because I have learned MUCH about marketing from THIS Team Eric. (and would like to share some of it.) Especially the one in the upper right (Cameron ,16 ) and the lower left (Jordan, 9).

What do a 9 year old and a 16 year old know about marketing? Actually quite a bit. You see, they are in the business of marketing real hope to parents and other kids with Autism. Cameron has Asperger’s syndrome and Jordan has classic Autism. They speak at seminars nationally on the subject. Yes it is kind of wierd to be the parent of kids who regularly can comfortably get up in front of hundreds of people and talk about “their life with Autism” and “Autism Mythbusters” and other such fun.

So, anyway, here are some quick things they have taught me:

1. Be online. Promote it. They wanted me to help them create AutismNotes.com. So we did. They wanted to give up their anonymity (to a degree) to help others. So we did. They are NEVER too busy to let someone know about the site and are always talking with people about it.

2. Manage your Reputation. Google “Cameron Blackwell autism” or “Jordan Blackwell autism” you will see quite a bit about stuff they are doing. If you Google your name, how are you doing? Cam has 6 of the top 10 for ‘Cameron Blackwell’.

3. Make Friends. That has been the theme of what I have tried to do with the Google contest, but the idea was NOT original. Cameron over the years has actually befriended SCORES of the worlds leading minds in the field of Autism. Many have had dinner at Casa de Blackwell! His Read more

Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders

This is my column for this week from the Arizona Republic (permanent link):

 
Zillow.com’s Mortgage Marketplace brings anonymous apples-to-apples mortgage rate quotes to consumers, free consumer leads to lenders

Wouldn’t it be great if you could get a broad array of mortgage quotes without having to make dozens of phone calls? And what if you could make a true apples-to-apples comparison among quotes? Better still, what if you could remain anonymous, making yourself known to the lender only when you are ready to do business?

Seattle-based real estate start-up Zillow.com last week released its long-anticipated mortgage lending product, called the Mortgage Marketplace, and it offers all those features and more.

Unlike Zillow’s “Zestimates,” the loan quotes are generated by real people, working lenders. Zillow will basically be acting as a hands-off intermediary between borrowers and loan originators.

Consumers using Zillow’s new Mortgage Marketplace will be able to anonymously solicit bids for loans from participating lenders. The consumer will fill out a detailed form disclosing all pertinent financial details.

The form will be submitted anonymously to participating lenders, who will, in their turn, produce estimated loan quotes, submitting them, through Zillow, to the consumer. The consumer will then have the choice to make direct contact with particular lenders to decide whom to do business with.

To a very large degree, the information asymmetry between lender and borrower will be done away with, since the loan quote will detail every fee associated with the loan. Moreover, Zillow will be implementing a reputation-management system whereby borrowers will be able to rate lenders on their performance.

In return, the lenders will receive Zillow’s mortgage leads at no cost.

What’s in it for Zillow.com? When you fill out a form requesting a loan quote, Zillow will be writing “cookies” to your local browser. They won’t be storing your financial details on their own servers, but they will be able to access those cookies in the future to target specific ads at you according to your demographic characteristics. Zillow will also be selling access to these cookies to other ad-supported sites.

So, just as with free-TV, in exchange for looking at advertising, you will get free anonymous Read more

Doom and Gloom Win Again: Real Estate Is Dead

It is now pervasive, whether fact, fiction, miscalculation or a misunderstanding of economic adjustments — doom and gloom has colored our lexicon and everyone’s on board. The “realists” are merely pointing out facts, the politicians are merely offering a big hand to help all the little people in this troubling time, the agents are merely accepting fate, the lenders are merely going broke, the pundits are merely predicting a dour future — it’s over, real estate is dead.

If you don’t believe it you are an idiot, a Koolaid drinker, a liar, a naive babe in denial or an unscrupulous player preying on the unsuspecting. When someone asks you about the real estate market, tell them it’s dead and getting worse. Tell them there is nothing positive in sight, that it might go for years, decades, a century, who knows, just tell them it’s dead.

We’re doomed, and gloom is our tomorrow and the next day and many after that. Close your doors, lock up shop, sell the Mercedes, real estate is dead. Foreclosures will climb, and after the sub-prime, the leveraged will crumble and then the middle will fold and the highest of the high will fall like tin men one and all. No one will be spared, real estate is dead.

The builders will watch their half-built McMansions sit like bones in a graveyard; realtors will be playing guitars in the park for nickels and dimes; a huge swooshing sound will be heard as the last of the ill winds blow over the rubble that was once a great industry and renters will rule the world and lord over those who once were lords of land. Real estate is dead.

Brokers and lenders will flip burgers or work as city clerks while builders cut grass and investors shine shoes and players of all stripes sing the blues — real estate is dead.

Obama will help the least fortunate, but the ones who rode high will meet their just rewards, for, afterall, it was greed that brought us low. In the wasteland of RE web 2.0 there will be blogs written by the depressed and dispossessed, mashups showing a combination of sorrow, charts showing Read more

There Is No Joy In Law School; Marty Ummel Has Struck Out

Remember Marty Ummell? She’s the lady that sued Mike Little, a REALTOR with RE/MAX in Carlsbad, CA. Her attorney ripped a page from the ambulance attorney play book and accused Mr. Little of misrepresentation, breach of fiduciary responsibility, and fraud.

