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Investment Strategies: High Volatility Markets

As I begin analyzing a variety of markets, I thought I would quickly share some tips for investment strategy consideration. In thinking about an investment strategy it is important to consider the volatility of the market you are investing in. For example, a market like Los Angeles might see double digit growth one year and negative growth the next, while a market like Chicago might see low single digit growth one year and simply lower growth the next.

When thinking about whether or not to get into a market early vs. late and when considering whether to get out early vs. late, it’s important to understand the market dynamics. Consider a market like Los Angeles. Over the past 20 years, this market has seen growth as high as 33% to as low as (25%) in one year. From 2001 to 2006, LA experienced double digit growth every year. Conversely, from 1991 to 1997, that same city experienced negative growth every year (data from Case Schiller Home Index).

In a market like this an investor is better off getting in early and getting out early. If you are a year early, you might experience one year of negative growth, but you would then be rewarded with rapid growth. Even if its not double digit growth, it will trend significantly higher than the national average. On the other hand, it also benefits those investors to get out early. Given the rapid change in markets, a double digit growth year could easily be followed up by a double digit negative growth year. Getting out early and moving to a safer market would typically be better than staying even one year too long.

Less volatile markets afford investors the opportunity to wait and see. Markets like Chicago experience much slower growth trends and decline at a much slower rate. In these markets it’s smarter to invest after the market has begun its rebound because the growth from year to year is rarely significantly different. Additionally, investors aren’t penalized by rapid negative swings Read more

The “I” News

Happy Monday everyone.  Sean here, with the “I” news team bringing you a few under-reported items from last week.  Stay tuned for the Inspirational, the Inscrutable and the Indefensible.  You decide if any of it is Indispensable.

The Inspirational:
James Krenov died last week.  He was an artist, writer and philosopher who left an indelible mark upon this world.  You may not know him, but you have most likely seen the influences of his work in your work.  He was a creator of sublime furniture and leader of one of the most highly regarded woodworking schools in the nation (if not the world).  Take a moment from your busy day to click here and enjoy a little beauty.

The Inscrutable:
Football season is underway and those wacky kids running the NFL are at it again.  Texas receivers Andre Johnson & Jacoby Jones were fined $7500 & $5000 respectively for their roles in a fight during a game last week.  In related news, Eagles cornerback Sheldon Brown was fined $10,000 for wearing a Halloween mask to pre-game introductions.  Apparently, the NFL feels that a little embarrassing publicity by one player is twice as offensive as the violent offenses of two players… They do say image is everything.

The Indecent, Incredible & Indefensible:
The increasingly authoritarian nature of our Federal government continues unabated.  It is becoming widely understood that the Neo-Progressives bridle under scrutiny and brook no criticism; but this is outrageous even for them.  It seems the U.S. government is now sending threatening letters of warning to private companies who have the temerity to disagree with the administration’s proposals.

Humana Healthcare notified its customers that proposed health care plans before congress could reduce their benefits.  This, according to the non-partisan Congressional Budget Office, is simply a matter of fact.  The Department of Health & Human Services then sent a letter to Humana as well as all the other private insurance providers of the Medicare Advantage programs essentially saying: “Shut-up… or else.”  Click here to read all the gruesome details of central power run amok.

That’s all for now.  While you’re out there today, take the time to admire and appreciate Read more

Google Voice: Ready for Primetime?

Greg’s written: “The trouble with free software, is that you don’t really explore what you’re getting with it.” When I read that, I thought, “True, but…” The “but” being Google, a company whose free products I’ve (mostly) explored to death, even when they’re not very good. I’m looking at you, Google Docs.

When Google announced that it was entering the telephony business with Google Voice, I was excited, and applied for an “invitation” that came in July in the midst of preparing to take the North Carolina Bar. I couldn’t seriously play with it until August. But now I’ve spent two months with it, and here’s my take: I’m not sure Google Voice is ready for primetime.

Here’s how it works: At sign up, a user selects a phone number. That number can become the new primary number, which the user gives out to family, friends, clients, and so on. Google Voice allows the user to set which phones will ring when people call the Google Voice number. (Outside callers have no idea they’re calling a Google Voice number. To them it’s just another phone number.)

