There’s always something to howl about.

Month: May 2008 (page 5 of 8)

It’s a 42 Game Season

It’s a game of beauty 

I would imagine that most writers in this country,  urban and rural alike, have at least one good baseball story they like to tell. It is, after all, a near perfect game worthy of a passing glance if not downright close examination by anyone with a penchant for detail and statistics. Sportsman, spectator, or otherwise, there’s got to be one decent yarn in all of us when it comes to this beloved pastime. 

Baseball. It’s a beautiful woman walking down the sidewalk in a summer dress. It’s first love at first sight in May, the smell of  freshly cut grass in June and puppies in a box for a dollar–‘free’ of course, to a good home, anytime. It is watermelon in July and root beer in August. It’s the September State Fair when you’re eight and knowing God when you’re eighty.  It is a million square miles of America. 

My first Chicago apartment was three blocks east and 52 stories above the left-center alley bleachers of historic Wrigley Field. Alone and new to the city, there were many evenings during that 1996 season when I would simply gaze out above the cityscape of streets and gangways, elevated rail tracks and brown brick walk-ups that separated my high-rise dwelling from the Friendly Confines, and mentally recreate my own destiny, repairing my past with fantasy and grandeur. I’d stare westward into the lights listening to the bellows of the stadium, imagining the thrill of playing at such a level, in such a venue—that near perfect game of summer. From my soft-lofted perch I’d mentally motor around the base paths like a finely tuned sportscar and fire clothesline ropes from center to home with my rocket gun; above the cutoff man, without a bounce, and just before the collided tag out at the plate…I’d drink til the next morning with the catchers and ignore the pitchers and rookies. I’d negotiate my own contracts and wear my pants down low and hardly ever shave my jaw. 

Chicago Cubs pitching coach and veteran Hall of Famer Fergie Jenkins lived in the same building that summer as did a handful of players who were always coming up and down from the Minors throughout the roller coaster season. The Fergie I observed was a quiet man; a towering figure, usually in a cowboy hat, jeans and boots who kept a tight smile on his face and a U-Haul trailer in the parking space next to mine Read more

Mike Wallace interviews Number1Expert and Trulia?

Things have been busy around here lately. This controversy over Trulia’s widget baiting tactics rages on in the internet world. Now Sherry Chris has chimed in as well. (Kudos to you for entering the arena…others should follow). Bottomline is this: Trulia calls us partners. (REALTORS and them) Before someone calls ME partner, there is a fair amount of due diligence needed.

Right now there are FAR more questions than answers. The research that has been going on has been productive, but what we NEED is honesty and transparency. It is what everybody wants from US, now why don’t we get that same transparency from the people raising so much hell about it.

The facts on the table seem very disturbing.

Perhaps Mike Wallace from 60 Minutes could help us get to the bottom of the issue?

This is totally hypothetical, but it would go something like this…

MW: Welcome gentlemen. There has been quite a controversy lately, Trulia, about your aggressive SEO practices.

Trulia:

MW: It seems that according to some bloggers and some search engine marketing professionals out there that you have pulled off quite a feat. You have managed to get tens of thousands of REALTORS to voluntarily ALL use your widgets all at once? How did you do it?

Trulia:

MW: That is how it happened, right? I mean your tools were SO cool that many people just decided that they HAD to use them and put them on their blogs and websites, right?

Trulia:

MW: From the research that a few of these folks have done MANY of these widgets appear at exactly the same place on the same exact pages over and over again on THOUSANDS of Number1Expert Sites all across the country…is that because each of these folks decided to put them there?

Trulia & Number1Expert:

MW: It seems pretty hard to believe that this was not done by Number1Expert… are we to beleive that? How did this come about? Since (according to reports) you have 2 and 3 links on EVERY one of the widgets pointed back to Trulia, it would seem that this is a great benefit to you. In fact, it has been reported Read more

Going Postal — From The ‘You Can’t Make This Up’ File

Here’s a hot button for real estate agents and mortgage brokers. You’ll recognize this immediately. Your’re dealing with a problem, searching for a solution with a service provider or a vendor. The person on the other end of the phone says something which clearly and expertly outlines the solution that isn’t a solution. In fact it’s so not the solution, you begin wondering if you’ve missed something. It’s at that precise moment your mind conjures up a vivid picture of the Captain Obvious who just offered this Solomonic pearl of wisdom bursting into flames.

