BloodhoundBlog

There’s always something to howl about.

Archives (page 114 of 372)

Real Estate Investors: Its Time to Come Out of Hibernation

Is it time to start investing in real estate again?

 

First positive sign, I am writing again.  While I write that half-jokingly, there really has not been a lot to write about for the past six months.  My previous advice was to take shelter and start researching the markets.  Well, I have done that and I hope you have too.  It’s just about time to put that great research to work.

 

Second positive sign, mortgage rates are still historically low and the media has begun to talk about a real estate recovery.  Since the news outlets are always about six months behind the real estate market, I would assume we are probably at least six months into a modest real estate recovery.  Low real estate prices and low mortgage rates create an excellent investing climate.

 

Third, mortgage rates are beginning to rise and there is substantial talk of a market recovery.  As the economy recovers, expect mortgage rates to rise.  Depending on the inflation indicators, we could see mortgage rates rise rapidly or we could see a gradual increase interest rates if it remains tame.  Regardless, no one expects rates to get substantially lower, so if you can qualify for a mortgage (and that could be a big IF), it might be time to buy.

 

Expect more from me as I see a general market recovery.  As one of the few real estate investors on this blog, I like to consider myself a slightly more objective analyst of the real estate market, as oppose to the perma-bull Jeff Brown.  Agents should start contacting their investor clients now and investors should start contacting their mortgage brokers.

Eliminate the Government Option For a Healthy Mortgage Industry

Most loan originators are grateful for the “government option” in the mortgage markets because of the liquidity crunch. I submit that the reason for the mortgage liquidity crunch was TOO much government involvement in housing and its increased involvement has ruined mortgage banking. That’s going to be a hard concept to grasp because all of us have relied on the government, at one time or another, to insure the mortgage loans we make. Lend me your mind for a few minutes and consider what might have been had we weaned ourselves off of the milky government teat for a free market approach to residential real estate loans.

Government lending didn’t really start until the 1920s with farm and home loans. FDR’s New Deal supercharged the idea of US government-backed home loans as a “band-aid” to the Depression-era liquidity crisis. Poorly-trained, high school social studies teachers taught us that the New Deal policies are what saved the American economy. In fact, evidence suggests Federal intervention ultimately prolonged the Depression, curbed creativity and innovation in lending, and turned the residential lending industry into a ward of the Government.

Twice, in recent history, did residential lending attempt to divorce itself from this dependent relationship…twice, we failed. Current legislators use these failures as evidence for why free market capitalism is “dangerous” when left unchecked. In reality, the de-regulatory efforts towards banking in the 1980s, and securitized real estate lending in the earlier part of this decade, were constrained by a government-provided safety net (FSLIC insurance and expansion of the GSE mortgage conduits) akin to bad parenting.

Consider the teenager. Adolescence is the awkward period between a child’s dependence on his parents and the independence from those parents that comes with adulthood. Responsible parenting dictates that greater responsibilities be given, as the adolescent ages. Responsible parenting rewards the adolescent for good choices and levies punitive restrictions as consequences for poor choices. It is when parents indulge the adolescent in freedom without responsibility that adolescence continues to the child’s middle-age years.    In short, if Biff kills his girlfriend in a Read more

Video: Howling with Brian Brady in Phoenix in the dog days of summer

Brian and I gave a three-hour presentation last Friday to a small group of top-producers at the Phoenix Association of Realtors. We asked Bloodhound Terry Melcher to help us set it up, and she packed the room with some of the most successful Realtors in Metropolitan Phoenix.

Brian was in town to help me shoot promotional videos for BloodhoundRealty.com, and we made a video of the speaking event as well. Don’t pester Ryan for a BHB.TV channel: It’s our usual garage-band quality production.

We cover a lot of ground in the 2.5 hours of video linked below, but there’s not a lot of cutting-edge stuff in there. If you’re new to our schtick, though, this might be a good short introduction to the BloodhoundBlog Unchained way of thinking.

Client Lunchbox – BloodhoundBlog.TV CRM Channel Premier

Ok, here’s the first episode for the CRM Channel. It’s a quick peek under the hood at ClientLunchbox.Com that I made tonight using the cool twitter integrated, web based screen capture tool, Screenr.Com.