The setup was a cinch. Within a few minutes I was up and running with a new phone number that now rings my cell phone, but could also ring an office phone and home phone all at the same time.

Eric Bramlett has posted about Google Voice’s killer feature: Voicemail Transcription. Since I spend a good deal of time in court, where answering a phone will get you tossed out by an annoyed sheriff’s deputy, being able to glance down at my iPhone to read a voicemail that’s been transcribed for me is fantastic. Even if the transcription is not perfect, getting the gist of the voicemail without having to leave the courtroom saves a ton of time.

I’ve found transcriptions to be marginal at best, but still good enough to give me a sense of the message. Maybe it’s the southern accent that Google has not yet nailed, but Google still has a ways to go.

There are other nifty features: the ability to route calls to specific phones, Read more

iMovie lets me produce six short real estate videos in three hours

I’ve never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs.

But: The SMS marketing we’re doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to pass up.

Hence, on Thursday I pounded out six videos for three of our listings, all in about three hours total labor. That’s everything, from set up to sequencing to background music to recording voiceovers.

How is that possible? I used iMovie, the more basic movie-making software for the Macintosh. I also have Final Cut, but iMovie makes making basic plug-and-chug videos a breeze. Even better, it integrates directly with YouTube, so I can publish from within the app.

I’m promoting houses, so I’m using photographs, not full-motion video. Assembling these little films is quick and fool-proof.

How’s the quality? You tell me. I think these are more than adequate to the task.

Let’s take a look:

For 5415 West Hasan Drive:


The house…


And the neighborhood…

This is just plain vanilla Ken Burns stuff, and you can take it the way the software does it or manipulate the effect yourself.

Here are two more, made for 1946 East Vista Drive:


The house…


And the neighborhood…

These two were done using iMovie’s Scrapbook theme, and all the transitions were done automatically by the software.

One more: 5708 East Paradise Lane:


The house…


And the neighborhood…

These videos used iMovie’s Photo Album theme, again with no manual intervention.

Without doubt you could do even cooler stuff by intervening with the software, but these results seem pretty sweet to me without my having to do a lot of manual tweaking.

My September and what I learned…

This September has been my toughest in the last 43 that I have had. Not in the business sense, mind you. But I have been dealing with health issues that I now (thankfully) am well on the way to complete recovery from. I will be stronger than ever.

Like most things that have been tough, it has been the source of great learning as well. Aside from not writing here much at all, the main thing that this forced downtime did was to force me to think. And think I did.

In evaluating many aspects of my life one of the main faults that I found with myself was was that I simply had not lived deliberately. I did not spend my time deliberately. I did not connect with people as deliberately as I intend to now. And the business side of my life was / is no different. I had not marketed deliberately as I would have liked. I need to be more direct and deliberate and to the point. I had contented myself with the notion that if I did this and that…then eventually my actions would create customers who would at some point pay for my services. Hogwash.

I found myself siding with many of the folks here. The Jeff Browns who get belly to belly with folks who can either say “yes” or “shove off”. The Brian Brady’s of the world that do not have time to waste on less than direct marketing with measurable results. the Greg Swann’s (who if you ask him why listing with him is better than the next REALTOR can actually give you a direct answer). Even when dealing with new technology, the idea that we don’t need to be direct and deliberate and to the point is amazing to me.

We must have a pipeline. Deliberately. Leads. No matter how you get them they need to be there. Buy them from others. Rent them. Advertise for them. SEO for them. Network for them. Cold call. Whatever. Maybe all of the above. My new focus is to be direct. Read more

Looking for a reason to buy real estate? How about free ice cream?

This from my Arizona Republic real estate column (permanent link):

When I was a kid, my Uncle Jack, my mother’s oldest brother, told me a story I’ve never forgotten. He was at a little county fair way out in corn country. Nothing special, just beauty contests for hogs, cheesy little rides and sticky, sugared confections.

Late in the day, the ice cream vendor decided to pack it in, announcing that he was giving away what was left of his inventory. People elbowed their way to the front of the crowd, so eager were they to get something for nothing. They walked away with the ice cream piled into their bare hands, rushing off to their cars, leaving a trail of melted drips behind them.

