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Demoing engenu: Building a web page, building that page into a web site, adding more content to that web site, reconfiguring the site, building a PDF site and repurposing standing content

This is a 38 minute video of me demoing a lot of different engenu functions. I got myself slightly screwed up in the middle, because I expected automatic inheritance to work at the level I was working on. In fact, it only works on folder levels below your current level, whatever that is. So when you make changes affecting the sidebar at the top level, which is what I was doing, you have to go in and make them manually.

I’m doing a lot of stuff in this video, but the way to learn how to use engenu is to use it.

Let me emphasize this: In this video, I spend most of my time talking, but in the course of all that chatter I built maybe 40 web pages, total. If you can build 40 new web pages in 38 minutes while you’re busy talking, good on ya. If not, you should learn how to use this software.

I’m embedding this, also, at Understanding engenu.

But Tonight, I’m Cleaning Out My Closet.

A few things that are almost posts.  Wanted to put the thoughts into the Echo Chamber, quote song lyrics, and rock my baby Ruby to sleep since pretty Heather is all sick and stuff.   So here’s the best of my drafts.

[1] You’re Jammin‘ Me. I’m opting out of the political spew.  There’s plenty of negativity.  But really, I’m not into what the house, Senate, Obama does.  There’s not a dimes worth of difference between conservatism and socialism.  Neither are freedom. When we can stop genuflecting to abstract hierarchies and live and die by our individual contributions, we’ll be in a better place.   So, I’m recommending no more recoiling at the political BS.   Instead, I’m going to outpace everyone, including the looters.  I’m going to buy some gold, to be sure, but I’m going to keep moving forward.  No energy will be wasted.  I’ll run as fast as I can, and hopefully that will be enough to outrace the Horde.

[2] I don’t care what they say about us anyway… There is a profound difference to be here.  I went after Greg Swann, publicly , and in the comments with regard to him collecting money for Heap .  I never suspected his motives, but I wanted to guard against the appearance of impropriety.  He…gave a harrumph and now the Heap money will go to Charity.  I came at Greg hard enough to trigger 4 emails to me (I’ve never had 4 emails from one post).  I’m still allowed to post here.  Compare that to the comment I left elsewhere that prompted a shrill and bizarre call from a quavering webblogger on a Saturday morning…in may of 2008, and you know that we’re about ideas, and we’re all gonna change course when we’re wrong, or when we appear to some to be wrong.   It’s seriously different here, and if you can realize that, email Greg.  He won’t take your face off of a sidebar for taking pot shots at him.

[3] You Got a Lotta Nerve…To Say You Are My Friend Never, ever try to start a relationship with anyone esp. ME by talking Read more

Tell Todd Carpenter to stand down. “The Social Media Marketing Institute” is how the RE.net will be sold to the NAR.

As Monsignor Cecil used to say: Oh, my sweet, suffering Jesus… And in echoing that exhortation, I am doing something none of these “experts” can do in return: Giving them a link from a PR5 weblog.

I would eviscerate the writing style on the web site, but it’s too painful to look at. Okay, just a taste, but you asked for it:

The designation course is the first of its type with relevant content-rich material and cutting edge techniques utilized by these Social Media pioneers.

They left out all the relevant content-poor material, along with the stuff that was content-rich but irrelevant, thus to leave more time for utilizing cutting edge techniques.

Evidently commas are not on the cutting edge, but they wouldn’t help, anyway. As we have discussed before, “Neither can his Mind be thought to be in Tune, whose words do jarre; nor his reason in frame, whose sentence is preposterous.” People who write badly think badly. You permit them to enter your mind at your own risk.

I don’t mind these self-made mediocrities — all of them, not just this crew — chasing people away from here. It works to our benefit: We end up talking only to people who can keep up with us, a boon for everyone. But I can only foresee two futures for a stunt like this:

First, they will milk the punters with a second-rate curriculum. This by itself is hardly rare.

And, second, they will sell this lipstick-slathered pig to the NAR, where it will ossify — which is not to imply that it is, even at present, timely or relevant — or worthwhile. Given some of the people involved — and the recommendation to buy a Kindle! — I would expect the opposite.

