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February 23, 2009

Adding a new hound to the pound: Introducing Ryan Hartman

by

Suburban Phoenix Real Estate Broker

Author website

Ryan Hartman has been a fun and fascinating voice in our comments for a long time. My error was that I was too stupid to invite him to join us as a contributor. I corrected this defect yesterday, and Ryan joins us today.

His biographical sketch is simply incomparable, so I will quote it in its entirety:

Ryan dropped out of a Philly college and started selling real estate at age 19 in 1998.  He invested pretty much all of the GCI he earned in his early 20’s on beer, mushrooms, and florida. Then a wife and some kids showed up, so he figured out a way to “settle down” by replacing  7 day Realtor work weeks with lead-generation/blogging/tech-type gigs at a few local RE/MAX offices.

The man is wicked smart and a very fun read. We’re lucky to have him among us.

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February 23, 2009

Podcast: Building your own custom engenu skins

by

Suburban Phoenix Real Estate Broker

Author website

This is the second installment from my conversation Saturday night with Scott Cowan.

In the podcast linked below, we discuss the procedure to be followed in order to build your own custom engenu skin.

What’s a “skin”? It’s simply the visual theme for a particular engenu installation. If you work with the default engenu skin, your sites will look like this one. But here is that same site on our weblog devoted to historic and architecturally distinctive Phoenix homes. And here it is on our main Phoenix real estate web site. The same HTML code is used at each site. The difference in the way the pages appear is inherited from the skin.

In the course of the discussion, I reference a BloodhoundBlog post on page geometry. It might be worth you while revisiting that page during the podcast.

If we get very lucky, Cheryl Johnson will listen to this podcast and translate it into more-helpful instructions.

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February 22, 2009

As the NAR makes its first forays into the participatory internet, wired Realtors must get a handle on a very difficult question: How do you get rid of the Boojum under the bed?

by

Suburban Phoenix Real Estate Broker

Author website

Okay, so the National Association of Realtors has made a big deal out of its search for a “Social Media Director.” Apparently I’m the only person who finds the terms “social media” and “director” to be inherently self-contradictory, but that doesn’t matter anyway.

Why? Because the NAR is interested in social media for two reasons only, neither of which will resonate with anyone in our world.

Their two objectives are these:

First — and primarily — they want to clamp down on and control everything associated with real estate in the participatory internet. Dinosaur organizations are censorious by their nature, but the NAR is very much like the Mafia in its need to control its message, silencing dissenters and whistle-blowers.

Second, the NAR wants to turn the Web 2.0 world into yet another distribution channel for treacly, sleazy sales propaganda.

I never thought of Pinocchio as a wise-guy before, but it comes to the same thing. You can’t get too near The Boys without becoming one of them, and if you lend any part of your credibility — your reputation for moral probity — to the NAR, it will turn you into yet another insipid, perpetually-smiling marionette. Dance, puppet, dance!

I think this might be a three princes fable. If it is, the first prince may well be Todd Carpenter, who for some insane reason actually wants this job. At least he had better want it, because he gave me as a character reference and I gave him a glowing review. If the NAR actually understands its world and ours, my recommendation should have worked the other way for Todd. But my impression was that they ate it up.

Prince number two is NAR CEO Dale Stinton, who has announced that the new Social Media Director has already been chosen, but who won’t reveal who is the poor benighted soul who will get to be torn to shreds by both the lady and the tiger, never knowing for sure which is which.

I don’t actually know who the third prince is, but for the moment I’m betting on me. I abhor the whole idea of leadership, but serving as Read more

February 22, 2009

Podcast: Installing engenu on multiple domains

by

Suburban Phoenix Real Estate Broker

Author website

Linked below is a recording of a conversation Scott Cowan and I had last night about installing engenu on multiple domains.

Cliff’s Notes: Each domain needs its own copies of the engenu folder and the engenuComponents folder, including a separate copy of engenupageDex.bin. The advantage is that each different domain can have its own unique appearance, and each domain can have a separate password, so you can limit how much of your world you share with colleagues.

We also talked last night about how to build an engenu skin from a standing CSS style. I’ll upload that podcast tomorrow.