The lesson I took from my uncle’s story was that those folks didn’t really want ice cream. They were willing to get themselves dirty, and to get their vehicles dirty, just to have something for free. Most of them probably didn’t even eat the ice cream, and they certainly couldn’t have enjoyed it. Imagine trying to inhale a glutton’s quantity of chocolate-fudge-swirl before it melts all over your clothes.

Could that be what’s going on right now with the $8,000 first-time home-buyer’s tax credit? I happen to be carrying three listings that are undeniably “investor’s specials” — which means they’re a good buy, but they need a lot of work. Even so, my phone is ringing off the hook with agents trying to sell those houses to owner-occupants — folks with very little cash trying to get an FHA loan so they can buy a house, thus to get $8,000 in “free” money.

Do those buyers really want homes, or do they just want that free money? What will happen to the properties when the $8,000 is spent? Should we dial the clock back to 2006 to see if anything looks familiar?

Meanwhile, the National Association of Realtors is campaigning for even more “free” money to bribe even more otherwise-unmotivated buyers. The only thing that could make the deal sweeter would be a double hand-full of “free” ice cream.

 
Spread the word: Click here Read more

Who hates Paper – This Guy!

People that know the real Green Bay Greg know that I’m a geek when it comes to technology.  This passion for technology has helped streamline my business to become more efficient while helping the environment.  If you’re like most real estate professionals, I’m confident that you print at least a 100 pages of paper a week if not much much more. 

In reading a post from a well respected Bloodhound Blog contributor, James Hsu, I noticed that he started to transform his business with a tablet PC.  Being the geek that I am, I started to do more and more research about this great technology.    After thorough research I purchased my first tablet PC for real estate. 

After jumping in the water, I started to get really excited abot my new toy. As soon as it arrived I ripped it right out of the box and tried to sign a contract within the first 10 minutes of owning the machine. You might wonder how the hell did you know how to sign a contract on a machine you’ve never used? Well in researching tablet PCs, I started to find trends among the tablet PC users.  They either used a program called Microsoft One Note or another program called PDF Annotator.   Thankfully my tablet PC, the HP2730P, came with One Note preloaded on the machine.  I fired up Zipforms and went to file print and selected the printer (Send to OneNote2007).  After I printed the contract to OneNote I was signing contracts within seconds. 

My journey here at Bloodhound Blog will be about how I actually utilize my tablet PCc to completely run my real estate business.  Signing a contract is an obivious use, but after 4 months of using the tablet PC I’ve found ways to operate my whole business with it.   Streamlining and simplifying my day to day tasks has become a must for me, considering my volume of transactions is growing.  We all want to break through our personal barriers and graduate to the next level and that is what I’m going to share with you on a frequent basis.

What to expect in the Green Bay Greg Tablet PC BHB Blog:

An educated consumer is someone’s best customer

Having been a BHB devotee since nearly the blog’s birth, I’m honored to be here.

If you grew up in the Northeast, you probably recall Sy Syms, owner of Syms clothing outlets, with his ubiquitous television commercials. Sy would end each commercial by saying: “An educated consumer is our best customer.”

Greg’s description of me – an educated consumer – called to mind Sy’s trademark phrase.

I was fortunate to buy my first home through BloodhoundRealty.com. Fortune got me a lovely home in central Phoenix, and an education in how a real estate transaction ought to be handled. The home I sold (with Cathleen and Greg’s help) when my wife and I moved to North Carolina. But the education is forever.

I do not believe the three North Carolina realtors we unceremoniously rejected for not meeting BHB standards thought that an educated consumer was their best customer. C’est la vie.

In thinking about marketing my law firm and how to apply various insights from BHB, it occurred to me that my realtor friends don’t know how good they’ve got it. I know there are plenty of gripes here about the NAR. But it could always be worse: You could be operating as a licensed attorney, subject to the stultifying and onerous limitations on marketing and business development imposed by state bars.

So with that in mind, I expect to get more out writing here than I can possibly offer: bringing insights I learn here from your world to help remake my world.

Three new dogs for the Bloodhound pack — Damon Chetson, Robert Worthington and Greg Dallaire — and a reminder about transparency

Yesterday I had mail from a Realtor who had proposed the idea of custom yard signs to a listing prospect. The client’s eyes lit up, and he saw not only the immediate possibilities but the future portents. Here’s what the Realtor had to say about it all:

One thing I found so interesting is that any time you mention custom signs, all the agents who don’t use them make comments about how worthless they are, but this guy, the client, the seller, got it immediately. Got the reason for it, could see how it would stop traffic, understood it all — without me selling him on it.

