There’s always something to howl about.

Month: May 2009 (page 6 of 6)

The Secret Of Successful Real Estate Career is summarized in this post

I’ve done extensive non-linear multi-variable regression analysis on sales in 17 different market areas across the United States.

Rather than provide you all the gory details, I’ll simply summarize the results.

In EVERY market, good and bad, city and resort, one thing was true.

100% of the closings involved a buyer.

So… rather than spending most of your resources (time and money) searching out sellers, build a strong Buyer Brokerage practice.

John Pinto of San Jose taught me a lot about working with buyers, so this post it dedicated to him.

I’ll be talking more about buyers from time to time… what I’d like to learn is what works for you.

Wanna Help SEO My 404? – CentralPaLiving.Com/404LotsaListingLeads

I’ve been sitting on this idea for probably about a year now, and figured Unchained was the appropriate place to let it rip. So for those of you that were there, you know where I’m going with this.

If you weren’t in Phoenix, please take a minute to visit Centralpaliving.Com/NoOneElseInYourMarketWillDoThisSoDontWorryAboutSharingItWithTheWorld

What you’ll see is basically one of the better real estate marketing ideas I’ve ever had and the latest addition to the CentralPaLiving project.

Once you get to the page, you might get the urge to thank me? Maybe you can do so by hitting CentralPaLiving.Com up with a juicy link from your own 404? Maybe do something like http://centralpaliving.com/(insertyournameorurlhere) so that you pop up when I do a google “links:” query?

Thanks in advance for your thanks 🙂 And thanks also to all the folks on the Scenius in Phoenix who helped turn a pretty good idea into the turbocharged video based squeeze page monster that it is now!

Bonus! — A Screencast Demonstrating This Thing In Action!

Reflecting (very) briefly on the Phoenix real estate market: “I got my job through the New York Times”

Last Tuesday, while racing around doing real estate work and preparing for BloodhoundBlog Unchained, I was interviewed by the New York Times about the Phoenix real estate market.

I’ve been interviewed a zillion times before, and it’s cool and fun and it means absolutely nothing. I got picked because of this article, from my column in the Arizona Republic. I spoke to the reporter for 45 minutes on the phone, and about twelve of my words made it into the newspaper.

Okayfine. That’s the way it works. I’m just waxed fruit in these tableaux and I know it.

But here’s the cool part: Yesterday I got a call from a potential client about the article. Never happened before. Real estate investor from Canada looking to balance his risk by picking up some lender-owned homes in Phoenix.

As a marketing strategy, talking to reporters is probably less productive than handing out business cards in the supermarket parking lot, but serendipity is where you find it.

 
Further notice: Today I was interviewed by MacLean’s magazine about Canadians buying real estate in Phoenix. The reporter found me where? In the New York Times. Clearly there is a difference…

A video postcard from Unchained in Phoenix

Paybacks a mutha, so be careful what you ask for.  I opened up the MacBook and asked the gang to do a video postcard for Teri Lussier because she could not make it.  Much to my surprise, some bloodhounds don’t forget.   Beyond that we get a look at the scenius in action and another sneak peak at some more video footage to come from Unchained in Phoenix. Enjoy, and don’t get too many ideas. I made a promise that this factotum/guest speaker/Omega will be performing Blake from Glenngary Glenn Ross next time we meet up.

Featuring Eric Blackwell with the Omegas working on SEO and Ryan Hartman exploring Gonzo Marketing with the Alphas.

The Heart of Unchained

Three days later and my head’s still not right.  Have you ever returned home from a few days away and felt like you needed another vacation in order to recover from your vacation?  You might say the Unchained Conference was like that… but you’d be off by a factor of 10.  Unchained was roughly 32 hours of fast-paced information downloaded without filter or pause in a two and a half day schedule.  Vacation?  I need an I.V. drip.

You might also think, based on what I just wrote, it would be difficult to name the #1 highlight of the entire three days.  But you’d be wrong again. (You’re really not very good at this game. 🙂 )  There were hundreds of moments to choose from and I’m gonna list a few, but there was a definite highlight – an apogee if you will.  It was during that moment I realized I was experiencing everything it means when we say the bloodhound way.

In the kick-off class of the conference, yours truly was the instructor and I didn’t know what to expect.  The feel of this conference – the expectation – was very high-tech.  Yet I’m using terms like “old school” marketing and making a point of saying that all the shiny gizmos and gadgets handed out over the next three days  were just so much dust gatherers without a framework rooted in old fashioned sales and marketing.  To say I was a little anxious about kicking off an online conference with my offline message is like saying the Christians felt a little concerned about entering the lion’s den wearing nothing but butter-flavored bikinis.  I’ve never been so glad to be wrong.  Highlight of the class: we had two attendees benefit from the scenius of the group and nail down their niche, then go online to PURCHASE THEIR DOMAIN NAME AND LAUNCH THEMSELVES right there in class.  God bless people of action.