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February 21, 2009

Changing Your Own Hi-Tech Oil — Who Cares? — Is There A Skinned Cat Or Not?

by

Real Estate Investments Broker

Author website

Greg’s post earlier today prompted me to respond via post rather than comment. He made some superb points, and one or two for which we’ll have to agree to disagree. He quoted me from my earlier post:

If you honestly believe your income is higher with you spending time changing your own hi-tech oil, then continue along that path — it’s obviously working for you. On the other hand, if you think putting yourself in front of 50 more serious prospects a year might be more productive for your bottom line, AND that would make you happy, you may want to modify your approach.

He said it was a false dichotomy.

It’s not a false dichotomy at all. We disagree on the basic satanic nature of vendors as a species. My car for example is easily more complex than most, and I don’t have a clue how to service it, including changing its oil. (Though I’ve changed oil on many of my previous cars.) I simply found the right guys to call. They service it while I drive one of their cars. I don’t have much down time. The same vendor has been servicing the car since summer of ’04 with spectacular results, and at a very fair price.

His second point is well taken, and we don’t disagree. As my post indicated, I’m a hi-tech marketing Kool-Aid drinker. Anything producing six figures annually has my full enthusiastic endorsement. But I compare it to the concept car. It’s cool, but it ain’t here yet, at least to the degree Greg and others predict. It’s not that I don’t think he’s correct, I do. It’s that it’s not producing the volume now that it surely will in the future.

Meanwhile, as Chris said so well in his comment, I’m using what works. And all debate aside, I’ll get belly2belly with more folks/year and do more deals 1.0 than most 2.0 practitioners do in three years. Are there some exceptions out there? Of course, there always are. Good on ’em because they’re demonstrating what’s possible. But current reality shows bottom lines aren’t being impacted in a Read more

February 21, 2009

In the world of internet marketing, Realtors and lenders have to know how to solve their own on-line marketing problems

by

Suburban Phoenix Real Estate Broker

Author website

Cathleen encouraged me to take exception to Jeff Brown’s most recent post, and, by the time I was done, I had a whole new post.

Quoting from Jeff:

If you honestly believe your income is higher with you spending time changing your own hi-tech oil, then continue along that path — it’s obviously working for you. On the other hand, if you think putting yourself in front of 50 more serious prospects a year might be more productive for your bottom line, AND that would make you happy, you may want to modify your approach.

This is a false dichotomy.

First, you do not have to change your own oil, so to speak, but if you don’t know how to change your own oil, you are at the mercy of every money-hungry automobile service writer on the planet.

Second, assiduous hi-tech marketing, going forward, is the best path to belly-to-belly appointments. This could our best year ever in volume of sides (not, alas, volume of dollars), and much of it — and all of the multi-home buyers — came from our web presence. There is room to be impressed by lo-tech success stories, but the two details left out are these: Buyers and sellers are increasingly shopping on-line, and the cost-per-conversion of old-school lo-tech marketing is comparatively very high. It’s not how much you make, it’s how much makes it all the way home.

Third, as should be obvious from everything I talk about, the kinds of chores Realtors and lenders need to keep a fat thumb on are those that would be too costly, too onerous or too error-prone if done by vendors.

As an example: Cathy and I made more than 1,400 engenu pages last year. The end result is work product that was done faster and made a much better impression on our clients than trying to communicate by other means. This stuff knocks the socks off clients, which I consider to be our most important sales function in everything we do. But those pages also put 1,400 new, permanent breadcrumbs on the web, so that other clients can find us in the future. As Read more

February 21, 2009

Obama’s housing rescue plan won’t rescue housing, but it will delay the eventual recovery of the real estate market

by

Suburban Phoenix Real Estate Broker

Author website

This is my column for this week from the Arizona Republic (permanent link).

 
Obama’s housing rescue plan won’t rescue housing, but it will delay the eventual recovery of the real estate market

President Barrack Obama came to Mesa Wednesday to announce his new housing initiative. The location made for good political theater, given that metropolitan Phoenix is one of the hardest-hit real estate markets.