Funny how you have to sell agents on stuff that would make perfect sense to their own clients.

We’re adding three new contributors today. Two of them are envelope-pushing Realtors, but one is a certified, bonafied real estate client, an educated consumer who can tell a hawk from a handsaw — and who isn’t shy about speaking his mind about the utility of either one.

That consumer is Damon Chetson, a BloodhoundRealty.com client from way back and a long-time contributor to our comments threads. Damon is a newly-minted criminal defense attorney in Cary, NC, but he will be talking to us here about how he perceives the real estate industry as an informed outsider.

Robert Worthington is another frequent BloodhoundBlog commenter. He’s a hard-charging Realtor in Manitowoc, WI, and he spends all of his spare time looking for technobabble bubbles to burst.

Greg Dallaire is another Wisconsin Realtor, working out of Green Bay. Not only does he have a first name that rings sweetly to my ears, he sings a song very dear to my own heart: “I’m passionate about implementing technology into my business to increase productivity, improve efficiency, and increase profitability.”

As you might have inferred from my absences, punctuated by brief bursts of brevity — the wit of soul — I’m a busy boy. I’m about to become a busier boy, because I want to undertake a task for the ages. In the mean time, this was my response to the email cited above:

The actual message of Read more

If you’ve ever found yourself fuming by the side of the road, muttering to yourself that cops are assholes…

…prepare yourself for the asshole cops…

Just think: If you just keep voting for more and more government, eventually the nanny-state might find a way to stuff you back up into your mammy’s womb. Or, failing that, they’ll exterminate you and everyone you know and love. Either way, the world will finally be rid of the pestilence of pesky humanity.

Black humor? No shit. But at least you don’t have to wonder who’s the asswipe now…

Yes, there are Good and Honest Loan Officers in Florida!

Two weeks ago, I attended the Miami REBar Camp to witness for myself what I had been hearing and reading about. While I found the event educational and interesting, what I enjoyed foremost was getting to meet and know Chris Brown better.

Being on the Mortgage Revolution Education Committee, I had spoken to Chris, however had not had an opportunity to get to know him well. Being the information gathering Ninja loan officer I learned Chris is, he conducted marketing intelligence and reviewed the attendee list and who he would like to meet. Upon seeing I was attending, he called and told me he “would love to meet me and talk shop.” When he discovered I was planning on driving from Atlanta to Miami, he asked if he could catch a ride with me as I drove through Orlando. Being that we had several mutual friends and they assured me Chris was stand-up guy, I agreed to meet and pick him up at one of the Orlando I-75 exits.

For the trip, my Mother also decided to tag along for ride, as she had never been to Miami. Needless to say, Chris and my Mom hit it off immediately and for the first hour of the trip, they discussed and shared their favorite Bible passages. As for me, if my Mom likes someone, that is normally a good sign. For the last three hours of our journey, Chris and I engaged in a Socratic learning experience that truly impressed me. Quite frankly, Chris loves learning and implementing strategies that put his clients in the best overall financial position, even if that means he makes a lesser commission or recommends NOT getting a home loan (no commission). Having been in the mortgage business for twenty-three years, believe me; I can spot and smell a bull shitter a mile away…Chris’ sincerity and concern for his clients and referral partners is genuine.

In addition, Chris was aware of my background and the success I had experienced as a mortgage originator, sales manager and mega-bank executive. In a nutshell, he maximized his time with me asking questions on Read more

Making the Numbers in Real Estate Marketing Add Up

In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than a comment.  It’s been my experience that many of us do not accurately calculate the numbers when it comes to our marketing.  This should really come as no surprise – numbers and especially statistics can be beguiling and even misleading.  But if we’re not tracking and calculating our marketing efforts correctly, we’re just shooting into a dark room hoping we’ll hit the target.

The numbers quoted (or maybe it was just the idea) are credited to Larry Kendall, but they provide an interesting opportunity to work a real world example of marketing in general and Twitter specifically.  For this exercise I am pulling some examples from the actual comment, but just about every one of us has made this type of calculation before.  I follow each with a slightly different view.