But disappointing people don’t disappoint us — when we have our minds properly inverted. Consider this, from the “Affiliate Links” section:

In some cases, we have also negotiated a “commission” to SMMI as well.

Yours is not to ponder oughts, yours is to be sold and bought.

Drop me a line when you get sick of being the entree at the Feast of the Vendorsluts.

Putting the charm back into CRM: Introducing Top of Mind Networks’ Mark Green

Joining us today is Mark Green of Top of Mind Networks, a lender-focused CRM system with automated follow-ups.

Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He’ll bring a dry wit, along with practical execution strategies that’ll help you evolve beyond sending meatloaf recipe cards to your client database.

Mark lives with his wife Abby and 5-year old daughter in Atlanta, Georgia.

As a matter of disclosure, Mark’s product is used by Brian Brady and possibly other BloodhoundBlog contributors. Like the rest of us, he’s not here to sell product, but he won’t kick you out of bed if you approach him with the right proposition.

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Not Ideology… Terminology

Do you still wonder whether banks will be nationalized?  Does the idea of an auto manufacturer declaring bankruptcy scare you even just a little?  Tell me you’re not still engaged in any discussions on whether or not the response to our economic crisis has been a step toward “socialism!”  Please, come down off your soap box.  This discussion of competing ideologies is so 20th century.  Disco is dead baby and it’s time you adopted a new framework of thinking.  What’s probably confusing you is that the ideology has already been settled.  Once you see all of this to be purely matters of terminology, you’ll also gain an insight into what happens next.

For a short while, President Obama’s critics tried to frame the discussion in terms of Socialism.  This is a non-starter.  I think if you were to poll this president and this congress – a few far-left nuts not withstanding – you’d find each of them expressing a love for this country and not a one expressing a desire to become a Socialist State – even passing polygraphs.  You’re using the wrong terminology!  Accusing this administration of moving us toward Socialism may have the support of a technical definition, but it drips of ideological connotations where none belong.  Think of it this way: the nuns in a convent live in a technically defined communist system (from each according to her ability, to each according to her need).  But would you call them communists?  Not only is the connotation unjust, the ideology is not accurate.  This is what still causes those trepidations mentioned in the opening paragraph.

Listen to me and find some peace.  The new ideology has actually been in place and growing for some time.  The recent election was only the crowning of its leader.  We must move away from Democrats vs. Republicans (too often these days, a distinction without a difference) and understand the new dimension, which is Progressive vs. Self-Reliant.  The progressives have been in power in Congress for some time now.  The first $350 billion to banks, the AIG bail-out, the “loans” to GM & Chrysler and so Read more

Can a Little Mr. Roboto & Some Video Kill The SEO Star?

Chris Johnson reached out to me last week by sending over a custom css file he had laying around for the totally uncustomized Thesis theme I had rolling on my personal site. I thanked him for the hand and did a little tweaking. Then he busted on me again a few days later for ignoring some really basic SEO rules o’ thumb. This time figured I’d save my reaction for BHB…

Why didn’t I waste any effort makin’ pretty or SEO ing PropertunityKnocks.Com?

The answer is really pretty simple: I’d spent the previous year or so working to generate leads via the web on another site by writing like crazy, looking for links, and doing crazy stuff with rss based plugins, but now I had a few secret weapons that were making lead generation a lot simpler.

Here’s what they were.

One of these. (A Pink One..Don’t Ask)
And this.
And of course…this and this.
And most most importantly, This!. (Credit where credit is due.)

And I used them twice a week, without fail, for a month or so. Consistently. Mondays and Thursday’s @ 9am, Mr. Roboto style.

The result? Leads. Lots of em. Warm inbound phone calls with questions about the “Propertunities” I’d featured. Plenty to sustain me with a comfortable income and eventual repeat investor business for years to come. (The videos were all of REO listings.)

But as is my usual MO I eventually got distracted, took another job, and gave up the Roboto video routine. And something weird but not totally unexpected happened. Even though I’d stopped taking videos and hijacking craigs list traffic, I was still getting phone calls weeks and now months later…”

So when Chris reached out with some friendly criticism it seemed like the right time to stop ignoring PKnocks and get it going again.

But do you think I went a little overboard?

