There’s always something to howl about.

Month: April 2009 (page 6 of 6)

End of Daze

2542_54709363669_669028669_1333750_5640720_s2 As winters go, the current capricious season has been as tolerable as any I’ve experienced sober since being administratively abandoned here 14 years ago against my will.  So what if I left a smarmy sales vice president waiting (with 45 life insurance presentation kits and a slide projector) in Baggage Claim 7 at O’ Hare International for an ‘inexcusable amount of hours’ on a cold March morning  back in 1990-whatever.  Big whoop. I figure the suited puppet is corporate milk toast by now anyway so I have  no regrets in that regard. A year and a half later I had my real estate license and thirty days after that, I sold my first multi-unit building for condo conversion. ‘God forbid’  the ass clown would ever think to spring for a cab. Thinking back on it now, that’s what he  most likely had to do.  I just don’t recall it being mentioned in my Fed Exed severance package that so quickly followed.

And what I’ve concluded since that liberating (if not sentimental) six-figure parting of  the ways is this: If ever there was a super-imposed bordered, semi-landlocked example of urban, bi-polar personality disorder just waiting to spit in the face of cabin fever, it exists in  my fair city, Chicago, between the months of November and April, pick a year.  And, as is the case of  so many frost-bound salesmen who have come and gone before me, my own personal demons continue to appear in a variety of veneers (with mere weather and  spirited drink being the least seductive of my temptresses anymore).

My final hours in corporate America began to un-tick in the following way one blustery weekend a millennium or so ago. I had been sitting on the same Viagra Triangle bar stool since Saturday morning when Last Call was finally announced.  I allegedly paid another unwilling patron to help me locate my car and drive me home. When I hit the pillow and cold crashed on the bed hours later it was the break of daylight the following Sunday. I needed to be out the door in exactly 24 hours Read more

SEO Homework for BHB Unchained

OK, so I bet you were wondering what you needed to bring and what homework you needed to do before coming to the SEO portion of Bloodhound Blog Unchained.

Well, whether you are coming for the basics of SEO, or the more advanced stuff, the requirements are pretty similar:

PREREQUISITE: Please download the google basic search engine optimization guide. Read it. Study it. Be prepared to ask me questions about it. It is VERY basic and there is much to add, but Google did a GREAT job of explaining the barebones. (They were more tired than I was, if that’s possible, of the misinformation that is out there). I will assume at the start of our lecture and lab that you have already completed this.

1. Have Firefox loaded on your computer. No Internet Explorer. No Safari. No if’s, and’s or but’s, candy or nuts. (You can certainly have those browsers on your computer as well…but you won’t be using them with me.)

2. Have access to your analytics of your site. I don’t really care what kind of analytics you have, we just need to be able to look at them to help you improve. (Advanced class…we are gonna hit these HARD).

3. As well, please have the following numbers ready. #1) the # of deals that came DIRECTLY from your website / blog #2) The # of leads (define that how you will-don’t get hung up on it.) that you received from your site in the past year #3) The number of hours you spent this last year doing online marketing, blogging, social media, etc. (Yes, Virginia! I want you to put a NUMBER to it 😉 ). (HINT: We are going to take ROI into account the Bawld Guy way..counting the skins.)

4. Please write down every question that you have ever had about Search Engine Marketing. Seriously. Write them all down over the next month as you think of them.

I am REALLY looking forward to learning and sharing in Phoenix. I have been waiting for months to get back into the same room with Brian Brady, Greg, Sean, Teri Read more

The Eight Hour Day

Some on these pages, me included, offer various methods, systems if you prefer, to produce a larger and more reliable income in the real estate business. I have my way, others have theirs. The smart ones literally couldn’t care less how the other guy does it as long as the cat skins keep showin’ up on the wall. Oh, they may care enough to adopt others’ techniques, making it their own, but in the end, they care about puttin’ smiles on the faces of their wives and bankers. A lesson I learned from Grandma long ago — one of the most reliable gages of how well you’re doing at any given time is if both your banker and your wife are consistently happy to see you coming.

Let’s skip the M.O. today, and talk more on how your work week is really playing out. There it is, the room is now so quiet, you can’t hear yourself think above the din of the crickets. I’ve given, heard, made fun of, been shamed by, and shaken my head at the explanations given for so called ‘work weeks’ a myriad times.

It’s Thursday as I publish this, so it might be Friday or the weekend as you read it. Look back over your week, and honestly assess how many hours you spent ‘working’ for which you wouldn’t be embarrassed to charge more than $10. It’s my contention most full time real estate agents haven’t worked eight hours in one day doing what Dad used to call ‘actual productive, billable work’. One night at dinner he bluntly declared that the next time I work 40 billable hours in one work week would be the first. Ouch.

What agents do to avoid real nuts and bolts work need not be listed in detail here. I know what you do, because I did it. Constantly getting ready, getting ready to get ready, preparing, waiting for information, setting this or that new project up, blah blah blah. I’m convinced most never fully realize how much their words come out sounding like, ‘My dog ate my Read more

I need software advice for BloodhoundBlog Unchained

We’re getting ready to start handing out homework assignments for the folks coming to BloodhoundBlog Unchained in Phoenix.

As has been noted, my piece of the program will entail doing hard-headed stuff at the server level.

To do that work, students will need a web browser, which everyone has, but they’ll also need an FTP client and a text editor — ideally a true programmer’s editor.

I live in the Macintosh world. I’ve been using Fetch for FTP and various editions of BBEdit for text editing since the mid-1980s.