From the New York Times, back in January:

Ms. Ummel claims that the agent hid the information that similar homes in the neighborhood were selling for less because he feared she would back out and he would lose his $30,000 commission.

Real estate lawyers and brokers say the case, which goes to trial in the north county division of San Diego Superior Court on Monday, is likely to be the first of many in which regretful or resentful buyers seek redress from the agents who found them a home and arranged its purchase.

I poked a bit of fun at this frivolous law suit, with my satirical post. In the comment thread, I had learned more about the plaintiff:

FWIW, the Ummels put down $900,000 on this home and borrowed $300,000. I’m guessing they didn’t need a full appraisal (1004) but had a drive-by w/o interior inspection (2075); that report requires no valuation but proof that the property is standing. Pure conjecture on my part.

I would think that a couple that has owned property(ies) in the Bay Area, for an extended period of time, who has $900,000 to invest in a home, and holds in a family trust, is sophisticated enough to forfeit the “ignorance” defense.

Of course, the accusation was extremely watered down by the time it went in front of a jury, last week. Fraud and misrespresentation were thrown out and only the charge of “breach of fiduciary duty” stood. The jury ate lunch, did a quick crossword puzzle, and ruled for the defendant (within 2 hours).

Marty Ummel is “devastated” while Mike Little is essentially out of business. From the same Voice of San Diego article:

The Ummels contended their agent had misrepresented a reasonable value to pay for their house and had breached his fiduciary duty to them, acting to protect his commission instead of Read more

Preview the New “FLEXMLS” System Coming to Arizona in July 2008

Just got an email today with this link to a small tutorial of some of the new features and layout of the new MLS system coming to Arizona’s ARMLS system. The new features are absolutely exciting to me, as they appear to be a whole world better than the one we use now. Check out the new system here:

Arizona’s New MLS System (Coming in July)

Special thanks to Bob Bemis, CEO of ARMLS, for sending me the link.

Big News on Data Standards

Creative Commons License photo credit: wfyurasko


I’m guessing that the main purpose of BHB is not to spread the news – especially NAR news.  Being the resident NAR insider on BHB, I promise I will not use this site to spread NAR propaganda…er…news.  But this quiet piece of information is actually VERY big and I doubt it will get much attention outside the hallowed halls (or ivory towers, if you prefer) of the REALTOR® organization.  

On Friday, April 11th, NAR announced that the Real Estate Standards Organization (RESO) had unanimously approved a “draft standardized data format for distributing real estate listing information.”  Okay, I expect that most of you NAR skeptics are not particularly impressed by that bit of news, but let me try to explain why I think this is important.

First, you should understand this was not a group of NAR leaders in a back room filled with cigar smoke that agreed to this draft.  Yes, NAR helped organize this group, but check out this list of organizations/companies that UNANIMOUSLY agreed to a set standard:

The standard was drafted and unanimously approved by a RESO working group composed of NAR’s Center for REALTOR® Technology and many of the real estate industry’s leading publishers and consumers of real estate listing data. They include MLS Assistant, MLS Listings Inc., MLSPIN, New Jersey MLS, TREND MLS, Move Inc. (operator of Realtor.com®), Bridge Interactive, Bainbridge, Cevado Technologies, CLRsearch, eNeighborhoods, eShowings, FBS Data Systems, Google, Homescape, Marketlinx, Oodle, Point2, PropBot, Prudential Preferred CRE, RealEstate.com, Realtracs, ThreeWide, Trulia, Vast, Yahoo! and Zillow.

Now approving a “draft” means there is likely more work to do, but this is an important first step in making listing data seamless on the Internet and between MLS systems.  What’s the next step?  According to the news release:

The draft standard will be implemented immediately by several of the partner organizations. Following their feedback, a final draft will be presented and voted on during a meeting of the partners in August.

This agreement has far-reaching and mind-boggling implications for listing data on the Internet, but there is more to the story.  This whole process was in danger of imploding recently Read more

What Would You Do?

Real Estate Radio USA | What Would A Real Estate Agent Do to Help A Homeowner In A Foreclosure Mess?

Here’s the scenario. A consumer calls you based upon a blog post that you have recently made. He is in dire NEED of the services of a competent and professional real estate agent.

He must sell his house quickly. He is in foreclosure and he does not want his credit damaged. He already has had a short sale denied by his bank because he has too many other assets. His only alternative is to sell the home.