Could it be that PropertunityKnocks.Com is now a national real estate video blog?

Take a look and tell me what you think. If you wanna join the fun, let me know and I’ll set you up with a page for your area and maybe give you access to feature Read more

Daisy-chained source-tracking with the Universal Contact Form

One of the features I built into the Universal Contact Form last night is source tracking. This is Direct Marketing 101 — know where your efforts are producing the best returns.

So to invoke the form with source-tracking, you would just do this:

http://www.domain.com/UniversalContactForm.php?source=CLad2

In this case, we’re assuming that the source of the click into the form is a Craigslist posting.

Same thing, but as a unique form:

http://www.domain.com/UniversalContactForm.php
?action=Relocation&source=CLad2

(I had to break the line at the question mark to make it fit. Here and below, these should be seen as being all one line.)

In reality, though, you’re not going to want to go directly to the form. You’re going to want to hit a landing page that has the form as its call to action. And, in light of that, you’re going to “include” the form in PHP.

Alas, the variables passed from the URL in your Craigslist ad will be lost. You can’t live without the action variable, but you already know what to do about that: Hard code it.

And that’s essentially what you’ll do with the source variable, as well — except you’ll soft code both variables by passing them through.

So you invoke the form like this:

include ("http://www.domain.com/UniversalContactForm.php
?action=$action&source=$source");

The action variable is being received into the PHP variable $action on the way into the landing page, and source is being received into $source. When you do the “include,” you are transferring to another variable space, so you need to pack up the two variables and ship them along as you go.

But having done that, the form has access to them, so it behaves just as you want it to. You can daisy-chain like that as many times as you need to and the form will still receive the variables.

Building an even more universal Universal Contact Form

I’ve talked before about the idea of a software universe — where the set of actions possible in a given software configuration is so large that you can come up with tools and techniques never anticipated by the developers.

We went through this last fall when we started playing with WordPress Multiuser — and I ended up with my “featured listings” database running out of two Scenius scenes.

I’ve been enthralled all week with the idea of web-based forms that can talk to — and drive — my Heap database. I want to revise every form we have to work the Heap way, and I have a zillion ideas for a zillion new forms.

In consequence, today I rewrote my Universal Contact Form for the fourth time.

What I wanted was something I could use in many circumstances, in pursuit of many objectives, without creating one-off, manually-edited versions of the form.

For one thing, I want to play with “Gooder Group”-style ideas in a big way, and that will require a bunch of unique forms. So I built a form that I could make unique by editing parameter files, rather than by editing and re-editing PHP code.

Here are the major changes:

1. Any headlines or text setting up the form are now outside of the form and are your responsibility. The form begins with the anti-spam disclaimer and ends with the “submit” button. Everything else is up to you.

2. The behavior of the Heap-specific initialization file now includes optional menu-selected landing pages. Kudos to Scott Cowan for this wonderful idea.

3. The form behaves differently based on the contents of the Heap-specific initialization file.

4. It is now possible to invoke custom configurations of the form via the calling URL.

5. I added optional source-tracking.

Taken altogether, this change to the Universal Contact Form permits you to create as many unique variations of the form as you might need.

But: That’s all just chatter. Let’s see it in action:

Register here to get your own copy of the newer, even more-universal Universal Contact Form

< ?PHP include("http://www.bloodhoundrealty.com/UniversalContactForm.php?action=Register&source=BHB"); ?>

Play with it. Work with it. Let me know if you can break it.

Stimulating Ideas

I’m just spitballing here but I think two simple (and temporary) actions could stimulate the economy and save the auto industry:

1-Suspend the payroll tax for a period of time. (not my idea but I like it)

2- allow a one-time, tax and penalty-free withdrawal, up to $25,000, from 401-k plans, for the purchase of a new vehicle , until December 31, 2009 (my crazy idea)

COMMENTARY: The payroll tax supports a bankrupt system; social security.  The faster we all accept that fact, the better.  Let’s take what’s left in the plan, commit the balance to everyone over 60, and stop the insanity.  Most anyone under 45 hasn’t expected to receive social security entitlements for ten years, now.