The president promises millions of refinanced or renegotiated mortgages, at a price tag of $275 billion. The putative beneficiaries are homeowners, who may be able to negotiate their monthly payments down to less than 30% of their monthly incomes. But it is the lenders who will cash in, if the Obama plan works.

How’s that? Obama is hoping to shove a floor under still-declining home prices. Lenders will take a hit on millions of reformulated mortgages, but the hope is that this will save them even more money, in the long run, by stemming the rising tide of foreclosures.

In other words, the Obama plan is a price-support scheme. The market argues right now that homes are overpriced — which in turn suggests that the available supply of homes substantially exceeds existing demand.

That’s important. Prices for premium-quality homes are very low, and interest rates are still hovering at historic lows. Mortgage money is easily available to owner-occupants, and Fannie Mae just loosened its standards for rental-home investors. Even so, the number of homes being offered for sale at current prices still exceeds the number of buyers willing to pay those prices.

In reality, prices need to continue to drop until demand matches or eclipses supply. It wouldn’t hurt to convert some housing to other uses, or simply to tear it down altogether.

But forcing an arbitrary floor under prices is unlikely to have happy consequences. Despite his rhetoric, Obama’s plan can only reward our economy’s wasteful grasshoppers, at the expense of its thrifty ants. A price-support will serve to delay recovery, since it will do nothing to solve the supply and demand problem. And, as the worst of all foreseeable consequences, a price-support plus the $8,000 tax credit from last week’s stimulus bill could Read more

February 20, 2009

What’s the best way to deliver the Heap-specific universal contact form? With a Heap-specific form, of course.

by

Suburban Phoenix Real Estate Broker

Author website

I’m not too dumb, I’m sure. Just dumb enough. When I released the Heap-specific version of the universal contact form, for some reason it didn’t occur to me that I could build a version of the form to deliver the product.

This omission I do hereby correct:

If you want a copy of the Heap-specific universal contact form — guess what? Fill out the form:

< ?PHP $ch = curl_init(); curl_setopt($ch, CURLOPT_URL, "http://www.bloodhoundrealty.com/SendTheFormForm.php"); curl_setopt($ch, CURLOPT_HEADER, 0); curl_exec($ch); curl_close($ch); ?>

It’s a pure geek thrill, but everything that happens after this is automated via Heap, untouched by human hands…

But I am always a sucker for the implications of my epiphanies, howevermuch they might be delayed.

So: This kind of thing would be ideal for that “Send for our free Relocation Guide” appeal.

Brian: Sign up for our free on-line webinar and find your way into our database funnel. And after the event, as the first of many, many touches, we’ll send you a free link to an iPod-ready version of the webinar so you can review the material while you work out.

By linking a PayPal button with a smart email client, I’m thinking you’ve got a hands-free on-line business using Heap. You can bet I’ll be playing with all of Unchained’s PayPal buttons.

I know there are walls we’re going to run into with Heap. Some we’ll surmount by being clever, but others are going to require growth in the feature set of the product. But I like the games I’m able to play so far.

February 20, 2009

Referral Prospecting The Facebook Way

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Are you feeding the funnel?

If you’ve ever seen Greg Swann and I do our push/pull routine, you’ll watch a “somewhat scripted” debate between Slimo, the really pushy sales guy on the internet (played by me) and Webbie, the kind-hearted, unwilling to offend practitioner (played by Greg).  It’s a twenty-minute gig that lasts about ten minutes.  At midpoint, someone raises his/her hand and asks “Isn’t it a balance between the two ?”.  Jim Lee, of the Cyberprofessionals, was the smartest kid in our last class.  Obviously, Greg and I are playing roles to get the audience to the epiphany Jim Lee had.

Use the visual of the funnel because internet marketers are always talking about it.  The funnel is a disqualifying machine, always trying to get people to “raise their hand” , each time information is offered.  If they don’t raise their hand, they opt-out or ignore you.  Traditionally used in serial e-mail marketing, its efficacy is diminishing and consumers tolerate less “spam”.  What’s a Slimo to do, then?

Adopt an approach that allows them to “opt-in”, daily.  Social networking is one way to do that.