What possesses people to list all the ways something can’t be done? Not being a graduate of PCU (Politically Correct University), I apologize in advance for the following. My intention is not to hurt feelings, but to understand. No really — stop giggling.

In all my years in the real estate business I’ve only used a handful of escrow officers, title companies, lenders, etc. What they share is the ability to look for ways to get things done, instead of replaying the video, looped to the scene explaining how it absolutely can’t be accomplished. Why do people in service industries do this? More to the point — why are they kept on the job after their bosses figure this out?

Here’s an example. I Pinky-Swear this is true. (Brian Brady will back me up.) In fact you’ll know it’s true as nobody would make up something so clearly stolen from the classic Abbot and Costello routine, Who’s On First.

I’m hoping Brian Brady posts on this, as he was the initial mortgage guy victimized by the appraiser’s laziness and incompetence. Countless times I was amazed Brian didn’t resort to asking the appraiser if he was stoopid. Looking back, it was probably ‘cuz he wasn’t sure the guy would understand the question.

A couple clients contracted to buy multiple investment properties in Texas. We began the loan process which of course necessitated appraisals. Apparently the appraiser made a mistake by checking the box stating the subject property was part of a P.U.D. — Planned Unit Development. Bottom line, this Read more

TruliaTracking.php: Keeping track of the Trulia.com nofollow controversy with a widget for the rest of us

Using Eric Bramlett’s green ribbon and a little bit of PHP, I have built a small widget to keep track of the accumulating body of weblog posts on Trulia.com policy of adding the “nofollow” tag to links back to its listing partners. Shown below is an image of the widget; you can see the real thing in the sidebar.

You can read the articles linked in the widget for clarification, but the issue in its essence is this: Trulia is using the listings you give it to enhance its own search engine performance on long tail search keywords even at is not sharing any search engine authority with you on the link back to your listing. Another way of saying the same thing: You’re buying Trulia.com dinner and it is scarfing down your dessert while you’re away from the table.

If you’ve written a post on this topic, let me know and I’ll add your link to the widget.

If you care about this issue, you should echo this widget. It’s easy to do. The widget itself is not complicated, and I built it to be shared. It’s designed to work flexibly in your sidebar without clashing with your look and feel. In other words, it should take on the characteristics of your Cascading Style Sheet, not mine. If you want to echo this widget, it’s dread simple. Copy this line of code:

<?php
include ("https://bloodhoundrealty.com/BloodhoundBlog/TruliaTracking.php");
?>

and paste it on a line of its own in your “sidebar.php” file for your currently active theme. FTP that into the appropriate folder on your file server and you’re done. (Note: These instructions presume WordPress and an FTP connection. If you know how to deploy this code in another blogging platform, or if you know how to edit theme files from within WordPress, speak up in the comments.)

Will BloodhoundBlog get Google “juice” for doing this? Yes, but we don’t need it. Instead, I’m using my code and my hot-rod file server to host this widget for anyone who wants to echo it.

Will the posts linked in the widget get Google “juice” for being there. Big time. Riding on BloodhoundBlog’s sidebar Read more

Are You So Successful And Busy That You Are Pushing Business Away?

If You’re That Busy – Then Move Along – There’s Nothing To See Here

One thing is for sure – no matter how good your marketing or your prospecting might be… if you don’t strike while the iron is hot, you’re probably going to shoot yourself in the foot.

I have a friend who lives in another state. She has a good job, and earns a good salary – and is currently renting month-to-month. She found a home near her place of employment that seems to meet all of her needs – so she told me that she sent the listing agent an email inquiring about it… as she is interested in taking a look.

Of course, I told her NOT to go see the property – as she might have a difficult time obtaining representation after-the-fact as a result of procuring cause. I encouraged her to get a buyer’s agent to assist her. I also explained what could happen when someone buys a home without representation.

Well she didn’t know where to find an agent, so I told her I would make a few calls and see what I could do. I wanted to find her an experienced agent – preferably a broker – who could demonstrate their ability to be a shrewd negotiator in this market.

I was able to find a couple of brokers to consider, and a few minutes ago I picked up the phone to call the one I felt might be the best one to represent her.

The agent told me she was getting ready to leave, and didn’t have much time to talk. I told her that I had a referral that I wanted to talk to her about – to which she replied, “Well, you can always send me an email.”