Allowing a one-time 401-k plan withdrawal will certainly “mortgage our future” but we’re doing that already.  The Industrious Eileens will invest in the automakers (through their 401-k)  and the Spendthrifty Sams will jump at the chance to buy a new car.  At least the individuals will be deciding what to do with THEIR money.

The federal government’s housing casino will never play fair as long as there are votes to be bought by cheating

This is my column for this week from the Arizona Republic (permanent link). Since I wrote this on Tuesday, events have overtaken some details, but it remains that few if any borrowers in the Phoenix area will be able to renegotiate or modify their loans under the Obama plan. Everyone who used to have home equity will still get to bear their losses unassisted, however.

 
The federal government’s housing casino will never play fair as long as there are votes to be bought by cheating

To qualify for a renegotiated mortgage under the plan President Obama announced last week, your new loan can be as much as 105% of your old loan — which sounds to me like curing alcoholism with a good stiff drink.

But the people who are in the worst trouble on their loans bought with 100% financing. Even if there had been no decline in values, they probably could not refinance at 105%, not without bringing cash to cover the closing costs.

But, of course, the typical home in the West Valley is down 50% from its peak value in December of 2005.

Suppose you bought a new home for Christmas 2005, paying $275,000. If you get everything just right, you might be able to sell it today for $135,000. You still owe $275,000, but you can refinance your note at only $141,750 under the Obama plan.

Something’s going to have to give.

But what about the people who were move-up buyers in 2005? They may have put 50% down, which means they’ve lost all their equity, but they probably can’t lay claim on a hardship refinancing. What about the people who paid all-cash? Now we’re talking about people who have actually lost real money — their own money.

Meanwhile, many of the people who end up qualifying for restructuring could easily continue to pay on their notes. We all of us pay on our car loans, even though a car loses half its value when you drive it off the lot.

But we don’t think of our cars, clothing, furniture or appliances as investments. By mucking around in the real estate market, the federal government Read more

Dual Agency Debated Outside of the Echo Chamber

Google News plopped a link to a Blog post on SFGate.com (The San Francisco Chronicle’s Web site) about dual agency in front of me today.

It’s always interesting to see a discussion about what Greg calls “…the insane way we compensate buyer’s agents in the residential real estate market” in the MSM, even if the arc of the dialog is predictable (“Agents are whores and criminals!”, “No we’re not”, “The traditional Real Estate model is dead!”, “No it isn’t!”, ad nauseum)

Discussions in the Real Estate blogosphere on this topic have a certain navel-gazing quality to them. That is not the case when regular people, many of whom have been involved in a recent transaction have their say. My favorite comment from the thread:

No conflict here. Just get the highest price for a seller and the lowest for the buyer at the same time. This is great!

The way the Realtors, some of whom identify themselves and some of whom just embarrass themselves by shilling for the status quo in such an obvious manner that their identity is transparent, jump all over these discussions just adds fuel to the fire.

The Realtors doth protest too much, methinks.

How does a success like REBarCamp avoid the shoe pinch of growing pains?

Rob Hahn is at it again. He likes to instigate, but since he’s so charming, I fall for it. However, unlike our Fred v Gene cage fight, this time I’m serious.

Rob thinks a clearinghouse for national sponsorships for Real Estate Bar Camps is a fine idea, and suggests BHG, or Trulia could step up to the plate.

I don’t think it should become the organizer, or start putting rules and such into place (except the obvious unavoidable ones, like “don’t run off with the money”). But it would be helpful for those of us interested in sponsoring REBC’s.

I vote eek.

I like the idea of BarCamp- loose, free, perfect fit for my brain. And I like that it’s organized by passionate people. I have years of volunteer experience under my belt- big, national organizations, and little local organizations. I can appreciate and respect the time and talent that goes into creating a successful event. My concern with Rob’s suggestion is the fact that sponsors do get preferential treatment. Often this type of arrangement is benign, as in local businesses contribute $20.00 worth of coupons to help fill out a PTO raffle, but we are not talking about that. Although, as an aside, if REBC organizers are not looking at the local businesses- local inspectors, local lenders, local photographers as participants (and maybe they do?) then they might be missing some extraordinary partnering possibilities. Looking at the REBarCamp/Seattle site, it’s all national sponsors. Getting local companies involved would truly be in the BarCamp philosophy, wouldn’t it?