In this webinar, offered by Top of Mind Networks ( TOM President Mark Green is attending BloodhoundBlog Unchained), I discuss how to use “old skool” principles of referral prospecting on Facebook, the mid-sized nation of 175 million people.  What you’ll be watching is a raw recording which will eventually become part of a course in social media marketing, offered by BloodhoundBlog Unchained.  It’s about an hour long.

I’d love your feedback. Victoria Del Frate, of I Can Coaching, offers hers with:  Meat-n-Potatoes of Social Networking

DISCLOSURE: I am a paying client of Top of Mind Networks’ “Surefire” product.  Mark Green is a fully-paid, registered attendee for BloodhoundBlog Unchained.  I was not compensated for the webinar.

The webinar is linked below in both audio and video formats.  The video requires Windows Media Play and the GoToMeeting codec.

February 20, 2009

Bankrupt Ideas for Changing Bankruptcy

by

Real Estate Renaissance Man

Author website

Two excerpts from a local article:  Bankruptcy reform could help hard-up homeowners

Overwhelmed by debt from credit cards, a $536-a-month truck payment, $8000 in overdue property taxes and two mortgages, the single homeowner is hoping (San Diego bankruptcy attorney) Colwell can remove the $84,000 second loan on his home, which is now worth about $100,000 less than what he originally paid.  (emphasis mine)

———————————

House Speaker Nancy Pelosi (says) Congress is prepared to act on the (bankruptcy) legislation so “responsible homeowners can stay in their homes.” (emphasis mine)

The obvious question here is: Does House Speaker Nancy Pelosi know she’s a caricature?

But let’s go beyond the obvious for a moment and take a rational, economically based look at President Obama and Congress’ plan to allow bankruptcy judges to modify mortgages.  Why?  Because the effect of this legislation will impact not only home buyers, real estate agents and lenders but pretty much anyone who plans on using a mortgage to purchase or refinance a home in the foreseeable future.

This is not the venue to bore you with arcane language and minutiae on how mortgage back securities work.  Suffice to say that, as with all investments, investors in mortgage backs (upon which all mortgage rates are based) are happiest when they feel safest.  The more comfortable they are in their expectation of future redemption rates, the less profit they expect in return for purchasing mortgage backs.  Translation: a safe & happy mortgage back investor equals a low mortgage rate.

But, when you give a bankruptcy court the power to modify a loan at their own prerogative, you introduce the unknown and unstable into the world of our happy little mortgage back investors – you introduce risk.  Confronted with an increase in risk, investors naturally want an increase in reward.  That means higher rates across the board. This is not rocket science.

Says Dustin Hobbs, spokesman for the California Mortgage Bankers Association,

“If there’s the fear that judges can at any time modify mortgages, it’s no long the safe investment it was, and investors will charge mortgage bankers more to buy the loans – costs that will be passed on to Read more

February 20, 2009

Real Estate Brokerage Is Rocket Science — NOT

by

Real Estate Investments Broker

Author website

Show of hands. How many real estate brokers/agents reading this were recruited by M.I.T.? Crickets. Yeah, thought so. Me neither. I can spell technology. I’m not a TechnoGeek by anyone’s flimsy definition. Folks who know me are laughing at the thought. My blog? I know how to write posts then click the publish button.

I realize the online community by nature is composed of a far higher percentage of technologically gifted people than the population in general. Really, I get that. But they talk to each other so much about how wonderful this app is vs that app, they don’t realize the Gomer down the hall who’s making half a million a year by physically farming, or God forbid, calling people on the phone, avoided more in income taxes last year than they grossed.

Don’t get me wrong, some of my best friends are Geekoids. That’s what they do — help guys like me. If they studied what I did for a year, they still wouldn’t know half of what I’ve forgotten. Same with me and what they do, except I could study into my next three lives and still fall short. This isn’t about right or wrong. This is about how much you want to earn, and how you’re gonna skin that many cats.

I’m in the business of investment real estate. You a broker/agent? What business are you in? I’m not gonna belabor the point of hours spent on activities you’ll claim are directly related to your bottom line. The only thing related to your bottom line is closed escrows. The rest is what makes you feel good about doing what you were gonna do anyway. And for the record, if messin’ around with the hi-tech part of your business floats your boat, more power to you. But pulllease stop trying to convince yourself and others it’s time well spent. Write that speech, print it, put it in the crosscut shredder, then spread it on your lawn. Before long you’ll have the greenest grass in town.