[Just a quick disclosure, because I’m scared poopless of ever plugging stuff here: Dane Maxwell, the guy who created ClientLunchbox asked me if I would write a blog post about his product months ago. I told him I would, so here it is. At the time, I was thinking HouseYourMom.Com but sorta forgot, so I’m overcompensating by talking about Lunchbox on the big stage. For the record, Dane builds stuff for Realtors, but he didn’t even know what BloodhoundBlog was. Blasphemy, I know. I only mention because of the vendor sensitivity around here…. and… I guess I’d like to add — I’m hoping it’ll be cool to do a lot more (honest, nonpaid) vendor reviews in the coming months because at the risk of appearing to be hawking something, I think this kinda stuff is interesting to a lot of folks? ]

Anyway…here’s the video. It’s been set up with the “secret tag” for the CRM channel in Youtube and should flow onto the CRM page within a few hours…

And for a more in – depth view use my affiliate link, or if you prefer, this clean link to some more info about Client Lunchbox.

[So what’d you think? Anyone else want to do a similar screencast review for BloodhoundBlog.Tv? ]

BoodhoundBlog.TV – Channeling a Video Model For Large Brokers

Using the Tubepress plugin’s shortcode paremeters it’s easy to create a bunch of different video galleries within one wordpress install. I’ve been calling these different pages “galleries” because it sounds fancy, but maybe for BloodhoundBlog.TV we can call them Channels?

In order to have any of your videos show up on a channel, all you’ll need to do is use a “secret tag” when you upload the video to youtube.

I’ve tweaked up a special sidebar so that all channels will flow into the sidebar as links when created using some wordpress list_pages fun. I’ll spare everyone the nitty gritty technical details here and maybe save some of the code snippets for a later post, but I want to mention that this is all being set up within one wordpress install for a reason — Because I think following a similar configuration could be useful to any broker who’d like to create a TV station within his/her blog.

For example, a Mega Monster Multi Contributor Broker Blog could included the following channels, all with videos created and emailed from phones by agents.

  • Weekly Market Updates
  • New Listings
  • Neighborhood Driving Tours
  • Area Restaurants
  • Area Parks
  • Agent Interviews
  • Scenes From Settlement

You get the idea? Consider how sticky your broker site be if all visitors were confronted with a series of 2-5 minute videos created by your team of agents. How likely would these visitors be to “subscribe to receive all new videos? Combine this with open registration on a solid idx integration, and I think any broker with the stones to encourage (pay for) agent generated video content could quickly increase market share in any market.

But oops… sorry for the digress into how this stuff might actually be applied to make some coin. 🙂

Back To BloodhoundBlog.Tv

Obviously even though the technology behind the thing is the same, we’re going to need a different set of channels for BloodhoundBlog.TV.

So, I’ve gone ahead and created a “CRM” channel which I’m hoping will soon include various under the hood peeks at CRM systems geared toward Realtors. CRM’s a dirty little geeky Read more

I’m Drinking More Tea

Late this Spring, I came to the realization that my life wasn’t in enough upheaval, so I decided to give up everything and move back home to Texas to be closer to my family and aging parents.  My trip to visit my parents while my dad recovered from surgery in April made a much larger impact on me than I realized.

Family matters.  Life is short.  Carpe Diem.

… and let’s face it, my business was in the toilet and I’ve been toying with starting my own Web 2.0 endeavor so what the hell.  Texas here I come.

It’s been more than 2 months and I am working on my business plan.   I have a  lot more free time, so I am reading a lot.  I am enjoying seeing my folks, my brothers and sisters-in-law, nieces and nephews, but surprisingly, I’m having difficulty reconnecting to my home town.

I finally started reading The Fountainhead and I am looking forward to reading Dan Brown’s new book, but one book in particular that I just finished has really made me think about the process of really starting over – starting over is tough.

The book Three Cups of Tea has profoundly impacted my process of starting over and reconnecting.  It’s about the power of relationships – deep, meaningful relationships.  Relationships that truly transcend our differences and forge  bonds because of our shared experiences and common purpose.  If you haven’t read the book, needless to say, I highly recommend it because I believe it has remarkable relevance to how we value and maintain relationships in our business and personal lives.