Back to the point. Here’s the thing: Corporations don’t give to organizations, or un-organizations, out of the kindness of their hearts. They just don’t. They give because they expect something in return. Always. Their name here or there, their “presentation”, their branded junk, their “let us help you use our product” panel. BarCamps are free flowing and loose, the sponsor is twittering away with us, and golly darn-it, they are super nice! They bought us drinks at that other wingding- don’t you remember? What can it hurt if they become the go-to guys?

It hurts because you can’t speak out Read more

Do Loan Originators “See” The Opportunity?

If you thought REALTORs were behind the learning curve in Web 2.0, you should see the lenders

If you’re a loan originator, reading this article, congratulations.  There are some 300,000 working loan originators today and I’m guessing that about 1% of us are actively using social media.  Certainly, the REALTORs are way ahead of us but even they have room for growth.  If the participatory web is the future of commercial communication, this gives loan originators a tremendous opportunity to “stop buying donuts” and start teaching the close to 900,000 real estate agents, who don’t get it, how to succeed.

Remember when you started in the business?  The most successful loan originator told you to “beat the streets and talk to agents”.  Today, beating the streets requires nimble fingers rather than worn-out shoe leather because…

YOU CAN BRING VALUE TO THE AGENTS FROM YOUR COMPUTER

Here’s the idea; teach the unwired agents how to get connected.  They’ll love you for it.  In the past four months, I’ve:

If I market to 100 real estate agents, consistently, I close 100 purchase loans annually.  In California, that’s a pretty good living (even after I pay out my team members).  See where I’m going with this?

TEACH THE UNWIRED AGENTS HOW TO GET CONNECTED– They’ll love you for it.

What’s the matter?  You don’t feel confident enough to instruct the unwired agents about how to use social media?  Forget the folks here; they get it.  Certainly you’ll want to establish and nourish relationships here but the REAL opportunity lies in the other 90%- the unwired agents.  You already know more than they do…BUT…

I’ll tell you how to learn even MORE so that you’re potent; an expert of sorts.

Come to the BloodhoundBlog Unchained University of Online Marketing, in Phoenix, at the end of April:

Who should come to BloodhoundBlog Unchained in Phoenix? If it’s part of your job Read more

The Twitter Experiment: SWRake Seeks Companion for Possible LTR

Alright.  I talked about posting my results on this post.

Today’s pay pal of $575.00 allowed me to cross the finish line, early.   I have blogs to build, SEO to SEO, copy to write, PHP to PHP and more work than I can possibly do.  And way more than that, to channel Yogi.   Lawyers, a local News Station…Realtors®…and others have contracted with me to do everything from setting up social networking profiles (boring), to trying to aggregate information on their competitors (fun).  I have a pile of work to do.  From Twitter.  It’s an efficient clearing house when you’re ready to pick up the phone and be a catalyst and when you see phrases and words you dig at http://search.twitter.com.

I’m not highly skilled as a cold caller compared to many.   But I make the calls.  That’s most of it.  And, I had one shitty response.  Only one.  But I pick up the phone, I say I’m enjoying your tweets.  And, I now have money to pay 2008’s extortion taxes.   I’ll probably have $14,000 after I pay my subs out. There’s money in twitter.  Just lying around.   If  I’m a mortgage lender, EVERY Realtor® would get a phone call in EVERY state I could lend in.  Why?  Because being ON twitter is instant credibility & rapport.

I didn’t spend hours doing this, really.   I spent probably about 70-75 minutes a day initially calling, and then I did follow up, scheduled through ACT 6.0 now that I have my PC working on my MAC.   (Act 6.0 was the pinnacle of single user CRMs) .  I also asked the Twitterers for referrals that WEREN’T on Twitter.  That was $8,000 of my $25,150.    I have probably another $4,000-8,000 in business I could extract if I’d follow up with zeal and vigor.

And there’s the rub.   See, I need someone to manage and do the work.  I’ve sold it, gotten project requirements, I’ve found people with real needs to be helped.   And I’m looking for someone to help grind out the work so I can honor my clients, and keep the pace up.  I want someone that Read more