Let’s bring the dirty little truth about hi-tech in real estate out in Read more

February 20, 2009

If I could show you how to leverage your marketing efforts to get tens of thousands of dollars worth of added value, added reach, added impact and added sales — would you be willing try on some new ideas?

by

Suburban Phoenix Real Estate Broker

Author website

Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard.

 
I had an email from Matt McGee — I had had it around Christmas, too, but Matt was kind enough to send it again. I’m going to deal with it as a colloquy.

Cari and I were chatting last night about Unchained ’09 and we’re both curious about the way you’ve been describing it on the blog:

We’re not going to tell you how we work. We’re not going to show you how we work. We’re going to work with you, hands-on, step-by-step as we overhaul your marketing strategy from the ground up.

Can you provide some more detail on what you mean there — the stuff about not teaching, but doing? For example, if Cari’s there, she’s not going to be able to (nor does she want to, nor will I want her to) FTP in to her main web site or her blog and start rewriting pages, updating page titles and other SEO stuff, tweaking keywords, etc., on the fly.

Why wouldn’t she want to know how to do this? It’s easy to do, more unfamiliar than arcane, and we’re going to be right there, talking about what to do, how to do it — and what to do if something goes wrong.

BloodhoundBlog was less than a month old when I first wrote about the skills Realtors will need to compete in the age of the internet. We each of us should know how to do these things, both to solve our own problems, when we need to, and to make sure that hired vendors aren’t ripping us off. A big part of the work I have done here since then has been talking about the kinds of tasks Realtors and lenders can and should be doing on their own — to control costs and quality and simply to make sure these jobs are getting done Read more

February 20, 2009

Marketing to the Music

by

Real Estate Renaissance Man

Author website

It has been over two years since the Washington Post decided to have a little fun with people going to work.  In January of 2007, they asked Joshua Bell, an internationally acclaimed virtuoso, to play his violin at an entrance to the D.C. metro during rush hour.  It was conceived as a social experiment regarding the appreciation of art.  You can read the full story here.  I bring this up, not as a lover of classical music (I am woefully ignorant), but as a lover of people.  What we do and how we do it – the way we interact with actual life – this I find incredibly interesting.  I also find a great deal of practical use.  Take this story for instance:

Joshua Bell is considered one of the greatest musical artists living today.  His violin, hand made by Antonio Stradivari himself in 1713, is a musical masterpiece worth over $3 million.  For his “subway” performance he chooses Bach’s Chaconne, said by those who should know to be one of the greatest pieces ever written: emotionally powerful and structurally perfect… it is also considered one of the most difficult pieces anyone can play.  So there’s Joshua Bell, who a few nights before had sold out Boston’s Symphony Hall (where tickets in the parking lot start at $100),  playing possibly the most difficult and most powerful piece of violin music ever written on one of the rarest and most perfect violins ever made.  What do you think happened?  He made less than $100 in tips, a couple of people slowed down to listen, one gentleman stopped for almost 3 full minutes and over a thousand people rushed by without a glance or a moment to listen.

Actually, that’s not entirely true.  Some listened… some listened intently.  But they could not stop.  They were pulled along against their will even as they craned their little necks.  Children “heard” the music.  Children “saw” the man.  Children “knew” they were in the presence of something.  They knew this because Read more

February 19, 2009

Max vs. The 1000-Pound Gorilla

by

Free Market Cowgirl

Author website

Meet Max. He’s the cute little mascot for Homegain.com

Meet The 1000-Pound Gorilla (Hint: It ain’t really move.com Those are really fists, codename: Thunder and Lightning)

This is Max telling me about the advantages of Homegain.com over on my Active Rain blog.

(about the fourth comment down: Louis Cammarosano)

This is a link to the winner of the competition.

His account was suspended for violation of AR’s Terms of Service (advertising in the comments of another blogger).

Yeah right. Looks like somebody went a bit Ape Sh*t over a major competitor talking to a friend (me) about the value of their company on my blog.

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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