Of course, I was shocked. She is a broker with over thirty years of experience – with seven current listings ( I didn’t want an agent with too many listings). She has her husband and daughter working with her, both licensed ( I checked). I am trying to hand her a ready, willing and able buyer who Read more

Number1Expert/Trulia Widget Link Count Correction

Earlier this week, I posted a mock story about Number1Expert rebranding as Number2Expert due to their decision to automatically include Trulia widgets on their template sites, and thus give Trulia over 11k links.

11k-links.JPG

Well, I never claimed to be perfect (only close,) and ummmmm, I screwed up. Number2Expert is actually providing Trulia with 36,400 links.

Let me explain…

I first checked the total # of links to Trulia from N2E sites. Because N2E currently tags every site w/ the text “Number1Expert” at the top of each page, it was pretty easy to find. I ran this link analysis.

But jogging through some of the link pages, I realized that many of the webmasters linking out were doing so on their own. Sites like this guy were putting the widgets on their home page, and I’m only concerned about the links that N2E is placing on the sites through corporate policy.

So this meant that we needed to find the template pages where N2E is automatically placing the widgets. N2E uses the same page naming structure on all of their templates, so again, it wasn’t that difficult. We already knew they place the widgets on all of the “myhomes.asp” pages, and are providing them 11,200 links on these. I dugg a little more, and found a TON of dynamically generated pages that all have “myhomedtl” in the URL.

I ran this link analysis, and found an additional 25,200 links coming from N2E sites. Add that to the 11,200 links coming from the myhomes.asp pages, and we’re at a total of 36,400 links that are automatically placed on Number2Expert sites.

To put it in perspective, BloodhoundRealty.com has a total of 48,600 incoming links. Activerain has a total of 13,500 incoming links.

Trulia has a total of 164k backlinks. Number2Expert sites make up over 22% of their link profile.

Do you guys think this might be partially responsible for Trulia’s rankings?

Here’s a basic resource on how to check backlinks using yahoo.

More in the blogosphere:

Success is Knowing Who Your Friend Is

Back on Monday, Jeff Brown wrote a post explaining in no uncertain terms why some real estate agents are failing.  If you have not read that post yet you need to take a long look in the mirror, get your priorities straight, stop reading this post and go back to Jeff’s.  Once you are done reading take another long look in the mirror and come on back.  Yesterday Brian Brady wrote a post with no less than sixteen links on marketing as religion.  If you are going to reference religion in marketing you had better use a minimum of ten links, so Brian is safe.  If you have not read his post: Marketing is Religion you need to take a knee for a moment, get your priorities straight, stop reading this post and go back to Brian’s.  Once you are done reading take a knee again, meditate or pray about your philosophy of marketing, then come on back.  Go ahead, I will wait right here…

My two cents’ worth on creating leads has more of an athletic angle; if you don’t know me you might find this interesting. (If you do know me you are probably quite sick of the ‘sport as life’ analogy, to which I say: tough!)  Two years ago I began racing Ironman triathlons (I use the term racing lightly here).  If you are not sure what an Ironman entails, I will be glad to tell you.  You start your day by jumping in the water with a little over two thousand other competitors for a quick 2.4 mile swim.  This warms you up sufficiently for the 112 mile bike ride that follows and we cap the whole thing off by running a marathon.  The cut off time for finishing is 17 hours and believe me, that doesn’t sound like much as the day progresses.  So besides bragging, you ask, what does sharing this have to do with marketing for leads in real estate and mortgages?  Plenty.

By the time I start the marathon portion of an Ironman, I am not alone.  I have a little buddy that shows up occasionally and runs along with Read more

Marketing Is Religion

“He’s Catholic but he’s awfully nice” was a comment you might have heard, in the 50’s. Now, I picked Catholicism but I could have picked Judaism, Evangelical Christianity, Islam… whatever. I’m using this as an example of how high the passions run when talk about a belief system. People are awfully defensive of their “mind-turf” and can be inflexible when it comes to considering a different school of thought.

Consider the RE.net. Do you like oranges or tomatoes? Did you cheer for Brady or Luther? Push versus pull? Will you call a lead a “lead”? It’s all seems stoopid yet it is ALL extremely important. Marketing is the new religion and sometimes our discussions escalate to the level of jihad.

…and that’s really okay. We’ll all get through it. Jew or Christian, push or pull, we’ll all achieve nirvana if we open our ears and listen…and be bold enough to act upon what we learn from each other.