I want 50 local people that I can really connect with (on Twitter).  If I have 50 people and they each know 50 people, I have a pool of 2,500 people.  Not quite.  It means you have the potential to reach 2500 people, but it’s unlikely.  For the purpose of calculating marketing numbers… you’re reaching 50.  This is akin to speaking at a seminar filled with 50 people from the neighborhood and assuming you’ve reached all 2500 people in the neighborhood – you haven’t.  If, on the other hand, you send a direct mail piece to all 2500 people in the neighborhood, then we say you’re working from a pool of 2500 potential clients.  Is it realistic to think all 2500 read that mailing?  Of course not.  But our expected conversion numbers take that into account.   The expected conversion numbers are simply based on a pool of 2500.  A pool of 50 will generate no usable statistical model from which to base a marketing campaign.

If the *normal* turnover rate in my local Read more

List of People Real Estate Agents MUST Follow on Twitter

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Sorry to go all Mike Ferry on you but at the end of the day, your time is better spent following would be home buyers, driving from open house to open house, with a carefully designed plan to  “run into them” at the 7-11, every Sunday.

PS:  Been there, done that, got the twee-shirt

Whats the Downside to Investing Today?

My previous article suggesting today was the right time to start getting back to real estate investing was met with expected cynicism. Investors make money by going against the crowd, not with it, right? By the time everyone agrees that you should be getting back into real estate, you really should have been back six months earlier.

But it is important to address the very legitimate concerns of those still urging caution. The major concern was what if the market gets worse. I would answer this concern by first looking at what would need to happen for things to get worse. Inventory is already running pretty high and building has been stalled for almost a year. In order for things to get worse, even more inventory would have to hit the market, but would that really make things worse? In places like Florida and California with hundreds of thousands and homes and condos already on the market, ranging from vacant, bank owned, distressed sellers, non-distressed sellers, etc. what would a few thousand more do? In my opinion, not very much.

The economy could also get worse. Investors are demanding a stiff return on capital today under Draconian underwriting, so fire sale prices are in effect in most parts of the country. Sure, it’s currently tough to get financing and it’s expected to remain so over the next couple of years, but investors are pricing that in to their offer price. Rents are low and expected to remain so for the next year. Great, price that thinking into your offer price, every other investor has been doing that for the last six months.

Ok, so the final argument is no one would sell at those prices. The great thing about millions of homes being for sale is that someone will sell at that price; you just have to find the right property. Smart sellers are wising up to the fact that a low offer is better than foreclosure. Banks are wising up to the fact that a low Read more

When the weather finally breaks in Phoenix — it breaks for ten solid months of pure paradise…

This from my Arizona Republic real estate column (permanent link):

If you live in New York or Boston or Chicago, there will come a day in the Spring when the cold will seem to be in full retreat. The sun will be shining. The icicles on the trees will be melting, and the tickle of the cold drops of water on your hair and neck will make you want to throw your arms out wide and rejoice in your release from the awful prison of Winter.

That happens in Phoenix, too, but it happens six months earlier, on September 15th. Mid-March has its own charms, when the citrus trees open their blossoms and the air is thick with the nectar of heaven perfected. But it’s when the Summer breaks in Phoenix that people come outdoors, knowing that the next ten months will be simply perfect.

Consider: On August 15th, the late-afternoon temperature could be 115 blistering degrees. The sun will be relentless, seeming to hang for hours above the horizon, seeming never to set. The relative humidity will be 40% or more — which doesn’t sound too bad until you remember the temperature. Late in the day, huge storms could come thundering into the Valley of the Sun, flooding the low-lands and even tearing the roofs off of older houses.

That season — we call it “the Monsoon” — lasts from July 15th to September 15th. But when September 15th rolls around… paradise ensues. Daytime high temperatures drop to below 100 and the relative humidity tops off at below 10% — so dry you can smell the dry leaves and pine needles baking in the sunlight.

That might still sound too hot to you, but it’s not. It’s just perfect, an ideal time to be outdoors — all day and all night. There is simply no place like Phoenix, no place on Earth. We suffer, slightly, during the Monsoon, but we are repaid with ten months of the kind of weather that other cities are lucky to see for ten days in any given year.

And Winter — which you are just now beginning to dread — Read more