In the book, the significance of sharing tea with a person is a deeply routed cultural experience with profound meaning.  The more one shares tea, the stronger the bond.  Connecting and reconnecting with people is all about building, nurturing and maintaining relationships.   Building a relationships begins with a common purpose or shared experience, but to maintain it and for it to become valuable, it requires nurturing.  How much time do we really, truly devote to the nuturing of our own relationships?  Not just our business relationships, but our Read more

Why We Should Rename It SMP (Social Media Prospecting)

I asked if SMM were dead as a precursor to our session with the Phoenix Association of REALTORs.   A few of y’all mentioned that social media was helpful as a lead generation tool.  I suggested this yesterday and  I want to be perfectly clear about the utility of social sites as lead generation pools.

Serially creating overly commercial, spammy messages on your Facebook status bar is never going to be effective.  Kelley Koelher once said in my Unchained session that you’re supposed to be SOCIAL on social media.

I don’t disagree.  I often liken your behavior on social media like a party, wedding, or community event.  If you showed up to cousin Fred’s wedding and handed out your business card, you should be tossed out on your ear.  If  bride Wilma’s sister asks you “What’s the market doing ?”, it makes sense for you to get her number and reconnect with her a week later.

Now, more than ever, prospecting is paramount to success as a REALTOR.  Consider this video of Gary Keller and Jay Papasan, discussing the shift from marketing to prospecting.

Here are my takeaways:

  1. the 8 X 8 is about cementing a relationship.  These can be phone calls, interactive comments on social media sites, e-mails, and postcards.  I think 3-4 different forms of media touches hardens the relationship cement quickly
  2. the 33 touch is about saturation.  I can’t stress enough that you must have permission to continue this saturation strategy on a prospective client
  3. The monthly newsletter is a non-threatening way to buy brain cells.  My yellow postcard might only be read for the 8 seconds it takes to go from the mailbox to the wastepaper basket but it does get read.  I get calls from it.
  4. The principles of direct marketing are more important now than ever. This means that you should ask people questions…directly (eg- do you know any teachers looking to buy their first home?)

How do social media play into this strategy? Here’s a Facebook tactic:

  1. Call everyone on your “friends list”
  2. Ask them who their REALTOR is in (your town)
  3. If they have one, politely move on.  If they don’t, ask if you Read more

BloodhoundBlog Unchained San Diego Online Marketing Conference

Greg Swann and I conducted our super secret stategy session, last week in Phoenix.  The results are in; there will be a one day BloodhoundBlog Unchained Online Marketing Conference in San Diego.

Mark your calendars for Friday, November 13, 2009.  The conference will go from 10AM until 5PM and be held within walking distance of the San Diego Convention Center.  We picked this date for a number of reasons:

  • we didn’t want to conflict with the scheduled Cyberprofessionals’ meetings
  • it’s the day after REBAR Camp
  • we can have a happy hour afterwards
  • easy fly-in and outs are doable; the location is a short cab ride from the Lindbergh Field (SAN)

The cost will be $49.00.  A $10 discount will be offered to alumni and the Cyberprofessionals.  If you’ve already reserved a spot, we owe you some money.  Expect that refund this week.

Much more information provided later this week; the location will be confirmed by Monday and the schedule will be up on Friday

PS:  if you’re planning on attending the Grand Opening of the NAR Expo,, you’ll  have plenty of time to make it there before the 7PM deadline.

PPS:  There will be limited seating so jump on this when Greg sets up the Paypal link.

Twittering Twitts of Twittledom

tweedledee-tweedledumI have always loved Through the Looking Glass by Lewis Carroll.  It is many things, not least of which is a truly amazing exposition on language.  I bring this up because I recently read Brian Brady’s piece entitled Is Social Media Marketing Worth the Effort and quickly imagined myself on a walk with The Walrus and the Carpenter.  Greg Swan commented on Brian’s piece by publishing a video of himself, talking to us about his lack of interest in Social Media Marketing.  I can only describe this as so eerily representative of what one might find on the other side of Mr. Carroll’s looking glass that it’s borderline derivative! For reasons that will be clear in a moment, I felt compelled to jump into the conversation.