I am a Real Estate Radio USA junkie. The Barrys are natural interviewers with just the right blend of doubt and enthusiasm. They are snaring some tremendous guests. Today, they interviewed Craig Proctor.

The Cliff Notes of what Craig Proctor said were:

1- Marketing trumps prospecting. AMEN

2- Marketing should be automated. Done properly, marketing automation allows us to spend 70% of our time doing our job rather than chasing business- AMEN

3- Direct response advertising trumps image advertising. AMEN, Brother.

4- Blogging is good to the extent that it produces leads and not to the extent that it (and I quote) “entertains or educates”. OUCH! Kinda stings, doesn’t it?

5- Marketing should produce so many leads that you should be able to pick and choose your clients. In fact, the most important thing in your real estate or mortgage brokerage practice IS lead generation. (We’ve heard that before). That is not to say that you should spend all your time on it but you must be OBSESSED with lead generation so that you CAN do Read more

To Z or Not To Z?

That is the question. 

Whether ‘tis noble in the mind to suffer

The slings and arrows of outrageous fortune,

Or take arms against a sea of troubles,

And by not opposing them?  To die:to sleep;

No more; and by a sleep to say we end

I started this post with what I thought was a cute title, but then I looked at the actual Shakespeare soliloquy and saw that it was quite appropriate to this post.  The “Z” in the title is for Zillow – the latest in a long list of challengers to Realtor.com for supremacy in Internet traffic for real estate eyeballs.  There are other relatively new sites – Trulia, etc. – but Zillow seems to have captured the imagination of both the public and REALTORS®.  Maybe it’s the cute name or the even cuter play on words with “Zestimates,” but the one site everyone seems to remember is Zillow.  It has almost become a cliché term for Internet listing aggregators.  Not bad for a site that has only been around for a year and a half.

But this post is not about Zillow; rather I wanted to explore the question of whether it make sense for local MLS systems to send their listing data to Zillow (or any other aggregator).  A recent New York Times article provides a good framework of the discussion, but leaves out most of the “slings and arrows” that need to be considered before we willy nilly send MLS data to any site that wants it.  Before you draw any conclusions as to my opinion on sending listing data to Zillow, let me say I could argue either “To Z, or Not To Z.”  This post will focus a bit more on the slings and arrows, but Times article does a good job of making the other side of the argument.  Frankly, I am undecided on this question and I encourage you to approach this discussion with an open mind.

We recently had this discussion in the Technology Group of the Charlottesville Area Association of REALTORS® (CAAR).  There were strong opinions stated on both sides of the debate.  Advocates Read more

One-hand solid-state video cameras like the Flip are a fantastic resource for both real estate documentation and video podcasting

I’m completely sold on the Flip camera. Unchained bought a second one for Brian the other day. We’ll use both of them at the conference, then each of us will take one home. We’re going to buy another one out of our own money for Cathleen. I wrote my Republic column for next week about all the real estate marketing uses I’m coming up with for this little video camera.

Why am I so sweet on the Flip?

  • It’s second only to my digital still camera as an on-hand resource for recording and communicating real estate ideas
  • It fits on my hip — just like my still camera — and that’s where it rides
  • Because it’s so easy to carry and so easy to use, there is no aversion or impediment to using it
  • It’s eminently useful for documenting traffic conditions around a house — or weather, as I did earlier today
  • It’s simply excellent for doing interviews, whether those are testimonials, vendor reports for clients or video podcasts

The video shared below is a brief summary by Mike Elsberry, my all time favorite home inspector, documenting the repair issues in the home we looked at today. The buyers are out-of-state, but they get to see Mike’s face, hear the confidence and expertise in his voice and judge his level of concern with the issues he raises. This simply rocks, a completely different way of dealing with a remote-control inspection.

I want for Brain and I to both have Flip cameras with us all the time because of the ease of making video podcasts. Whenever we find ourselves talking to anyone with something interesting to say, we can turn the conversation into a podcast, a permanent addition to our library of Black Pearls.

Until now I have shouted down real estate video with my volume knob set to eleven. I still feel the same way about what I call the Lurch video, the painfully boring home tour with swooping and jerking camera movement and a voiceover narration punctuated by way… too… much… punctuation… Cathy shot an interview on Sunday with the seller of our listing on Lookout Mountain in Phoenix, Read more

When the weather in Phoenix is bad…

…it’s really bad…

That’s what I woke up to this morning. Windy, cold and spitting rain. I had a home inspection in the nearby foothills and I had to sit through a brief brown-out — a cloud of dust so thick I couldn’t see to drive. The Russian Thistle were on the march — that’s Tumbleweed to you. In all, a brisk and challenging morning.

