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Facebook Quizzes For Real Estate Marketers

Facebook quizzes might be a darned good tool for real estate agents.  You know what I’m talking about, right?  Facebook quizzes are those independent applications that ask you 5-10 questions and tell you who you were in a past life, what your inner animal is, and what sort of American accent you might have.  I take them when I’m surfing Facebook in the middle of the night.

I got hit with a black pearl when demonstrating Facebook, at BloodhoundBlog Unchained, and I saw Brad Coy’s profile.  Brad took the quiz “Which San Francisco Neighborhood Are You?” and it posted to his Facebook Wall.  His result inspired a conversation from me.

ME: “Brad, What’s up with The Mission District? ”

BRAD: “Oh, I don’t know, Brian.  I was goofing around and that’s the neighborhood the quiz results picked for me”

ME: Yeah, yeah, yeah.  I get it Brad but what’s up with The Mission District?

BRAD: I’m not following you.

ME:   I don’t know much about San Francisco and I haven’t heard a lot about The Mission District.  Is this a potential gentrification neighborhood?

It didn’t hit me until my Unchained Omega Session; Facebook quizzes, long held to be a novelty, could start the right kind of conversations for real estate agents.  I played around with one a few months ago and over 100 people took my quiz.  The lightbulb went off for RuthAnn Macklin, a Virtual Real Estate Assistant and member of CyberProfessionals.  RuthAnn figures that she can demonstrate the need for her services by pointing out how difficult it is to “go it alone” as a REALTOR, through a Facebook quiz.

Which San Francisco Neighborhood Are You?” is a cute quiz BUT…it can start the right kind of conversations for Brad Coy.

  • Which North County Town Are You?” might be perfect for Don Reedy.
  • “Are You Really A  Moonie?” might distinguish potential Moon Valley home buyers for Center City Phoenix agent Keri Melcher.
  • “Mo or Kan?” could help Cindy DiCianni, Kansas City Agent, determine which Kansas City suburb her clients might enjoy.
  • “Are you Chill Enough For Island Life?” could help Amelia Island Real Estate Agents, the Werlings.
  • Finally, imagine what newly-discovered Read more

Are you looking for a flinty-eyed steward to protect the value of real estate? Whatever you do, don’t turn to a banker!

This from my Arizona Republic real estate column (permanent link):

If there’s one thing we can say we’ve learned from the housing bust, it’s this: The worst conceivable stewards of financial assets are bankers.

At every step of the real estate market’s retrenchment, the bankers have been right there, on the spot, ready to make precisely the wrong decision — days, weeks or even months late.

Can’t make your payments? Put the home up for sale. Will the bank honor an offer short of the amount owed? Maybe. Maybe in six weeks, maybe in six months. Will the buyer still be there when the bank finally responds? With prices declining by thousands of dollars a month?

So the bank has to foreclose on the home — at an imputed value far lower than it could have had from the short sale. And then it must list that home for sale at a still lower price.

But don’t waste your time looking for evidence of prudence or even simple greed in a lender-owned listing. The home will be filthy, with fixtures and smoke alarms missing. The kitchen range will have been stolen, thus to assure that the home is not accidentally sold to an FHA or VA buyer.

If the bank inadvertently approves a purchase contract for the home, it will do everything it can to avoid recouping even a tiny fraction of its losses. First the bank will attempt to savage the deal by completely rewriting the contract. And everyone involved in the process will be insanely overworked, so that even the simplest question will occasion a two- to five-day delay.

Absolutely nothing will be done to address even deal-killing defects. But because the decision chain is so convoluted, negotiations over problems will drag on for weeks or even months. That way, when the deal falls apart, as many do, the bank will be able to relist the house at an even lower price.

I wish I were making this up. I want to deride bankers as being clowns, but that’s unfair to the clowns. They produce wealth, rather than destroying it — and they dress better for work, Read more

BloodhoundBlog Unchained in Phoenix 2009: A quick wrap-up…

I don’t know how I’m still awake — and from moment to moment I’m not. But we wrapped up Unchained in Phoenix tonight, and I wanted to take a quick minute to salute everyone who was part of an amazing experience. Two fingers of Bushmills — more would be a waste. To all the dogs and to everyone who learned to howl like a Bloodhound this week, we are in your debt. This was by far the best Unchained event so far, and we are but begun. Per ardua, ad astra!

Marketing the Geek Marketing content to incipient geeks

As promised to the Unchainees, here are links to the stuff I talked about in my presentations:

First, Here’s the main Geek Marketing presentation page. If you want to follow along from home, feel free to pursue the links.

Second, Here is Cheryl Johnson’s engenu help page.

Third, for the people who came to BloodhoundBlog Unchained in Phoenix, you can make your own demo engenu pages by clicking on your own name from this link.

We’re going LIVE! – Synchronous conferencing Unchained

Real time online conferencing. 🙂

The Fed Translated….

Yep, it’s that time again.    The Fed met yesterday and today and came out with their announcement this afternoon at 2:15 pm.   I promise that this one won’t be as long as the last Fed Translated was.

As usual, my comments are in bold and italics…..

April 29, 2009

For Immediate Release:

Information received since the Federal Open Market Committee met in March indicates that the economy has continued to contract, though the pace of contraction appears to be somewhat slower.  The downhill slope is less steep than it was.  Household spending has shown signs of stabilizing but remains constrained by ongoing job losses, lower housing wealth, and tight credit. Weak sales prospects and difficulties in obtaining credit have led businesses to cut back on inventories, fixed investment, and staffing. Although the economic outlook has improved modestly since the March meeting, partly reflecting some easing of financial market conditions, economic activity is likely to remain weak for a time.  We aren’t going to see a substantial turn around in the economy soon.  A weak, ambivalent turn around, probably, but not a strong return to growth.  Nonetheless, the Committee continues to anticipate that policy actions to stabilize financial markets and institutions, fiscal and monetary stimulus, and market forces will contribute to a gradual resumption of sustainable economic growth in a context of price stability. What else could they say but to say that they anticipate that what they are doing will eventually work?   Would the markets be happy if they said, “We don’t have a clue whether what we’re doing is going to work?”   Nope.

In light of increasing economic slack here and abroad, the Committee expects that inflation will remain subdued. They don’t say for how long, but I’m going to say that I think we’ve got 12 to 18 months until we start seeing a rapid spike in inflation and a rapid jump in interest rates.  Moreover, the Committee sees some risk that inflation could persist for a time below rates that best foster economic growth and price stability in the longer term.  Let’s look at that for a minute.   They think that inflation would Read more