But, obviously, most of the folks coming to Unchained will be running Windows — as will I, for that matter, since I don’t have a Mac laptop.

So: I need advice.

What’s a Windows FTP client worth having? I don’t need security, but the ability to open multiple sessions in multiple windows would be great. Right now I use FileZilla and mostly hate it.

And what’s a worthwhile programmer’s editor? I haven’t looked at eMacs in years, but I remember not loving it much back when DOS was still the boss.

Price range? I’d love free, but cheap is not the end of the world. Flexibility and ease of use matter, too.

So guide me. What should I be looking at?

Should Blogs Enjoy the Same First Amendment Rights as Traditional Press?

Aaron Krowne, Founder of the Mortgage Lender Implode-o-Meter, posted the following article yesterday.

New Hampshire Judge Orders ML-Implode To Divulge Identities of Anonymous Posters

Questions:

1)  Should blogs/consumer advocacy websites enjoy the same First Amendment protections as traditional press?

2)  Does Justice McHugh’s decision disturb you as much as it disturbs me?

3)  On the other hand, how is a company like The Mortgage Specialists  (innocent until proven otherwise) protected against an insider leaking confidential documents, the validity of which is yet to be substantiated?

I am a proponent of the ML-Implode-O-Meter and a believer in Aaron Krowne.  So I’m afraid I could be biased here.  However, if you share my opinion regarding the sanctity of the First Amendment:

a)  Aaron has created a few advocacy groups on Facebook so please look him up if interested.

b)  Here’s a list of volunteers helping Aaron.

Perhaps Aaron himself puts it best:

“If the order stands, a flood of similar lawsuits filed by corporations against ‘whistleblower’ and consumer advocacy web sites could appear across the country”

More negative coverage of “The Mortgage Specialists” can be found here.  I actually called them prior to publishing this article – fully expecting for the phones to be disconnected.  Instead, my call was taken on the first ring.  During our 2-minute conversation, the TMS employee told me that “all that had been taken care of”, it was a “compliance issue, not fraud”, and that the guilty parties were no longer with the company.

You’re Unique – Just Like Everyone Else

What makes you unique?  I’m not referring to your eleventh toe or your ability to recite the Arabic alphabet backwards.  That’s not unique – that’s plain odd.

Why do clients want to work with you?  What makes you better than the rest of the pack?  I ask this question based upon the comments I received in my last past.

Simply because you may rank first or second in a Google search does not make you unique – it makes you visible.   Now that you’re visible, what is the value you bring to the table?

I did a search on an address of a property I’ve listed, sadden to see that my SEO wizardry had failed me – Trulia and a whole host of other sites beat me to the punch – but honestly, I don’t care.  My client’s property is well represented in cyberspace.  It’s visible.  But visibility is not value in and of itself.

Now – say you use the fact that you rank first, maybe second on the list of the Google search you ran, specifically on the property’s address – or maybe even on the property’s characteristics – terrific!

But wait – as a consumer, I see your site and perhaps Trulia, Redfin or another local broker’s site with the same property – and a slew of other sites with the same information.  It’s visible but it is not specifically clear to me as a consumer why I would choose your site versus another.  Perhaps I choose your link because it’s first on the list.  Not a bad choice, but it was relatively arbitrary – it ranked first – not necessarily best.

If you’re marketing yourself as the best professional to sell a client’s home because you own the ranking of their property in a search result, you’re kidding your client – but mostly, you’re kidding yourself.

Greg Swann nailed the value proposition as to why high visibility on the web is a key differentiator:  he’s visible – but he also sells his clients’ listings in less time than comparable properties in his market.  Like almost 50% less.

Your high visibility facilitates your ability to sell Read more

An Open Letter of Apology to Chaz Berman

Ten years ago, as Director of National Accounts for MyPoints.com,  I found myself smack dab in the middle of an eerily similar boom-to-bust cycle we’re experiencing in real estate today.

Back then, MyPoints could do no wrong.   Advertisers were lining up to spend money with us. Investors were throwing millions of dollars our way.  We were partying like AIG executives – it was pretty sick.   Fun, but sick.

My boss at MyPoints was Chaz Berman.  During our meteoric rise, Chaz made promises that ultimately he couldn’t keep.  Promises of increased pay.  Increased responsibility.  I was on track for a VP Title and VP Bucks.  (Important note:  I was already very well compensated and had more responsibility than I could handle.)

Fast forward to 2009, the roles have reversed.  Instead of being the employee, I’m the employer.  Instead of taking directions, I’m giving them.  Here are the lessons I’ve learned from sitting on both sides of the table.

1)  Most employees are ungrateful whiners.

And looking back on my tenure with MyPoints, I was as whiny and ungrateful as anyone I’ve ever managed here at Top of Mind Networks.  Instead of focusing on what earned me promotions, money and praise in the past, I started letting some unrealistic promises made in a 180 degree different environment dictate my work ethic and my demeanor.  I took my job for granted.  I failed to realize that I was truly blessed – making a six-figure income, living in beautiful San Francisco, selling a killer product, etc.  As market conditions deteriorated, so did my attitude.  And for this, I owe MyPoints.com and especially Chaz Berman my sincere apologies.  Chaz, you were in a no-win situation and you were dealt a “Pai-Gow” of a hand.  I’m glad to see you still thriving today – you deserve it.

2)  Most employers stir the pot.

Nothing stokes the fire of negativity within a company more than a lack of transparency and communication.  In hindsight, I believe MyPoints did a poor job of setting expectations with employees – at every level of the company.  Perhaps the fact that we were a publicly traded Read more