‘Contrariwise,’ continued Tweedledee, ‘if it was so, it might be; and if it were so, it would be; but as it isn’t, it ain’t.  That’s logic.’

That’s logic… You just have to love the confidence of that line.  What’s even more interesting is how well this quote appears to sum up a few of our SMM darlings.  I’m thinking of Twitter here and as a matter of full disclosure: I’ve never used it.  As a matter of fact, I don’t believe I’ve used any Social Media in a way that can be measured for Return on Investment or conversion of prospects into customers.  As a matter of fact, the very idea of measuring return on investment or counting conversions goes a long way in explaining why so few people succeed in our business: they confuse marketing with advertising.  I’m itching to write a piece exploring that malady and will get to it as soon as I can carve out a little extra time.  But meanwhile, we have Twitter.  I know people right here in the Hound who are so old-school when it comes to marketing that they’re actually successful in this business (I’m not directly referring to the Bawldguy here, but if you’re still unsure I will look in his direction and whistle) and yet even HE has a Twitter account!  Go figure…

In Twitter Policies Come to Read more

WhAcK JoB (and other freezer burned ideas)

Finally,  a bloggable thought!

Let me attempt to serve up something  palatable on the fine tapas Chinette as I poke through the  leftovers in the upstairs icebox. I know, it’s been a month of Sundays since I’ve broken literary bread with the family.

Hey, what’s this here?

Some freezer burned Zig Zigler?  Better check the expiration date on this mentally recorded morsel: 1976?  Hmmm…perhaps I’ll just let it thaw and feed it to the hounds with the dry food…

Insert  frosty Beta into Radarange and press PLAY

‘So there’s this Chinese bamboo tree that doesn’t grow an inch for four years, barely pokes its stem out of the dirt, then, in one amazing swing around the Sun, in year five,  it shoots up ten feet…..’ and  so I paraphrase the Zig man and countless other soap box derby wearers. It’s an old story.

I’ve tripped across many versions of the above Eastern yarn over motivational time and space; some prophets claim seven years for the phenomenon, some claim five, still others  declare overnight! The same question is always begged….does a bamboo tree (Chinese or otherwise) really grow ten feet in any amount of time (save a little daily watering) after laying  dormant for 1500 days ?  And if so, why?

Oh hell, we’re all pretty smart dogs around here. We all know why.

Personally, it took this mutt over thirty years to complete and submit for publication, a written project that was greater in length than a thousand words and didn’t involve an iPhone snapshot. The notion struck me like a branding iron as I sat at my desk  completing the final U.S. Copyright  and Writers Guild of America keystrokes (along with credit card info, of course) into my tired machine.  I can only hope that after 60 days and nights of finger pecking toil (not to mention the 30 years below the soil), what I sent off , paid for, copyrighted, and registered, is even worth stealing.

So anyway, here’s a sample of what my bamboo tree just sprouted:

SCOTTY takes two more shot glasses off the tray and hands one
to CAT CHOW who reluctantly accepts the offering.

CAT CHOW
So, do Read more

Why Your FHA Decision Engine Approval Gets Denied

The occurrence of FHA loans receiving an FHA TOTAL Scorecard approval and subsequently having the loan denied once it hits the underwriter’s desk is happening more and more. It’s a reality the field must acknowledge and from what I have seen, the good originators have taken note and have adjusted their game accordingly.

However, before adjusting your game, you must understand the reasoning behind why this is happening and will continue to occur in the future. Quite frankly, it is at this execution juncture point, that the details and actions of originators are what separate the superstars from the rest of the pack.

The Reason

While the technical reason behind this shift has been in place for years, the enforcement has not until recently. In a nutshell, HUD has stepped up their post endorsement technical reviews and NOT letting lenders insure loans they allowed in the past. In short, previously they were letting lenders slide and NOW they are NOT!

HUD has from the beginning made it clear to lenders that regardless of the Automated Underwriting System (AUS) findings, it was still the lenders responsibility to ensure the data input to TOTAL Scorecard was accurate as required per FHA guidelines AND also demonstrate if there are factors that could not be determined, measured or quantified by the TOTAL Scorecard decision that would invalidate the initial approval decision.