Is that what you can expect for BloodhoundBlog Unchained, if you’re coming to town this weekend? Not hardly. Sunny and not too terribly hot — for the Phoenix natives. Bring your swim suit. Should be clear and dry — what I think of as Chamber of Commerce weather. The conditions you’ll see this weekend have been selling homes by the dozens in this Valley since 1948.

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An Example Of Contrarian Marketing As It Relates To Real Estate

[With this post, Barry Cunningham will be taking his leave from BloodhoundBlog. Between Real Estate Radio USA and his burgeoning real estate business, Barry feels a need to regroup and redeploy his time. We’ll miss him here, but we’ll always be able to see him on the radio. –GSS]

Real Estate Radio USA | Contrarian Marketing

I wrote an article Sunday that some misunderstood and thought was only based upon shock and awe. A campaign of that nature is merely one of a myriad of ways to be contrarian. Simply put, implementing a marketing campaign of this sort would be defined as that which is contrary to conventional wisdom and normal business practices.

Subsequent to that article I received a ton of emails from real estate agents asking how such a campaign could be implemented and how it could be executed WITHOUT being shocking or offensive.

My reply is that what is shocking and offensive to one, may not be shocking and offensive to another. It all depends upon the niche you are marketing to.

I interviewed Mr. Internet, Michael Russer recently and he told us about a few Realtors that were really doing some neat things in their marketing and their focus.

Jackie Youngblood is a Realtor in Pasco County, Florida that markets to nudists. Yes, her market is people who want to walk around naked and be around others that want to be naked as well.

Obviously, Jackie markets to a specific clientele. Being a nudist is not for everyone.Is her marketing contrarian? I don’t recall seeing many other Realtors marketing their services while being nude in a hot tub with 5 or 6 other nude people. So I’d have to say yes, this is very much contrarian.

Is it shocking or offensive? That would wholly depend upon the person visiting her website, receiving her marketing materials or viewing the properties that she represents. If it is shocking and or offensive then you are most assuredly not the client she is seeking to reach.

Does it make it wrong? Absolutely not! She has found her market. She is a nudist herself, and she is selling homes. More power to her!

Linda Jefferson, is the broker-owner Read more

Using YouTube video cameras to create text plus video landing pages

Hunter Jackson of IBlogColumbia.com wrote to me yesterday about the possibility of doing video testimonials with the RCA Small Wonder, a CMOS-based video camera like the Flip Camera we discussed a few days ago. Like the Flip, the Small Wonder has a built-in USB connector, and it also uses AA batteries for maximum uptime. Some users have had complaints about video quality, especially in low light, but a very cool feature of the Small Wonder is its ability to use 2 GB SD cards for storage. Each card holds up to four hours of video, so you can either just keep shooting, or you can record onto one card while you’re uploading your videos on another.

The cost? Ninety bucks at Amazon.com.

Here is Hunter’s first chapter of a video diary of a home-buyer’s journey through the escrow process:

This works as a blog post, or as a series of posts, but the video can also be blended together with interstitial text to create something like the Realty Reality posts I used to do, but with video instead of photos for the illustrations.

I’m short on time to play with this, but I think this may be a very effective way to integrate video into real estate web sites: Text plus video landing pages.

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UNCHAINED PodCatcher: May 12, 2008

I’m going to start offering a little update on BloodhoundBlog. I’ve been spending a bunch of time listening to podcasts about social media marketing, to prepare for UNCHAINED. I thought I’d start sharing a few of them with you. Here is what I listened to, last week:

Real Estate Radio USA did two great interviews :

Laura “@Pistachio” Fitton discussed how to use social media in your business. Laura is the foremost authority on Twitter and goes by the handle @Pistachio. This is HIGHLY RECOMMENDED if you’re attending UNCHAINED.

Travis Greenlee owns a solo practitioner marketing business. His social media marketing tips are a must for the folks who work out of their home (sound like you?).

MediaBlather gives us “How to Promote Your Blog” (Paul Gillin, author of The New Influencers hosts this weblog with David Strom). They also hosted @Pistachio in a topical interview about Twitter

Download, strap on the headphones, and jump on the treadmill. These will keep you busy for about 2 hours.