Once the moments began to roll, they just never let up for three days:

Facebook Quizzes For Real Estate Marketers

Facebook quizzes might be a darned good tool for real estate agents.  You know what I’m talking about, right?  Facebook quizzes are those independent applications that ask you 5-10 questions and tell you who you were in a past life, what your inner animal is, and what sort of American accent you might have.  I take them when I’m surfing Facebook in the middle of the night.

I got hit with a black pearl when demonstrating Facebook, at BloodhoundBlog Unchained, and I saw Brad Coy’s profile.  Brad took the quiz “Which San Francisco Neighborhood Are You?” and it posted to his Facebook Wall.  His result inspired a conversation from me.

ME: “Brad, What’s up with The Mission District? ”

BRAD: “Oh, I don’t know, Brian.  I was goofing around and that’s the neighborhood the quiz results picked for me”

ME: Yeah, yeah, yeah.  I get it Brad but what’s up with The Mission District?

BRAD: I’m not following you.

ME:   I don’t know much about San Francisco and I haven’t heard a lot about The Mission District.  Is this a potential gentrification neighborhood?

It didn’t hit me until my Unchained Omega Session; Facebook quizzes, long held to be a novelty, could start the right kind of conversations for real estate agents.  I played around with one a few months ago and over 100 people took my quiz.  The lightbulb went off for RuthAnn Macklin, a Virtual Real Estate Assistant and member of CyberProfessionals.  RuthAnn figures that she can demonstrate the need for her services by pointing out how difficult it is to “go it alone” as a REALTOR, through a Facebook quiz.

Which San Francisco Neighborhood Are You?” is a cute quiz BUT…it can start the right kind of conversations for Brad Coy.

  • Which North County Town Are You?” might be perfect for Don Reedy.
  • “Are You Really A  Moonie?” might distinguish potential Moon Valley home buyers for Center City Phoenix agent Keri Melcher.
  • “Mo or Kan?” could help Cindy DiCianni, Kansas City Agent, determine which Kansas City suburb her clients might enjoy.
  • “Are you Chill Enough For Island Life?” could help Amelia Island Real Estate Agents, the Werlings.
  • Finally, imagine what newly-discovered Read more

Are you looking for a flinty-eyed steward to protect the value of real estate? Whatever you do, don’t turn to a banker!

This from my Arizona Republic real estate column (permanent link):

If there’s one thing we can say we’ve learned from the housing bust, it’s this: The worst conceivable stewards of financial assets are bankers.

At every step of the real estate market’s retrenchment, the bankers have been right there, on the spot, ready to make precisely the wrong decision — days, weeks or even months late.

Can’t make your payments? Put the home up for sale. Will the bank honor an offer short of the amount owed? Maybe. Maybe in six weeks, maybe in six months. Will the buyer still be there when the bank finally responds? With prices declining by thousands of dollars a month?

So the bank has to foreclose on the home — at an imputed value far lower than it could have had from the short sale. And then it must list that home for sale at a still lower price.

But don’t waste your time looking for evidence of prudence or even simple greed in a lender-owned listing. The home will be filthy, with fixtures and smoke alarms missing. The kitchen range will have been stolen, thus to assure that the home is not accidentally sold to an FHA or VA buyer.

If the bank inadvertently approves a purchase contract for the home, it will do everything it can to avoid recouping even a tiny fraction of its losses. First the bank will attempt to savage the deal by completely rewriting the contract. And everyone involved in the process will be insanely overworked, so that even the simplest question will occasion a two- to five-day delay.

Absolutely nothing will be done to address even deal-killing defects. But because the decision chain is so convoluted, negotiations over problems will drag on for weeks or even months. That way, when the deal falls apart, as many do, the bank will be able to relist the house at an even lower price.

I wish I were making this up. I want to deride bankers as being clowns, but that’s unfair to the clowns. They produce wealth, rather than destroying it — and they dress better for work, Read more

BloodhoundBlog Unchained in Phoenix 2009: A quick wrap-up…

I don’t know how I’m still awake — and from moment to moment I’m not. But we wrapped up Unchained in Phoenix tonight, and I wanted to take a quick minute to salute everyone who was part of an amazing experience. Two fingers of Bushmills — more would be a waste. To all the dogs and to everyone who learned to howl like a Bloodhound this week, we are in your debt. This was by far the best Unchained event so far, and we are but begun. Per ardua, ad astra!