An example of such, is multiple and excessive Non-Sufficient-Funds (NFS) on the borrowers bank checking statements. Since FHA TOTAL Scorecard cannot measure nor account for NSF’s in their decision (recommendation), they defer this determination of layered risk analysis to their Direct Endorsement (DE) lenders to establish if unaccounted layers of risk invalidate a TOTAL Scorecard approval/recommendation.

It is important to note a point HUD stresses to lenders on the back-end…the TOTAL Scorecard decision is ONLY a recommendation and it is the responsibility of the DE lender to determine the accuracy of the approve recommendation. Thus, “due diligence” is the ambiguous “standard” DE lenders are being held to in regards to TOTAL Scorecard approvals. What this means to originators, Realtors and builders is the “approval” received from TOTAL Scorecard (Fannie and Read more

My 9/11 prayer . . .

[This is me, from 09/10/2006. –GSS]

 
Cathy and I watched The Path to 9/11 on television tonight. I had forgotten that we were in Metro New York for the Turn of the Millennium. My father lives in Connecticut, and we went there that year for New Year’s Day. The photo you see is my son crawling all over a bronze statue of a stock broker in Liberty Park, directly across from what was then the Merrill Lynch Building — on December 30, 1999. I lived in Manhattan for ten years, from 1976 to 1986. For quite a few of those years, I worked just across from Liberty Park, in the Equitable Building at 120 Broadway. At the other end of that little brick park was the southeast entrance to the World Trade Center complex. I worked insane hours in those days, and, very often, when I got out of work, I would go sit at this tiny circular plaza plopped down between the Twin Towers. Not quite pre-dawn, still full dark, but completely deserted — and to be completely alone in New York City is an accomplishment. I would throw my head back and look up at the towers, the fourth movement of the Ninth Symphony running note-perfect through my head.

Everything I am describing was either destroyed or heavily damaged on September 11, 2001. Along with the lives of thousand of innocents. Along with the comfort and serenity of their families. Along with the peace of the entire world.

I don’t believe in any heaven except for this earth, this life — the heaven we make every day by pursuing the highest and best within us. The World Trade Center had its faults. I can detail every one. But it was a piece of the sublime, a proud testament to how high, how good our highest and best can be. I don’t believe in heaven, but when I think of what was done that day, I pray there is an everlasting torment for the men who did it…

Technorati Tags:

Have RE BarCamps lost their way?

I attended the recent Seattle version 2.0 of RE BarCamp earlier this week. Also attending was fellow BHB contributor Al Lorenz.  Held at the Armory on Lake Union, it would be hard to find a location that was more beautiful to hold an event. And yet, I did not come to the event looking for beauty. I came to the event to learn more about techniques that we discuss all the time about marketing and salesmanship. What I discovered was a trade show masquerading as a grass roots event. The main hall of the Armory was lined with various vendor booths fully stocked with the obligatory vendor salespeople. Guys wearing crisp white button-down shirts standing in front of a large tradeshow booth. Bored looking salespeople just hoping that someone with a pulse would stop by their table and inquire about what shiny silver bullet they were selling. To entice agents to stop by and visit, there were all manner of free pens, flashlights, discount coupons, and much, much more…. I don’t know how much business any vendor did. I did pick up one flyer which has already found the way into the recycling after I looked that the product in greater detail online.

The attendance of the event was outstanding. There were over 600 RSVP’s for the event. The Armory easily held the crowd. The challenge of noise was something that everyone struggled with throughout the event. The PA system was difficult to understand simply because the hall was a gymnasium in previous years. The Keynote was by Ian Watt from Vancouver BC. It would have been a very entertaining and enjoyable speech had we been able to see the slides that he brought. The sheet hanging from the balcony was not really the best way to show off all that is glorious about PowerPoint. Ian is a very entertaining person and his presentation was the highlight of the event for me (even with the technical challenges).

The number of real estate professionals that had glazed over looks was disconcerting to me. I overhead a number of people mention that they did not Read more