Here are the vital signs:

1. The home is worth approximately $300,000.00 as determined by comparable analysis
2. He owes $208,000.00 on his first and second mortgage combined
3. He has a Federal Tax Lien in the amount of $22,500.00
4. He has a municipal lien for not maintaining his pool (it’s a green slimy mess) and it has been running since October 2007 at the rate of $1,000.00 per day
5. He has not paid the County Property taxes in 2 years and he owes the County $12,500.00
6. He has not listed the property because he thinks he can not afford to pay commission and he’s not willing to sign a listing agreement that he can not terminate at will
7. His wife is on title with him but she’s now in Chicago living with her parents and wants $5,000 from the sale of the house
8. He needs at least $5,000.00 himself to be able to move on with his life
9. He will also need to stay in the house for 30 days AFTER the closing because it will take him that long to move because he can’t move until he gets the money from the closing
10. The house has pretty good bones but will need:
a.  basic cosmetic work
b.  new landscaping
c.  the pool drained, cleaned and refilled as well as a new pump
d. the roof needs to be replaced (estimate from local roofer is $8,500.00)
e. the garage door needs to be replaced

Other than what has been stated above, the home is located in an upper middle class neighborhood with good schools and is in close proximity to great amenities like a major mall, fine restaurants and exciting nightlife activities. It is Read more

The Anatomy of Generating a Lead Using an E-Book

svhbb.pngIn what must be dog years ago by now, Greg and I had a virtual conversation which sparked an idea that was successful for me, so I wanted to share some of the real-life insights I gained, with him and the rest of the Bloodhound readers.

The idea itself wasn’t completely new but there were some details in the execution that helped the campaign along since its inception May 2007. These techniques have proven useful many times over throughout the years and they’re what I’m hoping to communicate here.

The first step was to build credibility — and to test if the download was actually useful to my readers. See, the idea was to create a downloadable home buyers’ e-book from the existing content on my real estate blog.

I thought readers would like the convenience of a book with “chapters” on how to buy a home, arranged in step-by-step order. In turn, I would get a viral marketing piece that readers could forward to their friends, which not only had my contact information but linked back to my site within the content on every page.

Originally, I didn’t ask for any information in return for the e-book. The reason for this was because it was important for the credibility of the project to start with a large number of downloads. That and frankly if “no one” downloaded it, I would chalk one up for experience and move on.

The first month produced exactly 1,001 downloads. I advertised this number and began requesting a name and an email address (where an automated system would send a download link), effectively raising the price from free to legitimate contact information.

Since the price had gone up, it wasn’t a huge surprise that downloads dropped to 47 the next month. That averages out to a little over one lead per day. All but 3 registered using their real names (at least ones that closely matched their email addresses and the first step in building a relationship), two used their first name and last initial, and the third was fake. The Read more

Unchained Melodies: Tom Waits performing “Clap Hands” and “Time”

Youtube let me down tonight.

I thought James McMurtry doing Choctaw Bingo would have been a treat for Sean Purcell, and I would have loved to have latched onto videos of Tom Waits’ Falling Down and The Part You Throw Away for Geno Petro and Russell Shaw.

Struck out in three pitches.

Instead, we have this, Tom Waits doing Clap Hands and Time, two radically different pages from the man’s catalog.

Tom Waits is an acquired taste, and he goes well out of his way to make it hard for people to figure out why they should listen to him. This particular clip is from “Big Time,” which is second only to Bob Dylan’s “Renaldo and Clara” as the most stupidly self-indulgent rock movie ever made.

And yet… The first time I saw “Big Time” I loved it despite hating dozens and dozens of painfully stupid moments. I’ve followed Tom since I was a teenager — since he was barely old enough to drink. This is the art of brutality, and it’s not for everyone. I love Clap Hands, and I’ve forced poor Cathleen to listen to it thousands of times. But, whatever you do, be sure to hang in there for Time. Despite the PoMo performance, it’s a beautiful, heart-breaking song.

Nordstrom, Dave Liniger, RE/MAX and Web 2.0

I’m just not a rah-rah guy. The most trouble I was ever in at Nordstrom – it almost got me fired – was my refusal, as a men’s shoe buyer in a suburban Portland mall store, to participate in an Anniversary Sale employee pep-rally-fashion-show, in which the men modeled the women’s apparel and the women modeled the men’s. When the store manager asked me why I wouldn’t want to be a team player, I told him shoe dogs – at 8.75% commission – tend to get much more excited by having enough of the right product to sell than my walking around in a dress; that would be my focus. I was saved by the increase.

So when I heard several weeks ago that Dave Liniger – Chairman and cofounder of RE/MAX International –would be in town for a three hour seminar, with the jingoistic “Be Great in 2008” title, my first thought was “Uh oh.” But I’d read the fabulous Everybody Wins, and think Dave Liniger’s brilliant; one has to be to go from nothing to building one of the most recognized brands in the world. So I and about a thousand others went.

He had me with the opening: “Don’t believe any crap NAR tells you.” That was followed by three hours of substantive (and riveting) advice on how to deal successfully in a real-world down market. I found myself every so often closing my eyes and thinking: he sounds exactly like Russell Shaw.

The number of mentions of Web 2.0 in that three hours: 0.

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When I left Nordstrom in 1979, starting a 24 year career as a manufacturer’s rep, I drove four NW states, and called on two or three independent shoe stores in every small town. Nordstrom had a shoe buyer in every store; what sold in one didn’t necessarily sell in another only a few miles away. The focus was entirely on the right product, the one customers actually wanted to buy, and I made a good living planting seeds in a few stores, then expanding based on success. We had a four day trade show every six months Read more